Alcar

What Alcar does

Alcar SRL (legal name: ALCAR® Automotive Products of Italy SRL) is a privately held Italian B2B distributor and equipment manufacturer founded on March 4, 1981, headquartered in Brescia, Italy. The company distributes original and alternative high-quality spare parts for industrial and commercial vehicles, agricultural machinery and tractors, and earth-moving and construction equipment, plus manufactures motor pumps (motopompe) for irrigation, industrial, construction, and fire-prevention applications and distributes generator sets (gruppi elettrogeni) ranging from 2 to 2000 KVA in open, soundproof, and containerized configurations. Its catalog spans parts and assemblies for major OEMs including CNH Industrial, Iveco, Astra, Fiat, New Holland, Laverda, Same, Deutz, Cummins, Volvo, Perkins, FPT/AIFO, and Lombardini, with proprietary brands Ricarro and Vanguard (acquired 1994) used to expand into foreign markets.

The company's revenue model is wholesale B2B hardware sales — it sells exclusively to businesses and explicitly does not sell to private individuals, shipping worldwide. Its go-to-market is enterprise field sales targeting five primary segments: spare parts distributors, large construction companies, transportation companies, major agricultural operators, and large motor repair shops, with active lead generation through international trade fairs in Dubai, Frankfurt, Kuala Lumpur, Hannover, Morocco, Serbia, and Moscow, complemented by a multilingual website (Italian, English, Spanish, French, Russian, Arabic) and a mobile application. Pricing is not publicly disclosed. The company is ISO 9001:2015 certified, an upgrade from its original 1998 ISO 9000 certification.

Operationally, Alcar is a small-scale operation (11–50 employees) with no disclosed revenue, no external funding, no parent company, no disclosed subsidiaries, and no public listing. Ownership remains with the founders and has not been diluted by private equity or venture capital. The company's competitive posture relies on broad multi-brand catalog coverage as a one-stop shop for distributors and repair shops, plus the ability to ship replacement engines in complete, semi-complete, or lightened configurations, rather than on proprietary technology or scale manufacturing.

Name

Alcar

Legal name

ALCAR® AUTOMOTIVE PRODUCTS OF ITALY SRL

Website

https://alcarsrl.it

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Alcar is an Italian B2B distributor founded in 1981 that supplies original and aftermarket spare parts for industrial vehicles, agricultural machinery, and earth-moving equipment, plus motor pumps and 2–2000 KVA generator sets, serving distributors, construction, transportation, agriculture, and repair-shop customers across more than 30 countries.

Ownership category

akta.pro rank

Product category

Heavy Equipment Spare Parts Distribution

NAICS

Motor Vehicle Parts Manufacturing (3363)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

akta.pro secondary industry

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

Keywords

• Industrial vehicle spare parts
• Agricultural machinery parts
• Earth-moving equipment parts
• Generator set distribution
• Motor pump manufacturing

Headquarters

HQ city

Brescia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Spare Parts Distribution: Alcar distributes original and alternative high-quality spare parts for industrial vehicles, agricultural machines, and earth-moving equipment. The business model is primarily wholesale B2B, selling exclusively to businesses. Products include engine parts, transmission, hydraulic/pneumatic components, undercarriage parts, and replacement engines. They offer both original and alternative (aftermarket) parts.
2. Motor Pumps and Motor Clutches: Manufacture and sale of motor pumps for irrigation, industry, construction and fire prevention systems. Includes vacuum-assisted motor pumps, self-priming motor pumps, fire fighting units per EN12845 standard, and pressurization units.
3. Generator Sets (Gruppi Elettrogeni): Distribution of open and soundproof generator sets (2–2000 KVA), containers, and lighting towers for energy and water sector applications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Alcar distributes original and aftermarket spare parts for industrial vehicles, agricultural machinery, and earth-moving equipment across major brands (Iveco, Astra, Fiat, CNH, New Holland, Deutz, Volvo, Perkins, Cummins, Lombardini, FPT, Same, Laverda, Fiat-Hitachi, Fiat-Kobelco). The company also manufactures and distributes motor pumps for irrigation, industry, construction, and fire prevention, and supplies generator sets from 2 to 2000 KVA. Sales are exclusively B2B, with worldwide shipping from its Brescia, Italy headquarters.

Product overview

Alcar (Automotive Products of Italy Srl) is a B2B spare parts distributor and equipment manufacturer operating since 1981. The company offers three core product categories: (1) Spare Parts for Agricultural Machines, Industrial/Commercial Vehicles, and Earth Moving Machines, featuring original and alternative high-quality components for major brands including CNH, New Holland, Fiat, Iveco, Astra, Deutz, Perkins, Volvo, and others; (2) Generator Sets (Gruppi Elettrogeni) ranging from 2 to 2000 KVA with open and soundproof configurations; and (3) Motor Pumps and Motor Clutches (Motopompe e Motofrizioni) including irrigation systems, vacuum/self-priming pumps, fire fighting units (EN12845 compliant), and pressurization units. The company also owns proprietary sub-brands Ricarro and Vanguard acquired in 1994 for international market expansion. Alcar sells exclusively to businesses and ships worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Ricarro: Spare parts brand for industrial vehicles.
• Vanguard

Products and services

• Spare Parts for Agricultural Machines

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• CNH Industrial (CNH, New Holland, Laverda, Iveco)coreTechnology or IntegrationAlcar distributes spare parts for CNH Industrial brands including New Holland agriculture, Laverda, Iveco, and CNH Construction. The partnership enables Alcar to supply original and alternative spare parts for these major equipment manufacturers' product lines, covering agricultural machines, tractors, industrial vehicles, and construction equipment.
• Fiat, Fiat Hitachi, Fiat KobelcocoreTechnology or IntegrationAlcar supplies spare parts for Fiat, Fiat Hitachi, and Fiat Kobelco equipment lines, including agricultural machinery, earth-moving machines and industrial vehicles. These brands represent major equipment manufacturers in Alcar's served markets.
• CumminscoreTechnology or IntegrationCummins engines are used in Alcar's generator set products (power ranges from 2 to 2000 KVA). Cummins is one of the premier engine brands powering Alcar's generator offerings.
• FPT (Fiat Powertrain Technologies)coreTechnology or IntegrationFPT engines are featured in Alcar's generator sets and are also among the industrial engine brands for which Alcar supplies spare parts. FPT (formerly AIFO) provides industrial and stationary engines for various applications.
• DeutzcoreTechnology or IntegrationDeutz engines are distributed by Alcar both as part of their generator set offerings and as industrial/stationary engines. Alcar also supplies spare parts for Deutz-powered equipment in agricultural and industrial applications.
• PerkinscoreTechnology or IntegrationPerkins engines are used in Alcar's generator sets and are among the industrial engine brands supported by Alcar's spare parts distribution business.
• VolvocoreTechnology or IntegrationVolvo engines are featured in Alcar's generator sets and Alcar supplies spare parts for Volvo-powered industrial vehicles and equipment.
• LombardinicoreTechnology or IntegrationLombardini engines are used in Alcar's generator set product line and are among the industrial engine brands supported by Alcar's spare parts distribution.
• IvecocoreTechnology or IntegrationIveco is both an engine/vehicle brand featured in Alcar's generator sets and a major brand for which Alcar distributes spare parts for commercial vehicles and industrial trucks.
• AstracoreTechnology or IntegrationAstra is an Italian industrial vehicle manufacturer. Alcar distributes spare parts for Astra commercial vehicles and heavy transport equipment, covering engine, transmission, and hydraulic components.
• Same Deutz-Fahr Group (SAME)coreTechnology or IntegrationSAME (part of Same Deutz-Fahr Group) is a major agricultural machinery and tractor brand for which Alcar supplies spare parts. Alcar's agricultural machine spare parts catalog covers SAME tractors and equipment.
• Automechanika Trade Fair OrganizationminorStrategic or Co-development PartnerAlcar is an exhibitor at Automechanika trade fairs in Dubai, Frankfurt, and Kuala Lumpur. These are annual participation events, not formal partnership agreements but strategic trade fair presence.

Scale indicators2 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• SDMO (Kohler): SDMO is a French manufacturer of generator sets and power solutions, now part of Kohler Power Systems. Comparable to Alcar's Gruppi Elettrogeni product line (2-2000 KVA range) and serves similar construction, industrial, and standby power customer segments.
• Pramac (Generac): Pramac is an Italian-headquartered global manufacturer of generator sets, motor pumps, and material handling equipment, now part of Generac. Closely comparable to Alcar's generator set and motor pump product lines, with a similar focus on industrial and construction applications.
• TVH (Thermo King/Hyster-Yale dealer network): TVH is a global B2B distributor of replacement parts and accessories for material handling, industrial, and agricultural equipment. Directly comparable to Alcar in its multi-brand aftermarket distribution model and breadth of equipment categories served, including spare parts for engines and powertrains.
• Granit Parts: Granit Parts is a German-based B2B distributor of replacement parts for agricultural, forestry, and construction equipment, with a multi-brand catalog covering many of the same OEMs as Alcar (Fendt, John Deere, CLAAS, Deutz, Kubota). Direct competitor in the European heavy-equipment aftermarket parts space.
• Kramp: Kramp is a large European B2B distributor of spare parts for agricultural and industrial equipment, serving similar customers (dealers, workshops, OEMs) across multiple brands. Closely comparable to Alcar's model of multi-brand, multi-category aftermarket distribution with global reach, though at significantly larger scale.
• Reco S.p.A. Reco is an Italian distributor of spare parts for industrial vehicles, earth-moving machinery, and commercial vehicles, based in northern Italy. Direct Italian competitor to Alcar in heavy-equipment aftermarket distribution with overlapping brand portfolio and customer segments.
• Comparts S.r.l. Comparts is an Italian distributor specializing in spare parts for agricultural and industrial machinery, with multi-brand coverage. Comparable to Alcar in business model, target customer segments, and Italian/European distribution focus, with overlapping product categories (engine parts, hydraulic, undercarriage).
• Bepco Group: Bepco is a UK-based specialist distributor of replacement parts for tractors, agricultural machinery, and construction equipment, with strong presence in Europe and export markets. Highly comparable to Alcar's focus on CNH, New Holland, Case IH, Massey Ferguson, and similar legacy agricultural equipment brands.

Broad incumbents

• FPT Industrial: FPT Industrial is the Iveco-group engine manufacturer (formerly AIFO) whose industrial and stationary engines Alcar both distributes as spare parts and incorporates into generator sets. Comparable as a brand-owner with overlapping presence in industrial vehicle and power generation markets.
• CNH Industrial: CNH Industrial is the OEM whose brands (New Holland, Iveco, Case IH, CNH Construction) Alcar distributes spare parts for. As a broad incumbent, CNH controls the aftermarket parts supply chain that Alcar participates in, and could choose to disintermediate distributors via captive parts programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alcar