Coachella Valley Brewing Co.
Coachella Valley Brewing Co. is a privately held craft brewery founded in 2013 in Thousand Palms, California, operating two direct-to-consumer taprooms (Thousand Palms and Palm Springs) and producing beer using a proprietary high-efficiency brewhouse and locally sourced desert-region ingredients.
- Company typePrivate
- Founded2013
- HeadquartersThousand Palms, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Coachella Valley Brewing Co. does
Coachella Valley Brewing Co. is a privately held craft brewery founded in August 2013 in Thousand Palms, California, operating as the first craft brewery established in the Coachella Valley desert region. The company produces a portfolio of craft beers using locally sourced desert-region ingredients (citrus, herbs, honey, and spices from Coachella Valley farms) and distributes exclusively through direct-to-consumer channels: a primary brewery and taproom in Thousand Palms and a second taproom (Palm Canyon Taproom) in downtown Palm Springs. The core production asset is a 17-barrel brewhouse equipped with a proprietary H.E.B.S. (High-Efficiency Brew System) that employs mash filtration technology rather than a conventional mash tun/lauter tun combination. The H.E.B.S. system produces 17-barrel batches every two hours and uses 60% less water and 65% less spent grain solids than traditional brewing methods.
The company's revenue model is multi-stream and consumer-facing. On-premise taproom sales (pints, sampler flights) and packaged take-home sales (32oz/64oz growlers, 16oz 4-pack cans, 22oz specialty bottles) form the transactional base. Two annual subscription programs add a recurring-revenue layer: the Fault Line Society membership (20% off all purchases, unlimited $5 growler fills, member-only events) and the Mug Club (enhanced 21oz pours with a year-end glass keepsake). Customer segments include Coachella Valley residents, Palm Springs tourists, and families seeking all-ages entertainment, supported by a weekly calendar of trivia, open mic, live music, and acoustic events. Distribution is fully direct; there is no wholesaler or third-party retail disclosed.
Coachella Valley Brewing Co. remains founder-controlled and independent, with no institutional funding rounds, parent company, or public listing referenced in available materials. The company employs between 11 and 50 people and has not disclosed revenue, customer counts, or pricing for individual SKUs. Its competitive positioning rests on first-mover brand status in the Coachella Valley, operational efficiency from H.E.B.S. technology suited to a water-scarce environment, and a community-engagement model built on membership programs and recurring event programming.
Coachella Valley Brewing Co. firmographics
Firmographics- Name
- Coachella Valley Brewing Co.
- Legal name
- Coachella Valley Brewing Company
- Website
- https://cvbco.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coachella Valley Brewing Co. is a privately held craft brewery founded in 2013 in Thousand Palms, California, operating two direct-to-consumer taprooms (Thousand Palms and Palm Springs) and producing beer using a proprietary high-efficiency brewhouse and locally sourced desert-region ingredients.
- Ownership category
- akta.pro rank
Coachella Valley Brewing Co. industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF), Beer Brewing & Brands (CRADAIAA)
Keywords
Where Coachella Valley Brewing Co. is headquartered
LocationHeadquarters
- HQ city
- Thousand Palms
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Coachella Valley Brewing Co. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Taproom Beer Sales: On-premise beer sales by the glass, sampler flights, and pints at two taproom locations.
- Packaged Beer Sales: Take-home beer sales in 32oz/64oz growlers, 16oz 4-pack cans, and 22oz specialty bottles.
- Membership Program (Fault Line Society): Annual membership offering 20% off purchases, unlimited $5 growler fills, annual member's party, and Member Appreciation Tuesdays. Generates recurring annual revenue.
- Mug Club: Enhanced pint program where 16oz pints are served as 21oz. Members keep the glass at end of year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fault Line Society One-Year Membership |
| Subscription | Annual | Mug Club |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Coachella Valley Brewing Co. product offering
Product offeringCore offering
Coachella Valley Brewing Co. brews and sells craft beer using locally grown ingredients (citrus, herbs, honey, and spices) from Coachella Valley farms, distributed through two taproom locations in Thousand Palms and Palm Springs. Beer is served on-premise by the glass, in sampler flights, or packaged for take-home in growlers, 4-pack cans, and specialty bottles. The company augments its core offering with an annual Fault Line Society membership and Mug Club subscription program that provide recurring revenue and loyalty engagement.
Product overview
Coachella Valley Brewing Co. is a craft brewery offering a diverse portfolio of beer products distributed through two taproom locations (Thousand Palms and Palm Springs). The core product is craft beer brewed with locally sourced desert ingredients, available by the glass, flight, or to-go in various formats. The company enhances customer engagement through two membership programs: the Fault Line Society (annual membership with discounts and perks) and the Mug Club (enhanced pour size program).
Differentiator
Problem solved
Functional benefit
Products and services
- Craft Beer (Locally Crafted Line) Farm-to-table craft beer brewed with locally grown ingredients including citrus, herbs, honey, and spices from Coachella Valley farms. Available by sampler flight, by the glass, or to-go in 32oz/64oz growlers, 16oz 4-pk cans, and 22oz specialty bottles. Targeted at local craft beer enthusiasts and Palm Springs visitors.
- Thousand Palms Taproom Primary taproom location in Thousand Palms, CA, operating Wed-Thu 3pm-8pm, Fri-Sat 12pm-8pm, Sun 1pm-6pm. Provides on-premise beer service, packaged beer to-go, and weekly events including Trivia Night, Open Mic Night, Live Music, and Acoustic Afternoon. Targeted at local residents and craft beer enthusiasts.
- Palm Springs Taproom (Palm Canyon Taproom) Second taproom location in downtown Palm Springs at 155 S Palm Canyon Dr., Second Floor, next to The Broken Yolk and above Happy Sushi & Maracas. Open Sun-Tues 11am-8pm, Wed-Sat 11am-9pm. Serves the full tap list plus food options and is targeted at Palm Springs visitors and downtown patrons.
- Fault Line Society Annual Membership One-year membership program offering 20% off all purchases in the Tasting Room (including merch and kegged beer), unlimited $5 32oz growler fills (one growler issued per membership), one Annual Member's Party, Member Appreciation Tuesdays, and extra discount on Mug Club. Valid at all Coachella Valley Brewing locations. Excludes gift cards or annual memberships. Targeted at recurring craft beer customers seeking discounts and member-only events.
- Mug Club Membership add-on program where all 16oz pints are served as 21oz; members keep the glass at the end of the year. For use at the location of purchase. Targeted at recurring on-premise drinkers who want enhanced pour sizes and a collectible glass.
Quantifiable outcome
- 60% less water usage compared to traditional mash/lauter tun systems
- +2 more outcomes
Companies that use Coachella Valley Brewing Co.
Customer profileSegments3 records
Ideal customer profiles3 records
Coachella Valley Brewing Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Coachella Valley Brewing Co. partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Coachella Valley Brewing Co. competitors and assessment
Company assessmentBroad incumbents
- Anheuser-Busch InBev: Global brewing incumbent with growing craft and 'Beyond Beer' portfolio competing for the same on-premise and retail shelf space as Coachella Valley Brewing, especially in the California market.
- Stone Brewing: Large established Southern California craft brewer with broad distribution and taproom operations; serves as the scale benchmark for the regional craft category in which Coachella Valley Brewing competes.
- Golden Road Brewing: Major California craft brand (Anheuser-Busch InBev-owned) with broad taproom and packaged presence; represents the scaled, well-capitalized end of the Southern California craft segment.
- New Belgium Brewing: Large U.S. craft brewer with strong sustainability credentials and taproom experience; sets the bar for how sustainability storytelling can scale nationally, relevant to CV Brewing's H.E.B.S. narrative.
- Sierra Nevada Brewing Co. National craft brewing pioneer with sustainability leadership and taproom destinations; a comparable brand archetype for Coachella Valley Brewing's sustainability-and-experience positioning.
Direct peers
- Angel City Brewery: Los Angeles craft brewery operating a destination taproom with events programming and on-premise focus; comparable business model centered on taproom experience and community-driven marketing.
- Karl Strauss Brewing Company: San Diego-based craft brewer with a multi-taproom footprint and strong Southern California identity, comparable to Coachella Valley Brewing in craft positioning, on-premise sales focus, and regional branding.
- Hangar 24 Craft Brewery: Inland Empire / Southern California craft brewery operating multiple taprooms with regional distribution and a locally-sourced ingredient identity — closely comparable size and on-premise-led GTM motion to Coachella Valley Brewing.
Others
- Visit Greater Palm Springs / Local DMO: Destination marketing organization for the Coachella Valley; not a competitor but a key ecosystem partner that drives the tourism traffic underpinning Coachella Valley Brewing's taproom economics.
Regional players
- Brew Rebellion: Smaller California craft brewery operating in a different regional market with comparable brewpub-and-taproom model — useful comparable for unit economics at this scale, though not a direct geographic competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Coachella Valley Brewing Co. social profiles
Digital presenceCoachella Valley Brewing Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coachella Valley Brewing Co. leadership team
Management profileNumber of profiles
Coachella Valley Brewing Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coachella Valley Brewing Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coachella Valley Brewing Co.
What does Coachella Valley Brewing Co. do?
Coachella Valley Brewing Co. brews and sells craft beer using locally grown ingredients (citrus, herbs, honey, and spices) from Coachella Valley farms, distributed through two taproom locations in Thousand Palms and Palm Springs. Beer is served on-premise by the glass, in sampler flights, or packaged for take-home in growlers, 4-pack cans, and specialty bottles. The company augments its core offering with an annual Fault Line Society membership and Mug Club subscription program that provide recurring revenue and loyalty engagement.
Is Coachella Valley Brewing Co. a public or private company?
Coachella Valley Brewing Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coachella Valley Brewing Co. founded?
Coachella Valley Brewing Co. was founded in 2013. It employs 11 to 50 people.
Where is Coachella Valley Brewing Co. based?
Coachella Valley Brewing Co. is headquartered in Thousand Palms, United States, in the North America region.
How does Coachella Valley Brewing Co. make money?
Four revenue lines are on record. Taproom Beer Sales are the primary driver. The others are packaged Beer Sales, membership Program (Fault Line Society) and mug Club.
Who are Coachella Valley Brewing Co.'s main competitors?
Broad incumbents on record are Anheuser-Busch InBev, Stone Brewing, Golden Road Brewing, New Belgium Brewing and Sierra Nevada Brewing Co.. Direct peers are Angel City Brewery, Karl Strauss Brewing Company and Hangar 24 Craft Brewery. Visit Greater Palm Springs / Local DMO is listed as an others. Brew Rebellion is listed as a regional player.
Does Coachella Valley Brewing Co. have an API?
No public API is recorded for Coachella Valley Brewing Co..
What industry is Coachella Valley Brewing Co. in?
Coachella Valley Brewing Co.'s product category is Craft Brewing. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.