Counts Unlimited Inc

Name

Counts Unlimited Inc

Legal name

Counts Unlimited, Inc.

Website

https://countsunlimited.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Traffic Data Collection Services

NAICS

Support Activities for Road Transportation (4884), Geophysical Surveying and Mapping Services (541360)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Speed Enforcement Systems (Fixed/Mobile Speed Cameras, Average Speed/Section Control) (TLAJAGAG)

akta.pro secondary industries

Parking, Congestion & Road-Use Charges Management (TLABAMAI), Mileage & Trip Expense Capture (Odometer, GPS-Based, Per-Diem) (TLABAMAE)

Keywords

• Traffic data collection
• Traffic engineering services
• Transportation planning
• Traffic count surveys
• Roadway classification counts

Headquarters

HQ city

Causeway Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Traffic Data Collection Services: Counts Unlimited generates revenue through providing traffic data collection services including traffic counts, traffic surveys, and traffic studies. Services are project-based, with the company offering time-sensitive projects with turnaround times as fast as 24 hours upon request.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Counts Unlimited provides field-based traffic data collection services for the California transportation engineering community, organized into Traffic Counts (directional volume/ADT, classified ADT, turning movement, speed, parking lot occupancy, pedestrian and bicycle), Traffic Surveys (radar speed, license plate, transit ridership, railroad crossing), and Traffic Studies (GPS-enabled travel time/delay and vehicle occupancy). Data is captured using a large in-house inventory of DVR-based HD video cameras, Wavetronix Smart Sensor HD radar units, and per-lane road tube setups, delivered as project-based engagements with turnaround as fast as 24 hours.

Product overview

Counts Unlimited Inc is a traffic data collection services company offering a unified suite of services rather than a software platform. The core offerings include Traffic Counts (volume, turning movement, speed, pedestrian, and parking counts), Traffic Surveys (radar speed, license plate, transit, railroad), and Traffic Studies (travel time/delay and vehicle occupancy). The company also provides training services and utilizes specialized equipment including DVR-based video cameras and Wavetronix Smart Sensor HD radar units for data collection.

Differentiator

Problem solved

Functional benefit

Products and services

• Traffic Counts Field traffic count services including Directional Volume/ADT Counts, Classified ADT Counts, Turning Movement Counts, Speed ADT Counts, Parking Lot Occupancy Counts, and Pedestrian and Bicycle Counts, delivered to transportation engineers, traffic planners, and municipal transportation departments in California.
• Traffic Surveys Field traffic survey services including Radar Speed Surveys, License Plate Surveys, Transit Ridership Surveys, and Railroad Crossing Surveys, delivered to transportation engineering clients in California.
• Traffic Studies Field traffic study services including GPS Enabled Travel Time/Delay Studies and Vehicle Occupancy studies, delivered to transportation engineering clients in California.
• Traffic Data Collection Training Services Extensive two-week employee training program covering turning movement traffic counts, parking occupancy surveys, and interview surveys (origin-destination and intercept surveys), delivered to new field staff to enforce accuracy standards before live data collection.

Quantifiable outcome

• 98% Accuracy rate for traffic data collection
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• WSP: Global engineering consultancy with a transportation planning practice that performs traffic data collection internally and procures it from firms like Counts Unlimited. Comparable end-client overlap and ability to bundle counts into larger capital planning projects.
• Kimley-Horn: Large national engineering consultancy with a transportation planning practice that conducts its own traffic counts and studies. Comparable end-client overlap (transportation engineering community) and ability to bundle data collection into larger planning projects.
• INRIX: Large traffic intelligence and analytics provider serving DOTs, agencies, and engineering firms. Comparable customer base and traffic-data orientation, though delivered primarily through software and aggregated sensor data rather than field services.
• Iteris: Publicly traded intelligent transportation systems provider that offers traffic data collection, analytics, and signal optimization. Comparable as a broader incumbent serving many of the same transportation engineering and DOT clients as Counts Unlimited, though at a much larger scale and software-led.
• Cubic Transportation Systems: Provider of intelligent transportation and traffic management solutions to public agencies. Comparable customer segment (DOTs and municipalities) though focused on larger-scale systems integration rather than field data collection services.

Direct peers

• National Data & Surveying Services (NDS): Traffic data collection and transportation surveying services firm serving public agencies across multiple states. Comparable in service offering (counts, surveys, studies) and customer profile, though typically larger geographic footprint than Counts Unlimited.
• Quality Counts: Regional traffic data collection services firm offering counts, surveys, and studies with similar project-based delivery to transportation engineering clients. Direct peer in size, service mix, and customer type.
• Miovision: Provider of video-based traffic data collection and intersection analytics using smart cameras and AI. Directly comparable technology stack (video + radar-class sensors) and customer base (municipal traffic engineers), making it one of the closest direct competitors.
• JAM Services: Traffic counting and data collection services firm operating in California and the western U.S. Direct competitor with similar field-service model, equipment mix, and transportation engineering customer base.

Emerging players

• StreetLight Data: Transportation analytics platform turning location-based data into traffic counts and studies for planners. Partial overlap as a competing source of traffic count data for the same engineering customers, though delivered via software rather than field services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Counts Unlimited Inc