GOOZE
GOOZE is a Netherlands-based e-commerce distributor operating as the official EU importer and authorized dealer for 19 US performance automotive and marine brands, selling 6,226+ SKUs across 11 localized EU storefronts to European car enthusiasts, mechanics, and marine buyers.
- Company typePrivate
- Founded2016
- HeadquartersNunspeet, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What GOOZE does
GOOZE (legally Gooze BV) is a Netherlands-based e-commerce distributor and online retailer of performance automotive and marine parts, founded in 2016 and headquartered in Nunspeet. The company operates as the official EU importer and authorized dealer for a portfolio of US performance brands including Edelbrock, Holley, MSD Performance, Flowmaster, Sniper EFI, COMP Cams, Weiand, Mallory, ACDelco, Mr. Gasket, and others, aggregating 6,226+ SKUs across ignition, carburetion, fuel delivery, EFI, exhaust, cooling, gaskets, and engine components.
The platform is a multi-language e-commerce storefront available in 11 EU country sites (FR, NL, DE, ES, IT, DK, SE, PL, CZ, PT, FI) with localized pricing in EUR including VAT, country-specific payment methods (iDEAL, PayPal, Bancontact, bank transfer), and free-shipping thresholds calibrated per market. A central Netherlands warehouse supports 1-3 day delivery across Europe. Product coverage spans four verticals: Automotive (the core), EFI-Fuel-Injection (Holley Sniper, Edelbrock Pro-Flo), Marine (engine and ignition systems for watercraft), and Powersports (jetski, UTV, ATV, motorcycle, small engines). The company also sells a small own-brand line of fittings, gauges, and fuel pump kits, and maintains a content channel (Big-Blog-V8) and Instagram presence for top-of-funnel engagement.
GOOZE generates revenue through direct one-time e-commerce sales of branded and own-brand parts, with pricing ranging from small consumables (€8.75 fittings) to complete EFI systems (€1,575 Edelbrock EZ-Street). The go-to-market is purely direct-to-consumer, with no disclosed reseller, dealer, or B2B channel, and no subscription or recurring revenue component. The reported 9.5/10 customer service rating and long-running brand relationships (Weiand dating to 1937, others decades old) suggest a distribution-led model that monetizes access to hard-to-obtain US performance parts across the European Union, including warranty and technical support that grey-market alternatives cannot replicate.
GOOZE firmographics
Firmographics- Name
- GOOZE
- Legal name
- Gooze BV
- Website
- https://gooze.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GOOZE is a Netherlands-based e-commerce distributor operating as the official EU importer and authorized dealer for 19 US performance automotive and marine brands, selling 6,226+ SKUs across 11 localized EU storefronts to European car enthusiasts, mechanics, and marine buyers.
- Ownership category
- akta.pro rank
GOOZE industry classification
Industry- Product category
- Performance Automotive Parts Retail
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE)
Keywords
Where GOOZE is headquartered
LocationHeadquarters
- HQ city
- Nunspeet
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
GOOZE business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Gooze generates revenue through direct e-commerce sales of performance automotive parts, carburetors, ignition systems, and related components. Products are sold at fixed prices in euros with no subscription component. Free shipping programs with order thresholds drive larger basket sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
GOOZE product offering
Product offeringCore offering
GOOZE is an online retailer and official EU importer/dealer for major US performance automotive parts brands including Edelbrock, Holley, MSD Performance, Flowmaster, COMP Cams, and Weiand. The company sells carburetors, ignition systems, EFI fuel injection kits, intake manifolds, exhaust systems, fuel system components, and related performance parts to European customers across four main sectors: Automotive, EFI-Fuel-Injection, Marine, and Powersports. Products are stocked at the Netherlands warehouse and shipped across Europe via a multi-language e-commerce platform supporting 11 EU countries.
Product overview
Gooze is a multi-category e-commerce platform serving as a European importer and dealer for US performance automotive brands. The product portfolio centers on performance engine components organized into four main sectors: Automotive (air/fuel delivery, cooling, electrical, engine components, exhaust, gaskets, ignitions, transmission), EFI-Fuel-Injection (throttle body injection kits, multi-point injection, EFI air cleaners, fuel systems), Marine, and Powersports (jetski, UTV, quad/ATV, motorcycle, small engines). The platform aggregates products from manufacturer brands including MSD Performance, Edelbrock, Holley, Holley EFI, Weiand, Flowmaster, COMP Cams, and others, offering parts across ignition systems, carburetors, intake manifolds, fuel systems, and engine components for classic V8 and performance engines.
Differentiator
Problem solved
Functional benefit
Products and services
- MSD Performance Products Ignition control boxes, coils, distributors, spark plug wires, and timing accessories for high-performance engines, including the 6AL, 6A, and 6AL-2 ignition boxes. Targeted at European automotive enthusiasts building classic V8 and performance engines.
- Edelbrock Products Carburetors, intake manifolds, fuel pumps, air cleaners, and engine components for performance and marine applications, including Performer, AVS2, and Pro-Flo series. Targeted at performance builders and marine engine installers in the EU.
- Holley Products Carburetors, fuel systems, fuel pumps, and EFI components including Holley Sniper EFI throttle body injection kits, covering 4150, 4160, and 4500 series. Targeted at European automotive enthusiasts and hot rodders.
- Holley EFI / Sniper EFI Products Electronic fuel injection systems including Sniper EFI throttle body injection kits, multi-point injection kits, EFI air cleaners, fuel systems, and fuel rails. Targeted at European enthusiasts upgrading classic V8 engines to modern EFI.
- Weiand Products High-performance intake manifolds and superchargers for V8 and small-block engines from the 1937-founded manufacturer, used in street performance and racing applications. Targeted at European performance builders.
- Flowmaster Products Exhaust systems including chambered mufflers, exhaust bolts, and heat protection products. Targeted at European automotive enthusiasts seeking performance exhaust solutions.
- Marine Performance Parts Marine engine components including marine-certified ignition systems, air and fuel delivery parts, and engine components for marine applications. Targeted at marine engine installers and boat owners in Europe.
- Powersports Performance Parts Performance parts for jetski, UTV, quad/ATV, motorcycle, and small engine applications. Targeted at European powersports enthusiasts.
- Gooze Own Brand Products Gooze-branded performance parts including fuel pressure gauges, hose fittings, and Holley Sniper fuel pump master kits. Targeted at European automotive enthusiasts seeking Gooze-labelled performance components.
Companies that use GOOZE
Customer profileSegments3 records
Ideal customer profiles3 records
GOOZE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GOOZE partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- EdelbrockcoreGooze serves as official EU importer and dealer for Edelbrock performance products including carburetors, intake manifolds, fuel systems, and crate engines. Full warranty and technical support provided.
- HolleycoreGooze is European Holley Dealer offering Holley carburetors, fuel systems, EFI products (Sniper EFI), and performance accessories with EU warranty coverage.
- MSD PerformancecoreOfficial importer of MSD Performance ignition systems, coils, distributors, and electronic fuel injection components for the European market.
- FlowmastercoreGooze distributes Flowmaster exhaust systems, mufflers, and related components as official EU dealer.
- COMP CamsminorOffers COMP Cams camshafts, valvetrain components, and engine break-in products as authorized dealer.
- WeiandminorAuthorized EU dealer for Weiand performance intake manifolds and superchargers, founded in 1937.
- Sniper EFIcoreOfficial importer of Holley Sniper EFI throttle body injection kits and components for European customers.
- ACDelcominorOffers ACDelco automotive parts and components as part of their product catalog.
- MalloryminorAuthorized dealer for Mallory ignition components including distributors, coils, and modules.
- Mr. GasketminorCarries Mr. Gasket performance gaskets, seals, and engine components.
- TechflexminorOffers Techflex braided sleeving and protective coverings for automotive wiring and components.
- RetroBrightminorAuthorized dealer for RetroBright performance lighting and electrical components.
- RussellminorDistributes Russell performance plumbing, fittings, and fuel system components.
- Scott DrakeminorCarries Scott Drake reproduction and performance parts for classic Ford vehicles.
- Fel-ProminorOffers Fel-Pro gaskets and sealing solutions as authorized dealer.
- Trans-DaptminorAuthorized dealer for Trans-Dapt transmission and drivetrain components.
- Tuff Stuff PerformanceminorCarries Tuff Stuff performance accessories including alternators, power steering pumps, and chrome components.
- TechnoVersionsminorOffers TechnoVersions electronic monitoring and gauge solutions.
- Speedway MotorsminorCarries Speedway Motors performance and racing components.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
GOOZE competitors and assessment
Company assessmentBroad incumbents
- AUTODOC: Largest EU online auto parts retailer with millions of SKUs across all vehicle makes and a multi-country EU storefront footprint. Broad incumbent competing on breadth and price, whereas Gooze is a specialist focused on US performance parts.
- Mister-Auto: Major European online auto parts retailer covering multiple vehicle categories with strong French and broader EU presence. Overlaps with Gooze in automotive parts retailing but at much broader scale and category breadth.
- RealTruck: US-based aftermarket truck and off-road accessories retailer/e-commerce platform. Adjacent automotive aftermarket peer — different subcategory but directly comparable e-commerce distribution model for enthusiast buyers.
- RockAuto: US-based online auto parts retailer shipping internationally with an extensive multi-brand catalog. Overlaps with Gooze in e-commerce parts distribution; competes on price and catalog depth rather than performance specialization.
- Holley (DTC): Manufacturer of multiple brands Gooze distributes (Holley, Edelbrock, MSD, Flowmaster, Weiand, Sniper EFI). A potential disintermediation threat as Holley increasingly sells direct to European consumers, bypassing independent importers.
- Kfzteile24: Major German online automotive parts retailer serving the DACH region with broad SKU coverage. Competes with Gooze for European e-commerce parts buyers, though without US-performance specialization.
Direct peers
- Summit Racing Equipment: US-based leading retailer and direct distributor of performance automotive parts (ignitions, carburetors, EFI, exhaust). Closest comparable by product mix (Edelbrock, MSD, Holley, Flowmaster) — Gooze essentially replicates Summit's model for the European market.
- Speedway Motors: US retailer specializing in hot rod, street rod, and racing parts; carries many of the same brands as Gooze (Holley, MSD, Edelbrock). Already a listed Gooze supplier but also a directly comparable peer in the US performance-parts e-commerce model.
- Jegs: US performance and racing parts retailer carrying overlapping brands (MSD, Edelbrock, Holley, COMP Cams). Direct peer for the US performance-parts enthusiast model that Gooze exports to Europe.
Regional players
- Euro Car Parts: UK's largest online and offline automotive parts distributor (part of the LKQ group). A regional peer that overlaps in automotive e-commerce but is primarily UK-focused and broader in category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GOOZE social profiles
Digital presenceGOOZE financial estimates
Financial estimateRevenue estimate
Valuation estimate
GOOZE leadership team
Management profileNumber of profiles
GOOZE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GOOZE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GOOZE
What does GOOZE do?
GOOZE is an online retailer and official EU importer/dealer for major US performance automotive parts brands including Edelbrock, Holley, MSD Performance, Flowmaster, COMP Cams, and Weiand. The company sells carburetors, ignition systems, EFI fuel injection kits, intake manifolds, exhaust systems, fuel system components, and related performance parts to European customers across four main sectors: Automotive, EFI-Fuel-Injection, Marine, and Powersports. Products are stocked at the Netherlands warehouse and shipped across Europe via a multi-language e-commerce platform supporting 11 EU countries.
Is GOOZE a public or private company?
GOOZE is a private company. It is classified as unknown and is currently operating.
When was GOOZE founded?
GOOZE was founded in 2016. It employs 1 to 10 people.
Where is GOOZE based?
GOOZE is headquartered in Nunspeet, Netherlands, in the Europe region.
How does GOOZE make money?
One revenue line is on record: product Sales.
Who are GOOZE's main competitors?
Broad incumbents on record are AUTODOC, Mister-Auto, RealTruck, RockAuto, Holley (DTC) and Kfzteile24. Direct peers are Summit Racing Equipment, Speedway Motors and Jegs. Euro Car Parts is listed as a regional player.
Does GOOZE have an API?
No public API is recorded for GOOZE.
What industry is GOOZE in?
GOOZE's product category is Performance Automotive Parts Retail. Its primary akta.pro industry code is IMACANAE, Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR). Its NAICS code is 44133 and its SIC code is 3751.