Rhetorica

What Rhetorica does

Rhetorica ApS is a Copenhagen-based, privately-held communication and rhetoric training consultancy that designs and delivers research-based professional services for enterprises and public sector organisations. The company's core technology is a set of proprietary, peer-reviewed methodologies, including the Hero Model (Actant Model), the Three Elements of Persuasion (Logos-Pathos-Ethos), and the Vaccination Technique, combined with established theory in learning, didactics, rhetoric, behaviour and psychology. These frameworks underpin a three-tier service portfolio: Individual Programs (one-to-one training typically delivered as six tailored sessions), Courses and Workshops (group training in presentation, meeting leadership, storytelling, written rhetoric, and leadership communication), and Strategic Competence Development (organisation-wide capability-building, including leadership academies, internal course catalogue design, decision-making systems, and consultancy). All content is customised to the client and built on university-validated research rather than trends or opinions.

Rhetorica makes money primarily through professional services billing on bespoke, quote-priced engagements, with billing cadences ranging from individual programmes to multi-year framework agreements. A subscription/recurring layer (Communication Sparring) provides two hours per month of continuous consultant access over three-month cycles. Go-to-market is consultative enterprise field sales, driven by direct contact ('book a no-obligation meeting'), supported by content marketing (an extensive article library, newsletter, LinkedIn) and a heavy reliance on named-client testimonials from C-suite contacts. Customers span financial services (Nykredit), pharmaceuticals and life sciences (Novo Nordisk, SOBI, Novozymes, Danish Life Science Cluster), energy (Ørsted), technology (Netcompany, LBN Medical), building materials (VELUX, Cembrit), trading (Bunker Holding), and a substantial Danish central and municipal government footprint (National Police, Ministry of Employment, Ministry of Justice, Environmental Protection Agency, City of Copenhagen, Sundhed.dk).

The company is independently owned with no disclosed external investment, parent entity, or acquisition history, and operates with a headcount in the 11-50 range. The legal entity was established in 2016 (per company filings), with the underlying practice referenced from 2003. Geographic footprint is concentrated in Denmark, with active international delivery across Sweden, the United Kingdom, the United States, and the Middle East via flagship accounts such as the SOBI patient-centric academy.

Name

Rhetorica

Legal name

Rhetorica ApS

Website

https://rhetorica.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Rhetorica is a Copenhagen-based consultancy delivering research-based rhetoric, communication, and leadership training through individual programmes, group courses, and organisation-wide capability-building engagements for Nordic enterprises, Danish public sector bodies, and select international clients.

Ownership category

akta.pro rank

Product category

Professional Communication Training and Consulting

NAICS

Professional and Management Development Training (611430), Human Resources Consulting Services (541612)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate/Professional Public Speaking Training (Presentation Skills) (EDAMAOAJ)

akta.pro secondary industries

Conflict Management, Negotiation & Difficult Conversations (EDABAAAJ), 1:1 Speech, Rhetoric & Communication Coaching (EDAMAOAK)

Keywords

• Communication training services
• Leadership development programs
• Rhetoric consulting
• Executive communication coaching
• Presentation skills training

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Individual Training Programs: One-to-one tailored training programs typically consisting of six sessions of 1.5-2 hours each, often starting with 360-degree communication analysis.
2. Courses and Workshops: Group training courses and workshops for teams and organisations covering presentation skills, meeting leadership, storytelling, written rhetoric, and leadership communication.
3. Strategic Competence Development: Long-term strategic capability-building programs and consultancy engagements for organisations, including internal course catalogue design and delivery.
4. Communication Sparring Subscription: Continuous communication sparring subscription providing two hours of individual support per month, running continuously for three months at a time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rhetorica provides research-based communication, rhetoric, and leadership training to organizations and individual professionals. Its offering spans tailored one-to-one Individual Programs (typically six sessions), group Courses and Workshops (presentation skills, meeting leadership, storytelling, written rhetoric, leadership communication), and Strategic Competence Development engagements for organizational capability building.

Product overview

Rhetorica is a Danish communication and rhetoric training consultancy offering three interconnected service tiers: Individual Programs (one-to-one training including Make an Impact in Presentations, Sharpen Arguments and Persuasion, Better Communication of Strategic Initiatives, Tailored Programs, and Subscription to Communication Sparring); Courses and Workshops (group training including Presentation Skills, Effective Meeting Leadership, Storytelling, Written Rhetoric, Leadership Communication, and Bespoke courses); and Strategic Competence Development (organizational programs including Improved Presentations, Stronger Leadership Communication, Better Decisions, Internal Course Catalog design, and Consultancy services). All offerings are research-based, grounded in peer-reviewed university research, and tailored to client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Programs One-to-one tailored training programs addressing personal communication challenges across presentations, argumentation, and strategic initiatives. Typically delivered as six tailored sessions of two hours each, often beginning with a 360-degree communication analysis. Sub-offerings include Make an Impact in Presentations and Meetings, Sharpen Arguments and Persuasion Skills, Better Communication of Strategic Initiatives and Changes, Tailored Program, and the Communication Sparring Subscription.
• Courses and Workshops Group training courses and blended-learning programs for teams and units covering presentation skills and verbal communication, effective meeting leadership, storytelling, written rhetoric and better proposals and decision-making, leadership communication, and bespoke communication courses tailored to specific organizational challenges.
• Strategic Competence Development and Projects Organizational-level capability building engagements covering improved presentations and spoken briefings, stronger leadership communication, better decisions through improved decision-making systems, design and delivery of courses for internal course catalogues, and consultancy, coaching and organisational development services including strategic communication sparring, values clarification, core narrative shaping, and ESG communication.

Quantifiable outcome

• 600 managers trained at Nykredit leadership academy, resulting in record organisational results
• +1 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mandel Communications: Specialist communication skills consultancy delivering presentation, influence and leadership communication programmes to enterprises. Direct competitor in the soft-skills communication training category.
• The Humphrey Group: Specialist executive communication consultancy offering leadership communication, presentation and storytelling training to senior leaders. Direct peer in methodology focus and enterprise-targeted delivery, with comparable premium positioning.
• Duarte: Presentation, storytelling and visual communication training firm serving enterprises globally. Comparable to Rhetorica in its emphasis on structured persuasion frameworks and corporate presentation skills training.
• Crucial Learning: Training company formed from the merger of VitalSmarts and Crucial Conversations, focused on influence, communication and behaviour-change skills. Comparable to Rhetorica's persuasion, difficult-conversations and leadership communication offerings.
• Dale Carnegie Training: Global training franchise focused on presentation, communication and leadership skills for professionals and enterprises. Closely comparable to Rhetorica in target audience, course content (presentation skills, persuasion, leadership communication), and B2B delivery model.

Broad incumbents

• FranklinCovey: Global performance and leadership training company with programmes on leadership, communication and effectiveness. Comparable enterprise training delivery model and premium content brand, though operating at much larger scale.
• Korn Ferry: Global organisational consulting firm with a significant leadership development and talent management practice. Broader incumbent offering leadership communication and development services as part of a wider portfolio.
• DDI (Development Dimensions International): Global leadership and talent development consultancy providing research-based leadership training and assessment. Overlaps with Rhetorica's enterprise leadership-communication programmes as part of a broader L&D portfolio.
• Center for Creative Leadership: Established global leadership development provider offering research-backed leadership programmes and coaching. Comparable research-based methodology and enterprise leadership training focus, though operating across a much broader portfolio.

Emerging players

• Speexx: Digital business communication and language training provider serving enterprises globally. Adjacent emerging player overlapping with Rhetorica on professional communication training, but distinguished by a SaaS/digital delivery model rather than bespoke consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rhetorica
• Facebookfacebook.com/RhetoricaDK

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhetorica