Zeranta Edutainment

What Zeranta Edutainment does

Zeranta Edutainment is an Italian B2B professional services firm that designs and delivers "edutainment" experiences combining education with entertainment for large enterprises, public institutions, cultural organizations, and museums. The company operates through six service lines: Change & Development (training and change management), Eventi & Festival (event design and production), Musei & Patrimonio culturale (museum and cultural heritage experiences), Campagne di Comunicazione (communication campaigns), Produzioni video (video production including 360°), and Digital Experience (virtual tours and immersive digital solutions). Notable clients include TIM, Eni, Intesa Sanpaolo, Rai, MIUR, Fastweb, Poste Italiane, Università di Udine, Coop Alleanza, Bonfiglioli, and Rinascente, with an active project footprint in Italy, the UAE, Saudi Arabia, Japan, and Greece.

The company operates an in-house production capability spanning custom digital platforms (web, Progressive Web Apps, 3D configurators, LMS, multi-platform apps), 360° video and immersive media production, virtual tour development, and bespoke installations, delivered primarily through its Zeranta Digital division. Proprietary elements include a documented "edutainment" methodology authored by founder Jader Giraldi in published books, a content portfolio of 10+ years of 360° video assets (anchored by Italy's first 360° cinema at MAV Herculaneum in 2017), and productized platforms including The Feedback App, Walk & Learn, the Mittelbabel digital archive, and the Rinascente loyalty/training platform.

Zeranta generates revenue primarily through bespoke, project-based professional service contracts rather than standardized pricing. Engagements combine one or more of its six service capabilities, scoped per client request and delivered through direct enterprise and institutional sales, with no publicly disclosed pricing. Revenue is supplemented by published methodology book sales and recurring platform hosting. The company markets through case study showcases on its website, LinkedIn, and client referrals, with no paid advertising or e-commerce distribution. It is founder-owned, bootstrapped, and operates from four Italian offices (Faenza HQ, Rome, Milan, Tavagnacco) without disclosed external funding.

Name

Zeranta Edutainment

Legal name

Zeranta Edutainment srl

Website

https://zeranta.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Zeranta Edutainment is an Italian B2B professional services firm designing edutainment experiences spanning training, events, museum, video, and digital installations for large enterprises, public institutions, and cultural organizations in Italy, MENA, and Asia.

Ownership category

akta.pro rank

Product category

Edutainment and Experience Design Services

NAICS

Graphic Design Services (541430), Indoor and Outdoor Display Advertising (541850), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYBPAHAKAL

Exhibition, Retail & Experiential Design

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

SECONDARYBPAHAKAN

Wayfinding, Signage & Environmental Graphic Design

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Edutainment services
• Experience design
• Corporate training programs
• Immersive museum experiences
• 360 video production

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Custom Project Delivery: Core revenue from designing and delivering custom edutainment, training, event, video production, digital experience, and museum exhibition projects for enterprise and institutional clients. Projects are typically bespoke engagements with direct client collaboration.
2. Digital Products and Platforms: Revenue from developing custom digital platforms, virtual tours, apps, and web solutions as part of integrated project delivery.
3. Content Sales and Licensing: Sale of published works including the 'Manuale di Edutainment' book available through Amazon and Feltrinelli, documenting proprietary methodology.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Zeranta Edutainment is an Italian experience-design studio that designs and delivers bespoke edutainment projects for enterprises, government bodies, museums, and cultural-heritage institutions across six service lines: Change & Development (training, coaching, change management), Eventi & Festival (festival and event production), Musei & Patrimonio culturale (museum and cultural-heritage experience design), Campagne di Comunicazione (communication campaigns), Produzioni video (360° video, immersive cinema, feature films), and Digital Experience (virtual tours, immersive apps, web platforms). The firm operates a Zeranta Digital division that develops custom web platforms, Progressive Web Apps, multi-platform apps, and digital products such as The Feedback App, Walk & Learn, and Mittelbabel digital archive.

Product overview

Zeranta Edutainment is a design studio specializing in human experiences across six core service areas: Change & Development (training and change management), Events & Festival (event design and production), Musei & Patrimonio culturale (museum and cultural heritage experiences), Campagne di Comunicazione (communication campaigns), Produzioni video (video production including 360°), and Digital Experience (virtual tours and immersive digital solutions). The company operates through its Zeranta Digital division offering web platforms, multi-platform applications, UX/UI consulting, and brand identity services. Key products include The Feedback App for continuous feedback, Walk & Learn geo-localized immersive reality app, Mittelbabel digital archive platform, Rinascente Loyalty Program platform, Virtual Tour Platform, and UniNA 800th Anniversary Website. The company positions itself as an 'edutainment' innovator, combining educational content with entertainment experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Zeranta Digital: Digital business unit specializing in digital strategy, UX/UI consulting, web platforms development, brand identity, virtual tours, and digital marketing services.

Products and services

• Change & Development Corporate training design and delivery using edutainment methodologies including classroom programs, apps, distance learning, action learning, role-playing, and corporate theater formats for enterprise and institutional clients.
• Eventi & Festival Design and production of large-scale events, festivals, international meetings, and road shows for Italian and multinational companies and institutions.
• Musei & Patrimonio culturale Museum exhibition design, gamification, educational paths, audio guides, and immersive experience production for art exhibitions, museums, and temporary installations.
• Campagne di Comunicazione End-to-end communication campaign design including concept development, copywriting, video, infographics, signage, and guerrilla marketing for internal communication, advertising, and CSR projects.
• Produzioni video Video production services including feature films, documentaries, web series, commercials, educational videos, and 360° immersive video for enterprise, cultural, and institutional clients.
• Digital Experience User-focused digital experience design including virtual tours, interactive apps, immersive reality experiences, and multimedia content for various platforms, for museums, corporations, and institutions.
• The Feedback App A web application that supports continuous feedback culture, employee engagement, and organizational performance management transformation; developed for clients in the enterprise market.
• Walk & Learn A geo-localized immersive reality app that transforms walks and paths into knowledge itineraries featuring famous historical characters and multimedia content, for cultural heritage and tourism clients.
• Mittelbabel Digital Archive A scalable digital archive platform for cultural event history, enabling exploration of artistic materials across multiple categories and time periods, built for cultural institutions.
• Virtual Tour Platform Interactive virtual tour experiences for museums, showrooms, and tourism built with 360° photography, multimedia content, and immersive reality features.

Quantifiable outcome

• ConoscenzaInFesta festival grew to international status and main CRUI event within 4 years
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• MCA - Mario Cucinella ArchitectsflagshipStrategic or Co-development PartnerZeranta collaborates with MCA on major cultural heritage and exhibition projects including the Italian Pavilion for Expo 2025 Osaka and a major museum being built in Riyadh, Saudi Arabia. Zeranta is responsible for visitor experience design and multimedia content production while MCA handles architectural design.
• YayacoreStrategic or Co-development PartnerYaya is a company based in Dubai that Zeranta partnered with to manage all projects in the MENA (Middle East and North Africa) region. Together they delivered the digital version of the Italian Pavilion for Expo 2020 Dubai.
• Hitachi Rail STS (Ansaldo STS)minorStrategic or Co-development PartnerZeranta produced sustainability report videographics and internal communication materials for Hitachi Rail STS, explaining their 180-page sustainability report in engaging video format.
• A-FactminorStrategic or Co-development PartnerCollaboration partner for the Museum of the Knights of Malta in Rhodes project, contributing architecture and exhibition design expertise alongside Zeranta's multimedia storytelling.
• Deloitte, Accenture, Adobe, Microsoft, GEminorOthersReferenced as benchmark companies that eliminated traditional performance reviews in favor of continuous feedback processes, informing The Feedback App product development.
• MIUR, Barilla Center for Food and Nutrition, Monte dei Paschi di Siena Foundation, Future Food InstituteminorStrategic or Co-development PartnerPartnership consortium for SIY Millennials Fest 2017 at University of Siena, including MIUR (Ministry of Education), food/nutrition research center, banking foundation, and future food think tank.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pentagram: Independent design firm with broad cultural and institutional practice including identity, exhibitions, and digital. Comparable to Zeranta's multi-disciplinary design work for universities, museums, and government.
• Local Projects: New York-based experience design studio specializing in museum, cultural, and public-space installations. Directly comparable to Zeranta's Musei & Patrimonio culturale and Digital Experience service lines for institutional clients.
• C&G Partners: Specialist in wayfinding, environmental graphic design, and museum/exhibition design. Directly comparable to Zeranta's museum signage, audioguide, and exhibition work.
• Second Story: Atlanta-based experience design studio (now part of SCAD) creating interactive museum exhibitions and brand experiences. Closely aligned with Zeranta's experiential design and 360° immersive work for cultural institutions.
• H-FARM: Italian innovation platform combining education, venture, and corporate consulting with digital transformation services. Comparable Italian B2B partner with overlapping training and corporate innovation mandates.
• ESI Design: NY-based design studio focused on exhibits, brand experiences, and digital interactivity for museums and corporate environments. Highly comparable integrated experiential + digital delivery model to Zeranta's boutique practice.

Broad incumbents

• Ogilvy Italy: WPP-owned global agency with strong Italian presence offering advertising, PR, and brand experience services. Comparable large incumbent competing for the same Italian enterprise and institutional communication budgets.
• TBWA Italy: Major Italian creative agency within the TBWA global network, offering brand campaigns, content, and digital services to enterprise clients. Overlaps with Zeranta's Campagne di Comunicazione offering on shared enterprise/institutional accounts.

Emerging players

• Tellart: Netherlands/US experience design studio building interactive brand and museum installations. Directly comparable specialist in immersive and digital experiences for cultural and corporate clients.
• HUSH: NY-based experience design studio for brands and cultural institutions, blending digital and physical design. Comparable in delivery model and client type to Zeranta's boutique experiential design practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zeranta
• LinkedInlinkedin.com/company/zeranta-edutainment-s.r.l.
• Xx.com/zeranta

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeranta Edutainment