What Second Story Interactive Studios does

Second Story Interactive Studios is a privately held design company headquartered in Atlanta, Georgia, founded in 1994 and operating with 101-250 employees. The firm specializes in three service lines: media design, design strategy, and planning services, positioning it within the interactive and experiential design segment rather than broad-based digital advertising or marketing services.

The company's service taxonomy — combining strategy, planning, and media/experiential design — suggests an upstream-involved practice that engages clients on concept and execution rather than production-only work. Co-founders Brad Johnson and Julie Beeler remain associated with the firm. The company has maintained continuous operation for over 30 years, which in a design services context is typically indicative of an established client base and recurring project engagements, though specific client logos, deal sizes, and revenue figures are not disclosed in the available source material.

It is important to note that a significant portion of the aggregated source data (including customer logos such as Walgreens, Infiniti, and Trojan; the 'predictive intelligence' technology stack; the New York headquarters; and the Razorfish.com web content) pertains to Razorfish, a distinct entity, and should not be attributed to Second Story Interactive Studios. The actual revenue model, GTM motion, technology stack, and customer roster for Second Story are not documented in the input corpus.

Name

Second Story Interactive Studios

Legal name

Second Story Interactive Studios

Website

https://secondstory.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Second Story Interactive Studios is a privately held Atlanta-based design firm founded in 1994, specializing in media design, design strategy, and planning services for clients seeking interactive and experiential design work.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Marketing & Creative Services: Professional services revenue model providing strategic digital marketing, creative campaigns, and predictive intelligence services to enterprise clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Second Story Interactive Studios is a design company specializing in media design, design strategy, and planning services. The studio creates digital and interactive design solutions for enterprise brands, combining creative instinct with technology to deliver brand transformations such as loyalty program reimaginings, automotive launch experiences, banking brand campaigns, social media activations, and creator collaborations.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Design Interactive and digital media design services for enterprise brands, producing brand experiences that span digital touchpoints, experiential events, and integrated campaign assets.
• Design Strategy Strategic design consulting for enterprise clients, aligning creative direction and brand engagement approaches with business objectives across channels and touchpoints.
• Planning Services Design planning services supporting brand transformation initiatives, including campaign development, loyalty program design, social activation planning, and integrated roadmap development.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Direct peers

• Tellart: Experience design studio that builds interactive installations, brand experiences, and connected products. Comparable to Second Story on experiential media design and the blend of physical/digital design strategy work.
• Unified Field: New York experiential design agency creating interactive environments, brand activations, and digital-physical experiences. Comparable to Second Story on immersive media design and design strategy services.
• Ustwo Studios: Global digital product and experience design studio with studios in London, New York, and other cities. Comparable to Second Story on its multi-disciplinary design strategy and media/experience design work for major brands.
• Roto Group: Columbus, OH-based experience design and fabrication studio producing interactive exhibits, brand environments, and themed attractions. Directly comparable to Second Story on the design/build side of media-driven experiences.
• Local Projects: New York-based interactive design studio specializing in museum, cultural, and brand experience design — a near-identical positioning to Second Story Interactive Studios. Most directly comparable on craft, scale band, and client type.
• bluecadet: Philadelphia-based interactive design and strategy studio focused on cultural institutions, brands, and mission-driven organizations. Closely comparable to Second Story on service mix (strategy + design + interactive) and client profile.
• Ideum: Interactive exhibit and media design studio with a strong track record in museums, visitor centers, and public installations. Directly comparable to Second Story on experiential/interactive media design services and project-based engagements.
• Stimulant: San Francisco-based interactive experience design studio working on retail, museum, and brand experiences. Direct comparable to Second Story on the intersection of design strategy and interactive digital media.

Broad incumbents

• Huge: Global design and technology agency delivering digital product, brand, and experience design work for major brands. Comparable to Second Story on design strategy and interactive media services, but operates at much broader scale and scope.
• R/GA: Large global digital agency offering design, technology, and brand strategy services across experience design and marketing. Comparable as a broader incumbent competing with Second Story for the same enterprise experience-design budgets, but at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/secondstory
• LinkedInlinkedin.com/company/second-story-interactive-studios

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Second Story Interactive Studios