Usacd

What Usacd does

USACD SYSTEM, S.L. is a Barcelona-headquartered B2B technology and services firm that builds omnichannel execution software for the life sciences industry. Its core product is the Omnichannel Smart Suite, a set of six interconnected modules (Omnichannel Hub, Engagement Assistant, Call Plan Assistant, MCCP Assistant, Contract & Order Assistant, and Chat CRM) natively embedded inside Veeva CRM and Vault CRM. The suite covers the full strategy-to-execution workflow for pharmaceutical field forces, including personalized HCP journeys, AI-driven next-best-action recommendations, cycle plan creation, multichannel contact plan management, in-call contract signing, and conversational access to customer data via voice and text. Supporting offerings include a Content Factory producing modular Veeva and SFMC content assets, consultancy for Vault CRM migrations and omnichannel strategy, and bespoke application development.

The company's revenue model combines recurring subscription licensing for the Omnichannel Smart Suite modules with professional services revenue from content production, platform migrations, and bespoke development. Go-to-market is enterprise B2B field sales targeting pharmaceutical and life sciences companies, primarily in Spain and broader Europe, channeled through direct engagement CTAs and the Veeva partner ecosystem. USACD has been a Veeva Content Partner since 2014 and holds Full-Service Content Partner status with team certifications across CLM, Approved Email, Engage, and Vault PromoMats Review and Approval. Its customer base includes major multinational pharma firms (Bayer, Novartis, MSD, Roche, Boehringer Ingelheim, Amgen, Ipsen) alongside regional players (Almirall, Ferrer, Rovi, Hipra, Laboratorios Viñas). Headcount is reported in the 11-50 range with offices in Cornellà de Llobregat and Madrid; the firm is privately held with no disclosed funding rounds or financial metrics.

Name

Usacd

Legal name

USACD SYSTEM, S.L.

Website

https://usacd.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

USACD is a Spanish B2B software and services firm that builds the Omnichannel Smart Suite, a Veeva-integrated platform for pharmaceutical field force execution, HCP engagement, and content management. It serves enterprise life sciences companies across Europe, primarily through subscription licensing and professional services.

Ownership category

akta.pro rank

Product category

Pharmaceutical Omnichannel Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYHDAEAFAJ

CRM Data Quality, Enrichment & CDP-Adjacent CRM

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

SECONDARYBPAEAAAO

IT Program/Project Management (PMO) & Delivery Assurance

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Consulting & Systems Integration

Keywords

• Pharmaceutical omnichannel software
• Veeva CRM integration
• HCP engagement platform
• Life sciences marketing automation
• Closed-loop marketing solutions

Headquarters

HQ city

Santa Coloma De Cervelló

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Products (Omnichannel Smart Suite): Proprietary software products including Omnichannel Hub, Engagement Assistant, Call Plan Assistant, MCCP Assistant, Contract & Order Assistant, and Chat CRM integrated with Veeva CRM & Vault CRM.
2. Professional Services: Content services (Veeva multichannel content, Veeva Modular Content, SFMC campaigns, WordPress VIP, Drupal/ACQUIA assets, Mobile apps), Consultancy (technology onboarding, platform migrations, Veeva CRM consulting, process development, omnichannel strategy), and Client Services (Content Factory, Inhouse agency, Remote resource pool).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

USACD provides the Omnichannel Smart Suite, a software platform integrated with Veeva CRM and Vault CRM that enables life sciences companies to execute omnichannel strategies across field teams. The suite bundles AI-driven engagement, call planning, multichannel customer contact planning, contract and order management, and conversational CRM capabilities, complemented by professional services such as a Content Factory, omnichannel consultancy, and bespoke Veeva integrations.

Product overview

Usacd offers the Omnichannel Smart Suite, a unified platform for omnichannel execution in life sciences, seamlessly integrated with Veeva CRM and Vault CRM. The suite consists of six interconnected modules: Omnichannel Hub (field execution and message personalization), Engagement Assistant (AI-driven Next Best Action), Call Plan Assistant (cycle plan creation), MCCP Assistant (Multichannel Customer Contact Plan management), Contract & Order Assistant (contract negotiation and order processing), and Chat CRM (conversational data access). Supporting services include a Content Factory for asset production, and consultancy services for technology onboarding and strategy implementation. The platform enables measurable impact through 8.2x boost in digital content usage and 10x improvement in CLM usage.

Differentiator

Problem solved

Functional benefit

Products and services

• Omnichannel Smart Suite Integrated omnichannel execution platform for life sciences companies, combining field execution, AI-driven engagement, call planning, multichannel customer contact planning, contract handling, and conversational CRM modules within Veeva CRM and Vault CRM. Designed for pharmaceutical and life sciences field force teams seeking measurable campaign execution.
• CLMxpress Out-of-the-box Closed-Loop Marketing application product offered by USACD to accelerate CLM implementations for life sciences sales teams.
• MyInsights Design and Development Custom design and development service for Veeva MyInsights reports, enabling KPI visualization and dashboards for pharmaceutical sales representatives on the Veeva iPad app.
• Content Factory In-house content production service that creates promotional and scientific assets at scale with global reach, including Veeva multichannel content, Veeva Modular Content, Salesforce Marketing Cloud campaigns, WordPress VIP and Drupal/Acquia assets, and mobile apps.
• Omnichannel Consultancy Services Expert consultancy services in omnichannel and digital marketing for life sciences, covering technology onboarding, Vault CRM platform migrations, Veeva CRM consulting, process development, omnichannel strategy and implementation, omnichannel campaign development, and content tagging and taxonomies.

Quantifiable outcome

• 8.2x boost of digital content (ranging from 5x to 50x for individual pieces after one month)
• +2 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• VeevacoreTechnology or Integration · 1 January 2014USACD has been a Veeva Content Partner since 2014 and holds Full-Service Content Partner status in the Veeva Content Partner Program in Europe. The team holds certifications in CLM, Approved Email, Engage and Vault PromoMats Review and Approval. USACD has created pieces used at Veeva Commercial Summit and in the Demo Environment for Veeva Customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Veeva Systems: Veeva Systems is the platform owner of Veeva CRM and Vault CRM — the underlying stack USACD builds upon. Veeva is both USACD's primary partner and a potential competitor if it ships overlapping functionality.
• Inizio Evoke: Inizio Evoke is a large global health-and-life-sciences marketing and communications agency with omnichannel and Veeva-aligned capabilities — a broader incumbent competing for similar pharma marketing budgets.
• IQVIA: IQVIA is a global life sciences technology and services provider with CRM, content, and engagement capabilities. USACD already holds an IQVIA partnership, signaling both collaboration and adjacency in the same buyer accounts.
• Klick Health: Klick Health is one of the largest independent health and life sciences agencies, offering omnichannel content, CRM integration, and AI-driven engagement — a broader-scope peer competing for the same enterprise pharma engagements.

Direct peers

• Aktana: Aktana provides AI-driven next-best-action and HCP engagement orchestration for life sciences, integrating with Veeva CRM. It is a direct functional peer to USACD's Engagement Assistant and Omnichannel Hub within the same pharma-CRM stack.
• Across Health: Across Health specializes in omnichannel excellence and measurement for pharmaceutical companies, including the Phamaverse platform — closely comparable to USACD's Omnichannel Smart Suite for measuring and improving HCP engagement.
• Beghou Consulting: Beghou Consulting is a life sciences commercial and analytics consultancy that builds commercial effectiveness, data, and technology solutions for pharma — overlapping with USACD's consultancy, Veeva CRM, and omnichannel offerings.
• Closerlook (Fishawack Health): Closerlook is a life sciences omnichannel agency offering strategy, content, and CRM-integrated engagement for pharma brands — a direct peer to USACD on the content + omnichannel execution layer.

Regional players

• ZS Associates: ZS Associates is a global consulting firm with deep life sciences commercial and CRM expertise (including Veeva work). It is a broader peer competing for pharma technology and consulting budgets, with a much larger footprint than USACD.

Emerging players

• The Stem Pharma Solutions: The Stem provides digital and omnichannel solutions for pharma including Veeva implementations and content services, with a narrower geographic footprint than USACD but overlapping offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Usacd