Curiosidade

What Curiosidade does

Curiosidade is a privately-held digital marketing agency headquartered in Peniche, Portugal, founded in 2007. After operating from Lisbon offices for nine years and Peniche offices for six years, the company transitioned to a fully remote operating model serving clients globally. The firm operates with 1-10 employees and delivers services across four pillars: Strategy (online presence analysis, usability optimization, web analytics), Creativity (web design, copywriting, online campaigns), Technology (websites, online stores, web applications), and Promotion (SEO, Google Ads, social media advertising, social media management, email marketing).

The company generates revenue primarily through professional services engagements, with a mix of project-based work (e-commerce development, website builds) and recurring/ongoing services (SEO optimization, social media management, advertising campaign management). Pricing is quote-based and not publicly disclosed; the firm uses a free website analysis offering as a lead generation mechanism supported by content marketing (blog, support articles, newsletter) and a website quote-request form. Its GTM is sales-led and relationship-driven, with case studies and a client portfolio (Rock in Rio, Jerónimo Martins, O Boticário, Hussel, Sagres, Da Weasel, Optimus Alive, and others across music, retail, food & beverage, education, and events) functioning as the primary trust signals.

Curiosidade serves a horizontally segmented client base including mid-to-large enterprises, small and medium businesses, and event organizers. Customer engagements span domestic Portuguese clients and select international projects (notably a Sagres brand awareness campaign in Cabo Verde). The firm maintains no disclosed external funding, no parent company, no subsidiaries, and no public valuation signals, indicating an independent, founder-led operating profile.

Name

Curiosidade

Legal name

Curiosidade

Website

https://curiosidade.pt

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Curiosidade is a Portuguese digital marketing agency founded in 2007, offering web design, development, SEO, social media advertising, and e-commerce services to enterprise and SMB clients across multiple verticals from a remote team in Peniche.

Ownership category

akta.pro rank

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Service-based revenue from providing digital marketing strategy, web design, development, and online promotion services to business clients.
2. E-commerce Development: Revenue generated from designing and developing online stores for clients such as Quinta de São Sebastião and Nevis.
3. SEO and Search Marketing: Ongoing SEO optimization and search engine marketing services including audits, keyword research, and technical optimization.
4. Social Media and Advertising Campaigns: Social media management and paid advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and Google Ads.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Curiosidade is a digital marketing agency that sells integrated marketing services for businesses, organized into four pillars — Strategy, Creativity, Technology, and Promotion. Its deliverable services include website design and development, online store/e-commerce builds, search engine optimization (SEO), Google Ads paid-media management, social media advertising, social media management, email marketing, web analytics, and broader creative and promotional campaign work for B2B clients.

Product overview

Curiosidade is a digital marketing agency offering a comprehensive suite of digital services organized into four main categories: Estratégia (Strategy) for online presence analysis and marketing planning; Criatividade (Creativity) for web design and content creation; Tecnologia (Technology) for websites, online stores, and web applications; and Promoção (Promotion) for SEO, paid advertising, social media management, and email marketing. These services work together as an integrated digital marketing offering rather than a single unified software product. The agency's core offering is professional services rather than a self-serve software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design and Development Design and build of business websites for B2B clients, delivered as part of the agency's Strategy and Technology pillars.
• Online Stores (E-commerce Development) Design and development of online stores / e-commerce websites for businesses selling products online, including build-out of shop pages, product listings, and checkout.
• Search Engine Optimization (SEO) Search engine optimization services to improve organic visibility and rankings of client websites in search engines.
• Google Ads Management Paid search and display campaign management on the Google Ads platform, including campaign setup, optimization, and reporting for B2B clients.
• Social Media Advertising (Publicidade em Redes Sociais) Paid advertising campaigns run on social media platforms (e.g., Facebook/Meta Ads and similar networks) to promote client brands and drive traffic or conversions.
• Social Media Management (Gestão de Redes Sociais) Ongoing management of client social media profiles, including content posting, community engagement, and brand presence across social networks.
• Email Marketing Email marketing services for client campaigns, including newsletter and promotional email execution to support retention and conversion.
• Web Analytics Setup and reporting on web analytics (e.g., Google Analytics-style tracking) to measure traffic, behavior, and campaign performance for client websites.
• Creativity and Creative Campaigns Creative concept, design, and campaign production work for clients, covering the Creativity pillar of the agency's service model.
• Digital Marketing Strategy (Estratégia) Strategic consulting and planning for client digital marketing, forming the Strategy pillar of the agency's integrated four-pillar service model.
• Promotion (Promoção) Promotional campaign services covering the Promotion pillar, including activation and execution support for client marketing initiatives.
• Free Website Analysis (Análise ao Website) Complimentary audit of a prospect's website, offered as a lead-generation entry point to subsequently sell paid digital marketing services.
• MyStar Portal Development and operation of the MyStar online portal, one of the named digital properties credited to Curiosidade in its portfolio.

Quantifiable outcome

• Hussel campaign: Achieved 8,800 to 15,000+ followers growth in just over 1 week (target was 3 months), nearly 200,000 people reached, 9,268 vouchers downloaded
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CI&T: Brazil-headquartered digital-native agency and tech consultancy providing digital strategy, design, software engineering, and marketing services — direct comparable as a Lusophone-market digital agency with similar bundled service model.
• Pereira O'Dell: Independent creative and media agency providing advertising, digital marketing, and brand strategy — a directly comparable boutique-scale agency competing in the same service categories as Curiosidade.
• Rock Content: Brazilian-founded content marketing and digital services platform combining marketplace content production with strategy and SEO services — closely matches Curiosidade's content, SEO, and integrated digital marketing mix within a Lusophone context.

Broad incumbents

• Publicis Groupe: Global advertising and marketing services holding company offering integrated strategy, creative, media, and digital capabilities — the same end-to-end stack Curiosidade delivers, but at global enterprise scale across hundreds of markets.
• Deloitte Digital: The creative digital consultancy arm of Deloitte providing strategy, design, technology, and marketing services — competes for the same enterprise CMO mandates as Curiosidade, particularly on integrated strategy + technology builds.
• Accenture Song: Accenture's creative and tech-driven marketing services group offering end-to-end experience design, digital marketing, and commerce — comparable to Curiosidade's strategy/creative/technology/promotion bundle but at enterprise consulting scale.
• WPP: World's largest advertising holding group with agencies (Ogilvy, VMLY&R, GroupM) covering strategy, creative, digital marketing, and media buying — directly comparable service offering to Curiosidade but operating globally with thousands of clients.
• Dentsu: International advertising and marketing services group offering integrated digital marketing, creative, media, and customer experience — competes for the same global CMO mandates as Curiosidade across many of the same service lines.
• Omnicom Group: Global advertising holding company (BBDO, DDB, TBWA) covering advertising, digital, PR, and media services — directly comparable to Curiosidade's advertising and digital marketing capabilities at global holding scale.

Regional players

• Locaweb: Major Brazilian/Portuguese-speaking web services and e-commerce platform provider — overlaps with Curiosidade's e-commerce and website development offering for SMB clients in Portuguese-speaking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/curiosidade
• Facebookfacebook.com/curiosidade

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curiosidade