Pereira & O'Dell
Pereira O'Dell is an independent full-service creative advertising agency founded in 2008, serving 30+ major brands including TikTok, Coca-Cola, MINI, Adobe, and Intel across brand strategy, digital, branded entertainment, and AI-augmented content production. It operates as the US arm of Germany's Serviceplan Group.
- Company typePrivate
- Founded2008
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Pereira & O'Dell does
Pereira O'Dell is an independent full-service creative advertising agency founded in 2008 in San Francisco by PJ Pereira and Andrew O'Dell. The firm provides brand strategy, creative development, digital and social media, integrated production, branded entertainment, communications strategy, design, data analytics, and social listening for major consumer brands. It operates from offices in San Francisco, New York, and Cincinnati, executing work that has run in 132 countries and spans 30+ enterprise clients including TikTok (global creative agency), Coca-Cola, MINI, Adobe, Intel, Airbnb, Fifth Third Bank, and Zelle.
The agency's core technology stack centers on two wholly-owned subsidiaries: Barrelhouse, an in-house content production studio, and Silverside AI, an AI lab launched in 2023 that combines proprietary tooling with market generative AI models (Midjourney, DALL-E 2, Stable Diffusion) to produce AI-augmented branded video, image, and audio content. The most notable production output is a reimagined Coca-Cola 'Holidays Are Coming' campaign rendered using 10,000 AI-generated frames and 5,000 video segments, in collaboration with Secret Level and Wildcard.
Commercially, Pereira O'Dell generates revenue through project fees, retainers, and campaign-based engagements priced per engagement with enterprise marketing teams. The firm is privately held and self-sustaining with no disclosed venture or private equity funding; it has been operationally integrated into Germany's Serviceplan Group (Europe's largest independent creative network, 2022 Cannes Lions Independent Network of the Year), with co-founder Andrew O'Dell serving as CEO of Serviceplan Americas since 2023 to lead US growth for the parent network.
Pereira & O'Dell firmographics
Firmographics- Name
- Pereira & O'Dell
- Legal name
- Pereira O'Dell LLC
- Website
- https://pereiraodell.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pereira O'Dell is an independent full-service creative advertising agency founded in 2008, serving 30+ major brands including TikTok, Coca-Cola, MINI, Adobe, and Intel across brand strategy, digital, branded entertainment, and AI-augmented content production. It operates as the US arm of Germany's Serviceplan Group.
- Ownership category
- akta.pro rank
Pereira & O'Dell industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Brand Activations & Experiential Campaign Design (MPAAAGAA)
Keywords
Where Pereira & O'Dell is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Pereira & O'Dell business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Advertising Services: Full-service advertising agency providing brand strategy, creative development, digital and social media, integrated production, branded entertainment, and communications strategy. Revenue generated through project fees, retainers, and campaign-based engagements with major brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Pereira & O'Dell product offering
Product offeringCore offering
Pereira O'Dell is an independent, full-service creative advertising agency that develops brand strategy, branded entertainment, communications strategy, digital and social media campaigns, integrated production, design and identity work, creative development, data analytics, and social listening for major consumer brands. The agency operates Barrelhouse, an in-house content production studio, and Silverside AI, an AI lab that leverages generative AI as a creative production tool across video, image, and audio for branded campaigns. Revenue is generated through project fees, retainers, and campaign-based engagements.
Product overview
Pereira O'Dell is an independent creative advertising agency that operates as a single unified offering rather than a platform-plus-modules architecture. The agency's core service is creative advertising work spanning brand strategy, branded entertainment, digital/social media, integrated production, design, and data analytics. The agency has an in-house content studio called Barrelhouse and an AI lab called Silverside AI that combines human creativity with AI tools for producing branded content campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Pereira O'Dell Creative Services Full-service independent creative advertising agency offering brand strategy, branded entertainment, communications strategy, digital and social media, integrated production, design and identity, creative development, data analytics, and social listening services for major consumer brands and Fortune 500 clients.
- Barrelhouse In-house content creation studio under Pereira O'Dell that produces content with speed and scale for modern audiences, supporting the agency's integrated creative campaigns for major brands.
- Silverside AI AI lab within Pereira O'Dell that leverages artificial intelligence as a creative tool for producing branded video, image, and audio content, combining proprietary technology with market AI tools (Midjourney, DALL-E 2, Stable Diffusion) for rapid, integrated creative production.
Quantifiable outcome
- Six Cannes Lions for Pereira O'Dell
- +3 more outcomes
Companies that use Pereira & O'Dell
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Pereira & O'Dell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature1 record
Pereira & O'Dell partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Serviceplan GroupcorePereira O'Dell is partnered with Serviceplan Group, a global independent creative network. In 2022, Serviceplan Group was named Cannes Lions Independent Network of the Year. Pereira O'Dell operates as the US arm of Serviceplan Group.
- Secret LevelminorCollaborated with Secret Level on the Coca-Cola Holiday Caravan AI-powered project as part of the broader creative team.
- WildcardminorCollaborated with Wildcard on the Coca-Cola Holiday Caravan AI-powered project as part of the broader creative team.
- Lili StudiosminorPartnered with Lili Studios to create the ADC 101+1 Expo interactive global exhibit exploring human + AI design collaboration.
- The One Club For CreativityminorPartnered with The One Club For Creativity to create the ADC 101+1 Expo interactive global exhibit.
- Polar Bears InternationalminorPartnership between MINI USA and Polar Bears International for the MINI Electric campaign to encourage eco-adoptions from the MINI community.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Pereira & O'Dell competitors and assessment
Company assessmentDirect peers
- 72andSunny: Independent full-service creative agency of comparable size and client mix, serving Fortune 500 consumer brands across technology, entertainment, and consumer goods with integrated campaigns. Closely matches Pereira O'Dell's independent positioning and award-driven reputation.
- Droga5 (Accenture Song): Premium independent-origin creative agency known for breakthrough work with major brands (The New York Times, Nike, Amazon). Strongly comparable on creative prestige and enterprise client roster, though now part of Accenture Song.
- Mother: Independently-owned creative agency with offices in New York, London, and LA, serving global consumer brands. Comparable in size, independence, and creative-led account wins for major enterprise clients.
- Anomaly: Independent creative agency operating at the intersection of advertising, entertainment, and product. Comparable in alternative holding structure, integrated brand work, and Fortune 500 client base.
- Wieden+Kennedy: Largest privately-held independent creative agency, known for Nike, Coca-Cola, and Old Spice. Directly comparable on independence, creative authority, and long-tenured enterprise AOR relationships.
- Translation LLC: Independent, Black-owned creative agency serving major brands like Google, NBA, and Instagram. Comparable on indie positioning, brand platform work, and culturally-led creative for Fortune 500 clients.
- Johannes Leonardo: Independently-held creative agency with a roster of major consumer and tech brands (Adidas, Google, Instagram). Comparable in scale, independent ownership, and integrated creative campaigns.
- The Martin Agency: Independent creative agency known for long-running AOR relationships (Geico, OREO, Coca-Cola). Highly comparable on independent model, creative awards pedigree, and enterprise CPG/QSR client base.
Broad incumbents
- Serviceplan Group: Parent network and largest independent agency group in Europe, named Cannes Lions Independent Network of the Year. Pereira O'Dell operates as the US arm; relevant for network-scale comparisons and cross-region deal flow.
- Accenture Song: Holding-company creative and technology services network that absorbed Droga5. Represents the kind of scaled, integrated creative-services competitor Pereira O'Dell increasingly faces in enterprise pitches.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pereira & O'Dell social profiles
Digital presencePereira & O'Dell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pereira & O'Dell leadership team
Management profileNumber of profiles
Profiles6 records
Pereira & O'Dell subsidiaries and ownership
Company hierarchySubsidiaries2 records
Pereira & O'Dell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pereira & O'Dell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pereira & O'Dell
What does Pereira & O'Dell do?
Pereira O'Dell is an independent, full-service creative advertising agency that develops brand strategy, branded entertainment, communications strategy, digital and social media campaigns, integrated production, design and identity work, creative development, data analytics, and social listening for major consumer brands. The agency operates Barrelhouse, an in-house content production studio, and Silverside AI, an AI lab that leverages generative AI as a creative production tool across video, image, and audio for branded campaigns. Revenue is generated through project fees, retainers, and campaign-based engagements.
Is Pereira & O'Dell a public or private company?
Pereira & O'Dell is a private company. It is classified as corporate owned and is currently operating.
When was Pereira & O'Dell founded?
Pereira & O'Dell was founded in 2008. It employs 51 to 100 people.
Where is Pereira & O'Dell based?
Pereira & O'Dell is headquartered in San Francisco, United States, in the North America region.
How does Pereira & O'Dell make money?
One revenue line is on record: creative Advertising Services.
Who are Pereira & O'Dell's main competitors?
Direct peers on record are 72andSunny, Droga5 (Accenture Song), Mother, Anomaly, Wieden+Kennedy, Translation LLC, Johannes Leonardo and The Martin Agency. Broad incumbents are Serviceplan Group and Accenture Song.
Does Pereira & O'Dell have an API?
No public API is recorded for Pereira & O'Dell.
What industry is Pereira & O'Dell in?
Pereira & O'Dell's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 5418 and its SIC code is 7311.