What SAM does

SAM (Sukhumvit Asset Management Co., Ltd. — บริษัท บริหารสินทรัพย์สุขุมวิท จำกัด) is a Thai state-owned asset management company established in 2000 under the Emergency Decree on Asset Management Company B.E. 2541 and supervised by the Bank of Thailand. It manages non-performing loans (NPLs) and non-performing assets (NPAs) acquired from Thai financial institutions, offering three core services: (1) NPL restructuring — purchasing distressed unsecured retail debt from commercial banks and working with debtors on installment plans, interest reductions, and settlements; (2) NPA management and sales — disposing of repossessed real estate (land, buildings, condominiums) through auction and direct-purchase channels; and (3) specialized debt resolution programs, notably the Debt Clinic by SAM one-stop mediation service and the ปิดหนี้ไว ไปต่อได้ scheme for small debtors with NPLs not exceeding 100,000 THB, which carries a 0% interest rate over a maximum 3-year repayment period.

The operating platform is built around three integrated technology systems: an NPL management and restructuring workflow, an NPA sales and management platform (including property viewing scheduling, bid registration, and transaction management), and the Debt Clinic one-stop service that mediates between retail debtors and multiple creditors while providing financial literacy education. Customers access services through a 1443 call center, six physical branches (Bangkok headquarters plus Chiang Mai, Khon Kaen, Surat Thani, Phitsanulok, and Chonburi Eastern Business Center), the SAM NPA SAM Smile mobile app (iOS and Android), dedicated portals (sam.or.th, debtclinicbysam.com), and Bank of Thailand referral channels.

The revenue model combines asset management and resolution fees on restructured NPLs with transaction proceeds from NPA property sales; pricing specifics are publicly undisclosed but include a 0% interest installment payment model and partial lump-sum settlements under the special scheme. Customer segments are bifurcated: on the supply side, Thai commercial banks and bank-affiliated financial companies sell NPL portfolios to SAM; on the demand side, individual debtors (primary segment: small unsecured NPLs) and NPA property buyers participate. Debt restructuring completion produces quantifiable outcomes including NCB credit code migration (from code 42 to code 11 or code 16/11) and full waiver of accumulated interest, fees, and charges upon successful program completion. SAM celebrated its 25th anniversary in 2025 and is expanding internationally via an MOU signed with Korea's KAMCO for Asian NPA market cooperation.

Name

SAM

Legal name

บริษัท บริหารสินทรัพย์สุขุมวิท จำกัด

Website

https://sam.or.th

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

SAM is a Thai state-owned asset management company under Bank of Thailand supervision, founded in 2000, that purchases and resolves retail NPLs, sells repossessed real estate (NPAs), and runs specialized debt-restructuring programs like Debt Clinic and ปิดหนี้ไว ไปต่อได้ for small Thai debtors.

Ownership category

akta.pro rank

Product category

Distressed Asset Management (NPL Resolution and NPA Real Estate Disposal)

NAICS

Funds, Trusts, and Other Financial Vehicles (525), Nonresidential Property Managers (531312)

SIC

Real Estate Dealers (For Their Own Account) (6532), Loan Brokers (6163)

akta.pro primary industry

Non-Performing Loan (NPL) / Loan Portfolio Acquisition Funds (FSANAKAG)

akta.pro secondary industry

Collateral Loan Servicing & Asset Disposition (Storage, Auction & Resale) (FSAKALAF)

Keywords

• Non-performing loan management
• Debt restructuring services
• Non-performing asset sales
• Asset management services
• Distressed debt resolution

Headquarters

HQ city

Chatuchak

HQ country

Thailand

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Asset Management Fee Income: SAM earns fees for managing and restructuring non-performing loans (NPLs) acquired from financial institutions. The company purchases distressed debt from original creditors and works with debtors to restructure or settle obligations, generating revenue through asset management and resolution fees.
2. NPA Property Sales Revenue: SAM sells repossessed real estate properties (NPA - Non-Performing Assets) acquired through debt restructuring or foreclosure, earning proceeds from property transactions including auction sales and direct purchases.

Pricing tiers

Distribution channels5 records

Marketing channels7 records

Core offering

SAM purchases non-performing loans (NPLs) from Thai financial institutions and restructures or resolves them with individual debtors, generating fee-based asset management and debt restructuring revenue. It also sells repossessed real estate properties (NPAs) acquired through debt restructuring and foreclosure via auction and direct purchase channels. The firm additionally operates a special government-mandated small-debtor resolution program and a one-stop Debt Clinic mediation service, distributing access nationwide through branches, a 1443 call center, online portals, and a mobile app.

Product overview

SAM (Sukhumvit Asset Management Co., Ltd.) is a Thai state-owned asset management company under Bank of Thailand supervision that manages non-performing assets (NPL/NPA) of the financial system. The company operates as a unified platform offering three interconnected services: (1) NPL management through debt restructuring negotiations, (2) NPA management and sales through auction and direct purchase channels, and (3) special debt resolution programs like the Debt Clinic and 'ปิดหนี้ไว ไปต่อได้' scheme. Customers access services via online portals, mobile applications (iOS), and a nationwide call center (1443), with physical presence across 6 branches including Bangkok (headquarters), Chiang Mai, Khon Kaen, Surat Thani, Phitsanulok, and Chonburi (Eastern Business Center).

Differentiator

Problem solved

Functional benefit

Brands

• คลินิกแก้หนี้ by SAM (Debt Clinic by SAM): A program where SAM acts as an intermediary to help individual debtors with unsecured credit card, cash card, and personal loan debts negotiate and resolve all their debts with creditors in a single process, providing one-stop service and financial literacy.

Products and services

• NPL Management (Debt Restructuring) Acquisition and management of non-performing loans (NPLs) from Thai financial institutions, including debt restructuring negotiations, installment plans, interest reductions, and resolution services that help individual borrowers return to current status on their obligations. Operated under Bank of Thailand supervision.
• NPA Management and Sales Management and sale of repossessed real estate properties (Non-Performing Assets / NPA) acquired through debt restructuring or foreclosure from financial institutions. Properties are sold as-is via auction and direct purchase channels to individual and small business buyers, with bid registration, viewing scheduling, and transaction management handled through the NPA sales platform.
• Close Debt Quick Program (โครงการปิดหนี้ไว ไปต่อได้) Special government-mandated one-time debt resolution program targeting individual debtors with unsecured NPLs (credit cards, cash cards, personal loans) not exceeding 100,000 THB in total. Includes two sub-measures: 'Pay to Close Debt' (lump-sum settlement) and 'Installment Payment' (0% interest up to 3 years with full waiver of accumulated interest, fees, and charges upon successful completion).
• Debt Clinic by SAM (คลินิกแก้หนี้ by SAM) One-stop debt mediation service for individuals holding unsecured NPLs from credit cards, cash cards, and personal loans. SAM acts as intermediary to negotiate simultaneously with all creditors, providing structured resolution and accompanying financial literacy education to debtors.
• NPL Portfolio Acquisition Service for Financial Institutions Structured purchase of unsecured retail NPL portfolios (and overdue portions of previously secured loans) from commercial banks and their financial subsidiaries. Includes portfolio valuation, transfer administration, and end-borrower restructuring on behalf of the transferring institution.

Quantifiable outcome

• Debtors who complete the settlement program receive improved NCB credit codes: from code 42 (NPL transferred/sold) to code 11 (account closed) upon lump-sum settlement, or to code 16 (performing account) during installment payments and ultimately to code 11 upon completion
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• KAMCO (Korea Asset Management Corporation) - บริษัทบริหารสินทรัพย์ชั้นนำเกาหลีใต้coreStrategic or Co-development Partner · 4 November 2025SAM signed an MOU (Memorandum of Understanding) with KAMCO, South Korea's leading asset management corporation, for cooperation in expanding the non-performing asset market across Asia. The partnership aims to share expertise, explore cross-border asset management opportunities, and strengthen SAM's position in the Asian NPA market.
• Bank of Thailand (ธนาคารแห่งประเทศไทย - ธปท.)coreStrategic or Co-development PartnerSAM operates under the supervision and regulation of the Bank of Thailand. The BOT oversees SAM's operations as a state-owned asset management company managing distressed assets from Thailand's financial system. BOT and SAM collaborate on household debt resolution programs including the special ปิดหนี้ไว ไปต่อได้ scheme.
• Arbitration Institute (สถาบันอนุญาโตตุลาการ)minorStrategic or Co-development PartnerSAM signed an MOU with the Arbitration Institute to help mediate disputes that may arise between debtors and creditors during the debt restructuring process, providing an alternative dispute resolution mechanism.
• Commercial Banks and Financial Institutions (ธนาคารพาณิชย์และสถาบันการเงิน)coreStrategic or Co-development PartnerSAM works with commercial banks and their financial business subsidiaries to purchase distressed retail NPLs and implement debt restructuring programs. In the Phase 1 of the ปิดหนี้ไว ไปต่อได้ program, commercial banks transfer qualifying NPLs to SAM for resolution.
• Government Lottery Office / สำนักงานสลากกินแบ่งรัฐบาล (mentioned as BOT-related)minorOthersSAM participates in government-initiated debt resolution schemes including the BOT-coordinated programs for household debt resolution, sometimes involving collaboration with various government agencies.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Encore Capital Group: Global specialty finance company acquiring and recovering NPL portfolios across multiple geographies. Comparable NPL acquisition and resolution business model to SAM, though operating in consumer debt purchasing markets outside Thailand.
• PRA Group: US-based specialty finance company that purchases and collects nonperforming loans. Comparable business model to SAM's NPL acquisition and resolution activities, though operating as a private commercial entity in a different geography.
• Bayview Asset Management: US-based investment management firm specializing in mortgage and consumer NPL investing and servicing. Comparable distressed-debt acquisition and resolution focus, though operating primarily in the US mortgage market.

Regional players

• Danaharta: Malaysia's national asset management company, originally established to resolve NPLs from the 1997-98 Asian financial crisis. Comparable state-mandated AMC role in a neighboring ASEAN market.
• PPA (Perusahaan Pengelola Aset): Indonesia's state-owned asset management company handling distressed assets from the Indonesian financial system. Regional AMC peer with comparable mandate, structure, and policy role to SAM in a neighboring Southeast Asian market.
• National Asset Reconstruction Company Limited (NARCL): India's national asset reconstruction company backed by public-sector banks, focused on acquiring and resolving stressed assets. State-backed AMC peer with a similar NPL aggregation and resolution mandate, though operating in a different Asian market.

Direct peers

• UAMC (U Amanah Co., Ltd.): Thailand's other state-owned asset management company, operating under Bank of Thailand supervision alongside SAM. Closest direct domestic peer with the same NPL/NPA mandate and policy role in Thai household debt resolution.
• KAMCO (Korea Asset Management Corporation): South Korea's state-owned asset management corporation, focused on NPL resolution and NPA management. Direct functional peer to SAM in mandate, structure, and product set; also a recent MOU partner for cross-border Asian NPA expansion.

Broad incumbents

• NAMA (National Asset Management Agency): Ireland's state-owned bad bank established to acquire NPLs from Irish banks following the 2008 financial crisis. Broad incumbent state AMC peer with similar NPL acquisition and resolution mandate, though in a developed European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SAM_NPA
• YouTubeyoutube.com/@samnpachannel322
• Facebookfacebook.com/AllAboutNPA
• LinkedInlinkedin.com/company/sukhumvit-asset-management-co.-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAM