Jamaica II

What Jamaica II does

Jamaica II is a recreational fishing charter operator based in Brielle, New Jersey, running a 90-foot super cruiser vessel from the Manasquan Inlet. The vessel, which holds an all-tackle world record for ling, offers public fishing trips targeting fluke, sea bass, blackfish, and other species, as well as private charters accommodating groups of 35 to 85 passengers. The company serves individual recreational anglers, families, and corporate/special-event groups seeking a deep-sea fishing experience on the New Jersey coast.

Revenue is generated through per-person public trip ticket sales priced at approximately $60–$95 for adults (with child and senior tiers below this range), private charter bookings priced at $1,200–$3,800 per event, and ancillary services including fish cleaning, bait, tackle, and rod rentals. A heated cabin enables year-round operations, extending revenue capture beyond the traditional summer charter season. Booking is conducted direct-to-consumer via the FareHarbor online reservation platform, supported by marketing presence across Facebook, Instagram, TikTok, and X.

The business is a private for-profit entity operating with 11–50 employees, with firmographic data indicating origins traceable to 1932. There are no disclosed funding events, acquisitions, fleet expansions, or geographic expansion signals in the available data. Competitive positioning rests on vessel size and capacity, a multi-decade brand, world-record catch credentials, and captain expertise rather than technology differentiation.

Name

Jamaica II

Legal name

Jamaica II

Website

https://jamaicaii.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Jamaica II operates a 90-foot fishing charter vessel from Brielle, New Jersey, offering public fishing trips and private charters for individuals, families, and corporate groups seeking recreational deep-sea fishing.

Ownership category

akta.pro rank

Product category

Recreational Fishing Charter Services

NAICS

Scenic and Sightseeing Transportation, Water (48721)

SIC

Water Transportation (4400)

akta.pro primary industry

Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC)

akta.pro secondary industry

Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)

Keywords

• Recreational fishing charters
• Deep sea fishing trips
• Party boat fishing
• Private fishing charters
• Bottom fishing excursions

Headquarters

HQ city

Brielle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Public Fishing Trip Tickets: Individual and group tickets sold for scheduled open fishing trips including half-day Fluke and Sea Bass trips, full-day trips, and extended deep sea fishing excursions. Pricing varies by age category and trip duration.
2. Private Charter Rentals: Exclusive private charter bookings for groups ranging from 35-85 people, offering various trip types including Bluefish/Stripers, All Day Bottom Fishing, Extended Hours, Special Spring Cod Trips, Fireworks/Shore Cruises, and Deep Water Wrecks. Requires 50% deposit at booking with balance due 10 days prior.
3. Fish Cleaning Service: On-board and dock-side fish cleaning and filleting service provided by crew for approximately $1.00 per fish.
4. Equipment Rentals: Rod and reel rentals offered to customers who do not bring their own equipment, with prices ranging from $5-10 depending on trip type.
5. Bait and Tackle Sales: Squid bait supplied for fishing trips; Gulp bait available for purchase; heavier sinkers available for purchase onboard.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Jamaica II operates a 90-foot super cruiser fishing vessel out of Brielle, NJ, offering public fishing trips (Fluke, Sea Bass, Blackfish, and seasonal marathon trips) and private charters for groups of 35 to 85 people. Trips include rods, reels, bait, chum, crew assistance, and on-board fish cleaning services, with durations ranging from 2.5 hours to 14 hours and pricing tiers based on age, trip length, and group size.

Product overview

Jamaica II is a 90-foot super cruiser fishing vessel offering a portfolio of public fishing trips and private charter services departing from Brielle, NJ. The core offerings include half-day and full-day bottom fishing trips (Fluke and Sea Bass, Sea Bass, Blackfish), specialty marathon trips, and private charter experiences. All trips feature the vessel's amenities including air-conditioned/heated cabin, latest navigation and fishing technologies, and experienced crew who assist with tackle, bait, and fish cleaning services. Booking is handled through FareHarbor while merchandise is available through a third-party storefront.

Differentiator

Problem solved

Functional benefit

Products and services

• Fluke and Sea Bass Trip Half-day (4.5 hour) and full-day (8-9 hour) bottom fishing trips targeting fluke, sea bass, porgies, triggerfish, and flounder, drifting over local wrecks and reefs. Pricing from $60 for adults, with senior, military, and child discounts; includes squid bait and fish cleaning service. Designed for individual anglers and small groups seeking recreational New Jersey bottom fishing.
• Sea Bass Fishing Trip Seasonal 9, 12, or 14-hour spring and fall fishing excursions targeting sea bass on wrecks and reefs at depths of 70-170 feet, with catches of porgies, blackfish, cod, pollock, and flounders. Designed for anglers seeking longer, deeper offshore trips, with rod rental available for $10.
• Extended Blackfish Deep Sea Trip Nine-hour fall deep sea fishing trip targeting blackfish (tautog) on wrecks and natural/artificial reefs at 70-150 feet depth. Includes green crabs and clams for bait; white crabs available for an additional fee. Rod and reel rental available for $7. Designed for anglers targeting tautog in the autumn season.
• Private Charters Exclusive private fishing charters available year-round except July-August, with trip durations from 2.5 to 14 hours and capacities ranging from 35 to 85 people depending on charter type. Includes rod, reel, initial tackle, bait, chum, and crew. Charter types include Bluefish/Stripers, All Day Bottom Fishing, Extended Hours, Special Spring Cod Trips, Fireworks/Shore Cruises, and Deep Water Wrecks. Pricing from $1,200 to $3,800 with a 50% deposit at booking.
• Fluke Marathon - September Full-day 10-hour fluke fishing marathon held in September with pricing for seniors ($85), military ($50), and children, supported by an experienced captain and crew. Designed for dedicated fluke anglers seeking an extended September outing.
• 3/4 Day Fluke Trip - September Seven-hour fluke fishing trip available Tuesday through Friday in September, priced at $75 per adult with rod rental available for $5. Designed for weekday anglers seeking a mid-length fluke outing.
• 8am Half Day Fluke Trip Morning half-day fluke fishing trip lasting 4.5 hours, departing at 8am, priced from $60 for adults with discounted child rates for ages 6-14. Designed for morning anglers seeking a shorter outing before midday.
• 2pm Half Day Fluke Trip Afternoon half-day fluke fishing trip lasting 4.5 hours, departing at 2pm, with open-boat seating on specific dates or reservation secured by online booking. Designed for afternoon anglers and visitors seeking a midday departure.
• Fireworks Cruise Specialty non-fishing cruise event offering fireworks viewing experience aboard the Jamaica II, accommodating up to 85 guests for a 2.5-hour outing. Designed for special occasions, celebrations, and group events seeking a premium on-water viewing experience.

Quantifiable outcome

• World Record Ling catch: 12lb 13oz by Billy Watson on February 20, 2010

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• FareHarborcoreTechnology or IntegrationFareHarbor provides the embedded booking calendar and reservation system used on the Jamaica II website. Customers book fishing trips through the FareHarbor platform which handles availability, scheduling, and payment processing for tickets.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• GetMyBoat: Peer-to-peer boat and water-experience rental marketplace. Potential substitute for individual private charter demand that competes for the same leisure customer wallet as Jamaica II's public and private trip product.
• FishingBooker: Online marketplace for booking fishing charters worldwide, including a large inventory of NJ operators. An emerging channel competitor that could disintermediate direct-to-consumer bookings such as Jamaica II's FareHarbor integration.

Direct peers

• Stingray Sportfishing: Sportfishing charter boat operating out of New Jersey offering shared and private deep sea trips comparable to Jamaica II's seasonal blackfish, sea bass, and offshore trip product.
• Big Jamaica: Large fishing charter vessel based at Brielle/Basin, NJ, offering shared and private deep-sea and bottom fishing trips. Direct regional competitor from the same home port with similar vessel scale and trip portfolio.
• Canyon Runner Sportfishing: Specialty deep-drop / tilefish charter operation serving the Northeast out of NJ/NY ports. Overlaps directly with Jamaica II's extended deep-water wreck and cod trips and competes for the same experienced angler customer base.
• Miss Belmar Princess: Large head-boat fishing charter and party boat operating out of Belmar, NJ, offering public fishing trips and private charters. Comparable to Jamaica II in vessel scale, NJ coastal geography, and product mix (mixed bottom-fishing trips plus private charters for groups).
• Sea Tiger Fishing Charters: Point Pleasant, NJ-based sportfishing charter vessel offering shared and private deep-sea trips, competing for the same recreational anglers and seasonal species mix as Jamaica II.
• Miss Gaby Fishing Charters: Party boat / charter operation on the New Jersey coast offering shared and private deep-sea and bottom-fishing trips. Directly comparable offering, geography, and target demographic (rec fishermen, families, private charter groups).

Others

• Visit New Jersey Shore / NJ Division of Travel and Tourism: State tourism promotion body that drives regional visitation and referrals to operators like Jamaica II. Functions as an ecosystem-level demand generator rather than a direct competitor, but materially shapes inbound customer flow.

Broad incumbents

• NY Waterway / Seastreak Ferry Services: Regional passenger water-transport operators running scheduled ferries and sightseeing cruises across NJ/NY waters. Broad incumbent in adjacent passenger water experience that overlaps with the fireworks/sightseeing cruise arm of Jamaica II's product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jamaicaii
• Facebookfacebook.com/J2fishing
• Instagraminstagram.com/jamaicaiifishing
• TikToktiktok.com/@jamaica.ii.fishin?_t=8humNiy7ATr&_r=1
• LinkedInlinkedin.com/company/the-jamaica-ii

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jamaica II