Any One Thing
Any One Thing is a London-based private company, founded in 2019, that builds data-driven storytelling technology to deliver hyper-personalized, interactive theatrical experiences on big data and online privacy, serving global consumer audiences online and in London.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Any One Thing firmographics
Firmographics- Name
- Any One Thing
- Legal name
- Any One Thing Ltd.
- Website
- https://anyonething.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Any One Thing is a London-based private company, founded in 2019, that builds data-driven storytelling technology to deliver hyper-personalized, interactive theatrical experiences on big data and online privacy, serving global consumer audiences online and in London.
- Ownership category
- akta.pro rank
Any One Thing industry classification
Industry- Product category
- Immersive Theatre Software
- NAICS
- Motion Picture and Video Industries (5121), Independent Artists, Writers, and Performers (71151)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Virtual Theater, Comedy & Performing Arts (Digital Performances) (MPAGAOAF)
- akta.pro secondary industries
- Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
Keywords
Where Any One Thing is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Any One Thing business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Distribution channels1 record
Any One Thing product offering
Product offeringCore offering
Any One Thing develops a proprietary software tool that powers intimate, immersive online performances built around data-driven, hyper-personalised storytelling. The platform originally supported in-person immersive theatre shows in London on big data and online privacy themes, then evolved during the pandemic into an online production tool that connects worldwide audiences through live, interactive storytelling. The company now channels its data-transformation capability toward citizen empowerment, transparency, and social-change initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Interactive Production Tool Proprietary software platform that enables live, hyper-personalised, data-driven interactive storytelling performances to be delivered online to worldwide audiences. Built originally as the digital extension of the company's London immersive theatre work on big data and online privacy.
- Immersive Data-Privacy Theatre Experiences In-person immersive theatre shows staged in London that use audience data to generate personalised, interactive narratives exploring themes of big data and online privacy. Targeted at audiences seeking engaging ways to understand complex data-privacy issues.
- Citizen Data Empowerment Experiences Repurposed version of the data-transformation storytelling engine used to produce experiences aimed at empowering citizens, enhancing transparency around data practices, and driving social change.
Companies that use Any One Thing
Customer profileSegments1 record
Ideal customer profiles1 record
Any One Thing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Any One Thing competitors and assessment
Company assessmentBroad incumbents
- Fever: Global live-entertainment discovery and ticketing platform distributing immersive and experiential events at scale — comparable as a distribution and monetisation channel for the kind of online/virtual immersive experiences Any One Thing produces.
- Royal Shakespeare Company: Major UK theatre company investing in digital, hybrid, and immersive productions and education initiatives — an institutional incumbent whose experiments with data and audience interactivity parallel Any One Thing's civic-tech storytelling ambitions.
- Royal National Theatre (National Theatre at Home / NT Live): UK cultural institution that has built significant online streaming infrastructure for live performances, including interactive and educational extensions — relevant as a large incumbent Any One Thing could partner with, supply content to, or benchmark its digital-theatre delivery against.
Direct peers
- Meow Wolf: US-based immersive art and entertainment company producing large-scale interactive installations with narrative and technology layers — analogous in the way it fuses storytelling, environment, and audience participation into a paid experience.
- teamLab: Japan-based interdisciplinary art collective producing digital, interactive, immersive installations with data-driven and responsive environments — comparable for its use of technology to create hyper-personalised, audience-reactive experiences.
- Secret Cinema: London-based immersive experience company blending film, theatre, and interactive storytelling — overlapping with Any One Thing's hybrid of narrative, technology, and audience agency, and similarly targeting theatre and live-event audiences.
- Punchdrunk: Pioneering UK immersive-theatre company behind 'Sleep No More' and other large-scale, site-specific interactive productions — directly comparable to Any One Thing in format (immersive, audience-participatory theatre), though at far larger scale and longer track record.
Regional players
- Told by an Idiot: London-based theatre company known for highly physical, immersive, and devised performance — comparable in craft and UK base, and a potential production partner or talent source, though smaller and more traditional in distribution.
Others
- Tactical Tech: Berlin-based non-profit producing public-engagement projects on data, privacy, and digital rights — directly thematic adjacency to Any One Thing's mission to 'transform data to empower citizens, enhance transparency and drive social change,' and a likely collaborator or reference point.
- Mozilla Foundation: Mission-driven organisation advocating for data literacy, online privacy, and healthier digital ecosystems — comparable as a partner, funder, or distribution channel for civic-storytelling work on big-data themes that Any One Thing specialises in.
Market position
Customer concentration
Any One Thing social profiles
Digital presenceAny One Thing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Any One Thing leadership team
Management profileNumber of profiles
Profiles1 record
Any One Thing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Any One Thing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Any One Thing
What does Any One Thing do?
Any One Thing develops a proprietary software tool that powers intimate, immersive online performances built around data-driven, hyper-personalised storytelling. The platform originally supported in-person immersive theatre shows in London on big data and online privacy themes, then evolved during the pandemic into an online production tool that connects worldwide audiences through live, interactive storytelling. The company now channels its data-transformation capability toward citizen empowerment, transparency, and social-change initiatives.
Is Any One Thing a public or private company?
Any One Thing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Any One Thing founded?
Any One Thing was founded in 2019. It employs 1 to 10 people.
Where is Any One Thing based?
Any One Thing is headquartered in London, United Kingdom, in the Europe region.
Who are Any One Thing's main competitors?
Broad incumbents on record are Fever, Royal Shakespeare Company and Royal National Theatre (National Theatre at Home / NT Live). Direct peers are Meow Wolf, teamLab, Secret Cinema and Punchdrunk. Told by an Idiot is listed as a regional player. Others are Tactical Tech and Mozilla Foundation.
Does Any One Thing have an API?
No public API is recorded for Any One Thing.
What industry is Any One Thing in?
Any One Thing's product category is Immersive Theatre Software. Its primary akta.pro industry code is MPAGAOAF, Virtual Theater, Comedy & Performing Arts (Digital Performances), with a secondary code of MPAGAOAO, Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation). Its NAICS code is 5121 and its SIC code is 7900.