MPD Racing

What MPD Racing does

MPD Racing Inc. is a privately held US precision manufacturer and distributor of racing components for open-wheel motorsport vehicles, headquartered in Watervliet, Michigan. Founded in 1994 by John Bickford and operated continuously for over 30 years, the company designs and machines parts in 6061-T6 aluminum, steel, titanium, and other materials, applying anodizing, powder-coating, and cadmium plating finishes with domestically sourced raw inputs. Its product portfolio spans sprint car, midget, quarter midget, and mini sprint components, including direct-mount billet hubs, axle spacer systems, radius rods, torsion bars, brakes, driveline parts, fuel-system components, and safety-validated front axle tethers approved by Knoxville Raceway and World of Outlaws. The company also sells asphalt late model sway bars, specialized racing tools (tire bead breakers, radius rod wrenches), and branded apparel and decals.

The business operates a dual go-to-market model: direct-to-consumer e-commerce through mpdracing.com, a BigCommerce storefront with shopping cart, account, wishlist, and product comparison functionality, supplemented by a nationwide network of authorized distributors and free printed catalogs. Pricing is unit-based and pay-as-you-go, ranging from under $10 for small seals and stickers to roughly $700-$800 for complete hub kits and birdcage assemblies, with apparel items priced around $25-$35. Customer segments are horizontal across racing disciplines (sprint car, midget, quarter midget, mini sprint), serving both professional teams and amateur/enthusiast buyers with no disclosed enterprise contract structure.

Commercially, the company is privately held with no disclosed outside investors, funding rounds, or institutional ownership, and operates exclusively within the United States. Marketing is concentrated on Instagram (@mpdracing1), email newsletter, downloadable product catalogs, and social-media promotional giveaways. There are no AI/ML capabilities, third-party API surfaces, patents, trademarks, awards, regulatory actions, M&A, or restructuring events disclosed in the source data.

Name

MPD Racing

Legal name

MPD Racing Inc.

Website

https://mpdracing.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

MPD Racing is a privately held US manufacturer and direct-to-consumer distributor of precision racing components, including hubs, axles, brakes, torsion bars, and radius rods for sprint cars, midgets, quarter midgets, and mini sprints, serving professional and amateur racing teams and enthusiasts nationwide.

Ownership category

akta.pro rank

Product category

Motorsport Racing Components

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Transmission and Power Train Parts Manufacturing (336350), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro industry

PRIMARYIMACAEAM

Powersports Body, Frame & Plastics Manufacturing (Frames/Fairings/Tanks)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Motorcycle, Scooter & Powersports Manufacturing

SECONDARYIMACAIAB

Steering Systems & Components (Columns/Racks/EPS Pumps & Motors)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Chassis, Suspension, Steering & Braking Systems

SECONDARYIMACAHAB

Engine Components & Subsystems Manufacturing (Blocks/Heads/Valvetrain/Pistons)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Powertrain & Drivetrain Manufacturing (Engines/Transmissions/Axles)

Keywords

• Sprint car parts
• Racing components
• Open wheel racing
• Precision machined parts
• Midget racing parts

Headquarters

HQ city

Watervliet

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Racing Components and Parts Sales: MPD Racing generates revenue through the sale of precision racing components and parts for sprint cars, midgets, quarter midgets, and mini sprints. Products include driveline components, brakes, hubs, torsion bars, radius rods, birdcages, fuel systems, and other specialized racing parts. Revenue is primarily one-time hardware sales with individual product transactions.
2. Apparel and Merchandise Sales: Sale of branded apparel including T-shirts, hats, and other merchandise featuring MPD Racing logos. These are one-time product purchases through their e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MPD Racing manufactures and sells precision-machined racing components for open-wheel racing vehicles, including sprint cars, midgets, quarter midgets, and mini sprints. Its catalog covers driveline, brakes, hubs, torsion bars, radius rods, birdcages, fuel-system parts, axle tether safety systems, specialized racing tools, and branded apparel, with materials sourced in America and components produced via CNC machining of billet aluminum, steel, and titanium with anodized or powder-coated finishes.

Product overview

MPD Racing is a manufacturer and distributor of precision racing components for open-wheel racing vehicles. The product portfolio centers on a comprehensive range of sprint car, midget, and quarter midget parts organized into distinct product lines: Sprint Car Parts (brakes, driveline, engine, front end, rear axle, steering, torsion bars), Midget Racing Parts (bumpers, driveline, engine, front end, pedals, radius rods), and Quarter Midget Parts. Supporting product lines include Mini Sprint Torsion Bars, Sway Bars for asphalt late model racing, specialized Racing Tools, and Apparel/Decals merchandise. The company sources materials in America and maintains a distribution network across authorized resellers in the US.

Differentiator

Problem solved

Functional benefit

Products and services

• Sprint Car Parts Comprehensive range of precision-machined parts for sprint cars, including brakes, driveline, engine components, front end, rear axle, steering, torsion bars, axle tethers, and radius rods, intended for sprint car racing teams.
• Midget Racing Parts Precision parts for midget sprint cars, including bumpers, driveline, engine components, front end/steering, pedals, radius rods, and rear axle components, intended for midget racing teams.
• Quarter Midget Parts Open wheel quarter midget racing parts including engine sprockets, axle sprockets, and various drivetrain components, intended for youth/amateur quarter midget racers and their families.
• Mini Sprint Torsion Bars Torsion bars for mini sprint vehicles, available in 7/8 spline with rate options ranging from 600 to 800, intended for mini sprint racing teams needing tunable suspension components.
• Sway Bars Asphalt late model sway bars in 1 inch, 1-1/4 inch, and 1-1/2 inch sizes with 48 spline specifications, intended for asphalt racing teams requiring chassis tuning options.
• Racing Tools Specialized racing tools including tire bead breakers, torsion bar cleaning tools, bush install tools, radius rod wrenches, and AN wrenches, intended for racing teams and mechanics maintaining MPD and related components.
• Apparel and Decals Branded merchandise including t-shirts, snapback and 5-panel hats, and logo stickers (MPD021 and MPD020) featuring MPD Racing branding and sprint car graphics, sold direct to consumers.
• MPD84016 Level Lock Shifter Lever lock shifter designed for sprint and midget racing transmissions, intended for sprint/midget racing teams needing a secure shift linkage.
• MPD10500 Axle Tether System Safety axle tether system approved for use at Knoxville Raceway and by the World of Outlaws, designed to retain front axles in open-wheel sprint cars and reduce the risk of loose-wheel incidents.
• MPD28500 Direct Mount Billet Hubs Billet direct-mount hubs machined from 6061-T6 aluminum with integrated bearing races, seals, and dust caps, supplied as a left hub with rotor mount and right hub without rotor mount for sprint and midget applications.
• Axle Spacer System (MPD87200) Aluminum axle spacer kit with a split cone design, including two 1/4 inch and four 1/2 inch coned aluminum spacers for sprint car axle setups.

Quantifiable outcome

• Products approved for use by Knoxville Raceway and World of Outlaws (WoO)

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Authorized DistributorscoreChannel Partner/ Reseller/ DistributorMPD Racing has established a network of authorized distributors across the United States who appreciate and share the importance of customer service. These distributors resell MPD Racing products to end customers in the racing market.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AFCO Racing Products: AFCO Racing is a major manufacturer of racing shocks, suspension components, and chassis parts used across sprint car, late model, and dirt track racing. It directly competes with MPD in suspension and chassis categories for the same racing teams.
• Sweet Manufacturing: Sweet Manufacturing produces sprint car chassis, steering components, and related parts. It is a direct competitor in the sprint car chassis and front-end component segments where MPD also sells birdcages, radius rods, and steering parts.
• Hyper Racing: Hyper Racing sells sprint car parts, midget parts, and associated racing components online with a strong D2C presence. It is a direct competitor in the same product lines and customer base as MPD Racing.
• Allstar Performance: Allstar Performance manufactures a broad catalog of sprint car, midget, and open-wheel racing components including chassis parts, brackets, and driveline. It is one of the most direct competitors to MPD Racing across the same customer base and product categories.
• KSE Racing Products: KSE Racing Products manufactures racing electronics, wiring harnesses, and fuel system components for sprint cars and other racing. It overlaps with MPD in fuel systems and selectively in driveline components.
• Kinsler Fuel Injection: Kinsler builds fuel injection systems and fuel delivery components for sprint cars and other racing applications. It competes directly with MPD's fuel system products in the sprint car segment.
• Bicknell Racing Products: Bicknell Racing Products manufactures sprint car chassis and a range of associated components. It competes closely with MPD in the sprint car ecosystem, particularly for chassis and front-end component sales.
• Winters Performance Products: Winters manufactures rear ends, quick-change differentials, and driveline components for sprint cars and other oval-track racing. It directly competes with MPD's driveline and rear axle component offerings.
• Wilwood Engineering: Wilwood designs and manufactures high-performance braking systems widely used in sprint cars, midgets, and other open-wheel racing. It directly competes with MPD's sprint car brake components for the same racing customers.

Emerging players

• Simpson Race Products: Simpson is a broader motorsports safety equipment manufacturer (helmets, restraints, suits) that also serves sprint car and oval racing customers. It is adjacent rather than direct, but shares the same sanctioning-body relationships and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mpdracing1
• Xx.com/mpdracing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MPD Racing