What JS Hovnanian and Sons does

J.S. Hovnanian and Sons is a four-generation, family-owned residential homebuilder founded in 1964 and headquartered in Southern New Jersey, with operating roots stretching back roughly 70 years under the Hovnanian family. The company designs, develops, and sells single-family and townhome communities across Burlington County, Camden County, Gloucester Township, and Delaware, with currently active communities including Little Pond, The Woods at Hidden Mill, and The Greens, and a stated cumulative delivery of nearly 7,000 homes since inception. Its product mix spans traditional family housing and 55+ active-adult communities (e.g., The Greens, with the June 2024 launch of "The Club" amenity center), with NJ Energy Star-rated construction, a 10-year structural warranty administered through 2-10 HBW, and a trademarked Custom Choice™ personalization program supported by an on-site Design Gallery.

The business operates three interlocking revenue streams. The primary stream is direct-to-consumer home sales in the $389K–$500K price band, augmented by a Quick Move-In inventory program and Matterport-powered virtual tours that broaden the buyer funnel. A secondary B2B stream is the Triple D (Design, Develop, Deliver) turn-key development services offering, in which the company monetizes land-development capability for landowners and third-party developers. A tertiary stream is commercial real estate, comprising Towne Crossing, Towne Square, Sunrise Assisted Living, and the Birchfield PUD. Distribution is anchored by on-site model homes and an integrated preferred-lender network (New American Funding, Mid Penn Bank, Guaranteed Rate) embedded in the purchase flow, which functions as both a customer-finance utility and a margin lever. The headcount range of 11–50 employees is consistent with a regional, founder-led operator rather than a high-volume national builder.

Name

JS Hovnanian and Sons

Legal name

J.S. Hovnanian & Sons, LLC

Website

https://hovhomes.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

J.S. Hovnanian and Sons is a four-generation, family-owned homebuilder founded in 1964 that designs, develops, and sells townhome and active-adult (55+) communities across Southern New Jersey and Delaware, with a complementary turn-key development services (Triple D) business serving landowners and developers.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

New Construction & Builder Sales (BPAJAAAB), New Development / Declarant Transition Management (BPAJAHAK)

Keywords

• Residential home construction
• New home builder
• Townhome communities
• Active adult housing
• Energy-efficient homes

Headquarters

HQ city

Mount Laurel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Home Sales: Primary revenue stream from selling newly constructed residential homes including townhomes, single-family homes, and active adult communities across Southern New Jersey.
2. Commercial Property Development: Development of commercial properties including shopping centers, retail spaces, office complexes, and assisted living facilities to complement residential communities.
3. Development Services: Providing turn-key development services to other developers and property owners, including planning, approvals, construction management, and bond release services for residential and commercial projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

J.S. Hovnanian & Sons designs, builds, and sells new residential homes in planned communities across Southern New Jersey, including townhome neighborhoods, active adult 55+ communities, and a turn-key residential and commercial development service for landowners and developers. The company sells homes directly through on-site model home sales centers, with energy-efficient NJ Energy Star construction, a 10-year warranty, and the Custom Choice personalization program.

Product overview

J.S. Hovnanian & Sons is a four-generation family home builder offering a portfolio of residential communities across Southern New Jersey. The core products are townhome communities (Little Pond, The Woods at Hidden Mill) and active adult communities (The Greens), with multiple floor plan models ranging from approximately 1,700 to 2,300+ square feet. The company supplements its home offerings with customization programs (Custom Choice, Design Gallery), virtual tour experiences, and Quick Move-In homes. Additionally, it operates a Design, Develop, Deliver turn-key development service for landowners and maintains commercial properties including shopping centers and assisted living facilities. Energy-efficient construction is delivered through the NJ Energy Star Homes Program with comprehensive warranty coverage via 2-10 Home Buyers Warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Little Pond Community Townhome community in Laurel Springs, Gloucester Township, Camden County, New Jersey, offering 3-story townhomes with multiple floor plan models (Albright, Albright I, Bentley, Bentley I, Cooper, Devin) priced from $389,900 with approximately 1,894 to 1,932 square feet. Targeted at first-time buyers and growing families seeking new construction in Southern New Jersey.
• The Woods at Hidden Mill Townhome community in Blackwood, Gloucester Township, Camden County, New Jersey, featuring 2-story townhomes with basements and multiple floor plan models (The Abigail, The Bianca, The Carmelita, The Diana, The Elizabeth) priced from the low $400,000s with approximately 1,706 to 2,284 square feet. Targeted at move-up buyers and families seeking larger homes with basements.
• The Greens Active Adult Community Active adult community (55+) townhome development in Williamstown, Monroe Township, NJ, featuring 30-foot-wide ranch townhomes with full resort-style amenities including The Club clubhouse, swimming pool, pickleball court, dog run, billiards room, fitness center, lounge, and full kitchen. Targeted at 55+ buyers seeking low-maintenance, age-restricted community living.
• Quick Move-In Homes Pre-built or near-completion homes available for immediate purchase, allowing buyers to move quickly without the typical wait of new construction. Available in Little Pond and The Woods at Hidden Mill communities with prices ranging from $396,984 to $437,304 and incentives including $12,500 Flex Money Incentive on select homes.
• Design, Develop, Deliver (Triple D) Turn-Key Development Service Turn-key development service for landowners, developers, and investors covering residential, rental, assisted living, commercial, industrial, and retail projects. Provides site planning, securing approvals, production management, budgeting, construction, customer service, and bond release. Targeted at B2B clients seeking an experienced developer partner.
• Custom Choice Home Personalization Program Trademarked Custom Choice™ personalization program allowing homebuyers to personalize their homes at a level typically experienced when building an individual custom home. Provides extensive custom options and a team of experts who meet with buyers for modifications to interior structural elements. Targeted at buyers seeking greater flexibility than standard production-home packages.
• Towne Crossing Commercial Center Regional shopping center in Burlington and Westampton, NJ, anchored by national tenants including Home Depot, Target, Kohl's, Dick's Sporting Goods, Verizon, AT&T, TGI Friday, IHOP, and Burger King. Part of the company's commercial portfolio integrated with residential community planning.
• Towne Square Neighborhood Center Neighborhood shopping center in Mt. Laurel, NJ located on Union Mill Road and Elbow Lane, adjacent to Holiday Village East, housing ShopRite Supermarket, Angelo's Pizza, Asian Fusion Restaurant, Hair Cuttery, and Victoria's Nail Salon.
• Sunrise Assisted Living Facilities Assisted living facility developments in Deptford, NJ and Mt. Laurel, NJ, part of the company's commercial portfolio that complements its residential communities.
• Birchfield Planned Unit Development Mixed-use planned unit development of 866 residential units of various product types including condominiums, townhomes, patio homes, and single-family homes, with open space, water features, walking paths, athletic fields, community clubhouse, and pool. Located in Burlington County, NJ.

Quantifiable outcome

• Ranked #1 in Customer Satisfaction and Highest Home Quality among New Home Builders in Philadelphia Market Area by J.D. Power & Associates
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and major.

• Burlington County Chamber of CommercecoreStrategic or Co-development PartnerLongstanding membership and partnership since 2004. Peter Hovnanian served as President of the Board in 1997. Company sponsors initiatives and receives Voice of Business Award, Special Recognition Award, and Lifetime Achievement Award through BC2.
• Builders League of South Jersey (BLSJ)coreStrategic or Co-development PartnerIndustry association partner. J.S. Hovnanian participates in MAME Awards and has won multiple awards including Community of the Year, Builder of the Year, Lifetime Achievement Award for Stephen J. Hovnanian, and Commitment to Excellence Award (won 7 times including 4 consecutive years).
• 2-10 Home Buyers WarrantycoreStrategic or Co-development PartnerWarranty provider offering Platinum and Diamond Builder Awards. J.S. Hovnanian is one of only 3 builders to hold both awards and the only builder in the Northeastern US. Company has won Select Builder Award 7 times in the past 8 years.
• J.D. Power and AssociatesmajorStrategic or Co-development PartnerIndependent quality ranking organization. J.S. Hovnanian ranked #1 in New Home Quality and Customer Service among new home builders in the Philadelphia Area - first recipient of this award in the market.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wohlschlegel Naples Estate Homes: New Jersey custom homebuilder focused on luxury single-family homes in Morris, Somerset, and Hunterdon counties. Comparable as a NJ-based regional family builder emphasizing customization and quality, though positioned further upmarket than J.S. Hovnanian's core townhome product.
• Hallmark Homes Group: New Jersey homebuilder with townhome and single-family communities across Central and Northern NJ. Closely comparable in size, regional focus, and for-sale new-construction model with design-center personalization similar to J.S. Hovnanian.
• Van Dyk Group: New Jersey-based regional homebuilder specializing in custom and semi-custom homes and active-adult communities in Northern and Central NJ. Directly comparable as a family-oriented regional NJ builder with overlapping active-adult, custom-choice, and energy-efficient product positioning.

Broad incumbents

• Toll Brothers: National luxury homebuilder with a substantial New Jersey and active-adult (Toll Brothers Active Living) presence. Comparable in product positioning (move-up and active-adult townhomes), target customer base, and geographic overlap in Southern NJ — but operates at a much larger scale with a broader portfolio.
• K. Hovnanian Companies: Public homebuilder with shared Hovnanian family heritage; operates across multiple states including New Jersey. Directly comparable in residential product type, target buyer segments (first-time, move-up, luxury, active adult), and design-center / preferred-lender model — but at materially larger scale and capital structure.
• NVR Inc. (Ryan Homes): Top-five US homebuilder operating Ryan Homes and NVHomes brands with Mid-Atlantic/New Jersey presence. Comparable in for-sale residential model, preferred-lender integration (NVR Mortgage), and design-center approach, but with national scale.
• Beazer Homes: Public homebuilder with Mid-Atlantic/New Jersey operations focused on entry-level and move-up for-sale homes. Comparable in product positioning and Energy Star / efficiency differentiation (Net Zero Ready), though operates at larger scale across multiple geographies.
• D.R. Horton: Largest US homebuilder by volume with active New Jersey operations across first-time, move-up, and active-adult segments (Express, Freedom, DHI Communities). Comparable in for-sale residential product, but operates nationally and competes on scale, financing programs (DHI Mortgage), and community count.
• Lennar Corporation: Major US homebuilder with New Jersey presence offering townhomes, single-family, and active-adult communities. Comparable in new-construction for-sale model, preferred-lender integration (Lennar Mortgage), and design-center approach — though Lennar's national scale dwarfs J.S. Hovnanian.
• PulteGroup: National homebuilder with Centex (first-time), Pulte (move-up), John Wieland (luxury), and Del Webb (active adult) brands. Del Webb active-adult directly comparable to The Greens; NJ operations overlap target buyers and product types with J.S. Hovnanian.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hovhomes

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JS Hovnanian and Sons