Brand New Live B.V.

What Brand New Live B.V. does

Brand New Live B.V. is a privately held Dutch creative agency founded in 2009 and headquartered in Hilversum, Netherlands. The company operates as a full-service experiential marketing agency for A-brands in the Benelux region, delivering events, brand activation, and through-the-line (TTL) marketing campaigns. Its service offering spans the full production lifecycle — concept development, branding and visual identity, communication strategy, event styling, speaker management, and end-to-end project execution — for corporate events, award shows, product launches, employer-branding programs, and PR stunts.

The company is organized around three core service lines (Events, Brand Activation, Campaigns) supported by a portfolio of specialized recurring products, including the televised Eredivisie Awards (with ESPN and Fabriq Media Group), Tech4Business and the Business Partner of the Year dinner for Vodafone Business, winter event experiences, and ongoing ambassador programs such as the Achievers Sales Motivation Program. Notable clients include Vodafone Business / VodafoneZiggo, Miele, Just Eat Takeaway.com, Eredivisie CV, Staatsloterij, Hisense Benelux, Thuisbezorgd.nl, Stage Entertainment, Agium, Mitsubishi Forklift Trucks, and KIWA, among others.

Revenue is generated on a project-based professional services model with no publicly disclosed pricing; the company acquires clients through direct enterprise sales, its case-study portfolio on brandnewlive.nl, industry visibility via its own produced events, and referrals. There are no disclosed funding rounds, parent entities, or public listings. Brand New Live has 11-50 employees per the firmographic data, and operates as an independent Dutch BV (KvK 32146022). Its geographic footprint is restricted to the Benelux (Netherlands, Belgium, Luxembourg).

Name

Brand New Live B.V.

Legal name

Brand New Live B.V.

Website

https://brandnewlive.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Brand New Live B.V. is a Dutch full-service creative agency founded in 2009, delivering events, brand activation, and marketing campaigns for enterprise A-brands across the Benelux, with anchor clients including Vodafone Business, Miele, and Eredivisie CV.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Event management services
• Brand activation campaigns
• Experiential marketing agency
• Corporate event production
• Creative campaign agency

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services - Event Production: Brand New Live generates revenue through full-service event production, brand activation, and campaign services for enterprise clients. Services include concept development, communication, branding, event styling, speaker management, and full production for corporate events, awards shows, product launches, and brand experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Brand New Live B.V. is a Dutch creative agency that delivers full-service events, brand activation campaigns, and integrated marketing campaigns for enterprise A-brands in the Benelux region. Services span concept development, branding, communication strategy, event styling, speaker and artist management, venue sourcing, catering, and complete on-site production for corporate events, award shows, product launches, partner events, and brand experiences. The agency operates as a B2B professional services firm with direct client engagement from creative concept through to execution.

Product overview

Brand New Live B.V. is a creative agency specializing in events, brand activation, and marketing campaigns. The company offers three core service lines—Events, Brand Activation, and Campaigns—supported by specialized recurring event products including Winter Events, Eredivisie Awards, Tech4Business, Business Partner of the Year (BPOTY), Get Ready, Achievement Day, and the Achievers sales motivation program. These products are delivered through full-service production capabilities encompassing concept development, branding, communication campaigns, event styling, speaker management, and complete project execution. The company operates primarily for Dutch and Benelux brands including Vodafone Business, Ziggo, Miele, Just Eat Takeaway.com, Eredivisie CV, and various other corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Events Full-service event production and management including concept development, venue sourcing, event styling, speaker coordination, catering, and complete project execution for corporate events, award shows, partner events, and celebrations for enterprise A-brands in the Benelux.
• Brand Activation Brand activation services creating emotional connections between brands and audiences through PR stunts, pop-up experiences, festival activations, and trade show concepts designed to drive reach and engagement for A-brands.
• Campaigns Through-The-Line (TTL) marketing campaigns combining employer branding, consumer marketing, and media strategy across online and offline channels for brands.
• Winter Events

Quantifiable outcome

• €7,502,981 raised for ALS Netherlands through 3FM Serious Request campaign
• +2 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Fabriq Media GroupcoreStrategic or Co-development PartnerPartnership with TV producer Fabriq Media Group for the Eredivisie Awards, combining Brand New Live's event expertise with Fabriq's television production capabilities for the live ESPN broadcast.
• Van Gogh MuseumminorGTM or Marketing PartnerVan Gogh Museum served as the dinner location for Just Eat Takeaway.com's Grocery & Retail Partner Event, providing an inspiring setting for the AI-focused 'Delivering the Future' summit.
• Johan Cruijff ArenAcoreStrategic or Co-development PartnerHost venue for Tech4Business events at the Johan Cruijff ArenA - a location where thousands gather daily and where peak moments, safety and data directly impact business - ideal for digital transformation events.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Momentum Worldwide: Global experiential marketing agency within IPG that builds brand experiences through events, sponsorships, content and design. Comparable to Brand New Live as a peer in the experiential/brand activation space serving enterprise A-brand clients with recurring annual programs.
• Jack Morton Worldwide: Global brand experience agency and IPG-owned network specializing in full-service event production, brand activations and experiential campaigns for major enterprise brands. Directly comparable to Brand New Live in offering a similar A-brand portfolio and recurring flagship event products like global user conferences and awards shows.
• CIE (Live Marketing): European live marketing and brand experience agency headquartered in Spain with pan-European delivery. Comparable to Brand New Live as a Europe-based experiential peer offering events, brand activation and field marketing for major consumer brands.
• George P Johnson Experience Marketing: Global brand experience agency known for producing large-scale flagship events and recurring programs for Fortune 500 brands. Comparable to Brand New Live as a direct peer in full-service brand experience, recurring flagship events (e.g., user conferences, awards), and event-led campaign work.

Broad incumbents

• TBWA\NEBOKO: Major Dutch creative agency within the TBWA global network headquartered in Amsterdam. Broad-incumbent competitor to Brand New Live in the Benelux creative market, offering integrated campaigns and event-related services to similar A-brand clients across more disciplines.
• Dept: Dutch-headquartered digital experience agency combining creative, marketing, and technology services. Broader incumbent comparable to Brand New Live in targeting Benelux enterprise brands with brand experience, campaign and digital marketing capabilities.
• DDB Amsterdam: Dutch arm of DDB Worldwide, an integrated creative network. Broad-incumbent competitor in the Dutch creative market offering campaigns, brand strategy and event support for large Dutch enterprise brands comparable to Brand New Live's clientele.
• Achtung! (McCann Amsterdam): Dutch creative agency within McCann's creative network. Broad-incumbent competitor offering creative campaigns, brand work and event-related services for major Dutch and international enterprise clients similar to Brand New Live's A-brand portfolio.

Emerging players

• Fitzroy: Amsterdam-based independent creative and brand agency. Emerging peer in the Dutch creative market with comparable scale and brand-led campaign work for A-brand clients overlapping with Brand New Live's target segment.
• Triple Double: Dutch independent creative agency with strong B2B and consumer brand portfolio. Emerging peer in the Dutch market delivering creative campaigns and event-driven work for A-brands at a comparable boutique scale to Brand New Live.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand New Live B.V.