Notar

What Notar does

Notar Sverige AB is a privately held Swedish real estate brokerage franchise chain that operates local broker offices across Stockholm, Mellansverige (Central Sweden), and Skåne, with the legal entity headquartered at Artillerigatan 42, Stockholm. The company is structured as a franchisor under which independent broker offices (mäklarkontor / franchisees) deliver residential property sales and purchasing services under the Notar brand. Its customer base is exclusively B2C, serving individual residential buyers and sellers of apartments (bostadsrätter), houses (villor), holiday homes (fritidshus), and new construction (nyproduktion), with a secondary segment of Swedish clients purchasing property internationally in Spain.

The core product is full-service property brokerage, supplemented by free oral and digital valuations (kostnadsfri värdering), personalized property search alerts (Bostadsbevakning), ongoing value monitoring (Värdebevakning), price statistics by city (Bostadspriser), estate property sales (Dödsboförsäljning), and downloadable buyer/seller checklists. The underlying technology stack is built on the Vitec Express property management and sales system (provided by Vitec Software Group), the Boneo.se listing and monitoring platform, and the Ungapped email marketing platform, all consumed as third-party SaaS rather than proprietary infrastructure. Notar does not operate a public API, mobile app, or developer platform. Listings are distributed through Hemnet, Sweden's dominant property marketplace.

The revenue model is transaction-fee based: Notar and its franchisees earn commissions on completed property sales, with rates varying by property type and geography and not publicly disclosed. Free valuations serve as a lead-generation funnel into paid brokerage mandates. Distribution is multi-channel, combining physical local offices, the notar.se self-serve platform, Hemnet marketplace listings, social media presence (Facebook, Instagram, X, LinkedIn), and content marketing via the company blog. Notar has been named 'Årets Mäklarkedja' (Broker Chain of the Year) by Hemnet for seven consecutive years, the primary brand-equity signal in the source data. No funding rounds, acquisitions, leadership changes, or disclosed revenue or headcount figures are present in the available material.

Name

Notar

Legal name

Notar Sverige AB

Website

https://notar.se

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Notar Sverige AB is a Swedish real estate brokerage franchise chain operating local broker offices across Stockholm, Mellansverige, and Skåne, serving residential buyers and sellers with full-service brokerage, free valuations, property alerts, and value monitoring, plus international brokerage in Spain.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Property valuation services
• Franchise broker chain
• Property search alerts
• New construction sales

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Commissions: Notar generates revenue through commissions on completed property sales. The company acts as a franchise broker chain with local broker offices (franchisees) operating under the Notar brand. Commission rates vary based on property type and geographic location. The franchise model means individual broker offices handle transactions while operating under the Notar umbrella.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Notar is a Swedish franchise-based real estate brokerage chain that helps residential property buyers and sellers through local broker offices. The company provides free property valuations, property search alerts, value monitoring services, price statistics, and full-service brokerage for apartments, houses, holiday homes, and new construction across Sweden and Spain. Revenue is earned through commissions on completed property transactions.

Product overview

Notar is a franchise-based real estate brokerage network operating across central Sweden, Stockholm, and Skåne, with franchisee-owned local broker offices under the Notar Sverige AB franchisor. The core product is residential property sales and purchasing brokerage, encompassing free property valuations, property search and alerts (Bostadsbevakning), price statistics (Bostadspriser), value monitoring (Värdebevakning), new construction projects (Nyproduktion), and international brokerage in Spain. Supplementary tools include downloadable checklists for buyers and sellers, and specialized estate sales services. Notar operates exclusively as a B2C service for end consumers; there is no public API or developer platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Bostadsförmedling (Property Sales and Purchases) Full-service real estate brokerage for selling and buying residential properties (apartments, houses, villas, holiday homes), including free valuations, photography, marketing, viewings, bidding, contracts, and closing.
• Kostnadsfri värdering (Free Property Valuation) Free oral or digital property valuations conducted by experienced local brokers, providing market value assessments for houses, apartments, row houses, summer cottages, and estates.
• Värdebevakning (Property Value Monitoring) Ongoing property value monitoring service that tracks market trends and value changes over time, with updates sent via SMS or email based on user preference.
• Bostadsbevakning (Property Search Alerts) Personalized property search alerts that notify users when new listings matching their criteria are published, helping buyers find properties efficiently.
• Bostadspriser (Property Price Statistics) Price statistics tool providing data on sold property prices in major Swedish cities including Stockholm, Uppsala, Göteborg, Västerås, Jönköping, Karlstad, Linköping, Lund, and Sundsvall, based on the last 12 months of transactions.
• Nyproduktion (New Construction Properties) New construction property listings including apartments and houses in ongoing and upcoming development projects across Sweden.
• Internationell förmedling – Spanien (International Brokerage – Spain) Property brokerage services for properties in Spain, serving Swedish clients buying or selling real estate internationally.
• Dödsboförsäljning (Estate Property Sales) Specialized services for selling property from deceased estates, including valuations and guidance through the legal and administrative process.

Quantifiable outcome

• Named 'Årets Mäklarkedja' (Broker Chain of the Year) by Hemnet for seven consecutive years

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Vitec Software Group ABcoreTechnology or IntegrationVitec Software Group AB provides the property management and sales system used internally by Notar for managing listings, customer data, and transaction workflows. Customer data is shared between Notar's business systems and Vitec for operational purposes.
• Söderberg & Partners ABmajorGTM or Marketing PartnerSöderberg & Partners AB provides financing solutions and insurance services to Notar's customers. The partnership enables Notar to offer comprehensive housing-related services including mortgage financing and insurance products as part of the property transaction process.
• Boneo.semajorTechnology or IntegrationWhen customers register interest in a property or sign up for property viewings through Notar, accounts are automatically created on Boneo.se. Boneo provides property monitoring and alert services, working alongside Notar's Express business system.
• Sector Alarm ABminorGTM or Marketing PartnerSector Alarm AB provides home security and alarm systems to Notar's customers as part of housing-related services offered during property transactions.
• Flyttsmart ABminorGTM or Marketing PartnerFlyttsmart AB provides moving services to Notar's customers, offering relocation solutions as part of the comprehensive housing services available during property transactions.
• Rebel ABminorGTM or Marketing PartnerRebel AB provides electricity contracts and energy services to Notar's customers as part of the housing-related service ecosystem offered during property transactions.
• OBOSmajorGTM or Marketing PartnerOBOS is a housing developer partner for new construction projects. Notar brokers the sale of OBOS properties including the Stensö Brygga project in Kalmar, representing new development properties (nyproduktion) with OBOS as the project developer.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Svensk Fastighetsförmedling: One of Sweden's largest residential real estate broker chains with comparable franchise-style broker offices across the country. Directly competes with Notar for seller and buyer mandates in Stockholm and other major Swedish metros.
• Bjurfors: Swedish residential broker chain active in Stockholm, Gothenburg, and southern Sweden. Directly competes with Notar across residential sales and offers a similar multi-office franchise structure.
• Fastighetsbyrån: Major Swedish broker chain affiliated with Swedbank, offering bundled mortgage and brokerage services. Competes head-to-head with Notar in residential listings and has comparable geographic coverage.
• ERA Sverige: Franchise-based Swedish broker chain under the global ERA brand, with residential focus and similar multi-office local broker model directly comparable to Notar's franchise approach.
• HusmanHagberg: Swedish residential brokerage chain with strong presence in Stockholm and other major cities. Directly competes with Notar on residential mandates with a similar local-broker office model.
• Länsförsäkringar Fastighetsförmedling: Insurance-affiliated Swedish broker chain with broad nationwide coverage. Competes with Notar across residential mandates, leveraging captive insurance-customer leads similar to how bank-affiliated peers leverage mortgage leads.
• SkandiaMäklarna: Swedish broker chain with strong regional offices and residential focus. Competes with Notar for seller mandates and offers comparable local-broker expertise in similar Swedish geographies.
• Mäklarhuset: Swedish residential brokerage chain operating local broker offices nationwide. Competes with Notar in primary Swedish metros on seller representation and buyer brokerage services.

Others

• Hemnet: Sweden's dominant property listing platform and a key distribution channel for Notar. Functions as an ecosystem enabler rather than a competitor; Hemnet also confers the 'Broker Chain of the Year' award Notar has won seven times.

Regional players

• Eklund Stockholm New York: Premium-positioned Stockholm-focused broker brand. Overlaps with Notar in Stockholm's higher-end segments and offers a comparable agent-led residential brokerage model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/notarsverige
• Facebookfacebook.com/NotarSverige
• LinkedInse.linkedin.com/company/notar-ab
• Instagraminstagram.com/notarsverige

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Notar