Comperia.pl

What Comperia.pl does

Comperia.pl S.A. is a Warsaw-based, publicly listed (WSE: CPL.WA) financial product comparison platform founded in 2007, and one of the oldest such services in Poland. It operates a web-based aggregator (a "porównywarka") that lets consumers compare personal loans, mortgage loans, credit cards, car loans, consolidation loans, deposits, current accounts, and savings accounts from 30+ partner banks and 200+ product offerings. The platform combines self-service online tools (calculators, rankings, educational articles) with an assisted Call Center sales motion, and distributes its services both through its own website and via embedded tools on partner sites. Users submit inquiries that are routed to partner banks as qualified leads.

The company generates revenue primarily through affiliate/lead-generation commissions from partner banks when users apply for products through the platform, supplemented by advertising revenue. Consumers use the service free of charge. Beyond the core aggregator, the group operates a diversified fintech ecosystem including Comfino (Buy Now Pay Later), ComperiaRaty (online installment loans), Comperia Ubezpieczenia and Compero (insurance distribution and comparison), ComperiaPay (a small payment institution licensed under MIP37/2019), ComperiaLead and ComperiaAgent (affiliate and agent platforms), and Banki.pl (banking product comparison). This structure allows the group to capture margin both as a referral intermediary and as a first-party lender or broker in selected verticals.

Comperia.pl S.A. has 101-250 employees and operates exclusively in Poland. Its CEO, Szymon Fiecek, has led the company since April 2022 after a tenure as technology-focused board member since 2016. The group is regulated under Polish law and processes personal data in compliance with GDPR (RODO). In July 2026, the company announced the beginning of a capital-group reorganization process, signaling upcoming structural changes to how the subsidiaries are organized.

Name

Comperia.pl

Legal name

Comperia.pl S.A.

Website

https://comperia.pl

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Comperia.pl is a Warsaw-based, publicly listed online financial product comparison platform serving Polish consumers, comparing loans, accounts, and deposits from 30+ banks and earning revenue via affiliate commissions and advertising.

Ownership category

akta.pro rank

Product category

Online Financial Comparison Marketplace

NAICS

Activities Related to Credit Intermediation (5223)

SIC

Loan Brokers (6163)

akta.pro primary industry

Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)

Keywords

• Financial product comparison
• Online loan marketplace
• Credit intermediary
• Insurance comparison
• BNPL installments

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate/Lead Generation Commissions: Comperia.pl acts as an intermediary between users and financial institutions. When users apply for products through the platform, the company receives commissions from partner banks and financial institutions.
2. Advertising Revenue: The platform displays advertising content from financial institutions and other partners, generating advertising revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Comperia.pl operates an online financial product comparison aggregator (porównywarka) covering personal loans, mortgage loans, credit cards, deposits, savings accounts, current accounts, and business finance products from over 30 partner banks and 200+ offerings. The platform acts as a credit intermediary, routing user inquiries to banking partners via online tools, Call Center, and partner websites, and is supported by a portfolio of sub-brands covering insurance, BNPL payments, installment loans, and affiliate referrals.

Product overview

Comperia.pl operates as a unified multi-product financial technology ecosystem organized around a core comparison aggregator and several specialized sub-brands. The flagship Comperia.pl portal is a financial product comparison platform (porównywarka) covering personal loans, mortgages, deposits, current and savings accounts, credit cards, and business finance products, with integrated Call Center and credit intermediation services. The Group's portfolio includes Comperia Ubezpieczenia (multi-agency insurance broker), ComperiaPay (small payment institution, MIP37/2019), Compero (insurance comparison), Comfino (installment and deferred payment solutions for e-commerce), ComperiaRaty (online installment loans), ComperiaLead (affiliate/referral program), and ComperiaAgent (agent platform). These products are interconnected: Comperia.pl funnels users to bank and insurance partners; Comfino and ComperiaRaty serve as direct financing channels; Compero and Comperia Ubezpieczenia handle insurance distribution; ComperiaLead drives affiliate acquisition; and ComperiaPay provides the underlying payment infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Comfino: Installment payment solution for online purchases and e-commerce
• ComperiaRaty
• Compero
• Comperia Ubezpieczenia
• ComperiaPay

Products and services

• Comperia.pl Financial product comparison aggregator allowing consumers in Poland to compare and apply for personal loans, mortgage loans, credit cards, deposits, savings accounts, current accounts, and business finance products from 30+ partner banks and 200+ offerings. Acts as credit intermediary, routing user inquiries to banking partners via Call Center and partner systems.
• Comperia Ubezpieczenia Sp. z o.o.

Quantifiable outcome

• 8,400+ loans facilitated
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core.

• Pekao BankcoreChannel Partner/ Reseller/ DistributorMajor Polish bank partner whose products are featured prominently in Comperia.pl's comparison rankings for personal loans, credit cards, and mortgage loans.
• PKO Bank PolskicoreChannel Partner/ Reseller/ DistributorLargest Polish bank partner offering personal accounts, loans, and other banking products through the Comperia.pl platform.
• Alior BankcoreChannel Partner/ Reseller/ DistributorDigital-focused bank partner offering personal loans, business loans, and credit cards through the comparison platform.
• mBankcoreChannel Partner/ Reseller/ DistributorOnline bank partner offering personal accounts and loans featured in comparisons.
• BNP Paribas BankcoreChannel Partner/ Reseller/ DistributorInternational bank group partner offering consumer loans through the platform.
• Velo BankcoreChannel Partner/ Reseller/ DistributorDigital bank partner offering competitive mortgage and personal loan products featured in rankings.
• Millennium BankcoreChannel Partner/ Reseller/ DistributorBank partner offering mortgage loans and personal accounts through the comparison platform.
• UniCreditcoreChannel Partner/ Reseller/ DistributorInternational banking group offering online personal loans with 0% commission for approved loans.
• Comperia Ubezpieczenia Sp. z o.o.coreStrategic or Co-development PartnerMulti-agency insurance subsidiary of the group, providing insurance comparison and distribution services.
• ComfinocoreStrategic or Co-development PartnerBuy Now Pay Later (BNPL) payment solution operated by the group, providing installment payment services for e-commerce.
• ComperiaPay Sp. z o.o.coreStrategic or Co-development PartnerPayment services subsidiary providing mobile and online payment solutions.
• ComperocoreStrategic or Co-development PartnerInsurance comparison platform operated by the group, featuring auto, travel, and home insurance products.
• ComperiaRatycoreStrategic or Co-development PartnerInstallment loan service providing quick financing for purchases and expenses with fully online process.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rankomat.pl: Polish online comparison platform focused on insurance and financial products. Operates in the same Polish comparison-and-lead-gen category as Comperia, with overlapping bank and insurer partnerships.
• Money.pl: Major Polish financial portal offering news, comparison tools, and product rankings for loans, deposits, and insurance. Direct domestic competitor for consumer financial product discovery in Poland.
• Finder.com: Global financial product comparison platform (credit cards, loans, banking, insurance) operating a content-led lead-generation model. Comparable affiliate-revenue structure to Comperia.
• Compare the Market: UK-based comparison marketplace covering insurance, banking, and household financial products with a strong brand-driven traffic model. Comparable to Comperia in monetization (affiliate commissions) and category breadth.
• GoCompare: UK financial product comparison platform (insurance, loans, credit cards) using a lead-generation commission model. Highly comparable business model, customer base, and revenue structure to Comperia.
• LendingTree: US-based online lending marketplace that connects consumers with multiple lenders across personal loans, mortgages, and credit cards via a lead-generation/affiliate model. Closest international analog to Comperia's core loan-comparison business.
• TotalMoney.pl: Polish financial product comparison site owned by Mfind, offering comparison and lead generation for loans, mortgages, insurance, and bank accounts. Overlapping Polish marketplace and partner-bank relationships.

Broad incumbents

• Bankier.pl: Largest Polish financial portal owned by Grupa Allegro/PFR. Broader financial media, news, and comparison offering; competes for the same consumer financial-product-search traffic as Comperia.
• NerdWallet: US consumer finance advisory and comparison platform with a content-plus-affiliate model across credit cards, loans, banking, and insurance. Comparable in monetization and content-driven acquisition strategy.
• Bankrate: US financial comparison and rate-shopping platform owned by Red Ventures, covering mortgages, credit cards, deposits, and insurance. Comparable in scale and category breadth though primarily US-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/comperia-pl-s-a-
• Facebookfacebook.com/Comperia
• Instagraminstagram.com/comperia_pl
• TikToktiktok.com/@comperia_pl
• Xx.com/comperia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comperia.pl