Jan van As
Versvishandel Jan van As is a Dutch B2B seafood wholesaler founded in 1949, supplying fresh, frozen, smoked, and specialty seafood to restaurants, hotels, and wholesale specialists across the Netherlands from its Food Center Amsterdam headquarters, with proprietary UHP lobster and Shockfresh tuna processing capabilities.
- Company typePrivate
- Founded1949
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Jan van As does
Versvishandel Jan van As en Zonen B.V. is a Dutch B2B seafood wholesaler headquartered at Food Center Amsterdam (Centrale Groothandelsmarkt 135, 1051 LJ Amsterdam), founded in 1949 and operating as a subsidiary of Hanos within the Admidex B.V. group. The company supplies sustainable fresh, frozen, smoked, and specialty seafood to restaurants, hotels, fish specialists, and wholesale distributors across the Netherlands, organized into product categories including Fresh Fish, Shellfish and Crustacean, Smoked Fish, Frozen, Preserves/Sushi, Shockfresh Tuna, Asian Fish Market, Caviar, and the Fish & Innovation zero-waste line. Customers must register for an online account to access the catalog and daily pricing, with a minimum order of 150 EUR, 14-day payment terms, and direct delivery from the Amsterdam distribution center.
The company's technical differentiation rests on physical processing capabilities rather than software. UHP (Ultra High Pressure) processing at 3000 bar is used to humanely process live lobsters and achieve close to 100% meat yield after a 24-hour cold seawater rest. Shockfresh technology handles Bluefin and Yellowfin tuna, which is then precision-filleted twice weekly by tuna specialist Jakob Doorn into Saku, Chutoro, Otoro, and Akami cuts. The Fish & Innovation line, led by culinary chef Ronald Oud, converts fish rest materials into value-added products such as bisques, fish cakes, chowders, and crabcakes, supporting a zero-waste proposition.
The revenue model is B2B wholesale with transactional pricing (transaction/take-rate style) on a pay-as-you-go billing cadence, supplemented by on-demand custom product development services. GTM is sales-led, relying on account-based relationships with chefs and foodservice operators, supported by content marketing through the website, newsletter, recipes, and sustainability storytelling. The company holds MSC, ASC, FSSC, SKAL, and GGN certifications, and partners with the Sustainable Eel Group (SEG) under ISEAL Code Compliant standards.
Jan van As firmographics
Firmographics- Name
- Jan van As
- Legal name
- Versvishandel Jan van As
- Website
- https://janvanas.nl
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Versvishandel Jan van As is a Dutch B2B seafood wholesaler founded in 1949, supplying fresh, frozen, smoked, and specialty seafood to restaurants, hotels, and wholesale specialists across the Netherlands from its Food Center Amsterdam headquarters, with proprietary UHP lobster and Shockfresh tuna processing capabilities.
- Ownership category
- akta.pro rank
Jan van As industry classification
Industry- Product category
- Seafood Wholesale Distribution
- NAICS
- Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (31171), Fish and Seafood Merchant Wholesalers (424460)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Seafood Wholesale (Fresh & Frozen) (AFAIADAD)
- akta.pro secondary industries
- Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF), Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF), Smoked & Cured Seafood (Salmon, Herring, Lox) (AFANALAD), Frozen Seafood Meals & Value-Added Seafood (CRADADAG)
Keywords
Where Jan van As is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Jan van As business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Seafood Wholesale Distribution: Wholesale distribution of fresh, frozen, smoked, and preserved seafood products to restaurants, hotels, fish specialists, and foodservice operators. Products include fresh fish, shellfish, crustaceans, smoked fish, frozen products, caviar, sushi products, and specialty items.
- Custom Product Development: On-demand product development services where Ronald Oud and team create custom seafood products for customer requirements, made from sustainable fish species including rest-processing into bisques and fish cakes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B wholesale pricing for registered foodservice customers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Jan van As product offering
Product offeringCore offering
Versvishandel Jan van As is a B2B wholesale distributor of fresh, frozen, smoked, and specialty seafood products to restaurants, hotels, fish specialists, and other wholesalers in the Netherlands. Operating from Food Center Amsterdam, the company supplies sustainably sourced fish and shellfish — including premium Shockfresh Bluefin and Yellowfin tuna, UHP-processed live lobster, artisanal smoked fish, caviar, sushi products, and an innovation line of bisques, chowders, and fish cakes — and offers custom product development through its in-house culinary team.
Product overview
Versvishandel Jan van As is a B2B seafood wholesaler serving horeca and specialists in the Netherlands. The company offers a comprehensive portfolio organized into distinct product categories: Fresh Fish (flat fish, salmon, tuna, molluscs, white fish), Shellfish and Crustacean (clams, scallops, crabs, lobster, oysters, shrimps), Smoked Fish (eel, mackerel, salmon, trout), Frozen (convenience, fresh fish, shellfish), Preserves/Others/Sushi, Shockfresh (premium shock-fresh Bluefin and Yellowfin tuna with precision-cut Saku, Chutoro, Otoro, Akami cuts), Asian Fish Market (specialty Asian seafood products), Caviar (real sturgeon caviar, imitation caviar, roe), Fish and Innovation (bisques, fish cakes, chowders developed by culinary advisor Ronald Oud from sustainable rest materials), and Icelandic Catch (MSC-certified whole fish from Iceland). The company also features specialty collaborations like Het Vishuis artisanal smoked salmon. Jan van As operates as a traditional fish trade with e-commerce capabilities, emphasizing sustainability certifications (MSC, ASC, FSSC, SKAL, GGN) and seasonal/zero-waste cooking programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Fish Whole fish and fillets (flat fish, salmon, tuna, molluscs, white fish) sourced sustainably and supplied to professional kitchens and wholesale customers.
- Shellfish and Crustacean Live and fresh shellfish including clams, scallops, crabs, lobster, oysters, and shrimps/gambas for professional kitchens.
- Smoked Fish Artisanal smoked fish products including eel, mackerel, salmon, and trout, featuring specialty Het Vishuis smoked salmon.
- Frozen Seafood Frozen seafood assortment covering convenience items, frozen fresh fish, shellfish, shrimps/gambas, smoked products, and molluscs.
- Preserves / Others / Sushi Preserved fish products, sushi and sushi products, sea vegetables, and marinated fish items.
- Shockfresh Tuna Shock-fresh Bluefin and Yellowfin tuna processed with precision by tuna specialist Jakob Doorn into Saku, Chutoro, Otoro, and Akami cuts.
- Asian Fish Market Specialty Asian fish market products including Bluefin tuna (Shockfresh and fresh), Yellowfin tuna, shrimps/gambas, sushi products, and packaging.
- Caviar Premium caviar including real sturgeon caviar, imitation caviar, and fish roe from various species.
- Fish and Innovation (Vis&Innovatie) Innovative seafood products including bisques, fish cakes, chowders, and products made from sustainable fish rest materials for zero-waste cooking, developed by culinary advisor Ronald Oud.
- Icelandic Catch Sustainable whole fish from Iceland including cod, ling, and pollock, caught using flyshoot and longline methods, MSC certified.
- UHP (Ultra High Pressure) Processed Lobster Live lobsters processed using Ultra High Pressure (3,000 bar) for humane killing and full meat yield, supplied to professional kitchens as a value-added specialty item.
Companies that use Jan van As
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Jan van As technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Jan van As partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- HanoscoreVersvishandel Jan van As is part of Hanos, a major foodservice wholesaler in the Netherlands. Hanos is part of Admidex B.V., headquartered in Apeldoorn.
- Het VishuiscoreBelgian artisanal smokehouse founded by former chef Siegfried Schön. Collaboration brings smoked salmon specialities to Jan van As customers. Uses Norwegian ASC-certified salmon from Arctic waters with traditional smoking techniques combined with modern technology.
- Sustainable Eel Group (SEG)coreSEG has been officially recognized as ISEAL Code Compliant, meeting highest international standards for credible sustainability systems. Jan van As works with SEG-certified responsible eel suppliers, supporting European Eel Regulation (2007) and stock restoration initiatives.
- Admidex B.V.coreParent company of Hanos, located at Laan van de Leeuw 4, 7324 BD Apeldoorn. Admidex B.V. is the data controller for personal data processing as stated in the privacy policy.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Jan van As competitors and assessment
Company assessmentDirect peers
- Seafood Connection B.V. Major Dutch seafood importer, processor, and wholesaler operating across fresh, frozen, and value-added seafood — comparable product breadth and foodservice customer base.
- Vis & Co: Dutch seafood wholesaler serving horeca and specialist retailers with fresh and frozen fish products — comparable B2B distribution focus in the Dutch market.
- Mosselman Vis & Zeevruchten: Long-established Dutch seafood wholesaler supplying restaurants and foodservice with fresh fish, shellfish, and smoked products — comparable specialty foodservice distribution model in the Netherlands.
- Schmidt Zeevis: Dutch B2B seafood wholesaler serving horeca and foodservice customers in the Netherlands with fresh, frozen, and specialty seafood — direct competitor in the same foodservice wholesale niche as Jan van As.
Broad incumbents
- Fortune Fish & Gourmet: US-based broadline foodservice seafood and specialty foods distributor — comparable B2B foodservice-wholesale model with much larger scale and broader product portfolio.
- Nordic Seafood A/S: Pan-European seafood supplier and processor with broad product lines across fresh, frozen, and value-added categories — comparable foodservice-wholesale model with greater geographic reach.
Regional players
- Direct Seafoods: UK-based B2B seafood specialist serving restaurants and foodservice operators with fresh and sustainable products — directly analogous foodservice-wholesale model in a different geography.
- The Fish Kitchen: UK seafood wholesaler supplying restaurants and chefs with fresh, sustainably sourced fish — comparable specialty foodservice positioning in a different geography.
Emerging players
- Heiploeg International: Netherlands-based seafood processor focused on value-added shrimp and fish products for retail and foodservice — comparable Dutch seafood-processing and value-added focus.
- Het Vishuis: Belgian artisanal smokehouse partnering with Jan van As on smoked salmon; specialty smoked-seafood producer with comparable focus on quality, sustainability, and premium foodservice supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Jan van As social profiles
Digital presenceJan van As compliance and trust
Trust signalCompliance5 records
Jan van As financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jan van As leadership team
Management profileNumber of profiles
Profiles2 records
Jan van As funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jan van As M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jan van As
What does Jan van As do?
Versvishandel Jan van As is a B2B wholesale distributor of fresh, frozen, smoked, and specialty seafood products to restaurants, hotels, fish specialists, and other wholesalers in the Netherlands. Operating from Food Center Amsterdam, the company supplies sustainably sourced fish and shellfish — including premium Shockfresh Bluefin and Yellowfin tuna, UHP-processed live lobster, artisanal smoked fish, caviar, sushi products, and an innovation line of bisques, chowders, and fish cakes — and offers custom product development through its in-house culinary team.
Is Jan van As a public or private company?
Jan van As is a private company. It is classified as corporate owned and is currently operating.
When was Jan van As founded?
Jan van As was founded in 1949. It employs 101 to 250 people.
Where is Jan van As based?
Jan van As is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Jan van As make money?
Two revenue lines are on record. Seafood Wholesale Distribution is the primary driver. The others are custom Product Development.
Who are Jan van As's main competitors?
Direct peers on record are Seafood Connection B.V., Vis & Co, Mosselman Vis & Zeevruchten and Schmidt Zeevis. Broad incumbents are Fortune Fish & Gourmet and Nordic Seafood A/S. Regional players are Direct Seafoods and The Fish Kitchen. Emerging players are Heiploeg International and Het Vishuis.
Does Jan van As have an API?
No public API is recorded for Jan van As.
What industry is Jan van As in?
Jan van As's product category is Seafood Wholesale Distribution. Its primary akta.pro industry code is AFAIADAD, Seafood Wholesale (Fresh & Frozen), with a secondary code of AFANADAF, Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao). Its NAICS code is 42446 and its SIC code is 2092.