Also Known As
- Company typePrivate
- Founded2010
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Also Known As firmographics
Firmographics- Name
- Also Known As
- Website
- https://alsoknownas.ca
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Also Known As industry classification
Industry- Product category
- Online Educational Content Publishing
- NAICS
- Other Publishers (51319), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)
Keywords
Where Also Known As is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Markets served
Also Known As business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advertising/Sponsored Content: The site operates as an ad-supported content platform. It publishes third-party brand mentions and product/service recommendations within tutorial articles (e.g., referencing credit unions, crypto platforms, pest control services, cosmetic clinics, construction companies, real estate brokerages). These references are likely affiliate-linked or sponsored placements, consistent with the standard monetization model for consumer how-to blogs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Also Known As product offering
Product offeringCore offering
Also Known As is a digital content publisher that produces and distributes free, reader-friendly how-to tutorials across five categories — Business, Food, Health, Lifestyle, and Technology — on its WordPress-based blog at alsoknownas.ca. The site monetizes these articles through advertising and sponsored/affiliate brand mentions rather than charging readers. Its core product is the editorial content itself, formatted as structured tutorials to simplify complex topics for general consumer audiences.
Product overview
Also Known As is a content publishing/tutorial website that produces reader-friendly educational articles across multiple categories including Business, Food, Health, Lifestyle, and Technology. The company operates as a WordPress-based content platform that creates and publishes tutorials simplifying complex topics for general audiences. The site's primary offering consists of written articles and guides organized by category, with no distinct branded products, modules, or named service offerings beyond its content publishing model.
Differentiator
Problem solved
Functional benefit
Products and services
- Also Known As Tutorial Blog (alsoknownas.ca)
Companies that use Also Known As
Customer profileSegments1 record
Ideal customer profiles1 record
Also Known As technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Also Known As partnerships and signals
Strategic signalScale indicators2 records
Also Known As competitors and assessment
Company assessmentBroad incumbents
- Lifehacker: Major consumer how-to and tips publication covering productivity, technology, lifestyle and money topics — directly comparable content categories and SEO-driven publishing model.
- Dotdash Meredith: Operates a portfolio of large vertical content brands (The Spruce, Verywell, Investopedia, etc.) producing ad-supported informational content targeting the same consumer reader AKA serves.
- The Spruce: Lifestyle-focused Dotdash brand publishing structured how-to content on home, food, and wellness — comparable SEO-driven tutorial model and category overlap.
- About.com (Dotdash): Original general-purpose consumer how-to directory, now operated as part of Dotdash — historically the dominant ad-supported tutorial site and a useful scale benchmark for AKA's broad content approach.
Regional players
- Verywell: Dotdash health vertical publishing medically-reviewed how-to content for consumers — overlaps directly with AKA's Health vertical but with deeper specialization and stronger brand authority.
- The Krazy Coupon Lady: Consumer-focused content and deals publisher with strong North American audience — comparable business model of ad- and affiliate-supported consumer tutorials.
Direct peers
- BobVila.com: Ad-supported home improvement and lifestyle how-to publication with affiliate monetization layered on consumer tutorials — strong category overlap with AKA's Lifestyle coverage.
- WikiHow: The largest pure-play how-to tutorial site on the open web, offering consumer-friendly step-by-step guides across categories highly overlapping with AKA's Business, Food, Health, Lifestyle, and Technology verticals.
- eHow: Long-running ad-supported tutorial content site publishing consumer how-to articles across broad lifestyle and practical topics — the closest direct peer in business model and content format.
Emerging players
- Hunker: Lifestyle and home-focused content site producing structured how-to articles with advertising and affiliate revenue — emerging vertical publisher with similar monetization approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Also Known As social profiles
Digital presenceAlso Known As financial estimates
Financial estimateRevenue estimate
Valuation estimate
Also Known As leadership team
Management profileNumber of profiles
Profiles1 record
Also Known As funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Also Known As M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Also Known As
What does Also Known As do?
Also Known As is a digital content publisher that produces and distributes free, reader-friendly how-to tutorials across five categories — Business, Food, Health, Lifestyle, and Technology — on its WordPress-based blog at alsoknownas.ca. The site monetizes these articles through advertising and sponsored/affiliate brand mentions rather than charging readers. Its core product is the editorial content itself, formatted as structured tutorials to simplify complex topics for general consumer audiences.
Is Also Known As a public or private company?
Also Known As is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Also Known As founded?
Also Known As was founded in 2010. It employs 11 to 50 people.
Where is Also Known As based?
Also Known As is headquartered in Vancouver, Canada, in the North America region.
How does Also Known As make money?
One revenue line is on record: advertising/Sponsored Content.
Who are Also Known As's main competitors?
Broad incumbents on record are Lifehacker, Dotdash Meredith, The Spruce and About.com (Dotdash). Regional players are Verywell and The Krazy Coupon Lady. Direct peers are BobVila.com, WikiHow and eHow. Hunker is listed as an emerging player.
Does Also Known As have an API?
No public API is recorded for Also Known As.
What industry is Also Known As in?
Also Known As's product category is Online Educational Content Publishing. Its primary akta.pro industry code is MPACAFAF, Creator Commerce & Affiliate Monetization Platforms. Its NAICS code is 51319 and its SIC code is 2741.