Also Known As

Name

Also Known As

Website

https://alsoknownas.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Educational Content Publishing

NAICS

Other Publishers (51319), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

Keywords

• Online tutorial publishing
• How-to blog content
• Consumer advice articles
• Lifestyle education content
• Ad-supported blog network

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising/Sponsored Content: The site operates as an ad-supported content platform. It publishes third-party brand mentions and product/service recommendations within tutorial articles (e.g., referencing credit unions, crypto platforms, pest control services, cosmetic clinics, construction companies, real estate brokerages). These references are likely affiliate-linked or sponsored placements, consistent with the standard monetization model for consumer how-to blogs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Also Known As is a digital content publisher that produces and distributes free, reader-friendly how-to tutorials across five categories — Business, Food, Health, Lifestyle, and Technology — on its WordPress-based blog at alsoknownas.ca. The site monetizes these articles through advertising and sponsored/affiliate brand mentions rather than charging readers. Its core product is the editorial content itself, formatted as structured tutorials to simplify complex topics for general consumer audiences.

Product overview

Also Known As is a content publishing/tutorial website that produces reader-friendly educational articles across multiple categories including Business, Food, Health, Lifestyle, and Technology. The company operates as a WordPress-based content platform that creates and publishes tutorials simplifying complex topics for general audiences. The site's primary offering consists of written articles and guides organized by category, with no distinct branded products, modules, or named service offerings beyond its content publishing model.

Differentiator

Problem solved

Functional benefit

Products and services

• Also Known As Tutorial Blog (alsoknownas.ca)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Broad incumbents

• Lifehacker: Major consumer how-to and tips publication covering productivity, technology, lifestyle and money topics — directly comparable content categories and SEO-driven publishing model.
• Dotdash Meredith: Operates a portfolio of large vertical content brands (The Spruce, Verywell, Investopedia, etc.) producing ad-supported informational content targeting the same consumer reader AKA serves.
• The Spruce: Lifestyle-focused Dotdash brand publishing structured how-to content on home, food, and wellness — comparable SEO-driven tutorial model and category overlap.
• About.com (Dotdash): Original general-purpose consumer how-to directory, now operated as part of Dotdash — historically the dominant ad-supported tutorial site and a useful scale benchmark for AKA's broad content approach.

Regional players

• Verywell: Dotdash health vertical publishing medically-reviewed how-to content for consumers — overlaps directly with AKA's Health vertical but with deeper specialization and stronger brand authority.
• The Krazy Coupon Lady: Consumer-focused content and deals publisher with strong North American audience — comparable business model of ad- and affiliate-supported consumer tutorials.

Direct peers

• BobVila.com: Ad-supported home improvement and lifestyle how-to publication with affiliate monetization layered on consumer tutorials — strong category overlap with AKA's Lifestyle coverage.
• WikiHow: The largest pure-play how-to tutorial site on the open web, offering consumer-friendly step-by-step guides across categories highly overlapping with AKA's Business, Food, Health, Lifestyle, and Technology verticals.
• eHow: Long-running ad-supported tutorial content site publishing consumer how-to articles across broad lifestyle and practical topics — the closest direct peer in business model and content format.

Emerging players

• Hunker: Lifestyle and home-focused content site producing structured how-to articles with advertising and affiliate revenue — emerging vertical publisher with similar monetization approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/alsoknownasstudio
• LinkedInlinkedin.com/company/alsoknownas-studio---collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Also Known As