Pets On The Park

What Pets On The Park does

Pets On The Park is an Australian direct-to-consumer e-commerce retailer of pet supplies, operating from Dural, Australia under the domain petsonthepark.com.au. It sells a multi-brand catalog spanning dogs, cats, horses, birds, and livestock, with categories including beds, food and feeding equipment, grooming, parasite control, training aids, toys, treats, health and wellbeing supplements, cleaning products, and clearance items. The assortment features both third-party brands (Rogz, EQyss, K&H, Prime 100, K9 Natural, 4Cyte, Mars Coat King, Crooked Lane) and proprietary/designer sub-brands such as Snooza pet beds and Hamish McBeth accessories.

The storefront runs on the Neto e-commerce SaaS platform, with checkout supporting PayPal, Visa, MasterCard, American Express, Afterpay, zipMoney, and bank deposit. Customer support is delivered by phone (1300 206 949) and email, and the company markets through Facebook, Instagram, Pinterest, and an email newsletter. Value proposition elements include free shipping on orders over A$99 and under 3kg, a 30-day returns policy, and "over 25 years" of Australian ownership.

The business operates with 1-10 employees, has no disclosed funding, no parent company, no disclosed revenue, and no publicly named management team. A single contact ([email protected]) is listed. Revenue is generated entirely through one-time retail unit sales across the catalog, with no subscription or licensing layer, and the addressable market is Australian pet owners across companion animal, equine, avian, and small-scale livestock segments.

Name

Pets On The Park

Legal name

Pets On The Park

Website

https://petsonthepark.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Pets On The Park is an Australian direct-to-consumer e-commerce retailer based in Dural, selling multi-brand pet supplies across dogs, cats, horses, birds, and livestock via its Neto-powered online storefront with phone-based support.

Ownership category

akta.pro rank

Product category

Online Pet Supplies Retail

akta.pro primary industry

Pet Supplies Retail (CRALAIAI)

akta.pro secondary industries

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF), Pet Toys & Enrichment Retail (CRALAHAE)

Keywords

• Pet supplies retail
• Online pet store
• Pet food accessories
• Animal care products
• E-commerce pet shop

Headquarters

HQ city

Dural

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail Product Sales: Pets On The Park generates revenue through direct retail sales of pet supplies including food, beds, grooming products, health supplements, toys, and accessories for dogs, cats, horses, birds, and livestock. The business operates on a standard e-commerce model with customers purchasing products at listed prices through the website or phone.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pets On The Park is an Australian-owned online retailer selling pet supplies across multiple animal categories including dogs, cats, horses, birds, and livestock. The company offers a catalog of food, bedding, grooming products, health supplements, parasite control, toys, training aids, cleaning products, and accessories from a range of third-party brands plus Australian sub-brands such as Snooza and Hamish McBeth. Customers can place orders through the e-commerce website or via phone, with nationwide delivery across Australia.

Product overview

Pets On The Park is an Australian e-commerce pet supplies retailer offering a comprehensive multi-brand product portfolio across dogs, cats, horses, birds, and livestock. The platform operates as a single e-commerce store powered by Neto software, featuring products organized into main categories: Dog Products (365+ items including beds, food, grooming, health, training, and accessories), Cat Products (21+ items), Horse Products (27+ items including grooming and supplements), Bird Products (29+ items including feeders and books), Livestock, Cleaning Products, and Wellbeing & Lifestyle. The product mix includes both proprietary brands like Snooza and Hamish McBeth, as well as third-party brands including Rogz, EQyss, Prime 100, K9 Natural, 4Cyte, Mars Coat King, and Crooked Lane. Featured products range from premium pet beds (Snooza Luxe Bubble Fur Cuddler at $144.95) and self-warming beds (K&H) to joint supplements (4Cyte Epiitalis Gel), grooming tools (Mars Coat King), and natural supplements. The company emphasizes Australian-owned operation for over 25 years with free shipping over $99.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Products
• Cat Products Cat supplies including beds, food and feeding equipment, health and wellbeing supplements, parasite control, and grooming products. Targeted at cat owners looking for beds, food, health supplements, and worming treatments.
• Horse Products Equine supplies including grooming products, hoof care items, health supplements, and parasite control products. Targeted at horse owners seeking grooming, joint support supplements, hoof care, and deworming products.
• Bird Products Bird supplies including feeders, food, and books on bird care. Targeted at bird owners and enthusiasts looking for feeding equipment, species-specific food, and care guides.
• Livestock Products
• Cleaning Products Pet cleaning and odor control products including Delete disinfectant, Urine Off, UrineFree, and Backyard Fresh. Targeted at pet owners needing household pet hygiene and odor control solutions.
• Wellbeing & Lifestyle Products Health and wellness products including Blant's magnesium oil, Epsom salts, Dead Sea products, activated charcoal, and other natural supplements. Targeted at owners seeking natural health and wellbeing products for themselves and their pets.
• Clearance Products Discounted and clearance pet products including beds, coats, collars, grooming items, and parasite control products. Targeted at price-sensitive pet owners looking for discounted items.

Quantifiable outcome

• Free shipping on orders over $99 & under 3kg
• +1 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Budget Pet Products: Australian online pet supplies retailer focused on competitive pricing across dogs, cats, birds, and other animals. Directly comparable e-commerce-only model serving Australian pet owners with similar category breadth.
• Pet Circle: Australia's leading pure-play online pet supplies retailer offering dog, cat, and other pet products via DTC e-commerce. Closest comparable by business model (DTC online pet supplies) and target customer (Australian pet owners), though at significantly larger scale.
• My Pet Warehouse: Australian online pet retailer carrying food, accessories, and health products for dogs, cats, and other pets. Comparable DTC model and target customer with similar multi-animal assortment.
• VetSupply (Cove Brands): Australian online retailer of pet supplies, vet diets, and health products. Directly comparable as an online-only pet supplies specialist targeting Australian consumers with similar breadth of food, health, and accessory categories.

Broad incumbents

• Petbarn: Largest specialty pet retailer in Australia, owned by Greencross, with extensive physical store network plus online. Comparable in product breadth across dogs, cats, and other animals but a much larger incumbent serving overlapping customer needs via multiple channels.
• Pet Lovers: Australian pet supplies retailer with both physical store and online presence. Comparable product categories and target market but a much broader incumbent with greater scale and capital base.
• PetStock: Major Australian pet retailer combining physical stores with a robust online store across food, accessories, grooming, and health. Overlaps heavily with Pets On The Park's multi-category assortment but operates at materially larger scale.

Regional players

• Animates: New Zealand-origin pet retail chain with an Australian online presence. Comparable multi-category pet assortment but primarily serves New Zealand; a regional rather than direct Australian competitor.
• Pet.co.nz: New Zealand-based online pet supplies retailer. Comparable multi-animal online assortment, but geographically focused on NZ rather than competing directly in Australia.
• PetDirect: New Zealand online pet supplies retailer. Comparable DTC model and category breadth (food, accessories, health), but operates across the Tasman rather than within the Australian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/petsonthepark
• Instagraminstagram.com/petsonthepark
• Pinterestpinterest.com/petsonthepark
• LinkedInlinkedin.com/company/pets-on-the-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pets On The Park