Norma Precision

Name

Norma Precision

Legal name

Norma USA

Website

https://normashooting.com

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Ammunition Manufacturing

NAICS

Small Arms Ammunition Manufacturing (332992), Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)

akta.pro secondary industry

Firearms & Ammunition Retail (CRAMAKAA)

Keywords

• Hunting ammunition
• Defense ammunition
• Shot shell ammunition
• Tactical ammunition
• Reloading components

Headquarters

HQ city

Pooler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ammunition Sales: Direct consumer and dealer sales of ammunition products across hunting, defense, and range/training categories. One-time transaction model with repeat purchase dynamics driven by consumption of ammunition.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Norma Precision manufactures and sells precision ammunition for hunting, defense, tactical/law enforcement, range training, and competitive shooting applications. The company assembles ammunition at its Georgia facility and distributes through a direct-to-consumer e-commerce store and a nationwide authorized dealer network. It also sells reloading components and shooting accessories such as hearing protection, gun cases, magazines, chokes, and co-branded apparel.

Product overview

Norma Precision (Norma USA) is an ammunition manufacturing and retail company offering a comprehensive portfolio of ammunition products across multiple categories. The core product lines include: Dedicated Hunting ammunition (Bondstrike, Oryx, Tipstrike, Whitetail) for sport hunting applications; Dedicated Defense ammunition (NXD, Safeguard) for law enforcement and personal protection; Dedicated Shot Shells (Wingstrike, Claystrike) for waterfowl and clay target shooting; Range and Training (RNT) and MLE (Military/Law Enforcement) for practice and tactical applications; and Dedicated Precision (Golden Target Match) for competitive shooting. The company also sells reloading components (Brass, Projectiles) and accessories (Sordin hearing protection, Explorer Cases, Magazines, Chokes, Apparel). All ammunition is manufactured at the company's production facilities, with some products assembled in Georgia, USA.

Differentiator

Problem solved

Functional benefit

Brands

• Bondstrike: Premium hunting ammunition line featuring bonded polymer tip bullets for reliable expansion and weight retention.
• Oryx
• Tipstrike
• Whitetail
• NXD
• Safeguard
• Wingstrike
• Claystrike
• MLE
• Golden Target Match

Products and services

• Bondstrike Hunting Ammunition Premium hunting ammunition with bonded polymer tip bullets for reliable expansion, weight retention, and controlled terminal performance. Available in multiple calibers including .308 Win 180gr, designed for sport hunters seeking ethical harvest performance.
• Oryx Hunting Ammunition Hunting ammunition featuring bonded soft point projectiles engineered for controlled expansion and weight retention on big game. Designed for sport hunters pursuing deer, elk, and similar game.
• Tipstrike Hunting Ammunition Premium hunting ammunition with polymer-tipped projectiles for improved ballistic performance, controlled expansion, and instant stopping power. Designed for hunters seeking enhanced terminal ballistics.
• Whitetail Hunting Ammunition Value-focused hunting ammunition purpose-built for deer and similar game, including a .350 Legend 155gr Soft Point straight-wall cartridge option. Designed for reliable performance at an accessible price point.
• NXD Defense Ammunition Defense ammunition designed for law enforcement and personal protection, featuring next-generation projectile design for terminal performance. Available in 9mm Luger 65gr configuration.
• Safeguard Self-Defense Ammunition Jacketed Hollow Point (JHP) self-defense ammunition for concealed carry and home defense. Available in 9mm Luger 115gr configuration for reliable expansion and stopping power.
• Wingstrike Shot Shells Shot shell ammunition for waterfowl and upland bird hunting, available in 12 gauge with various shot sizes and payloads. Designed for hunters targeting game birds.
• Claystrike Shot Shells Shot shell ammunition designed for clay target shooting and competitive sports. Available for clay shooting participants.
• MLE (Military/Law Enforcement) Tactical Ammunition Professional-grade ammunition designed for military, law enforcement, and tactical shooters. Features barrier-blind performance with Barnes TSX all-copper bullets meeting FBI Protocol testing standards. Available in 20-round boxes.
• Range and Training (RNT) Ammunition Affordable ammunition designed for range practice and training sessions. Targeted at shooters and range users seeking cost-effective training ammunition.
• Golden Target Match Precision Ammunition Premium match-grade ammunition designed for competitive precision shooting and target practice. Targeted at competitive shooters and match participants.
• Brass Reloading Casings Empty brass casings sold separately for handloaders and reloading applications. Components for shooters who assemble their own ammunition.
• Projectiles (Bondstrike, Oryx, Tipstrike) Individual projectiles for reloading, available in Bondstrike, Oryx, and Tipstrike varieties. Components sold separately for handloaders building custom ammunition.
• Sordin Hearing Protection Hearing protection products including electronic earmuffs for shooters and hunters needing auditory protection during shooting activities.
• Explorer Cases Protective Storage Protective storage and gun cases for transporting firearms and equipment. Designed for hunters, shooters, and tactical users requiring durable transport solutions.
• Magazines Ammunition magazines and accessory products for shooters and firearm owners.
• Shotgun Chokes Shotgun chokes for controlling shot patterns. Sold to shotgun users for hunting and clay shooting applications.
• Co-Branded Apparel Co-branded clothing including T-shirts from partnership with Nine Line Apparel. Performance-driven everyday apparel designs inspired by hunting and tactical platforms.

Quantifiable outcome

• Reliable expansion at every distance
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Nine Line ApparelminorGTM or Marketing PartnerPartnership with veteran-owned Nine Line Apparel to launch a co-branded T-shirt collection built for hunters and shooters. The collection features designs inspired by Norma's hunting and tactical platforms, bringing performance-driven design into versatile everyday apparel.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sig Sauer (Elite Performance Ammunition): Vertically integrated firearms and ammunition manufacturer with growing U.S. production capacity, offering hunting (HT), defense (V-Crown, Elite), and LE/military lines. Comparable to Norma as a challenger brand leveraging terminal-ballistics innovation.
• Fiocchi of America: Italian-founded ammunition manufacturer with significant U.S. operations, producing hunting, defense, LE, and range/training SKUs. Comparable to Norma as a heritage European brand with established U.S. manufacturing and dealer footprint.
• Winchester Ammunition: Iconic U.S. ammunition manufacturer offering hunting, defense, LE, and range/training SKUs (e.g., Q3131A 5.56, PDX1, Super-X). Directly competes with Norma in hunting, MLE, and defense ammunition with broader scale and shelf-share.
• Remington Ammunition: Long-standing U.S. ammunition manufacturer producing hunting (Core-Lokt, Premier), defense (Golden Saber), and LE/tactical rounds under the Remington brand. Overlaps with Norma across hunting, defense, and range SKUs.
• Hornady Manufacturing: Family-owned U.S. manufacturer of premium hunting, varmint, and self-defense ammunition (e.g., SST, ELD Match, Critical Defense). Directly comparable to Norma across hunting/DTC, defense, and precision match SKUs with overlapping dealer and DTC channels.
• Speer (Vista Outdoor): Vista Outdoor brand specializing in duty/defense ammunition (Gold Dot), one of the most widely adopted LE duty rounds in the U.S. Direct peer to Norma's MLE and NXD lines for FBI-Protocol and concealed-carry markets.
• Federal Premium (Vista Outdoor): Major U.S. ammunition brand owned by Vista Outdoor, producing hunting (Power-Shok, Fusion), defense ( HST), and LE/tactical rounds. Direct overlap with Norma's MLE and hunting categories, and the primary scaled competitor for LE procurement.
• CCI (Cascade Cartridge Inc., Vista Outdoor): Vista Outdoor brand producing rimfire (Mini-Mag), centerfire handgun, and shotshell ammunition for training, plinking, and hunting. Comparable to Norma's RNT and Wingstrike/Claystrike training and shotshell categories.
• PMC Ammunition (Poongsan): South Korean manufacturer (subsidiary of Poongsan) producing 9mm, .223, and .308 ammunition for U.S. civilian, LE, and military markets. Comparable as a high-volume ammunition competitor in defense and range/training categories.

Emerging players

• Barnes Bullets: U.S. manufacturer specializing in all-copper monolithic projectiles (the original source of Barnes TSX technology referenced in Norma's MLE line). Partial overlap with Norma as a bullet/projectile specialist supplying premium hunting and defense markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/normaprecision
• Facebookfacebook.com/normaprecisioninc
• Instagraminstagram.com/normaammo_usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norma Precision