What Nine Line Apparel does

Nine Line Apparel is a veteran-owned patriotic lifestyle apparel brand founded in 2012 by combat veteran Tyler Merritt (with Daniel Merritt listed as co-founder and President) and headquartered in Savannah, Georgia. The company designs, screen-prints, and sells graphic apparel and accessories through a 50,000-square-foot American manufacturing campus, with its core technology being an in-house screen-printing operation that supports both core product lines and customized/B2B orders. Its product portfolio spans men's, women's, and youth T-shirts, hoodies, outerwear, hats, and accessories, organized around themed collections (4th of July, 250th Anniversary, Limited Time Designs, Reflective Ink, Ladies Americana) and cause-marketing partnerships (Nine Line Foundation, Second Amendment Foundation).

Revenue is generated primarily through direct-to-consumer e-commerce on a Shopify storefront, with T-shirts priced from $29.99 and hoodies from $39.99 to $59.99. The company supplements one-time purchases with recurring revenue from subscription clubs (T-Shirt Club, Coffee Club, Sticker Club), bundle discounts, and B2B channels including a wholesale portal, custom orders, and a GSA government contract. Distribution is domestic and multi-channel (DTC, wholesale, Amazon Marketplace, physical retail stores), and the company also pursues cause-driven marketing through partnerships with advocacy organizations and influencers across the military, firearms, MMA, music, and tactical-diving communities. Nine Line reports $39.8M in 2024 revenue with 45% gross margins and is in its third consecutive profitable year, having raised approximately $2.987M via a Regulation CF equity crowdfunding campaign on StartEngine from more than 1,200 investors at a $47.2 million pre-money valuation, followed by an additional ~$1.275M raise in April 2026.

Name

Nine Line Apparel

Legal name

Nine Line Apparel

Website

https://ninelineapparel.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Nine Line Apparel is a veteran-owned, direct-to-consumer apparel brand founded in 2012 that designs and screen-prints patriotic graphic apparel and accessories at its Savannah, Georgia manufacturing campus, serving American consumers, veterans, and first responders.

Ownership category

akta.pro rank

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Apparel and merchandise sales: Nine Line generates revenue primarily through direct sales of patriotic-themed apparel including t-shirts, hoodies, hats, and accessories via its e-commerce platform. The company also sells through a wholesale portal for bulk/custom orders.
2. Equity crowdfunding: The company raised approximately $2.987 million through a Regulation CF equity crowdfunding campaign on StartEngine, allowing supporters to become shareholders at a $47.2 million pre-money valuation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Nine Line Apparel designs, manufactures, and sells patriotic and veteran-themed apparel and accessories — including T-shirts, hoodies, outerwear, hats, drinkware, and decals — through a direct-to-consumer Shopify storefront, supplemented by monthly subscription clubs, themed seasonal/cause-marketing collections, bundle packs, and digital gift cards. The company also accepts wholesale and custom group orders through a dedicated portal and offers GSA-contracted sales for government customers, with production performed at its 50,000-square-foot American manufacturing campus in Savannah, Georgia.

Product overview

Nine Line Apparel is a veteran-owned patriotic lifestyle brand operating as a direct-to-consumer e-commerce company built on the Shopify platform. The product portfolio is organized as a single unified e-commerce brand with multiple product categories and sub-collections. Core products center on patriotic and veteran-inspired graphic apparel (T-shirts, hoodies, outerwear, hats, accessories), supplemented by subscription services (Patriots Club, Coffee Club, Sticker Club), cause-marketing collections (Nine Line Foundation, SAF partnership), seasonal and special collections (250th Anniversary, 4th of July), and B2B services (wholesale, custom orders, GSA contracts). The company manufactures at a 50,000-square-foot American facility in Savannah, Georgia, and designs and prints apparel in the USA, with select items fully Made in USA.

Differentiator

Problem solved

Functional benefit

Products and services

• T-Shirts Flagship patriotic and veteran-inspired graphic T-shirts available in men's, women's, and youth fits, multiple fabrics (tri-blend, cotton, moisture-wicking), and styles (short sleeve, long sleeve, tank tops), starting at $29.99.
• Hoodies & Sweatshirts Pullover and zip-up hoodies featuring patriotic graphics, including standard, tailgater, and specialty designs like the concealed carry hoodie, priced $39.99–$59.99.
• Outerwear & Jackets Seasonal outerwear including jackets, vests, pullovers, and performance outerwear with patriotic branding.
• Hats & Headwear American-made hats including snapback hats, trucker hats, beanies, and patches featuring patriotic and veteran-inspired designs.
• Accessories Patriotic accessories including challenge coins, drinkware (tumblers, mugs, glasses), decals and stickers, patches, auto accessories, bags, wallets, sunglasses, and pet accessories.
• Button Downs & Flannels Casual and performance button-down shirts including short sleeve button downs and flannel shirts with patriotic designs.
• Polos Performance polo shirts including the Patriot Polo, SFG Performance Tri-blend Polo, and 2nd Amendment Polo.
• Youth & Infant Apparel Children's patriotic apparel including youth T-shirts, hoodies, and youth-specific designs mirroring adult collections.
• Ladies Americana Collection Women's-specific collection with new fits, fabrics, and designs including women's T-shirts, muscle tanks, racerback tanks, and relaxed fit hoodies.
• Patriots Club (T-Shirt Club) Subscription Monthly subscription service delivering exclusive T-shirt designs to members, providing recurring product engagement.
• Coffee Club Subscription Monthly coffee subscription delivering patriotic-themed coffee products to members.
• Sticker Club Subscription Monthly sticker subscription delivering exclusive patriotic sticker packs to members.
• Digital Gift Cards Digital gift cards available in denominations of $10, $25, $50, $75, and $100, redeemable online or in retail stores.
• Bundles & Packs Pre-configured multi-item packs including T-shirt bundles (3-pack at $46.99, 6-pack at $89.99), sticker packs, and family packs offering discounted pricing on multiple items.
• Wholesale & Custom Orders Wholesale portal and custom order services for group orders, unit orders, and personalized customization including names, service branches, and custom artwork.
• GSA Contract Program Government Services Administration contract program for eligible government customers to purchase Nine Line Apparel products.
• Partner Stores Collection Co-branded collections with partner brands and influencers including SIG SAUER, Mark Calaway (The Undertaker), Call of Duty Rex, Eddie Gallagher, Brantley Gilbert, Jet Tila, Enlisted Nine Fight Company, Chapter Zero Dive School, and other influencer/brand partnerships.
• Second Amendment Foundation (SAF) Co-Branded Collection Limited-edition co-branded T-shirt collection with Second Amendment Foundation featuring 'Free the Cans' design theme, with proceeds funding lawsuits to remove NFA registration requirements for silencers and short-barreled rifles.
• Nine Line Foundation Collection Dedicated collection where a portion of proceeds supports the Nine Line Foundation, benefiting veterans and first responders through therapy programs and assistance initiatives.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Second Amendment Foundation (SAF)coreStrategic or Co-development Partner · 22 May 2026SAF and Nine Line Apparel launched a limited-edition co-branded T-shirt collection featuring a 'Free the Cans' design theme. A portion of proceeds from each shirt sold is donated to SAF to fund three separate lawsuits seeking to remove National Firearms Act registration requirements for silencers and short-barreled rifles. The partnership combines SAF's 50+ years of Second Amendment advocacy with Nine Line's patriotic lifestyle brand.
• SIG Sauer FirearmscoreStrategic or Co-development PartnerNine Line partnered with SIG Sauer for a co-branded collection, with dedicated shop/store page on Nine Line's website featuring SIG Sauer branded merchandise.
• Nine Line FoundationcoreStrategic or Co-development PartnerThe Nine Line Foundation supports veterans through therapy programs and assistance. The company donates proceeds from select items and hosts events like Jeep Freedom Fest to benefit the foundation and Operation Patriots FOB.
• Mark Calaway (The Undertaker)minorGTM or Marketing PartnerRetired professional wrestler Mark Calaway (The Undertaker) partners with Nine Line Apparel with a dedicated collection and influencer marketing through his Instagram presence.
• Eddie GallagherminorGTM or Marketing PartnerRetired Navy SEAL Eddie Gallagher hosts the 'Shoot Me Straight' podcast and co-hosts SEEK BATTLE events with Nine Line merchandise available through his partnership collection.
• Call of Duty RexminorStrategic or Co-development PartnerFamous dog from Call of Duty video game and The Terminal List features in a dedicated Nine Line collection with merchandise proceeds supporting military causes.
• Enlisted Nine Fight CompanyminorStrategic or Co-development PartnerFounded by MMA fighter Colton Smith, Enlisted Nine Fight Company partners with Nine Line for co-branded merchandise.
• Chapter Zero Dive SchoolminorStrategic or Co-development PartnerCombat Dive School partnership offering Nine Line branded merchandise for diving and tactical training enthusiasts.
• Brantley GilbertminorGTM or Marketing PartnerAmerican musician Brantley Gilbert serves as a brand influencer/partner with Nine Line Apparel, promoting through his social media presence.
• Jet TilaminorGTM or Marketing PartnerCelebrity chef and restaurateur Jet Tila partners with Nine Line as an influencer sharing the patriotic message.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grunt Style: Veteran-founded patriotic apparel brand selling graphic T-shirts, hoodies, and accessories to a near-identical patriotic/conservative customer base; operates primarily DTC and competes head-to-head with Nine Line in the same niche.
• Ranger Up: Military-themed apparel and lifestyle brand founded by veterans, selling patriotic graphic apparel and accessories to active-duty, veteran, and conservative consumers — directly overlapping Nine Line's core product and customer overlap.

Broad incumbents

• 5.11 Tactical: Established tactical and duty apparel brand serving military, law enforcement, and outdoor consumers; broader catalog and deeper institutional footprint than Nine Line, but overlapping customer base and product categories (practical apparel, accessories).
• Carhartt: Iconic American workwear brand with strong American-heritage positioning and overlap with rural, working-class, and patriotic consumers; broader assortment and mass-market reach than Nine Line but comparable values-driven brand equity.
• Columbia Sportswear: Large outdoor apparel brand offering patriotic and heritage-adjacent product lines; competes broadly in outdoor lifestyle categories and shares some Americana/values-driven consumer overlap with Nine Line, but at much larger scale and with a different price architecture.
• Under Armour: Large athletic apparel brand with patriotic/military-inspired product lines and performance positioning; broader assortment and institutional scale, with overlap on patriotic-themed collections and active/outdoor customer segments.

Others

• Black Rifle Coffee Company: Veteran-founded, conservative-aligned lifestyle brand that shares Nine Line's mission-driven, values-based positioning and customer persona; adjacent category (coffee/beverages) but commonly cross-promoted with patriotic apparel brands.
• Magpul: Firearms accessories and apparel brand serving the same patriotic, 2A-aligned customer base as Nine Line; not a direct apparel competitor at scale, but a frequent collaborator and adjacent lifestyle brand in the same cultural ecosystem.
• BLACKHAWK!: Tactical gear and apparel brand serving military, law enforcement, and outdoor consumers; overlaps with Nine Line's tactical/practical apparel customers and partners in adjacent product categories.
• Wiley X: Protective eyewear and tactical apparel/accessories brand serving military, law enforcement, and outdoor consumers; similar patriotic/tactical customer persona and frequent collaborator with veteran-aligned lifestyle brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ninelineapparel
• YouTubeyoutube.com/channel/UCGhDuTfiq4CD4aEFVlw62aw
• Facebookfacebook.com/ninelineapparel
• Instagraminstagram.com/ninelineapparel
• LinkedInlinkedin.com/company/ninelineapparel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nine Line Apparel