La Paz, Hospital Group

What La Paz, Hospital Group does

La Paz, Grupo Hospitalario is a private Guatemalan multi-site hospital network owned by Grupo Sermesa, operating 7 hospitals across Guatemala City (Zonas 1, 10, 11, and 14), Mixco/Eskala Roosevelt, Quetzaltenango, and the Carretera a El Salvador corridor. The network delivers comprehensive inpatient and outpatient services including 24/7 emergency care, surgery, hospitalization, maternity, pediatrics and neonatology, adult intensive care, laboratory and diagnostics, a private blood bank, endoscopy, neurophysiology, pathology, in-house pharmacy, and nutrition counseling, supported by 235 beds, 15 operating rooms, 140 specialties, and 70 subspecialties. Operational throughput disclosed on the website includes 22,500 emergency visits, 5,100 surgeries, 65,500 consultations, 380 births, and 10,684 patients served annually.

The underlying technology footprint is centered on conventional hospital information systems rather than proprietary platforms. The group operates a patient portal for appointments and records, uses DocuWare for scheduled-procedure registration, deploys Google Forms for laboratory and imaging scheduling, and runs the Salud Siempre digital coupon platform for subspecialty appointments. It also offers 360-degree virtual tours of select facilities. Planetree Universal membership, effective August 1, 2022, anchors the group's patient-centered care positioning.

The business model combines fee-for-service hospital and diagnostic revenue with bundled pricing (e.g., cesarean delivery package starting at Q 757 with installment plans), a proprietary subscription insurance product under the Salud Siempre brand for individuals and companies, B2B corporate healthcare agreements (Convenios Empresariales), and broad acceptance of major domestic and international insurers (Mapfre, Pan-American Life, Bupa, Cigna, Aseguradora General, ASSA, IGSS, El Roble, La Ceiba). Go-to-market is omnichannel: walk-in emergency and scheduled visits, direct B2B sales for corporate agreements, digital self-service booking, and content marketing through a health blog and LinkedIn presence. No revenue figures, funding rounds, or external investor disclosures are available in the source material.

Name

La Paz, Hospital Group

Legal name

Grupo Sermesa

Website

https://hospitaleslapaz.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

La Paz, Grupo Hospitalario is a private Guatemalan network of 7 hospitals under Grupo Sermesa, providing 24/7 emergency, surgical, maternity, and specialty care across 140 specialties to individual patients, corporate clients, and insurance members in Guatemala.

Ownership category

akta.pro rank

Product category

Hospital Healthcare Services

NAICS

General Medical and Surgical Hospitals (6221), General Medical and Surgical Hospitals (622110), Ambulatory Health Care Services (621)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Integrated Delivery Networks (IDNs) & Multi-Hospital Systems (HLAFAAAC)

akta.pro secondary industries

Community & Regional General Hospitals (HLAFAAAB), Private/For-Profit Hospital Systems (HLAFAAAF), Hospital-Owned Physician Networks & Medical Groups (HLAFAAAL)

Keywords

• Hospital healthcare services
• Emergency medical care
• Maternity hospital services
• Diagnostic laboratory services
• Health insurance plans

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Hospital Services: Fee-for-service hospital care including emergency services, surgeries, hospitalizations, and consultations across multiple specialties and subspecialties
2. Laboratory and Diagnostic Services: Comprehensive laboratory testing and diagnostic imaging services
3. Salud Siempre Health Insurance: Proprietary health insurance product providing hospital services, medical consultations, and laboratory services to individuals and companies
4. Corporate Agreements (Convenios Empresariales): Pre-negotiated healthcare service agreements with businesses for their employees
5. Maternity Packages: Bundled maternity care packages including cesarean deliveries and related services
6. Blood Bank Services: Private blood bank providing safe blood components for transfusion services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

La Paz, Grupo Hospitalario operates a network of 7 hospitals across Guatemala providing comprehensive inpatient and outpatient healthcare services including 24/7 emergency care, surgeries, hospitalization, maternity, pediatrics, neonatology, laboratory diagnostics, blood bank, endoscopy, neurophysiology, pathology, internal pharmacy, and nutrition counseling. The network spans Guatemala City (Zonas 1, 10, 11, 14), Mixco, Quetzaltenango, and Carretera a El Salvador with 235 beds, 15 operating rooms, 140 medical specialties, and 70 subspecialties, and also operates the Salud Siempre proprietary health insurance product.

Product overview

La Paz, Grupo Hospitalario is a Guatemalan hospital network providing comprehensive healthcare services through multiple facilities across Guatemala City (Zonas 1, 10, 11, 14), Eskala Roosevelt, Quetzaltenango, and Carretera a El Salvador. The core offering consists of hospital services including 24/7 emergency care, surgery, hospitalization, maternity, pediatrics, neonatology, laboratory/diagnostics, blood bank, endoscopy, neurophysiology, pathology, internal pharmacy, and nutrition. The network operates 7 hospitals with 235 beds, 15 operating rooms, and handles over 10,684 patients annually. Supplementary offerings include the Salud Siempre insurance program, virtual hospital tours, a physician directory, customizable health packages, corporate healthcare agreements, and acceptance of multiple insurance providers including Mapfre, Pan-American Life, Bupa, and Cigna.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital Services (Emergency, Surgery, Hospitalization)
• Maternity Services
• Pediatrics and Neonatology
• Laboratory and Diagnostic Services
• Blood Bank
• Endoscopy
• Neurophysiology
• Adult Intensive Care
• Pathology Pathological diagnostic services supporting clinical decision-making across specialties.
• Internal Pharmacy In-house pharmacy services for hospitalized patients, providing medications during inpatient stays.
• Nutrition Services Nutritional assessment and counseling services for inpatients and outpatients.
• Salud Siempre Health Insurance Proprietary health insurance product providing hospital services, medical consultations, and laboratory services to individuals and companies through exclusively provided services at La Paz facilities.
• Customizable Health Packages Bundled healthcare packages allowing customers to purchase specific service combinations such as cesarean delivery packages starting at Q 757 with installment payment plans of 18 installments.
• Corporate Healthcare Agreements (Convenios Empresariales) Pre-negotiated healthcare service agreements sold directly to businesses for their employees, providing negotiated rates and access to the La Paz hospital network.

Quantifiable outcome

• 80% maternity unit satisfaction rate among Salud Siempre insurance members in 2023
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and major.

• Planetree UniversalcoreStrategic or Co-development PartnerLa Paz Grupo Hospitalario joined Planetree Universal as of August 1, 2022, aligning with their commitment to patient-centered care. Planetree is a non-profit organization focused on improving person-centered care globally.
• MapfremajorChannel Partner/ Reseller/ DistributorInsurance provider accepted at La Paz hospitals for covered healthcare services
• Pan-American LifemajorChannel Partner/ Reseller/ DistributorInsurance provider accepted at La Paz hospitals for covered healthcare services
• BupamajorChannel Partner/ Reseller/ DistributorInternational health insurance provider accepted at La Paz hospitals for covered healthcare services
• CignamajorChannel Partner/ Reseller/ DistributorGlobal health insurance provider accepted at La Paz hospitals for covered healthcare services
• Instituto Guatemalteco de Seguridad Social (IGSS)majorChannel Partner/ Reseller/ DistributorGovernment social security healthcare provider with partnership for covered healthcare services
• Grupo Sermesa (Parent Company)coreOthersGrupo Sermesa is the parent company owning the www.hospitaleslapaz.com website and La Paz Grupo Hospitalario brand. All content and operations are managed under Grupo Sermesa.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Hospital Herrera Llerandi: Leading private hospital in Guatemala City offering multi-specialty inpatient and outpatient services to a similar mid-to-upper-income Guatemalan patient base. Direct competitor for premium private care, insurance-contracted patients, and corporate agreements in the same metro market.
• Hospital El Pilar: Private Guatemalan hospital providing general medical, surgical, and emergency services to insured and corporate patients in Guatemala City. Competes with La Paz for the same insurance-network members and B2B employer agreements.
• Hospital Centro Médico (CEMO): Multi-specialty private medical center in Guatemala offering outpatient and inpatient services similar in scope to La Paz facilities. Comparable target market, insurance participation, and physician network model.

Broad incumbents

• Star Médica: Mexican private hospital group with multiple facilities offering general and specialty care, insurance-network participation, and corporate health plans. Provides a comparable scaled-network reference point for Central American operators.
• Auna: Latin American integrated healthcare platform operating hospitals and oncology centers in Peru, Colombia, and recently expanding regionally. Comparable as a multi-country, vertically oriented hospital operator pursuing scale-driven margin expansion.
• Hospital Angeles: One of the largest private hospital chains in Mexico with 20+ facilities offering multi-specialty care, insurance partnerships, and corporate health programs. Comparable as a scaled, for-profit, multi-hospital Latin American operator — useful benchmark for network economics.
• Hospital Israelita Albert Einstein: Premier Brazilian private hospital and integrated delivery network with strong payer-provider and corporate health divisions. Represents the upper bound of LatAm private hospital scale and a benchmark for Planetree-style quality differentiation.
• Christus Muguerza: Major Mexican private hospital network providing multi-specialty care, insurance plan acceptance, and corporate wellness contracts. A useful LatAm incumbent comparison for La Paz's network model and B2B/insurance strategy.

Regional players

• Hospital Clínica Bíblica: Major private hospital in San José, Costa Rica, serving both local insured patients and a sizable medical-tourism segment. Comparable as a Central American private hospital network focused on quality accreditation and international patients.
• Hospital Paitilla: Private hospital in Panama City offering multi-specialty care with strong insurance and corporate clientele. Comparable Central American private operator with similar B2B and international-insurer dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lapazgrupohospitalario
• Xx.com/HospitalesLaPaz
• Facebookfacebook.com/LaPazGrupoHospitalario

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Paz, Hospital Group