Curest

What Curest does

Curest is a Swedish MedTech company, founded in January 2020 and headquartered in Luleå, that delivers VR-based physiotherapy for the rehabilitation of neck and head-related conditions including whiplash, cervical disc herniation, neck osteoarthritis, dizziness, concussion, tension headaches, and cervical dystonia. The core product, Curest VR, is a Class I medical device (CE-marked under EU MDR 2017/745 as of August 2024) consisting of approximately 550-gram VR glasses with embedded sensors that capture mobility, range of motion (0.1 degree precision), motor control, and proprioception data. Patients train at home while data flows into a digital training diary at portal.curest.se, and weekly video consultations with physiotherapists allow remote program adjustment. The sensomotor training methodology underpinning the platform was developed in collaboration with researchers at Danderyds sjukhus pain clinic and Luleå University of Technology, with Professor Ulrik Röijezon serving as medical advisor.

The business model is multi-channel and primarily subscription-based. Direct-to-consumer patients pay approximately 515 SEK per week for a typical 6-week program that includes the loaned VR glasses, weekly physiotherapist follow-ups, and portal access. Revenue also derives from healthcare-provider licensing to clinics across Sweden (e.g., Kiropraxis Linköping, Sturebadet, Capio Orust, European Brain Center, AxisFysio, Hermelinen), insurance reimbursement partnerships with Euro Accident (Sjukvårdsförsäkring PrivatAccess) and SOS International Healthcare, and corporate wellness contracts with employers such as UMS Skeldar and Galaxen Bygg. Distribution is enhanced by a partnership with Benifex enabling wellness-benefit (friskvårdsbidrag) coverage. The platform reports 2,000+ patients treated cumulatively, 93% adherence, 90% goal achievement, 4.5x effectiveness versus traditional rehabilitation, and a 4.9/5 user rating.

Curest has raised 13.3 million SEK across two disclosed rounds (8M SEK in late 2022 and 5.3M SEK in early 2024) from existing owners and earlier investors. Headcount remains at 1-10 employees and the company operates solely in Sweden, although the EU MDR certification opens the door to broader European commercialization. In January 2026, the company extended its product portfolio from neck and head rehabilitation into shoulder and wrist conditions, materially enlarging its addressable market.

Name

Curest

Legal name

Curest AB

Website

https://curest.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Curest is a Swedish MedTech company that delivers VR-based, EU MDR-certified physiotherapy for neck and head conditions, serving patients, clinics, insurers, and employers via a sensor-equipped VR headset, a digital training portal, and weekly remote physiotherapist consultations.

Ownership category

akta.pro rank

Product category

Digital Health Rehabilitation

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Surgical & Medical Instruments & Apparatus (3841), Services-Health Services (8000)

akta.pro primary industry

Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)

akta.pro secondary industries

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG), Assistive Technology, Adaptive Equipment & Home Exercise Program Training In-Home (HSABADAN)

Keywords

• VR rehabilitation
• Physiotherapy platform
• Medical device software
• Telehealth physiotherapy
• Sensomotor training

Headquarters

HQ city

Luleå

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Weekly Rehabilitation Program Subscription: Patients pay approximately 515 SEK per week for a rehabilitation program that includes loan of VR glasses, weekly video meetings with physiotherapist, and access to the digital training diary. Programs typically run for 6 weeks with option to extend.
2. Healthcare Provider Licensing: Physiotherapy clinics and healthcare providers license Curest VR technology to offer VR-based rehabilitation to their patients. Providers pay for access to the platform and VR equipment.
3. Insurance Reimbursement: Services are covered through health insurance partnerships (Euro Accident Sjukvårdsförsäkring PrivatAccess), allowing insured patients to access Curest VR rehabilitation through their insurance policies.
4. Corporate Wellness: Employers provide Curest VR rehabilitation to employees as part of workplace wellness programs. UMS Skeldar and Galaxen Bygg are examples of corporate customers using Curest for employee neck and shoulder health.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Curest provides VR-based physiotherapy for neck and head-related conditions (whiplash, disc herniation, dizziness, concussion, tension headache, cervical dystonia). Patients receive VR glasses by mail that deliver gamified sensor-monitored exercises at home, with weekly video follow-ups from a physiotherapist and progress tracked in a digital training journal. The system is certified as a Class I medical device under EU MDR 2017/745 and combines proprietary sensomotor training methodology developed with Danderyds sjukhus and Luleå University of Technology.

Product overview

Curest offers a unified VR-based physiotherapy platform centered on Curest VR, combining specialized VR glasses (Class I medical device), a digital training journal/patient portal (portal.curest.se), and remote video consultations with physiotherapists. The system is designed for rehabilitation of neck and head-related conditions (whiplash, cervical disc herniation, neck osteoarthritis, dizziness, concussion, tension headache, cervical dystonia, and neck stiffness). Originally focused solely on neck and head, Curest has expanded (2026) to include shoulder and wrist rehabilitation. Treatment follows a structured 6-week program (extendable) where patients receive VR glasses by mail, perform sensor-monitored exercises at home, and receive weekly physiotherapist follow-ups via video, with all progress tracked in the portal.

Differentiator

Problem solved

Functional benefit

Brands

• CurestVR: The company's VR-based rehabilitation platform and medical device used for neuromuscular physiotherapy and sensomotor training.

Quantifiable outcome

• 90% of patients reach their goals and experience relief
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• BenifexminorChannel Partner/ Reseller/ Distributor · 16 October 2025Partnership allowing customers to use their wellness benefit (friskvårdsbidrag) for VR training with Curest.
• UMS SkeldarminorChannel Partner/ Reseller/ Distributor · 8 October 2025Corporate wellness partnership where UMS Skeldar employees reduce neck and shoulder problems through VR exercises, reportedly achieving results in just 5 minutes daily.
• Galaxen ByggminorChannel Partner/ Reseller/ Distributor · 26 September 2024Pilot project where Galaxen Bygg offers members advanced VR rehabilitation. Majority of participants experienced improvement in well-being.
• Sturebadet LäkarmottagningcoreChannel Partner/ Reseller/ Distributor · 11 September 2024Strategic collaboration enabling Sturebadet to offer patients advanced VR rehabilitation for head and neck-related conditions remotely.
• PrevasminorImplementation/ SI/ Consulting Partner · 28 August 2024Deepened collaboration with Prevas for quality work and future certifications. Enhanced product development support.
• Euro AccidentcoreChannel Partner/ Reseller/ Distributor · 3 May 2024Partnership enabling policyholders to access digital physiotherapy through Euro Accident's Sjukvårdsförsäkring PrivatAccess. Modernizes care for the digital era by making rehabilitation more accessible and tailored to individual needs.
• SOS International HealthcarecoreStrategic or Co-development Partner · 7 February 2024Strategic partnership integrating Curest as a treatment alternative within SOS International Healthcare's provider network. Enables high-quality physiotherapy with user focus for customers across Sweden. SOS International receives approximately 15% of all digital physiotherapy visits.
• Danderyds sjukhuscoreStrategic or Co-development PartnerResearch collaboration originating at Danderyds hospital's pain clinic where the concept of combining VR with medical expertise was developed. Medical and technical expertise combined to create Curest.
• Luleå tekniska universitet (LTU)coreStrategic or Co-development PartnerResearch collaboration including laboratory testing at LTU. Professor Ulrik Röijezon serves as Medical Advisor. Developed sensomotor training methodology for neck rehabilitation.
• Arctic Business IncubatorminorOthersCurest was quickly admitted to the Arctic Business incubator in Luleå, which served as a catalyst for the company's success.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kaia Health: Digital therapeutics company for MSK pain and chronic conditions offering app-based exercise programs. Comparable to Curest in targeting MSK via technology-enabled home exercise, though without Curest's VR/hardware emphasis.
• XRHealth: VR-based rehabilitation platform for physical and cognitive therapy using VR headsets and remote clinician monitoring. Direct VR-rehab analog to Curest with broader therapeutic scope (MSK, neurological, mental health).
• Sword Health: Digital musculoskeletal care provider combining AI with remote physical therapy. Closely comparable to Curest in delivering tech-enabled PT for MSK conditions, though operating globally at significantly greater scale and capital intensity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/curest
• Instagraminstagram.com/curest.se

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curest