What Kaia Health does

Kaia Health is a digital therapeutics company founded in 2016 by Konstantin Mehl and Manuel Thurner, headquartered in New York with its European base in Munich, that delivers evidence-based, app-based multimodal therapy for musculoskeletal (MSK) pain and chronic obstructive pulmonary disease (COPD). Its flagship product, Kaia MSK, combines physical exercise with mind-body support through a smartphone-delivered platform built on Motion Coach, an industry-first computer vision engine that tracks dozens of body keypoints to provide real-time audiovisual exercise feedback validated to be as accurate as a human physical therapist. A second product line, Kaia Breathe, applies the same AI motion-analysis technology to pulmonary rehabilitation, while a 2024-launched Balance Program extends the offering to fall prevention for adults 65+.

The company monetizes through enterprise B2B subscriptions sold to self-insured employers and health plans, with quote-based PEPM or covered-lives pricing, supplemented by a direct-to-consumer enrollment funnel via startkaia.com. Go-to-market relies on direct enterprise sales targeting benefits leadership, channel partnerships (notably WebMD Health Services and Ramp Health in 2025), and an independent medical group (KH Physical Therapy, P.A.) that delivers human clinical services through the platform. Across 2,500+ employer and health plan customers, Kaia claims 90M+ covered lives globally, with additional reach via Germany's DiGA reimbursement pathway covering 70M+ people.

By 2024 Kaia had accumulated extensive enterprise-grade certifications (HITRUST, SOC 2 Type II, ISO 27001, ISO 13485, GDPR, HIPAA, CCPA) and a clinical evidence base of 16+ peer-reviewed studies, including the Rise-uP RCT with 1,200+ participants — the largest in digital MSK at the time. Total funding reached $123M, led by investors including Optum Ventures, Balderton Capital, Hedosophia, and Eurazeo. In January 2026, Sword Health acquired Kaia Health for $285 million, integrating its MSK platform, European footprint, and AI capabilities into Sword's AI Care portfolio.

Name

Kaia Health

Legal name

Kaia Health Software, Inc.

Website

https://kaiahealth.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

101–250 employees

Short description

Kaia Health is a digital therapeutics company delivering evidence-based, AI-powered MSK and COPD therapy via a smartphone app to employers, health plans, and consumers, founded in 2016 and acquired by Sword Health in January 2026.

Ownership category

akta.pro rank

Product category

Digital Therapeutics

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213), Home Health Care Services (6216)

SIC

Services-Prepackaged Software (7372), Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)

akta.pro secondary industries

Musculoskeletal (MSK) & Physical Therapy Virtual Care (HLALADAC), Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored) (HLALACAI), Pulmonary Rehabilitation Programs (HLAKANAL)

Keywords

• Digital therapeutics
• Musculoskeletal care
• COPD management
• Computer vision therapy
• Enterprise health benefits

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enterprise B2B Subscriptions: Kaia Health generates revenue through enterprise subscription agreements with large employers and health plans. Employers and health plans pay for employee/member access to Kaia's digital MSK and COPD therapy programs. Revenue is subscription-based with pricing tied to covered lives or per-employee-per-month (PEPM) models typical in the employer benefits space.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kaia Health develops and sells digital therapeutic programs for musculoskeletal (MSK) pain and chronic obstructive pulmonary disease (COPD), delivered through a mobile app powered by proprietary AI and computer vision (Motion Coach) that tracks body movement via the smartphone camera to deliver real-time corrective exercise feedback. Programs combine physical exercise therapy with mind-body support and are offered as enterprise subscriptions to employers and health plans, with additional direct-to-consumer enrollment available.

Differentiator

Problem solved

Functional benefit

Brands

• Kaia Breathe: Digital-first pulmonary rehabilitation program for COPD patients, featuring AI-powered motion analysis technology and comprehensive exercise therapy, guided breathing techniques, and 1:1 health coaching.
• Kaia MSK
• Motion Coach
• Balance Program

Products and services

• Kaia MSK Digital-first musculoskeletal care program for back, joint, and chronic pain, delivered through a mobile app that uses Motion Coach computer vision technology to analyze body movement via the smartphone camera and provide real-time audiovisual feedback during exercise. Combines physical exercise therapy with mind-body support and is offered to employers and health plans as an enterprise benefit.
• Kaia Breathe Digital pulmonary rehabilitation program for COPD patients using AI-powered motion analysis, guided breathing techniques, comprehensive exercise therapy, and 1:1 health coaching to manage COPD and improve lung function.
• Balance Program Evidence-based digital balance and fall-prevention program targeted at the 65+ population, expanding Kaia's MSK therapy offering with age-specific balance training and fall-risk reduction.
• Spanish-Language Digital Pain Management Platform Comprehensive Spanish-language digital pain management platform that delivers Kaia's MSK digital therapy content to Spanish-speaking users in the United States.

Quantifiable outcome

• 3x ROI and $990K cost savings for Fortune 150 employer
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Sword HealthcoreOthers · 28 January 2026Acquisition of Kaia Health by Sword Health for $285 million. Acquisition strengthens Sword's position in AI-powered MSK care while expanding Kaia's reach through Sword's AI Care platform. Kaia's European presence (particularly Germany's reimbursement pathway covering 70M+ people) combined with Sword's advanced AI models and global scale. Kaia members gain access to Sword's expanded platform and outcomes.
• WebMD Health ServicescoreStrategic or Co-development Partner · 16 July 2025Strategic partnership integrating Kaia Health's clinically validated MSK therapy programs with WebMD ONE, a comprehensive digital well-being platform. The partnership combines Kaia's digital MSK and pain management program with WebMD's certified pain coaches and health coaching services. First client onboarded with approximately 68,000 registered users. Partnership focuses on accessible, personalized digital therapy supported by human health coaches.
• Ramp HealthcoreStrategic or Co-development Partner · 5 March 2025Partnership integrating Kaia Health's clinically validated MSK therapy programs with Ramp Health's comprehensive high-tech, high-touch risk mitigation solutions. Combines Kaia's digital therapy expertise including personalized exercise plans, real-time motion coaching, and educational content with Ramp Health's onsite and digitally enhanced health and safety approach. Aims to improve health and safety outcomes, reduce healthcare and workers' compensation costs, and deploy across multiple markets at scale.
• KH Physical Therapy, P.A.coreStrategic or Co-development PartnerIndependent medical group providing telehealth clinical consultations and treatment services through Kaia's platform. Kaia contracts with this Medical Group which employs a network of US-based healthcare providers (physical therapists, certified health coaches, clinicians) to deliver clinical services via the platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hinge Health: Largest direct competitor in digital MSK care for employers and health plans. Offers app-based exercise therapy with wearable motion sensors, virtual PT, and clinical coaching—directly comparable to Kaia MSK in customer segment, product category, and outcome-based value proposition.
• Sword Health: Direct competitor and now parent company. Operates an AI Care platform for MSK and pelvic health serving employers and health plans with virtual PT. Kaia's entire enterprise MSK offering overlaps with Sword's product, which is why the $285M acquisition creates immediate product consolidation pressure.
• Omada Health: Digital chronic-care platform serving employers and health plans across diabetes prevention, hypertension, and MSK. Comparable B2B enterprise sales motion and outcome-based contracting model, with MSK as one of several therapy areas.
• DarioHealth: Digital therapeutics company selling multi-condition chronic care (MSK, diabetes, hypertension, behavioral health) to employers and payers. Comparable enterprise B2B model and digital therapeutic positioning.
• RecoveryOne: Digital MSK and physical therapy platform delivering virtual care programs to employers, health plans, and providers. Closely comparable in product category (digital PT) and target customers.
• Vori Health: Provider-led digital MSK care combining virtual visits with physical therapists and an exercise app. Targets employers and health plans with an integrated care model that competes with Kaia's hybrid digital-plus-coaching approach.

Emerging players

• Limber Health: Digital MSK platform offering in-app exercises, remote therapeutic monitoring, and PT-guided care. Targets payers and provider groups with a narrower, employer-distributed model than Kaia.
• Fern Health: Women's digital MSK and pelvic-health platform serving employers and payers. Comparable digital therapeutic product structure with a narrower demographic focus.
• Force Therapeutics: Digital care platform for MSK and orthopedic recovery, used by health systems and payers. Comparable digital PT product offering with provider-channel distribution.

Broad incumbents

• Bayer (digital health ventures): Large incumbent pharmaceutical and consumer health company with adjacent digital health investments and partnerships in cardiovascular, women's health, and digital therapeutics. Comparable only as a broad ecosystem participant relevant to COPD and chronic disease markets Kaia Breathe targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/10578649
• Xx.com/KaiaHealth
• Facebookfacebook.com/kaiahealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaia Health