Trusted Tours & Attractions

What Trusted Tours & Attractions does

Trusted Tours & Attractions (legal entity: Trusted Tours of America, LLC) operates an online ticketing marketplace for tours, attractions, and museums across approximately 20 United States destinations, including Boston, New York, San Francisco, Las Vegas, Miami, New Orleans, Nashville, Key West, and Washington DC. Founded in 1999 and headquartered in Key West, Florida, the company sells tickets through its e-commerce storefront (store.trustedtours.com) using a curated-supplier model — only a vetted subset of attractions is listed rather than exhaustive inventory. Underlying technology consists of a PCI DSS-compliant e-commerce platform with Braintree (PayPal) payment processing, SSL-encrypted transactions, print-at-home and mobile ticketing, and real-time online reporting for partners.

The company monetizes through commissions on ticket sales processed via its marketplace, supplemented by private-label and white-label distribution arrangements with hotels, travel agents, and group operators using a 'Click and Print' online system. All-in pricing with a Best Price Guarantee (refund difference plus 5%) and a 100% satisfaction guarantee are core trust mechanisms. Customer segments span individual leisure travelers (primary), group/tour-operator buyers, hotel and travel partners (channel resellers), and tour/attraction suppliers (inventory side). The firm is privately held and bootstrapped, with 11-50 employees and no disclosed venture, private equity, or public-market funding.

Name

Trusted Tours & Attractions

Legal name

Trusted Tours of America, LLC

Website

https://trustedtours.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Trusted Tours & Attractions is a privately held online ticketing marketplace founded in 1999, selling curated tours, attractions, and museum tickets across 20 US destinations via direct e-commerce, hotel/travel-partner resellers, and private-label sites.

Ownership category

akta.pro rank

Product category

Online Travel and Attractions Ticketing

NAICS

Travel Agencies (561510), Tour Operators (561520), Scenic and Sightseeing Transportation, Land (487110)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK), Adventure & Ecotourism Equipment Rental & Outfitting (Gear Rental, Guided Support) (THAAAAAN)

Keywords

• Online ticketing services
• Tourist attraction tickets
• Sightseeing tours
• Museum admissions
• Travel ticketing platform

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales Commission: The company acts as a marketplace/distributor for tours, attractions, and museums, earning revenue through commissions on ticket sales processed through their platform. Suppliers sign contracts and provide tickets while Trusted Tours handles distribution and customer service.
2. Private Label/Distribution Services: Revenue generated through distribution partnerships where the company provides ticketing infrastructure to hotels and travel partners via customized 'private label' partner sites, earning fees or commissions on sales through these channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Trusted Tours & Attractions operates an online ticketing marketplace that sells discounted tickets to curated tours, attractions, and museums across 20+ U.S. destinations. The company earns revenue by distributing third-party suppliers' tickets through its own e-commerce storefront, white-label partner sites, and hotel/travel agent channels, supported by print-at-home and mobile ticketing and a PCI DSS-compliant Braintree-powered checkout.

Product overview

Trusted Tours & Attractions operates as an online ticketing platform for tours, attractions, and museums, selling tickets at discounted prices across 20+ U.S. destinations. The core product is the Online Ticketing Platform, which connects customers with verified tours and attractions. Supporting this platform are sub-products and features including Private Label Partner Sites (customized white-label distribution for partner businesses), a Vendor/Distributor System for hotel, group sales, and travel agent partners to sell via a Click and Print online system, Print at Home and Mobile Ticketing for ticket delivery, Real-time Online Reporting for performance tracking, and distribution through Hotel and Travel Partner outlets. The company was selling tickets online since 1999, making it one of the longest-running online tour ticket sellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Ticketing Platform An e-commerce ticketing platform at store.trustedtours.com that lets individual travelers and group buyers purchase discounted tickets to curated tours, attractions, and museums across 20+ U.S. destinations, with secure Braintree checkout, print-at-home and mobile ticketing, and 100% satisfaction and best-price guarantees.
• Private Label Partner Sites Customized white-label ticketing websites that hotels, travel agencies, and other partners can use to sell Trusted Tours' inventory of tours, attractions, and museum tickets under their own branding.
• Vendor/Distributor System (Click and Print) An online Click and Print system that lets hotel, group sales, and travel agent partners resell tours, attractions, and museum tickets to their guests and clients and earn commissions, with real-time online reporting.

Quantifiable outcome

• Best Price Guarantee: refund difference plus 5% if lower price found after purchase
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and moderate.

• Braintree (PayPal company)coreTechnology or IntegrationBraintree, a PayPal company, handles credit card payment processing for Trusted Tours. Transactions are encrypted through secure servers, with approval sent back to Trusted Tours' server. Braintree is described as part of the company's security infrastructure to keep all customer information safe.
• Better Business Bureau (BBB) Reliability ProgrammoderateOthersTrusted Tours adheres to membership guidelines for the Better Business Bureau Reliability Program, which provides consumer confidence and trust verification for the business.
• PCI Security Standards CouncilcoreTechnology or IntegrationThe company's website has passed extensive security scans authorized by all major credit card brands in accordance with Payment Card Industry Data Security Standards (PCI DSS).

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Booking.com Attractions: Booking.com's attractions and experiences vertical offers tours, tickets, and activities globally as part of its OTA ecosystem. It competes with Trusted Tours on leisure traveler demand through massive distribution and search traffic advantages.
• Viator: Viator is a TripAdvisor-owned online marketplace for tours, attractions, and experiences across thousands of global destinations. It is the largest direct competitor to Trusted Tours in the US ticketing/reservation space, operating with far broader inventory and marketing scale.
• Expedia Things to Do: Expedia's 'Things to Do' vertical offers tours and attraction tickets integrated into its broader travel booking ecosystem. It competes with Trusted Tours as part of a comprehensive OTA offering with massive traffic and cross-sell advantages.

Direct peers

• Tiqets: Tiqets is an online ticketing platform specializing in museums and attractions, headquartered in Amsterdam with global operations. It is highly comparable to Trusted Tours in its focus on attractions/museum ticket distribution and supplier partnerships.
• Klook: Klook is a Hong Kong-based travel activities and services booking platform operating globally with strong presence in Asia and growing US footprint. It competes with Trusted Tours as a curated attractions and tours marketplace with similar supplier onboarding and commission-based revenue model.
• GetYourGuide: GetYourGuide is a leading online platform for booking tours, attractions, and activities worldwide. It directly competes with Trusted Tours as a marketplace/reseller for attraction tickets, with overlapping US destinations and similar B2C marketplace commission economics.
• CityPASS: CityPASS sells multi-attraction city passes for major US destinations including New York, San Francisco, and Boston — markets directly served by Trusted Tours. It competes for the same leisure traveler spending on bundled attraction tickets.

Emerging players

• Peek: Peek is a software and marketplace platform for booking tours, activities, and attractions, focused on connecting operators with travelers. It overlaps with Trusted Tours' marketplace model and supplier acquisition motion, with comparable curated inventory philosophy.
• Headout: Headout is an on-demand mobile marketplace for last-minute tours, attractions, and experiences in major cities. It overlaps with Trusted Tours in curated attraction ticketing but emphasizes mobile-first discovery and last-minute booking.
• Musements: Musement (acquired by TUI Group) is an online platform for booking tours, activities, and attractions globally. It overlaps with Trusted Tours in curated experience distribution and supplier onboarding, though with broader European focus.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trustedtours
• LinkedInlinkedin.com/company/trusted-tours-of-america-l.l.c.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trusted Tours & Attractions