Ecoaims
- Company typePrivate
- Founded1990
- HeadquartersYlämylly, Finland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ecoaims does
Ecoaims Oy is a Finnish family-owned designer and manufacturer of optical and laser sports shooting equipment, headquartered in Ylämylly, Finland, and part of the Kurvinen Companies group alongside Suomen Biathlon Oy and the Puuru ski wax bench brand. The company produces camera-based biathlon rifles, optical and laser pistols, electronic targets, and audio-guided aiming devices for visually impaired athletes, serving Olympic-level competition, national federation programs, and individual consumers across biathlon, modern pentathlon, obstacle course racing (OCR/Spartan), and para sports. Core technology combines rifle-mounted cameras that capture aiming patterns in real time, processed and displayed on dedicated E-Di3 units or Windows PC software, with a specialized audio-aiming system (VIS500) that converts infrared target signals into audio cues for visually impaired athletes at claimed accuracy better than ±0.25mm at 10m.
The company generates revenue primarily through hardware sales via its e-commerce site and a global reseller network, with individual product prices ranging from €188 (passive targets) to €5,014 (Moose range sets). Ecoaims holds a distinctive regulatory position as the sole Para Biathlon shooting system supplier for the IBU World Cup and Olympic Para Biathlon since Salt Lake City 2002, with products approved by WSPS (IPC) and IBSA. Other material partnerships include UIPM (modern pentathlon), World Obstacle (OCR), national ski/biathlon federations via the IBU Biathlon for All youth program, and supply contracts for the Invictus Games and European Forester's Biathlon Competition (EFNS). Recent strategic activity includes the 2025 launch of the LR500EXP laser biathlon rifle — the company's first laser-based rifle offering — and a 2025 European Union co-funded development grant supporting growth initiatives. The company employs 11–50 people and is led by CEO Petri Matikainen, with VP of Sales & Marketing Jeremy Johnson driving international market presence.
Ecoaims firmographics
Firmographics- Name
- Ecoaims
- Legal name
- Ecoaims Oy
- Website
- https://ecoaims.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ecoaims industry classification
Industry- Product category
- Optical Sports Shooting Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)
Keywords
Where Ecoaims is headquartered
LocationHeadquarters
- HQ city
- Ylämylly
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Ecoaims business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Optical Sport Equipment Sales: Sale of camera-based and laser-based pistols, rifles, targets, and accessories for biathlon, modern pentathlon, OCR, and para sports. Products are sold as complete sets or individual components with various price points ranging from €188 to €5,013.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level laser pistol sets |
| Unit Pricing | Pay-as-you-go | Mid-range biathlon and pistol systems |
| Unit Pricing | Pay-as-you-go | Complete biathlon rifle sets |
| Unit Pricing | Pay-as-you-go | Premium/outdoor systems |
| Freemium | Monthly | Software/App |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Ecoaims product offering
Product offeringCore offering
Ecoaims designs, manufactures, and sells optical and laser-based sports shooting equipment for biathlon, modern pentathlon, obstacle course racing (OCR/Spartan), and para sports. The portfolio includes camera-based optical rifles and pistols, laser pistols, electronic targets, display units, audio aiming devices for visually impaired athletes, and companion PC/mobile software. Products are hand-assembled in Finland and sold as complete sets or individual components to athletes, clubs, federations, and event organizers globally.
Product overview
Ecoaims is a family-owned Finnish company (Ecoaims Oy, founded in the 1990s) that designs, manufactures, and sells optical and laser sports shooting equipment for biathlon, modern pentathlon, obstacle course racing (OCR/Spartan), and para sports. The product portfolio centers on camera-based optical rifles and pistols, laser pistols, electronic targets, and audio aiming devices. Core products include the CBR500 camera rifle (for biathlon and shooting ranges), E-BSS2006 para biathlon system (with audio guidance for visually impaired athletes), VIS500 audio aiming device, and a range of laser pistols (PP520EXP, P3EXP, PP320EXP) for pentathlon and OCR. These are supported by accessory targets (ELT630 Heavy Duty, ELT530, ELT550, TAR100/60L, TAR100/30L), display units (E-Di3), and companion software (Ecoaims PC Software for Windows, Ecoaims App 2.0 mobile app). The LR500EXP laser biathlon rifle represents the company's expansion into laser-based rifle technology. Products are used at Olympic, World Cup, and community levels; Ecoaims is the sole para biathlon shooting system supplier for IBU World Cup and Olympic Para Biathlon since Salt Lake City 2002.
Differentiator
Problem solved
Functional benefit
Brands
- Puuru: Finnish ski wax benches brand, part of the Kurvinen Companies along with Ecoaims Oy
Products and services
- CBR500 Camera Rifle Set for Biathlon Camera-based optical biathlon rifle set that captures and displays aiming patterns in real time on the E-Di3 display unit, enabling athletes and coaches to analyze shot placement, movement during aim, and replay individual shots.
- Shooting Range Rifle Set Optical rifle set for shooting range training, sold with composite or wooden stock. Connects to the Ecoaims E-Di3 display or PC software for shot visualization and performance tracking across modes including Biathlon Stand, Biathlon Prone, ISSF Shooting, and Pentathlon.
Quantifiable outcome
- Club membership grew almost 25% and individual memberships grew 20% in first full season using Ecoaims (Biathlon BC)
- +3 more outcomes
Companies that use Ecoaims
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
Ecoaims technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Ecoaims partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor, major and regional.
- International Biathlon Union (IBU)coreCooperation agreement for Para Biathlon covering multiple seasons. Season 2024-2025 includes all three World Cup races (Vuokatti, Val Di Fiemme, Torsby) and Para Biathlon World Championships in Pokljuka. Ecoaims is part of IBU's Para Biathlon Development Forum and actively involved in developing the sport.
- World ObstaclecorePartnership agreement to develop laser shooting devices for obstacle sports. Aims to enhance shooting segments in obstacle course racing events.
- IBU Biathlon For All ProjectcoreEcoaims is one of the project equipment suppliers, providing innovative optical biathlon rifle sets with targets. Project aims to inspire and encourage kids and youths to practice biathlon with sustainable, safe equipment.
- Elva Shooting Sport ClubminorEcoaims became main sponsor of Elva Shooting Sport Club, supporting their shooting sport activities.
- UIPM (Union Internationale de Pentathlon Moderne)majorEcoaims provides targets to UIPM Biathle and Triathle & Laser-Run World Championships. Partnership for developing and supplying equipment for modern pentathlon shooting phases.
- International Paralympic Committee (IPC)coreEcoaims has been working closely with IPC since 2000 developing shooting equipment for athletes with special needs. Products hold WSPS (IPC) and IBSA approvals.
- Biathlon Canada / Biathlon BC / Biathlon AlbertamajorPioneers in implementing optical biathlon in competitions and training. Biathlon BC club membership grew 25% using Ecoaims. Equipment integrated into competitions and outreach initiatives.
- Everything Biathlon (Canada)regionalEcoaims reseller in Canada based in Canmore, Alberta. Provides equipment sales, service, and support for Canadian biathlon community.
- Kurvinen Companies (Suomen Biathlon Oy)coreEcoaims Oy and Suomen Biathlon Oy are both part of Kurvinen Companies. Ecoaims handles optical shooting systems while Suomen Biathlon Oy handles biathlon target systems. Joint participation at events like City Biathlon Dresden.
- Hungarian Ski AssociationregionalOne of the federations supported within Biathlon for All project. Head coach Emőke Szőcs uses Ecoaims equipment for youth recruitment and coaching.
- EFNS (European Forester's Biathlon Competition)regionalEFNS event at Nove Mesto, Czech Republic uses Ecoaims optical biathlon systems. 570+ participants from 20+ countries. Ecoaims premiered full optical biathlon range with 23 lanes.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Ecoaims competitors and assessment
Company assessmentDirect peers
- Kongsberg Target Systems: Norwegian manufacturer of advanced target systems for military and sport shooting, including electronic and live-fire targets. Comparable to Ecoaims in target hardware design and outdoor durability.
- Laser Shot: U.S.-based manufacturer of laser-based firearms and shooting training systems for military, law enforcement, and sport shooting. Comparable to Ecoaims' laser pistol product line used in OCR, modern pentathlon, and biathlon.
- Megalink: Provider of electronic target systems and shooting range scoring technology for sport shooting and military applications. Comparable to Ecoaims in electronic target hardware used in competitive shooting environments.
- SCATT: Manufacturer of optical/electronic shooting training systems that use sensor-based tracking to provide real-time aiming feedback — the same core concept as Ecoaims' camera-based rifles and pistols for biathlon and ISSF disciplines.
- Innovel: Manufacturer of electronic shooting ranges, targets, and scoring systems used in sport and tactical shooting. Directly comparable to Ecoaims' electronic target portfolio for sport shooting federations.
- SIUS AG: Swiss manufacturer of electronic shooting ranges and laser-based sport shooting systems used in ISSF, biathlon, and Olympic-level competitions. Directly comparable to Ecoaims in target systems and laser scoring for sport shooting federations.
Broad incumbents
- Air Arms: Established UK manufacturer of air rifles and air pistols used in competitive 10m shooting and field target sports. Comparable to Ecoaims in the broader air rifle / sport shooting equipment category.
- Anschütz: German manufacturer of sport rifles and air rifles used in Olympic and biathlon shooting disciplines. Comparable broad incumbent in competitive sport shooting hardware alongside Ecoaims' rifle systems.
Emerging players
- OpticScore: Provider of electronic scoring and target systems for sport shooting competitions, including air rifle and air pistol. Adjacent competitor to Ecoaims in the precision shooting electronics space.
- Morrow Sport: Manufacturer of electronic targets and shooting range equipment for sport shooting and training facilities. Comparable niche competitor to Ecoaims in electronic target hardware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ecoaims social profiles
Digital presenceEcoaims financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ecoaims leadership team
Management profileNumber of profiles
Profiles4 records
Ecoaims funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ecoaims M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ecoaims
What does Ecoaims do?
Ecoaims designs, manufactures, and sells optical and laser-based sports shooting equipment for biathlon, modern pentathlon, obstacle course racing (OCR/Spartan), and para sports. The portfolio includes camera-based optical rifles and pistols, laser pistols, electronic targets, display units, audio aiming devices for visually impaired athletes, and companion PC/mobile software. Products are hand-assembled in Finland and sold as complete sets or individual components to athletes, clubs, federations, and event organizers globally.
Is Ecoaims a public or private company?
Ecoaims is a private company. It is classified as family owned and is currently operating.
When was Ecoaims founded?
Ecoaims was founded in 1990. It employs 11 to 50 people.
Where is Ecoaims based?
Ecoaims is headquartered in Ylämylly, Finland, in the Europe region.
How does Ecoaims make money?
One revenue line is on record: optical Sport Equipment Sales.
Who are Ecoaims's main competitors?
Direct peers on record are Kongsberg Target Systems, Laser Shot, Megalink, SCATT, Innovel and SIUS AG. Broad incumbents are Air Arms and Anschütz. Emerging players are OpticScore and Morrow Sport.
Does Ecoaims have an API?
No public API is recorded for Ecoaims.
What industry is Ecoaims in?
Ecoaims's product category is Optical Sports Shooting Equipment. Its primary akta.pro industry code is CRAMAKAG, Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection). Its NAICS code is 33992 and its SIC code is 3949.