Flotzinger
Flötzinger Bräu is a privately held Bavarian brewery founded in 1543, producing a broad portfolio of traditional Reinheitsgebot-compliant beers and non-alcoholic beverages. It serves regional consumers in the Rosenheim area via direct office sales, an online shop, brewery tours, and the annual Herbstfest festival.
- Company typePrivate
- Founded-
- HeadquartersRosenheim, Germany
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Flotzinger does
Flötzinger Bräu Rosenheim (legal entity: Flötzinger Brauerei Franz Steegmüller GmbH & Co. KG) is a privately held Bavarian brewery founded in 1543, headquartered at Herzog-Heinrich-Str. 7, 83022 Rosenheim, Germany. It is the oldest and only private brewery in the Rosenheim area, with ownership held by the Steegmüller family since 1868 (currently Marisa Steegmüller) and operating management held by Lorenz Stiglauer (appointed Geschäftsführer in 2020). Production adheres to the Bavarian Reinheitsgebot of 1516 using water from the brewery's own well, Bavarian barley and wheat, Hallertauer and Tettnanger hops, and self-cultivated pure-culture yeast monitored microscopically in an in-house Reinzuchtanlage. Premium wheat beers use a specialty bottle fermentation (Flaschengärung) process; bottling capacity runs at approximately 28,000 bottles/hour and keg filling at approximately 60 barrels/hour, with 19 fermentation tanks and over 100 storage and aging tanks.
The product portfolio spans lagers (Hell, Spezial hell/dunkel, Märzen, Pils, Trachtler Hoibe), wheat beers (Hefe-Weißbier variants, premium 1543 Hefe-Weisse, Bierbichler sub-brand), seasonal bocks (Josefibock, Maibock, Weihnachtsbier/-bock), Wies'n festival variants (Wies'n Märzen, 1543 Russ'n), radler/shandy products, and a non-alcoholic range (Cola Mix, Cola Mix Zero, lemonades, Apfelschorle, Tafelwasser). Revenue is generated through a direct-to-consumer model combining brewery office sales, an e-commerce online shop (floetzinger-shop.de), and event-driven sales anchored by the annual Herbstfest autumn festival, supplemented by guided brewery tours priced at €15 per participant. A new logistics and warehouse center in Schechen began operations in 2025 to support scaling of the regional distribution footprint within Bavaria.
Flotzinger firmographics
Firmographics- Name
- Flotzinger
- Legal name
- Flötzinger Brauerei Franz Steegmüller GmbH & Co. KG
- Website
- https://floetzinger.de
- Company type
- Private
- Operating status
- Operating
- Short description
- Flötzinger Bräu is a privately held Bavarian brewery founded in 1543, producing a broad portfolio of traditional Reinheitsgebot-compliant beers and non-alcoholic beverages. It serves regional consumers in the Rosenheim area via direct office sales, an online shop, brewery tours, and the annual Herbstfest festival.
- Ownership category
- akta.pro rank
Flotzinger industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (31212)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where Flotzinger is headquartered
LocationHeadquarters
- HQ city
- Rosenheim
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Flotzinger business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beer and Beverage Sales: Sale of beer products including lagers, wheat beers, seasonal beers, and non-alcoholic beverages through direct sales and online shop.
- Herbstfest Event Revenue: Revenue from festival tent reservations, beer token sales, and food sales during the annual Herbstfest (autumn festival).
- Brewery Tours: Guided tours of the brewery offered at €15 per participant, approximately 90 minutes duration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Brewery Tour - Standard |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Flotzinger product offering
Product offeringCore offering
Flötzinger Bräu is a traditional private brewery in Rosenheim, Bavaria, producing a wide range of handcrafted beers (lagers, wheat beers, seasonal bocks, radlers/shandies) and non-alcoholic beverages under the Bavarian Reinheitsgebot of 1516. The brewery cultivates its own pure culture yeast, uses Bavarian raw materials (Hallertauer and Tettnanger hops, regional barley and wheat, own well water), and applies bottle fermentation for premium wheat beers. In addition to packaged and draft beer, the company runs an online shop, an annual Herbstfest (autumn festival), and offers guided brewery tours.
Product overview
Flötzinger Bräu Rosenheim is a traditional Bavarian private brewery founded in 1543, producing a diverse portfolio of beers and non-alcoholic beverages. The core product lineup includes lager beers (Hell, Spezial hell/dunkel, Märzen, Pils), wheat beers (1543 Hefe-Weisse, Hefe-Weißbier, Weißbier alkoholfrei), seasonal beers (Josefibock, Maibock, Wies'n Märzen, Weihnachtsbier/-bock), and shandy/radler variants. A sub-brand, Bierbichler Weißbier, offers traditional white beer. Beyond beer, the company produces non-alcoholic beverages including Cola Mix (in multiple variants including Zero and canned), lemon/orange lemonades, apple spritzers (clear and cloudy), and blackcurrant nectar spritzers. The company also operates an online shop (floetzinger-shop.de), an online reservation system for its annual Herbstfest festival, and offers brewery tour experiences. The brewery adheres to the Bavarian Reinheitsgebot (Purity Law) and operates its own yeast cultivation facility.
Differentiator
Problem solved
Functional benefit
Brands
- Bierbichler Weißbier: Weißbier brand under Flötzinger
- 1543 Hefe-Weisse
- 1543 Russ'n
- Trachtler Kracherl
Products and services
- Flötzinger Hell Lager The flagship lager beer of the brewery, available in 0.5L and 0.33L bottles and 0.5L cans.
- Flötzinger Spezial Hell and Dunkel Special light and dark beers with distinctive malty character.
- Flötzinger Rosenheimer Märzen Traditional Märzen beer tied to Rosenheim's brewing heritage.
- Flötzinger Pils Pilsner-style beer in 0.3L format.
- Flötzinger 2,8 Leicht Light beer with reduced alcohol content at 2.8%.
- Flötzinger 1543 Hefe-Weisse Premium hefe-weissbier with bottle fermentation, referencing the brewery's founding year of 1543.
- Flötzinger Hefe-Weißbier Range Range of cloudy wheat beers including light, leicht (reduced alcohol), and alkoholfrei (alcohol-free) variants, plus Bierbichler Weißbier sub-brand.
- Flötzinger 1543 Russ'n Traditional wheat beer mixed drink (Weissbier with lemon soda), referencing the brewery's founding year.
- Flötzinger Seasonal Bock Beers Seasonal bock and Märzen lineup including Josefibock (St. Joseph's Day), Maibock (May), Wies'n Märzen (autumn festival), Weihnachtsbier, and Weihnachtsbock.
- Flötzinger Radler/Shandy Range Natural shandy (Radler) lineup combining beer with lemonade, including standard Natur-Radler, Wies'n Radler festival variant, and alcohol-free Natur-Radler.
- Flötzinger Alcohol-Free Beers Alcohol-free versions of the flagship Hell lager (bottle and can) and wheat beer.
- Flötzinger Cola Mix Beverages Cola mixed drink lineup in standard 0.5L/0.33L bottles, 0.33L can, and sugar-free Cola Mix Zero variant.
- Flötzinger Lemonades and Spritzers Lemonade and fruit spritzer range including Zitronen-Limonade, Orangen-Limonade (with 3 vitamins, 3% fruit content), Trachtler Kracherl (apple and blackcurrant), Apfelschorle (clear and cloudy naturtrüb with at least 55% fruit juice), Johannisbeer-Nektar Schorle (at least 50% fruit juice), and lightly sparkling Tafelwasser.
- Brauereiführungen (Brewery Tours) Guided tours of the brewery offering insights into traditional brewing craft and the brewery's heritage, approximately 90 minutes in German language, priced at €15.00 per participant with a minimum age of 16 for beer tasting.
- Herbstfest Reservierung Online reservation system for festival tent seating and table bookings at the annual Herbstfest (autumn festival) celebration.
- Brauereiführung Gutscheine (Gift Vouchers) Gift vouchers for brewery tours available for purchase through the reservation shop.
Companies that use Flotzinger
Customer profileSegments3 records
Ideal customer profiles3 records
Flotzinger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Flotzinger partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights4 records
Flotzinger competitors and assessment
Company assessmentDirect peers
- Augustiner-Bräu München: Munich-based traditional Bavarian private brewery operating since 1328, family-influenced ownership, Reinheitsgebot-compliant, with strong on-premise and regional D2C presence. Highly comparable as a historic Bavarian private brewery with traditional wheat and lager portfolio and regional brand strength.
- Unertl Weißbierbrauerei: Family-owned traditional Bavarian wheat beer brewery in Haag (Upper Bavaria) producing Reinheitsgebot-compliant weissbier. Closely comparable as a small, family-controlled Bavarian private brewery focused on traditional wheat beer production for the regional market.
- Weihenstephan: Bavarian state-owned brewery at Freising claiming to be the world's oldest brewery, producing traditional lagers and wheat beers under Reinheitsgebot with broad German and international distribution. Comparable traditional Bavarian brewery with heritage positioning and wheat beer focus.
- Schneider Weisse (G. Schneider & Sohn): Kelheim-based Bavarian family brewery focused almost exclusively on traditional wheat beers, with proprietary bottle fermentation and taproom heritage. Closely comparable in wheat beer specialization, family ownership, and traditional Bavarian brewing techniques including bottle conditioning.
- Ayinger Brauerei: Family-owned regional Bavarian private brewery in Aying near Munich producing traditional lagers and wheat beers under Reinheitsgebot, including the celebrated Ayinger Celebrator Doppelbock. Closely comparable in scale, family ownership structure, traditional Bavarian brewing approach, and regional premium positioning.
Broad incumbents
- Paulaner Brauerei Gruppe: Munich-based traditional Bavarian brewery group operating multiple historic brands (Paulaner, Hacker-Pschorr) under Reinheitsgebot. Overlaps strongly in traditional Bavarian beer portfolio and brand heritage, but operates at national group scale with broader distribution and corporate ownership structure.
- Hofbräu München: Bavarian state-owned brewery operating the iconic Hofbräuhaus and producing traditional Helles and wheat beers under Reinheitsgebot. Comparable traditional Bavarian brewing and Reinheitsgebot focus, but with much larger production scale and global on-premise brand recognition.
- Erdinger Weißbräu: Germany's largest wheat beer brewery, family-owned, based in Erding near Munich, exporting globally with broad product range. Comparable wheat beer category focus and Reinheitsgebot compliance, but materially larger scale and international footprint make it a broad incumbent rather than a direct regional peer.
- Spaten-Franziskaner-Bräu: Munich-based traditional Bavarian brewery (Spaten, Franziskaner wheat) now part of AB InBev, producing Reinheitsgebot-compliant lagers and wheat beers. Comparable traditional Bavarian portfolio, but operating at multinational corporate scale with national distribution leverage.
Regional players
- Giesinger Bräu: Munich-based independent craft brewery producing traditional Bavarian-style beers under Reinheitsgebot, with on-premise taproom and regional Bavarian distribution. Comparable in being an independent Bavarian brewery, but operates at smaller craft scale with a more urban Munich focus.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Flotzinger social profiles
Digital presenceFlotzinger compliance and trust
Trust signalCompliance3 records
Flotzinger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flotzinger leadership team
Management profileNumber of profiles
Profiles2 records
Flotzinger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flotzinger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flotzinger
What does Flotzinger do?
Flötzinger Bräu is a traditional private brewery in Rosenheim, Bavaria, producing a wide range of handcrafted beers (lagers, wheat beers, seasonal bocks, radlers/shandies) and non-alcoholic beverages under the Bavarian Reinheitsgebot of 1516. The brewery cultivates its own pure culture yeast, uses Bavarian raw materials (Hallertauer and Tettnanger hops, regional barley and wheat, own well water), and applies bottle fermentation for premium wheat beers. In addition to packaged and draft beer, the company runs an online shop, an annual Herbstfest (autumn festival), and offers guided brewery tours.
Is Flotzinger a public or private company?
Flotzinger is a private company. It is classified as family owned and is currently operating.
When was Flotzinger founded?
Flotzinger was founded in -1.
Where is Flotzinger based?
Flotzinger is headquartered in Rosenheim, Germany, in the Europe region.
How does Flotzinger make money?
Three revenue lines are on record. Beer and Beverage Sales are the primary driver. The others are herbstfest Event Revenue and brewery Tours.
Who are Flotzinger's main competitors?
Direct peers on record are Augustiner-Bräu München, Unertl Weißbierbrauerei, Weihenstephan, Schneider Weisse (G. Schneider & Sohn) and Ayinger Brauerei. Broad incumbents are Paulaner Brauerei Gruppe, Hofbräu München, Erdinger Weißbräu and Spaten-Franziskaner-Bräu. Giesinger Bräu is listed as a regional player.
Does Flotzinger have an API?
No public API is recorded for Flotzinger.
What industry is Flotzinger in?
Flotzinger's product category is Craft Beer Brewing. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAB, Packaging & Production Breweries (Limited/No On-site Service). Its NAICS code is 31212 and its SIC code is 2082.