Lebek

What Lebek does

Lebek International Fashion GmbH & Co. KG, doing business as Barbara Lebek, is a German family-owned women's outerwear company headquartered in Bad Marienberg, Westerwald, founded in 1923 by Gertrud Lebek and rebuilt after the Second World War by Hans Lebek in 1951. The company designs, sources, cuts, and tests its own raw materials and garments, operating more than 70,000 m² of production and commercial space with 120+ employees and is led in its fourth generation by Justus Lebek alongside Jürgen Lebek and CEO Maximilian Schneider. Its product portfolio centers on women's jackets, coats, and vests, spanning quilted jackets, functional/weather-resistant jackets, light jackets, blousons, outdoor jackets, parkas, trenchcoats, reversible jackets, and vests, priced between €69.99 and €149.99 inclusive of VAT. Material differentiation is built around proprietary insulation platforms: Thermore Ecodown recycled PET fibers (each jacket recycles up to 10 PET bottles), Polar Pearls vegan insulation paired with a 40,000 m² reforestation project in Carinthia, Sorona Aura plant-based filling (reported -50% CO₂ footprint), and RDS-certified real down, all assembled using techniques including laser-punch layering.

Revenue is generated through two channels: direct-to-consumer e-commerce on a Shopify-powered storefront at lebek.de (currently restricted by AGB to Germany-only delivery, shipped via DHL at €4.90 per package with PayPal, Klarna, and major card acceptance), and B2B wholesale via a dedicated b2b.lebek.de portal plus a showroom and agent network spanning 20+ European countries plus Middle East coverage. Customer segments are women end-consumers (primary, persona-based) and European fashion retailers and boutiques (B2B channel partners). The corporate group retains and operates two sub-brands — Laura Lebek (launched 1997) and the acquired Anna Montana brand — under the Lebek International Fashion Group umbrella. The technology stack is intentionally lean: Shopify for commerce, the digi.access accessibility plugin for EAA-style compliance, and a multilingual storefront supporting 13+ locales; no AI/ML capabilities, mobile apps, or external APIs are disclosed.

Name

Lebek

Legal name

Lebek International Fashion GmbH & Co. KG

Website

https://lebek.de

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

101–250 employees

Short description

Lebek (Barbara Lebek) is a German family-owned women's outerwear company, headquartered in Bad Marienberg, designing and selling jackets, coats, and vests across Europe via Shopify DTC and a 20+ country B2B showroom network.

Ownership category

akta.pro rank

Product category

Women's Outerwear

NAICS

Apparel Manufacturing (315)

SIC

Women's, Misses', And Juniors Outerwear (2330), Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industry

Performance Outerwear & Technical Apparel (CRAAAEAB)

Keywords

• Women's outerwear
• Quilted jackets
• Women's fashion apparel
• B2B wholesale fashion
• Functional jackets

Headquarters

HQ city

Bad Marienberg

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time transaction sales of women's outerwear (jackets, vests, coats) through the lebek.de online store. Revenue generated from product sales at retail prices, with shipping fees of €4.90 per order.
2. B2B Wholesale: Wholesale distribution of Barbara Lebek branded products to retailers across Europe through dedicated B2B portal and showroom network.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Lebek International Fashion GmbH & Co. KG designs, produces, and distributes women's outerwear under the Barbara Lebek brand, complemented by the Laura Lebek and Anna Montana brands. The product range covers quilted jackets, functional and outdoor jackets, blousons, parkas, trenchcoats, vests, and coats, sold both direct-to-consumer via lebek.de and wholesale to retailers through a B2B portal and European showroom network. Materials include proprietary technologies such as Thermore® Ecodown® recycled PET insulation, Polar Pearls vegan fill, Sorona® Aura plant-based fill, and RDS-certified down.

Product overview

Barbara Lebek is a German fashion company specializing in women's outerwear, offering a comprehensive portfolio of jackets, coats, and vests. The product line includes quilted jackets (Steppjacken), functional jackets (Funktionsjacken), light jackets, blousons, outdoor jackets, parkas, trenchcoats, vests, and reversible jackets. The collection is unified by a focus on combining fashion with function - delivering stylish designs that also provide weather protection, comfort, and versatility. Materials include proprietary technologies like Thermore® Ecodown® (recycled PET insulation), Polar Pearls (vegan insulation with tree-planting initiative), and Sorona® Aura (plant-based filling). The company operates primarily through its Shopify-powered e-commerce platform and ships via DHL.

Differentiator

Problem solved

Functional benefit

Brands

• Laura Lebek: Modern combination fashion brand launched in 1997.

Products and services

• Steppjacken (Quilted Jackets)

Quantifiable outcome

• Each Thermore jacket recycles up to 10 PET bottles
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• digi.access GmbHcoreTechnology or IntegrationProvides the digi.access accessibility plugin and digi.smartPlugin to make the lebek.de website accessible to users with various disabilities including visual impairments, cognitive disabilities, seizure risks, and keyboard/screenreader users.

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Jack Wolfskin: German outdoor and functional outerwear brand offering jackets, coats and vests for outdoor and everyday use. Directly competes with Barbara Lebek's Funktionsjacken line in the technical/weather-resistant women's outerwear segment in Germany and Europe.
• Only / Vera & Daughters (Bestseller): Danish women's fashion brand under Bestseller offering jackets, coats and seasonal outerwear across Europe at competitive price points. Competes with Barbara Lebek in mid-market women's outerwear via wholesale and DTC.
• Gerry Weber: German women's fashion house offering coats, jackets and lifestyle apparel for mid-life women through retail and wholesale channels in Europe. Overlaps with Barbara Lebek in women's outerwear for the 40+ consumer and similar DACH-centric wholesale distribution model.
• Marc O'Polo: European contemporary fashion brand with strong women's outerwear assortment distributed via wholesale and DTC across Europe. Comparable brand positioning, price band, and B2B showroom/wholesale go-to-market model to Barbara Lebek.
• Wellensteyn: German family-owned outerwear and jacket manufacturer founded in the 1940s, specializing in functional and lifestyle jackets for men and women. Most direct comparable to Barbara Lebek given similar German heritage, comparable price band, and focus on weather-resistant outerwear.

Broad incumbents

• Moncler: Luxury Italian-French outerwear house producing premium down jackets and coats globally. Comparable technical/apparel positioning to Barbara Lebek's Thermore and down-filled product lines, though at a vastly higher price tier and global luxury DTC scale.
• S. Oliver: Large German family-owned fashion group offering women's outerwear, jackets and lifestyle apparel across Europe via wholesale and own retail. Comparable German mid-market women's fashion and outerwear positioning to Barbara Lebek, with broader category portfolio.
• Canada Goose: Global premium outerwear brand specializing in functional down parkas and jackets for extreme weather. Comparable technical outerwear positioning to Barbara Lebek's functional and parka lines, though at a much higher price tier and global DTC scale.
• Woolrich: Heritage American outdoor brand (founded 1830) producing premium outerwear including parkas and technical jackets. Comparable to Barbara Lebek's heritage positioning and outerwear focus, though broader in menswear, womenswear and home.

Emerging players

• Mackage: Canadian premium women's outerwear brand focused on down jackets, parkas and leather outerwear with strong DTC and selective wholesale. Comparable to Barbara Lebek's premium quilted and parka assortment but positioned at a higher price band.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lebek