What Mackage does

Mackage is a privately held Canadian luxury outerwear and apparel brand headquartered in Montreal, Quebec, founded in 1999 and operating with 251-500 employees. The company designs and sells a full-range cold-weather and ready-to-wear collection across four pillars — Women, Men, Kids and a dedicated Ski line — featuring proprietary modular construction systems (2-in-1 and 3-in-1 convertible jackets with removable bibs/liners, reversible leather bombers), temperature-rated protection down to -35°C, seam-sealed rainwear, bonded fleece, Agile-360 stretch and High-Gloss Down technologies, plus a co-developed YNIQ frameless ski goggle line.

Mackage operates a direct-to-consumer-first model: eight localized Shopify-based storefronts (US, Canada-EN, Canada-FR, UK, EU-EN, EU-FR, South Korea, Japan), physical retail locations, and worldwide shipping to 100+ countries, supported by the MACKAGE PRIVÉ loyalty program, digital gift cards and repair services. Revenue is generated through unit-priced apparel and outerwear sales ($40 accessories to $2,890 shearling jackets), seasonal sale events of up to 40% off, and limited-edition co-branded capsule collections with partners including Roller Rabbit (Oct 2025) and the Croatian Football Federation ahead of the 2026 FIFA World Cup.

The brand is marketed through high-profile celebrity and athlete campaigns — Matt Bomer and Stella Maxwell for CORE 2025, Robert Lewandowski for "Protect Your Craft" Series 05, and Andy Cohen for Spring/Summer 2026 — and positions itself around the tagline "Aesthetics that Protect™," bridging luxury aesthetics with technical cold-weather performance for consumers moving between urban, travel and alpine environments.

Name

Mackage

Legal name

MACKAGE

Website

https://mackage.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Mackage is a privately held Canadian luxury outerwear and apparel brand (founded 1999, Montreal) that designs modular, temperature-rated jackets, ski wear and accessories for women, men and kids. It sells direct-to-consumer through eight localized country storefronts shipping to 100+ countries, augmented by celebrity campaigns and co-branded capsule collections.

Ownership category

akta.pro rank

Product category

Luxury Outerwear Apparel

NAICS

Footwear Manufacturing (3162), Clothing and Clothing Accessories Retailers (45811)

SIC

Women's, Misses', And Juniors Outerwear (2330), Knit Outerwear Mills (2253), Leather & Leather Products (3100)

akta.pro primary industry

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

akta.pro secondary industries

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC)

Keywords

• Luxury outerwear apparel
• Down parkas coats
• Ski jackets clothing
• Leather shearling jackets
• Premium cold-weather wear

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer Apparel & Outerwear Sales: Primary revenue from one-time purchases of luxury outerwear, ready-to-wear, footwear and accessories through Mackage's own e-commerce storefronts (mackage.com, mackage.ca, mackage.co.uk, mackage.eu, mackage.co.kr, mackage.jp) and physical retail locations. Product price points range from accessories (~$40 socks, $90-$190 scarves/hats) up to $2,690 shearling aviator jackets and $2,890 croc embossed shearling jackets.
2. Seasonal Sale Channel: Recurring end-of-season clearance events with up to 40% off across all categories (women, men, kids, outerwear, accessories), driving traffic, customer acquisition and inventory turn.
3. Co-Branded Capsule Collections: Limited-edition collaborative capsule collections (e.g., Roller Rabbit x Mackage 23-piece winter collection; Mackage x Croatian Football Federation for 2026 FIFA World Cup) that drive incremental revenue and brand reach.
4. Digital Gift Cards: Sale of digital gift cards to drive gifting-led acquisition and pre-paid customer spend.
5. Repairs & After-Sales Services: Repair services offered to extend product life and support long-term customer relationships, alongside returns and exchanges.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Core offering

Mackage designs, manufactures and sells luxury cold-weather outerwear and apparel — including down parkas, wool coats, leather and shearling jackets, ski suits, ready-to-wear, footwear and accessories — for women, men, kids and ski customers. The brand sells primarily through its own direct-to-consumer e-commerce storefronts across eight localized country sites and a network of physical retail stores, complemented by limited-edition co-branded capsule collections and after-sales repair services.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Outerwear Collection Women's cold-weather outerwear assortment including downs and parkas, light down jackets, puffers, vests, wool coats, leather jackets, shearling jackets, trench coats, rainwear and light jackets. Designed for affluent women seeking luxury styling combined with technical warmth and waterproofing.
• Men's Outerwear Collection Men's cold-weather outerwear assortment including downs and parkas, light down jackets, puffers, vests, wool coats, leather jackets, shearling jackets, rainwear and light jackets. Engineered for extreme cold (Nordic Tech heavy down platform rated to -35°C) with premium leather and wool constructions.
• Kids Outerwear Collection Cold-weather outerwear and ready-to-wear for kids in Youth (8-14), Toddlers (2-6) and Babies (3-24 months) sizes, including coats, jackets, snow pants, sweatshirts and accessories. Sized versions of Mackage's adult technical constructions for younger wearers.
• Women's Ski Collection Women's ski-specific assortment of down ski jackets, ski pants, ski suits and accessories (including co-developed YNIQ frameless goggles) engineered for cold-weather alpine performance with luxury styling.
• Men's Ski Collection Men's ski assortment of heavy down jackets, ski pants and accessories built on the Nordic Tech heavy down platform, designed for extreme-cold alpine conditions.
• Ready-to-Wear Collection Women's and men's ready-to-wear apparel including hoodies, tops, pants and shorts designed as luxury casual layering pieces to complement Mackage's outerwear lines.
• Footwear Collection Women's footwear line of sneakers and boots, including co-branded capsule models such as the "Luka" sneaker developed for the Croatian Football Federation 2026 FIFA World Cup capsule.
• Accessories Collection Luxury accessories including socks, scarves, caps, leather gloves, shearling-trimmed gloves, shearling down ear muffs and co-developed YNIQ frameless ski goggles, designed to complement Mackage outerwear collections.
• Croatian Football Federation 2026 FIFA World Cup Capsule Collection Limited-edition co-branded capsule of men's and women's jackets, knitwear, polo shirts, trousers and the "Luka" sneaker in Croatian national colors, sold as the official apparel of the Croatian national football team for the 2026 FIFA World Cup.
• Roller Rabbit x Mackage Winter Collection Co-branded 23-piece limited-edition winter collection of outerwear and accessories with exclusive prints, combining Roller Rabbit's signature prints with Mackage's luxury outerwear expertise.
• Digital Gift Cards Digital gift cards sold through the Mackage storefront to drive gifting-led customer acquisition and pre-paid spending across all product categories.
• Repairs and After-Sales Services Repair services offered by Mackage to extend the life of purchased outerwear and accessories, alongside returns and exchanges, supporting long-term customer relationships.

Quantifiable outcome

• Temperature ratings down to -35°C for men's Nordic Tech heavy down platform and -25°C for women's ski collection
• +3 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Croatian Football Federation (HNS)flagshipStrategic or Co-development Partner · 20 November 2025Multi-year official sponsorship of the Croatian national football team for the 2026 FIFA World Cup, positioning Mackage as the official off-field outfitter. Includes a co-developed capsule collection (men's and women's jackets, knitwear, polo shirts, trousers) in Croatia's red, white and blue national colors, with a campaign film featuring the entire national team and a footwear model named "Luka" honoring captain Luka Modrić. Collection launched May 28, 2026.
• Matt BomerflagshipGTM or Marketing Partner · 23 October 2025Brand ambassador and campaign lead for Mackage's CORE 2025 Campaign, featuring actor Matt Bomer in Los Angeles, used to showcase the brand's iconic silhouettes and emphasize craftsmanship, innovation, and design through visual metaphors involving animals.
• Stella MaxwellflagshipGTM or Marketing Partner · 23 October 2025Brand ambassador and campaign lead for Mackage's CORE 2025 Campaign alongside Matt Bomer. Featured in Los Angeles, with the campaign highlighting the brand's evolution and identity through visual metaphors involving animals.
• Roller RabbitcoreStrategic or Co-development Partner · 16 October 2025Limited-edition co-branded 23-piece winter collection with outerwear and accessories featuring exclusive prints. Available for purchase in the US and Canada starting October 16, 2025. The partnership "redefines winter dressing" combining Roller Rabbit's signature prints with Mackage's luxury outerwear expertise.
• YNIQcoreTechnology or IntegrationCo-developed Frameless YNIQ Collaboration Ski Goggles (models YOUKI and MYLAN), retailed as part of Mackage's women's ski accessories line. Brings specialist goggle optics into Mackage's ski platform.
• Robert LewandowskicoreGTM or Marketing PartnerFeatured subject of Mackage's MM Journal "Protect Your Craft" Series 05 editorial/content series. Reinforces the brand's premium positioning in cold-weather sports and aligns the brand with elite athletic performance and craftsmanship storytelling.
• Andy CohencoreGTM or Marketing PartnerFeatured talent for Mackage's Spring/Summer 2026 campaign, published in MM Journal as "Spring/Summer 2026 worn by Andy Cohen". Provides celebrity-driven aspirational brand exposure for the SS26 ready-to-wear line.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pyrenex: French heritage down and outerwear specialist producing premium down jackets and parkas ($400-$2,000+) with comparable cold-weather technical positioning. Overlaps directly with Mackage in European premium outerwear distribution.
• Herno: Italian luxury outerwear brand known for technical down jackets, rainwear and modular layering systems at premium price points. Highly comparable to Mackage in modular construction philosophy (laminated fabrics, removable linings) and luxury positioning.
• Canada Goose: Canadian luxury outerwear brand with directly comparable cold-weather premium positioning, DTC + wholesale distribution, and a focus on down-filled parkas and technical outerwear. Mackage's most direct peer in product, geography, and price point ($400-$2,000+).
• Nobis: Canadian premium outerwear brand producing technical down jackets, parkas and ski wear in a comparable $500-$2,000 price band. Directly comparable in product category, geography (Canada HQ), and DTC/wholesale go-to-market motion.
• Moose Knuckles: Canadian luxury outerwear brand specializing in down parkas, bomber jackets and ski wear at premium price points ($500-$2,000+). Headquartered in Montreal like Mackage and competing head-to-head in women's and men's cold-weather luxury.
• Moncler: Italian luxury outerwear brand, the global benchmark for premium down jackets with celebrity-driven campaigns and high price points ($1,000-$5,000+). Competes with Mackage in the same premium/luxury outerwear category across overlapping international markets.
• Parajumpers: Italian technical outerwear brand producing premium down jackets and parkas ($500-$2,000) with a similar blend of fashion and cold-weather performance. Competes directly with Mackage in the European and North American luxury outerwear category.
• Woolrich: Heritage American outerwear brand producing down parkas, wool coats and cold-weather apparel at premium price points. Comparable to Mackage in cold-weather legacy positioning, multi-product outerwear assortment, and international retail distribution.

Broad incumbents

• Burberry: Global British luxury house with a meaningful outerwear business (trench coats, puffer jackets, scarves) at premium price points. Overlaps with Mackage in women's and men's luxury outerwear but competes as a broader lifestyle brand rather than an outerwear specialist.
• Ralph Lauren: American luxury lifestyle brand with a substantial outerwear business including down parkas, wool coats and ski wear. Competes broadly with Mackage in the premium cashmere-adjacent outerwear space but as a far larger multi-category portfolio brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mackage