Florida Agriculture Center and Horse Park

What Florida Agriculture Center and Horse Park does

The Florida Agriculture Center and Horse Park (the "Park") is a 501(c)(3) nonprofit charitable organization operating a 500-acre multipurpose equestrian and agricultural venue in Ocala, Florida. Founded in 1996, it functions as a Direct Support Organization (DSO) under the Florida Department of Agriculture and Consumer Services (FDACS), anchoring its role as an officially state-affiliated facility for equestrian competition, agricultural exhibition, and youth programs including 4-H and FFA. The Park's campus supports a range of disciplines — eventing, dressage, show jumping, and rodeo — alongside stabling, RV hookups, and arena infrastructure.

The organization's business model is event-driven and venue-based rather than technology-driven. Revenue is generated through facility and arena rentals, RV hookup fees, on-site access charges, and a sponsorship program featuring partners such as Seminole Feed and Masters Golf Cars. Operational technology is limited to third-party services such as EventEntries.com for competition entry and scheduling, with no proprietary software platform, data products, or AI/ML systems disclosed. Staffing is small — reported in the 1–10 employee range with approximately five staff — consistent with a lean nonprofit venue operator that relies on event organizers, federations (e.g., USEA), volunteers, and sponsor relationships to program the calendar.

Strategically, the Park competes on physical scale (500 contiguous acres), geographic positioning within Marion County's equestrian cluster, and its DSO relationship with FDACS. Its commercial surface is constrained by reliance on event-driven utilization, sponsor retention, and the seasonality of outdoor equestrian and agricultural activity in central Florida.

Name

Florida Agriculture Center and Horse Park

Legal name

Florida Agriculture & Horse Park Authority, Inc.

Website

https://flhorsepark.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

The Florida Agriculture Center and Horse Park is a 501(c)(3) nonprofit operating a 500-acre equestrian and agricultural event venue in Ocala, Florida, serving event organizers, federations, competitors, and youth programs under FDACS oversight.

Ownership category

akta.pro rank

Product category

Equestrian Event Venue

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Equestrian & Rodeo Facilities (MPAKAEAM)

akta.pro secondary industry

Sport/Show Horse Training & Performance Programs (AFAEAGAF)

Keywords

• Equestrian event venue
• Horse competition facility
• Agricultural event rental
• Equestrian competition hosting
• Outdoor event space

Headquarters

HQ city

Ocala

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure

Revenue model

1. Facility Rental: The primary revenue stream comes from renting the 500-acre facility to organizations, clubs, businesses, special interest groups, and individuals for equestrian events, weddings, concerts, car shows, company gatherings, and other events. The facility offers various rental options including arenas, stalls, show offices, cross-country courses, and equipment.
2. Arena Access Fees: Fees charged for public access to fiber arenas, covered arena, and driving obstacles. Currently $50/horse for arena access during weekdays when available.
3. RV Hookup Rentals: 40 RV hookups with 30-amp and 50-amp power and water available for rent. Most weekends reserved by shows; off-event rentals available by reservation.
4. Sponsorships: Corporate sponsors provide financial support in exchange for logo placement, brand visibility, and association with equestrian events. Sponsorship brochure and packets available for prospective sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Florida Agriculture Center and Horse Park is a 500-acre multipurpose equestrian and agricultural facility in Ocala, Florida that rents its grounds, arenas, stalls, and cross-country course to organizations, clubs, and individuals for equestrian competitions, agricultural shows, weddings, concerts, car shows, and corporate events. It also produces its own organized programming, including the annual Ocala Eventing Series (horse trials from Starter through 4*S levels) and POP Shows (Practical Oriented Pony Shows), with supporting infrastructure such as a 212' x 375' covered arena, Martin Collins Clopf fiber arenas, FEI regulation dressage arenas, 320 permanent stalls, and 40 RV hookups.

Product overview

The Florida Agriculture Center and Horse Park is a 500-acre multipurpose equestrian and agricultural facility operated as a Direct Support Organization under the Florida Department of Agriculture and Consumer Services. The facility offers venue rental services for equestrian events, agricultural shows, and general events, alongside its own organized programming including the Ocala Eventing Series (horse trials at various levels from Starter to 4*S), POP Shows (Practical Oriented Pony Shows), and access to world-class arena facilities including a covered arena, fiber footing arenas, grass arenas, and an extensive cross-country course. The park also runs a volunteer program connecting equestrian enthusiasts with eventing competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Facility Rental
• Ocala Eventing Series

Quantifiable outcome

• Free public access to most horse shows, making equestrian events accessible to spectators and families
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Seminole FeedcoreGTM or Marketing PartnerSeminole Feed is a major sponsor and partner of the Florida Horse Park, providing feed and nutrition products for horses at events. Their logo appears prominently on the website homepage sponsor section.
• Masters Golf CarscoreGTM or Marketing PartnerMasters Golf Cars provides golf cart rental services and sponsorship for the Florida Horse Park. Their logo appears on event pages and golf cart rentals are promoted for event attendees.
• Tack Shack OcalacoreGTM or Marketing PartnerTack Shack Ocala is an equestrian tack and supply retailer that sponsors the Florida Horse Park, appearing in the sponsor section on the homepage.
• Showcase OcalacoreGTM or Marketing PartnerShowcase Ocala is a sponsor partner of the Florida Horse Park, with their logo displayed on the homepage sponsor section.
• Spectra EquinecoreGTM or Marketing PartnerSpectra Equine is a sponsor partner of the Florida Horse Park, supporting equestrian events at the facility.
• PyranhacoreGTM or Marketing PartnerPyranha (equine health/fly control products) sponsors the Florida Horse Park, appearing in the sponsor section on the homepage.
• Ocala CEP (Continuing Education Partnership)coreStrategic or Co-development PartnerOcala CEP is a sponsor and strategic partner of the Florida Horse Park, appearing at the top of the homepage sponsor section, indicating a significant partnership relationship.
• Finish Line HorsecoreGTM or Marketing PartnerFinish Line Horse (equine supplement/health products) is a sponsor partner of the Florida Horse Park, appearing in the sponsor section commemorating 50th anniversary.
• Florida Department of Agriculture and Consumer Services (FDACS)flagshipStrategic or Co-development PartnerThe Florida Horse Park operates as a Direct Support Organization (DSO) under the Florida Department of Agriculture and Consumer Services, situated on state-owned land. This is a flagship public-private partnership with regulatory oversight.
• Hotel PartnersminorGTM or Marketing PartnerThe Florida Horse Park maintains relationships with hotel partners who provide accommodations for event attendees. A dedicated hotel partners page exists on the website.
• EventEntries.comcoreChannel Partner/ Reseller/ DistributorEventEntries.com is the primary event registration platform used for equestrian competitions at the Florida Horse Park. Competitors register and pay for events through this platform.
• USEA (United States Eventing Association)coreStrategic or Co-development PartnerThe Florida Horse Park hosts USEA recognized events including Area III Championships and is affiliated with USEF (United States Equestrian Federation) for FEI regulation competitions.
• American Connemara Pony SocietycoreStrategic or Co-development PartnerThe American Connemara Pony Society holds regional events at the Florida Horse Park West Entrance, hosting competitions for Connemara ponies.
• Florida Quarter Horse AssociationcoreStrategic or Co-development PartnerFL Quarter Horse hosts breed shows at the Florida Horse Park, with events scheduled at the West Entrance location.

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Great Meadow: Eventing venue in The Plains, VA hosting recognized horse trials and schooling events. Comparable as an eventing-first venue with cross-country courses and stabling.
• Desert International Horse Park: Year-round equestrian facility in Thermal, CA hosting FEI eventing, dressage, and show jumping. Competes for national/international event organizers and sponsors.
• Tryon International Equestrian Center: Privately operated, year-round equestrian resort in Mill Spring, NC hosting FEI eventing, dressage, and show jumping. Directly competes for organizers and competitors in the SE US.
• Galway Downs Eventing: Eventing-focused venue in Temecula, CA hosting USEA-recognized horse trials across levels. Comparable in eventing-only programming scale and infrastructure.
• Wellington International (Winter Equestrian Festival): Premier US show jumping venue in Wellington, FL. Same geography (Florida equestrian circuit) and competing for winter-season event organizers and high-end competitors.

Others

• USEF (United States Equestrian Federation): National governing body for equestrian sport in the US. Not a direct competitor but a key partner/regulator whose licensing and competition recognition directly impact the Park's event calendar.
• USEA (United States Eventing Association): National eventing association and Area III host partner. Comparable ecosystem participant that sanctions competitions and drives the competitor base to the Park's eventing series.
• Horse Country (Ocala/Marion County Tourism): Regional equine tourism consortium in Ocala/Marion County. Thematically related as a destination marketing entity feeding event attendance and tourism dollars to the Park.

Broad incumbents

• Kentucky Horse Park: State-affiliated, multi-discipline equestrian park in Lexington, KY. Closest structural analog as a publicly operated venue hosting FEI-level eventing, dressage, and breed shows at scale.

Regional players

• Chattahoochee Hills Eventing (FENCE): Eventing venue in Tryon, NC area. Comparable SE US eventing competitor but smaller in scale and lacking covered arena infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/flhorsepark
• Facebookfacebook.com/FloridaHorsePark
• Instagraminstagram.com/floridahorsepark

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Agriculture Center and Horse Park