Desert International Horse Park

What Desert International Horse Park does

Desert International Horse Park (DIHP) is a private equestrian competition venue operating under Coachella Horse Park LLC in Thermal, California. It runs a seasonal hunter/jumper and dressage competition circuit between October and April, anchored by multiple event series — National Sunshine Series, Desert Holiday, Desert Circuit (12 weeks), Desert Spring Fling, and Desert Dressage — plus a partnership hosting the USHJA National Championships in Las Vegas. The venue hosts 11 FEI weeks of international competition annually and draws more than 400,000 visitors per season, with on-site amenities including stabling, an RV park, dining, and a vendor marketplace.

The business operates an event-driven go-to-market with four primary revenue streams: exhibitor entry and stabling fees processed through the ShowGrounds Live platform, vendor and exhibitor booth rentals (from 10'x10' pop-ups to permanent structures), corporate and barn sponsorship packages (starting at $2,500 for barn sponsorships, with named Platinum/Gold tier sponsors including Adequan, Marshall & Sterling, C3RV, and Frank & Eileen), and on-site plus e-commerce merchandise sales. Prize purses range from $10,000 to $225,000 across feature classes, and ancillary offerings include a Circuit Awards program with luxury prizes (Hermès, Antarès Sellier, EquiFit), a youth engagement initiative (DIHP Roadrunners), and a sanctioned PRCA Desert Rodeo event. The technology stack is relatively conventional — WordPress for the website, GoDaddy hosting, ShowGrounds Live for entries/results, and Google Analytics — with no disclosed proprietary technology or AI/ML capabilities.

Name

Desert International Horse Park

Legal name

Coachella Horse Park LLC

Website

https://deserthorsepark.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Desert International Horse Park operates a seasonal hunter/jumper and dressage competition venue in Thermal, California, hosting 11 FEI weeks and drawing 400,000+ visitors annually between October and April. It serves equestrian professionals, vendors, corporate sponsors, and spectators through entry fees, booth rentals, sponsorships, and merchandise.

Ownership category

akta.pro rank

Product category

Equestrian Sports Venue & Competition Management

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Equestrian & Rodeo Facilities (MPAKAEAM)

Keywords

• Equestrian competition venue
• Horse show management
• Hunter jumper events
• Dressage competitions
• Equestrian event hosting

Headquarters

HQ city

Thermal

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Vendor and Exhibitor Fees: Revenue generated from vendor booth rentals and exhibitor participation fees at horse shows. Vendor packages range from 10'x10' pop-up tents to retail trailers and permanent on-site structures, available for weekly, series, or season-long participation.
2. Merchandise Sales: Sales of DIHP branded merchandise through the on-site merch store and online.
3. Sponsorship Revenue: Corporate sponsorship packages offering brand exposure, digital and social media marketing, on-site signage, live-stream visibility, VIP hospitality, and event/division award presentations. Barn sponsorships start at $2,500.
4. Spectator and Event Admissions: Revenue from spectators attending horse shows and special events like the Desert Rodeo festival.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Desert International Horse Park operates a premier equestrian competition venue in Thermal, California, hosting a seasonal circuit of hunter/jumper and dressage competitions between October and April each year. The venue provides world-class competition facilities, stabling, an on-site RV park, vendor marketplace, and dining amenities, supported by the ShowGrounds Live entries/results platform and a comprehensive corporate sponsorship program.

Product overview

Desert International Horse Park is a premier equestrian competition venue in Thermal, California, operating a seasonal hunter/jumper and dressage circuit between October and April each year. Its core product is a series of competition circuits — the National Sunshine Series, Desert Holiday, Desert Circuit (12 weeks), Desert Dressage, Desert Spring Fling, and USHJA National Championships in Las Vegas — supported by the ShowGrounds Live entries and results platform for exhibitors. The offering is extended through a vendor marketplace program, an onsite RV park, a youth engagement program (DIHP Roadrunners), a season-long Circuit Awards program with prestigious prizes, corporate and barn sponsorship packages, and an official DIHP Merch shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Hunter/Jumper Competition Circuit Seasonal hunter/jumper competition series running October through April each year, featuring multiple weekly shows across distinct circuits including National Sunshine Series, Desert Holiday, Desert Circuit (12 weeks), plus USHJA National Championships held in Las Vegas. Designed for professional riders, trainers, and barn operators competing at premier levels with prize money ranging from $10,000 to $225,000.
• Desert Dressage Dressage competition series held at the horse park, running concurrently with the hunter/jumper season, including the US Open Dressage Finals in November. Targeted at dressage riders and trainers seeking high-level competition in the desert climate.
• Desert Spring Fling Spring hunter/jumper competition series offering two back-to-back weeks of National Hunter and Level 5 Jumper competition, concluding the competitive season at the venue.
• Vendor Program Vendor marketplace at DIHP events offering retail opportunities from pop-up tents to retail trailers and permanent on-site structures. Packages available for weekly, series, or season-long participation, serving 400,000+ annual visitors.
• Onsite RV Park On-site RV park accommodation for exhibitors and visitors during the competition season, with dedicated contact at [email protected].
• Sponsorship Packages Corporate and barn sponsorship programs offering on-site branding, digital/social/print media packages, signage, custom jumps, live-stream visibility, VIP hospitality, and award presentation opportunities at DIHP events. Barn sponsorships start at $2,500.
• Circuit Awards Program Season-long awards program recognizing leading riders, horses, and trainers across hunter, jumper, and equitation divisions, with prizes including Hermès gift packages, Antarès Sellier saddles, EquiFit CustomLab packages, and Dutta Corp. flight credits.
• DIHP Merch Official Desert International Horse Park merchandise shop offering branded goods to visitors, exhibitors, and fans through on-site shopping and online cart.

Quantifiable outcome

• 11 FEI weeks of international competition offered per season
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

13 partnerships are on record, tiered platinum/gold, silver/bronze, core and minor.

• Adequanplatinum/goldGTM or Marketing PartnerPlatinum/Gold level sponsor of Desert International Horse Park. Provides brand visibility at events and digital media exposure.
• Marshall & Sterlingplatinum/goldGTM or Marketing PartnerPlatinum/Gold level sponsor. Partner for USHJA National Championships hosted in Las Vegas.
• C3RVplatinum/goldGTM or Marketing PartnerPlatinum/Gold level sponsor. Named sponsor of the $75,000 C3RV Grand Prix class.
• Platinum Performancesilver/bronzeGTM or Marketing PartnerCorporate sponsor providing prize money for Grand Prix classes including $75,000 Platinum Performance Grand Prix.
• Antarès Selliersilver/bronzeGTM or Marketing PartnerSilver/Bronze sponsor providing saddle prizes for multiple circuit awards including Junior Hunter Rider, Pony Hunter Rider, and Amateur Jumper Rider awards.
• Dutta Corpsilver/bronzeGTM or Marketing PartnerSponsor providing $10,000 in flight credits as prize for Leading Hunter Rider award.
• EquiFitsilver/bronzeGTM or Marketing PartnerSponsor providing CustomLab prize packages for Junior Jumper Rider and Age-Group Equitation awards.
• Hermèssilver/bronzeGTM or Marketing PartnerSponsor providing prize packages for Adult Equitation Challenge and Amateur Age-Group Equitation awards.
• ShowGrounds Live, LLCcoreTechnology or IntegrationTechnology partner providing the platform for entries, results, and show management. Website privacy policy indicates ShowGrounds Live processes participant data.
• High Desert Sport Photosilver/bronzeGTM or Marketing PartnerOfficial photography partner capturing competition images. Linked from website for exhibitors to find their photos.
• The Kindness Movementsilver/bronzeStrategic or Co-development PartnerPartner organization providing sportsmanship awards program including Junior/Amateur and Professional Sportsmanship Awards during Desert Circuit.
• Frank & Eileenplatinum/goldGTM or Marketing PartnerPlatinum/Gold sponsor presenting the USHJA Amateur Hunter Championships - West at National Sunshine Series.
• Professional Rodeo Cowboys Association (PRCA)minorStrategic or Co-development PartnerGoverning body sanctioning the Desert Rodeo event scheduled for April 25-27, 2025 at the venue.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• World Equestrian Center: Operates large-scale equestrian competition venues in Ocala, FL and Wilmington, OH hosting hunter/jumper, dressage, and other disciplines year-round. Directly comparable as a multi-discipline competition venue targeting elite riders and sponsors.
• HITS (Horse Shows in the Sun): Long-running U.S. hunter/jumper competition circuit operating multiple venues including Thermal, Saugerties, and Ocala. Directly competes for exhibitors and prize money events, and historically co-occupied the Thermal venue.
• Adequan Global Dressage Festival: Winter dressage circuit held at Wellington International featuring FEI-level CDI competition. Comparable as a seasonal, sponsor-rich, FEI-credentialed equestrian event series targeting the same exhibitor and sponsor base as DIHP.
• Tryon International Equestrian Center: Year-round equestrian resort and competition venue in Tryon, NC hosting FEI events across hunter/jumper, dressage, and eventing. Comparable as a multi-discipline resort-style equestrian venue with spectator amenities.
• Wellington International (Winter Equestrian Festival): Hosts the premier U.S. winter equestrian festival in Wellington, Florida, featuring FEI and national hunter/jumper competition. Most directly comparable as the dominant East Coast winter destination that complements DIHP's West Coast season.
• Kentucky Horse Shows: Operator of hunter/jumper competition events at the Kentucky Horse Park in Lexington. Comparable as a venue-operator business hosting national-level hunter/jumper shows with sponsorship and vendor monetization.

Emerging players

• Professional Rodeo Cowboys Association (PRCA): Sanctioning body for the new PRCA Desert Rodeo hosted at DIHP. Related as a partner expanding DIHP's event portfolio beyond hunter/jumper into rodeo, with implications for venue diversification and audience expansion.

Others

• ShowGrounds Live: Technology platform provider powering DIHP's competition entries and results. Related as the operating-system vendor whose integrations and roadmap directly affect exhibitor experience and DIHP's competitive positioning.
• United States Hunter Jumper Association (USHJA): National governing body for the hunter/jumper discipline that sanctions many of DIHP's events, including the National Championships. Related as a key ecosystem partner that DIHP depends on for credentialed event hosting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/deserthorsepark
• Xx.com/deserthorsepark
• Facebookfacebook.com/deserthorsepark
• LinkedInlinkedin.com/company/desert-international-horse-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Desert International Horse Park