What Grupo Jaremar does

Grupo Jaremar Centroamérica is a privately held Honduran consumer packaged goods (CPG) conglomerate that manufactures and distributes branded food, industrial food ingredients, and home care products across Honduras, Guatemala, and El Salvador. The group's product portfolio spans cooking oils, shortenings, margarines, flours, soaps, and household cleaning products, anchored by long-standing brands such as Clover (a 60+ year Honduran category leader), Doral, Mrs. Pickford's, Maxipan, Orisol, Blanquita, and home care brands Max Poder, Limpiox, and Coloso. Operating assets include ten wholly-owned subsidiaries covering agroindustry, milling, saponification, proteins and fats, balanced nutrition, and oil exports, consolidated under Grupo Jaremar de Honduras, S.A. de C.V. since a 2019 corporate fusion.

The company serves a dual B2C/B2B market. On the consumer side, products reach millions of households daily through retail stores (pulperías), wholesale distributors, and brand-driven marketing including a recipe content platform (Recetas Jaremar). On the B2B side, it supplies industrial-scale cooking oils, shortenings, margarines, and flours to bakeries, restaurants, and food service providers. Distribution is regional across Central America, with the corporate legal entity headquartered in Honduras and operations spanning Tegucigalpa and broader Honduran and Central American markets.

Grupo Jaremar's history reflects an inorganic growth model layered on organic manufacturing: it was formed in 1994 through the union of Grupo JARE and Grupo Chiquita (Grupo Numar), absorbed United Marketing's divisions in 1995, and acquired 100% of DOLE's Honduran operations (including LA BLANQUITA, CAICESA, and IAHSA) in 2003. The business model is traditional CPG distribution through retail and wholesale channels; pricing is not publicly disclosed. The company is privately held with no disclosed institutional investors, funding rounds, or public-market activity.

Name

Grupo Jaremar

Legal name

Grupo Jaremar Centroamérica

Website

https://jaremar.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Jaremar is a privately held Honduran CPG conglomerate that manufactures and distributes branded cooking oils, shortenings, margarines, flours, soaps, and home care products across Honduras, Guatemala, and El Salvador, serving both household consumers and B2B food service customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Villanueva

HQ country

Honduras

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Food Products: Sale of branded consumer food products including cooking oils, shortenings, margarines, and flours through retail and wholesale distribution channels in Honduras and Central America.
2. Industrial Food Ingredients: Sale of industrial-scale cooking oils, shortenings, margarines, and flours to bakeries, restaurants, and food service businesses.
3. Home Care Products: Sale of cleaning and household care products including soaps, disinfectants, and cleaning solutions under brands such as Max and Limpiox.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Grupo Jaremar manufactures and distributes branded consumer and industrial food products (cooking oils, shortenings, margarines, flours) and home care products (soaps, disinfectants, cleaners). The company operates across the full value chain from agroindustry to manufacturing to retail and wholesale distribution, serving households, bakeries, restaurants, and pulperías across Honduras and Central America.

Differentiator

Problem solved

Functional benefit

Brands

• Clover Brand: Leading brand preferred in Honduran kitchens for 60 years. Offers cooking oil, manteca (cooking fat), and margarine with a blend of natural oils for balanced cooking free of cholesterol and trans fats.
• Doral
• Mrs. Pickford's
• Maxipan
• Orisol
• Blanquita
• Max Poder
• Limpiox
• Coloso
• Campofresco
• Centella
• Gran Medalla
• León Rojo
• Gold Star

Products and services

• Clover Brand Cooking Oil Blend A 60-year-old brand of cooking oil and related cooking products (manteca and margarine) made from a blend of natural oils, free of cholesterol and trans fats, sold to household consumers in Honduras.
• Doral Cooking Oil and Industrial Products Cooking oil and industrial manteca/margarine products available in 36 lb jugs, targeted at restaurants and small retail stores (pulperías).
• Mrs. Pickford's Industrial Margarine Industrial margarine for baking and pastry, offering intense butter-like flavor and aroma, easy adaptation to different processes, and long shelf life. Targeted at bakeries and food service businesses.
• Maxipan Industrial Manteca (Shortening) Industrial manteca (shortening) for baking with soft texture, excellent performance, and ease of use for producing high-quality doughs in commercial bakeries.
• Orisol Cooking Oil Consumer cooking oil brand available in various formats including bags and doypacks for household daily cooking.
• Blanquita Cooking Fat and Soap Cooking fat and soap brand acquired as part of the 2003 DOLE acquisition, serving household consumers with traditional cooking and personal care products.
• Max Poder Home Care Cleaning Products Home care cleaning brand offering cleaning products for household use.
• Limpiox Disinfectant Home care disinfectant brand available in various scents including apple, lavender, and floral, for household cleaning and disinfection.
• Coloso Cleaning Products Home care cleaning product brand for household use.
• Campofresco Culinary Products Culinary food product brand for household cooking use.
• Centella Food Products Food product brand for consumer household use.
• Gran Medalla Soft Flour Soft flour with low protein content ideal for cookies requiring tender, crumbly, or soft texture, reducing gluten formation. For household and commercial baking.
• León Rojo Strong Flour Strong flour rich in proteins, perfect for breads with good volume and firm texture, for household and commercial baking.
• Gold Star Flour Flour brand for consumer and commercial baking use.
• Industrial Cooking Oils Industrial-scale cooking oils supplied to bakeries, restaurants, and food service businesses for commercial food preparation.
• Industrial Flours Industrial-scale flours for commercial baking, bread production, and confectionery operations.
• Industrial Margarines Industrial margarines for bakery production, bread making, pastry, and confectionery with consistent quality, performance, and extended shelf life.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• DOLE (including Fábrica de Manteca y Jabón Atlántida, CAICESA, IAHSA)coreStrategic or Co-development Partner · 1 January 2003In 2003, Grupo Jaremar acquired 100% of DOLE's shares in Honduras, including its subsidiaries: Fábrica de Manteca y Jabón Atlántida, S.A. de C.V. (La Blanquita), Compañía Agrícola Ceibeña, S.A. de C.V. (CAICESA), and Industria Aceitera Hondureña, S.A. de C.V. (IAHSA).
• Grupo Chiquita (known as Grupo Numar)coreStrategic or Co-development Partner · 1 January 1994In 1994, the commercial union between Grupo JARE and Grupo Chiquita (known as Grupo Numar) gave rise to Grupo Jaremar. This strategic alliance was foundational to the formation of the company.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Unilever: Global CPG incumbent operating in home care, personal care, and foods. Comparable to Grupo Jaremar's home care line (Max Poder, Limpiox, Coloso) and to its broad portfolio approach across food and household categories in Latin America.
• Grupo Bimbo: Mexico-headquartered global bakery and packaged foods company with deep Central American presence. Comparable as a broad Latin American CPG incumbent that supplies bakeries and foodservice with flours, shortenings, and margarines — many of the same B2B and B2C categories Grupo Jaremar serves.
• Nestlé: Global packaged foods conglomerate with extensive Central American presence. Comparable as a broad-based food manufacturer and brand operator across staples, culinary, and consumer food categories where Grupo Jaremar competes (oils, flours, culinary brands).
• Procter & Gamble: Global CPG leader with household cleaning and personal care franchises. Broadly comparable to Grupo Jaremar's home care portfolio (Limpiox disinfectants, Max Poder, Coloso) and as a benchmark multinational CPG competitor operating across Central American retail.
• Cargill: Global agricultural commodity processor and food ingredients supplier with deep Central American operations, including the legacy Grupo Numar. Comparable to Grupo Jaremar's agroindustrial and oils/fats operations, vertical integration model, and food ingredients distribution.

Direct peers

• Gruma / Maseca: Mexican multinational and global leader in corn flour and tortillas with significant Central American operations. Directly comparable to Grupo Jaremar's milling/flour business (León Rojo, Gran Medalla, Gold Star) and to its B2B supply of flours to bakeries and food service.
• Grupo Numar (Cargill): Central American food conglomerate (now part of Cargill) historically focused on oils, fats, and margarines out of Costa Rica. Direct historical peer of Grupo Jaremar: both were formed from the same 1994 commercial union and operate in overlapping oils/fats categories across Central America.

Regional players

• Grupo Pellas: Nicaraguan conglomerate with consumer brands and food/beverage operations across Central America. Comparable as a Central American family-owned conglomerate operating diversified CPG and consumer businesses across neighboring geographies.
• Alimentos Polar: Venezuelan-headquartered Latin American food conglomerate with cooking oils, margarines, flours, and household product brands. Comparable as a regional CPG peer with overlapping categories (oils, margarines, flours, home care) operating a multi-brand, multi-category portfolio model similar to Grupo Jaremar.

Emerging players

• Diana (Symrise Diana Food): Food ingredients platform (now part of Symrise) supplying culinary, savory, and natural ingredient solutions including oils and fats systems to food manufacturers. Comparable to Grupo Jaremar's industrial food ingredients business (shortenings, margarines, oils) sold to bakeries and food service customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RSEGrupoJaremar
• Xx.com/Grupo_Jaremar
• LinkedInlinkedin.com/company/grupo-jaremar

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Jaremar