Alimentos Polar España

What Alimentos Polar España does

Alimentos Polar España, S.L. is a Spanish private limited company registered in Madrid (N.I.F. B-85511004) that operates as the European distribution arm of Venezuela's Empresas Polar conglomerate, marketing the P.A.N. (Productos Alimenticios Nacional) brand across Spain and select European countries. The company's core offering centers on pre-cooked cornmeal (Harina P.A.N., yellow and white variants) — the technical foundation product that enables rapid preparation of Venezuelan staples such as arepas, cachapas, and hallacas — complemented by traditional hand-spun Venezuelan cheeses (Queso de Mano, Telita, Guayanés, Duro, Semiduro), frozen pre-cooked snacks (tequeños, arepitas, jojoticos, golfeados, cachapas), ready-to-heat prepared dishes (shredded beef and chicken, stewed black beans), and sauces/spreads (guasacaca, tartar, BBQ guava, hummus) under the P.A.N., GUSTO by P.A.N., P.A.N. Snack On and P.A.N. JOY sub-brands. Cold-chain logistics support shipping of refrigerated and frozen SKUs across Spain, Portugal, Andorra and France.

The company runs a hybrid go-to-market combining direct-to-consumer e-commerce via es.allofpan.com (a WooCommerce storefront with RedSys, Bizum, PayPal and Apple Pay checkout) with physical P.A.N. Kitchen & Market retail in Madrid (Rivas-Vaciamadrid, Mercado de La Paz) and a food-truck operation. Customers — primarily Venezuelan diaspora and broader Latin American food enthusiasts in Europe — purchase through individual-unit pricing ranging from about €1.98 to €42.30 with a €20 minimum order, ~10% promotional discount, and €6–€7 cold service surcharge. The P.A.N. brand is present in eight countries via the allofpan.com regional network (Spain, U.S., Mexico, Chile, Colombia, Ecuador, Peru, Venezuela). The headcount is 32, with no external funding or minority shareholders identified.

The marketing mix emphasizes cultural community-building through an in-house recipe hub, Instagram, TikTok, YouTube, and Facebook content channels, and email newsletters. The company actively participates in international food trade events — Alimentaria Barcelona and IFE London, both 2026 — and was the official sponsor of the Miami Open tennis tournament for the second consecutive year (2025–2026), reflecting a deliberate Eurasian and transatlantic brand expansion strategy leveraged from its parent conglomerate's global P.A.N. network.

Name

Alimentos Polar España

Legal name

ALIMENTOS POLAR ESPAÑA, S.L.

Website

https://es.allofpan.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alimentos Polar España is a wholly-owned subsidiary of Venezuela's Empresas Polar that distributes the P.A.N. brand of pre-cooked cornmeal, Venezuelan cheeses, frozen snacks, prepared foods, and sauces to the Venezuelan diaspora and Latin-American food enthusiasts in Spain and select European markets via e-commerce, physical P.A.N. Kitchen & Market stores, and a Madrid food truck.

Ownership category

akta.pro rank

Product category

Ethnic / Venezuelan Specialty Foods

NAICS

All Other Specialty Food Retailers (445298), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Bakeries and Tortilla Manufacturing (3118)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Latin American & Caribbean Grocery Stores (CRAHAFAG)

akta.pro secondary industries

Frozen Ethnic & International Meals (CRADADAE), Frozen Entrées & Complete Meals (CRADADAA)

Keywords

• Precooked cornmeal products
• Venezuelan specialty foods
• Hispanic frozen snacks
• Fresh artisan cheeses
• Ethnic grocery retail

Headquarters

HQ city

Rivas-Vaciamadrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales (B2C E-commerce): Revenue generated through the company's own online storefront (es.allofpan.com) selling P.A.N. branded food products directly to consumers, including Venezuelan cornmeal, cheeses, frozen snacks, prepared foods, and condiments. Products are sold at unit prices with promotional discounts.
2. Physical Retail (P.A.N. Kitchen & Market): Revenue from brick-and-mortar P.A.N. Kitchen & Market stores located in Madrid (Rivas Vaciamadrid and Mercado de La Paz) and a food truck operation, serving prepared foods and retail products to walk-in customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Alimentos Polar España manufactures, distributes and retails authentic Venezuelan food products under the P.A.N., GUST. and P.A.N. Snack On brands, anchored by the iconic precooked cornmeal (Harina PAN) and complemented by a full assortment of hand-spun Venezuelan cheeses, frozen pre-cooked snacks (arepas, cachapas, tequeños), ready-to-heat prepared dishes, sauces and spreads. Products are sold primarily through the company's own e-commerce platform es.allofpan.com and through P.A.N. Kitchen & Market physical stores and a food truck in Madrid, targeting the Venezuelan diaspora and Latin American food consumers in Spain and selected European countries.

Product overview

Alimentos Polar España operates the P.A.N. (Productos Alimenticios Nacional) online store, a comprehensive e-commerce platform selling Venezuelan food products in Spain and Europe. The product portfolio centers on corn-based products (precooked cornmeals for making arepas, cachapas, and other traditional dishes), Venezuelan cheeses (Queso de Mano, Queso Guayanés, Queso Telita, Queso Duro, Queso Semiduro), frozen snacks and appetizers (tequeños, arepitas, jojoticos, golfeados), prepared foods (shredded meats and beans), sauces and spreads (guasacaca, tartar sauce, BBQ with guava, hummus), and combo gift boxes. The core offering is the P.A.N. brand precooked cornmeal, complemented by the GUST. (prepared foods) and P.A.N. Snack On (frozen) sub-brands.

Differentiator

Problem solved

Functional benefit

Brands

• P.A.N. Primary brand for cornmeal products (Harina P.A.N.), Venezuelan food products including pre-cooked cornmeal, cheeses, and frozen Venezuelan specialties.
• GUSTO by P.A.N.
• P.A.N. Snack On
• P.A.N. JOY

Products and services

• Harina Precocida de Maíz Amarillo P.A.N. (Pre-cooked Yellow Cornmeal) Pre-cooked yellow corn flour (1kg, 100% natural corn, gluten-free) for preparing arepas, cachapas, hallacas, bollos and other typical Venezuelan dishes. Targeted at Venezuelan diaspora and Latin American home cooks in Europe.
• Harina Precocida de Maíz Blanco P.A.N. (Pre-cooked White Cornmeal) Pre-cooked white corn flour (1kg, 100% natural corn, high fiber, gluten-free) for preparing arepas, cachapas, hallacas and other Venezuelan dishes. Targeted at Venezuelan diaspora and Latin American home cooks in Europe.
• Mezcla para Cachapas P.A.N. (Sweet Corn Mix) Special corn mix (500g, gluten-free) for making authentic cachapas, bollitos, tamales and other sweet corn recipes. Targeted at Venezuelan diaspora home cooks.
• Queso de Mano GUST. P.A.N. (Hand-Spun Cheese) Fresh hand-spun Venezuelan cheese (480g) with mozzarella-like texture, preserved in whey at ambient temperature, for arepas, cachapas and melting applications. Targeted at Venezuelan diaspora consumers.
• Queso Guayanés GUST. P.A.N. (Guayanés Cheese) Fresh hand-spun cheese with creamy texture (500g), preserved in whey at room temperature, used for filling arepas and accompanying toasts and salads. Targeted at Venezuelan diaspora consumers.
• Queso Telita GUST. P.A.N. (Telita Cheese) Soft and elastic hand-spun fresh cheese (250g) with creamy texture, for arepas, toasts and cheese boards. Targeted at Venezuelan diaspora consumers.
• Queso Duro GUST. P.A.N. (Hard Cheese) Semi-fat fresh cheese (350g) with firm texture and salty flavor for tequeños, empanadas, grilling and gratin. Targeted at Venezuelan diaspora consumers.
• Queso Semiduro GUST. P.A.N. (Semi-Hard Cheese) Semi-fat fresh cheese (300g, 100% cow's milk) with firm texture and salty flavor for tequeños, empanadas and salads. Targeted at Venezuelan diaspora consumers.
• Queso Duro Rallado GUST. P.A.N. (Shredded Hard Cheese) Pre-shredded hard cheese (1kg) with firm texture and salty flavor for filling empanadas, arepas and gratin. Targeted at Venezuelan diaspora consumers.
• Arepa Clásica Congelada P.A.N. Snack On (Frozen Classic Arepas) Pre-cooked white arepas (6 units, 660g) made from corn flour, salt, water and vegetable fibers; gluten-free, no additives, low fat, vegan. Ready from oven, air fryer or microwave. Targeted at convenience-seeking Venezuelan diaspora consumers.
• Cachapa Regular P.A.N. Snack On (Frozen Regular Cachapas) Pre-cooked sweet corn pancakes (750g), typically served with queso de mano, queso guayanés or queso telita. Targeted at convenience-seeking Venezuelan diaspora consumers.
• Cachapa Maxi P.A.N. Snack On (Frozen Maxi Cachapas) Pre-cooked and frozen sweet corn cachapas (4 units), typically filled with pork, chicharrón or stewed meats. Targeted at convenience-seeking Venezuelan diaspora consumers.
• Tequeños Especial Horno P.A.N. Snack On (Cheese Tequeños, 12 units) Pre-cooked cheese tequeños (12 units) for oven or air fryer preparation. Targeted at convenience-seeking Venezuelan diaspora consumers.
• Tequeños Pizza P.A.N. Snack On (Pizza Tequeños, 12 units) Crunchy dough sticks with pizza flavor (12 units), stuffed with fresh cheese flavored with tomato and basil, for frying or baking. Targeted at convenience-seeking consumers.
• Arepitas de Queso P.A.N. Snack On (Cheese Arepitas, 12 units) Round frozen corn-flour and cheese breads (12 units, 540g) served stuffed or open with various fillings. Targeted at Venezuelan diaspora consumers.
• Jojoticos de Maíz P.A.N. Snack On (Corn Jojoticos, 12 units) Fresh cheese sticks (12 units, 480g) made with sweet corn in finger shape, for fryer, air fryer or oven preparation. Targeted at Venezuelan diaspora consumers.
• Golfeados P.A.N. Snack On (Frozen Venezuelan Sweet Rolls, 6 units) Sweet rolled Venezuelan breads (6 units, 800g) flavored with papelón, grated cheese and aniseed, baked for 12 minutes. Ideal for breakfast and snacks with queso de mano. Targeted at Venezuelan diaspora consumers.
• Frijoles Negros Guisados GUST. P.A.N. (Stewed Black Beans) Stewed black beans (410g) prepared with vegetables and spices in homemade style; low fat, gluten-free; ready to heat and serve. Targeted at convenience-seeking Venezuelan diaspora consumers.
• Carne Desmechada GUST. P.A.N. (Shredded Beef) Cooked and manually shredded beef (400g), stewed with spices and vegetables; ready to heat and consume. Targeted at convenience-seeking Venezuelan diaspora consumers.
• Pollo Desmechado GUST. P.A.N. (Shredded Chicken) Cooked pulled chicken breast (400g) seasoned with spices and vegetables; ready to heat and serve. Targeted at convenience-seeking Venezuelan diaspora consumers.
• Nata Criolla GUST. P.A.N. (Venezuelan Cream) Pasteurized cow's milk cream (refrigerated) with creamy texture and sour, salty taste; ideal for tequeños, arepas, jojoticos and toasts. Targeted at Venezuelan diaspora consumers.
• Diablillos (Deviled Ham Spread) Pork loin and pork leg spread (100g) with slightly grainy consistency, served with arepas, toasts, bread and crackers. Targeted at Venezuelan diaspora consumers.
• Guasacaca GUST. P.A.N. (Venezuelan Green Sauce) Traditional Venezuelan sauce made with vegetables, cilantro, parsley, garlic, vinegar, oil and spices, similar to chimichurri or mojo verde. Used to accompany meats, chicken, empanadas, arepas and tequeños. Targeted at Venezuelan diaspora consumers.
• Salsa Tártara (Tartar Sauce) Creamy tartar sauce (280ml) suitable for fish, seafood, burgers, sandwiches, french fries, cheese tequeños and empanadas. Targeted at convenience-seeking consumers.
• Salsa Barbecue con Guayaba (BBQ Sauce with Guava) Barbecue sauce made with guava, providing a tropical twist on classic BBQ sauce. Targeted at consumers looking for Latin American fusion flavors.
• Hummus Tripack GUST. P.A.N. (Three-Flavor Hummus Pack) Chickpea-based spreadable cream in three flavors (basil pesto style, sun-dried tomato, habanero bell pepper), 750g; high in fiber, suitable for plant-based diets. Targeted at health- and plant-based-oriented consumers.
• La Fresca (Arepa Combo Box) Combo kit (2.04kg) containing ready arepas (6 pcs), shredded beef (400g), guasacaca (500g) and queso de mano (480g) for enjoying an arepa meal. Targeted at gift buyers and consumers wanting a curated assortment.
• Box Quesos (Venezuelan Cheese Variety Box) Variety box (1.58kg) containing Venezuela's bestselling cheeses: Queso Guayanés, Queso Telita, Queso Duro and Queso de Mano. Targeted at gift buyers and cheese enthusiasts.
• Box Cachapa Lovers (Cachapa Combo Box) Combo (3.5kg) containing 2 packs of frozen cachapas (5 units each), queso de mano jar (2kg) and nata criolla jar (250g). Targeted at gift buyers and cachapa enthusiasts.
• P.A.N. Kitchen & Market (Physical Retail Stores and Food Truck) Owned-and-operated physical retail locations in Madrid (Rivas-Vaciamadrid and Mercado de La Paz) plus a mobile food truck offering both packaged P.A.N. products and prepared Venezuelan food and beverages for immediate consumption. Targeted at walk-in customers in the Madrid area.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• SEURminorImplementation/ SI/ Consulting PartnerSEUR is the logistics partner used by Alimentos Polar España for product return collections. Customers contact the company to schedule SEUR pick-ups of returned items from their premises. SEUR handles the physical transportation of returned goods back to the company's warehouse in Rivas-Vaciamadrid.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Conservas Cambres: Conservas Cambres is a Spanish specialty seafood brand targeting gourmet and ethnic retail in Iberia. Comparable to P.A.N. as a Spain-based specialty food brand combining authenticity, e-commerce focus, and curated catalog.
• Hijolusa / Lacus Galeria: Lacus is a Spanish specialty cheese company with niche authentic positioning. Comparable to P.A.N.'s Venezuelan cheese line (Queso de Mano, Guayanés) as a regional/diaspora-targeted dairy specialist in Spain.

Direct peers

• La Costeña: La Costeña is a major Mexican food brand specializing in canned peppers, sauces, and Latin staples with international retail presence. Directly comparable as a heritage ethnic food brand exporting cultural staples to diaspora markets.
• Mission Foods: Mission Foods, also under Gruma, produces corn tortillas, chips, and flatbreads with extensive European distribution. Overlaps with P.A.N. in corn-based staples, frozen ethnic foods, and snack-on categories.
• Gruma / Maseca: Gruma (parent of Maseca) is the global leader in corn flour and tortillas, with Maseca being the closest analog to P.A.N. brand pre-cooked cornmeal. Both companies sell shelf-stable masa harina targeting diaspora and ethnic cooking globally.

Others

• Empresas Polar: Empresas Polar is the Venezuelan food conglomerate and parent of Alimentos Polar España. While not a peer in the operating sense, it provides manufacturing scale, brand IP, and category dominance that directly enables the subsidiary's product range.

Broad incumbents

• Old El Paso: Old El Paso is the leading Tex-Mex brand globally, offering taco kits, tortillas, and Mexican-themed foods in mainstream European grocery. Comparable to P.A.N. as a globally distributed Latin cuisine brand, though positioned mass-market rather than diaspora-authentic.
• Goya Foods: Goya is the largest Hispanic food brand in the U.S., offering rice, beans, cornmeal, and frozen Latin foods with strong diaspora recognition. Comparable to P.A.N. as a category-defining ethnic food brand targeting Latino communities outside their country of origin.
• Hero España: Hero is a major Spanish branded food company with jams, baby food, and convenience lines. Comparable as a Spain-headquartered multi-category CPG company that shares retail and supply chain overlap with P.A.N.'s local distribution model.

Emerging players

• Trujilllo's Foods: Trujilllo's is a U.S. Hispanic frozen-foods brand offering pre-cooked arepas, tequeños, and empanadas. Highly comparable product portfolio to P.A.N. Snack On frozen line, and similar D2C + ethnic channel distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PANCORNUSA
• Facebookfacebook.com/paninternationales
• Instagraminstagram.com/pan_espana
• TikToktiktok.com/@allofpan
• LinkedInlinkedin.com/company/alimentos-polar-espa%C3%B1a

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alimentos Polar España