crossculture academy

What crossculture academy does

crossculture academy GmbH is a Stuttgart-based, privately held intercultural training provider that designs and delivers customized programs for professionals on international assignments and for globally distributed teams. The company operates a hybrid delivery model — in-person workshops, live virtual sessions, and a self-serve e-learning catalog of 60+ courses — built on a WordPress-based LMS, Bitrix24 CRM, Matomo self-hosted analytics, and Digistore for e-learning payments. Country-specific modules for China, the USA, and South Korea are sold as branded products alongside the two flagship service lines: Relocation Training (pre-departure, on-assignment, and repatriation support for assignees and families) and Building Cross-Cultural Competence (team workshops and leadership development for global organizations). The Stay Curious Trainer Excellence Award functions as an internal quality-control program for the curated global trainer network, which is the company's primary operating asset.

The company makes money through two principal streams: bespoke, quote-based intercultural training engagements (professional services, typically 1-2+ day programs for enterprise clients, with multi-year contract potential) and a smaller recurring/transactional e-learning subscription business via Digistore. Go-to-market is consultative enterprise field sales — contact form inquiry, discovery call, tailored program design, proposal — supplemented by organic content marketing through blog, LinkedIn, YouTube, Instagram, and newsletter channels. Named customers include BASF SE, Carl Zeiss AG, MAN Energy Solutions SE, Deutsche Bundesbank, HARIBO, Lapp Group, SUSE, ARaymond Network, uppr GmbH, and SCR Römer GmbH, with international delivery extended into the US through a partnership with Globiana Inc. (Fall City, WA). The Managing Director is Steffen Henkel; the Leadership input also lists Elena Mosko as founder/CEO, which is an unresolved inconsistency in the source data. Ownership is concentrated with management, with no disclosed external investors, subsidiaries, M&A, or patent activity.

Name

crossculture academy

Legal name

crossculture academy GmbH

Website

https://crossculture-academy.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

crossculture academy GmbH is a Stuttgart-based intercultural training provider offering customized relocation training, cross-cultural team workshops, and 60+ e-learning courses for enterprise clients with international assignments across Germany, the US, China, and South Korea.

Ownership category

akta.pro rank

Product category

Cross-cultural training and expatriate development services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Cross-Cultural Competence & Inclusion (EDABAMAJ)

akta.pro secondary industries

Global HR, Mobility & Cross-Cultural People Ops Training (EDABAIAL), Language & Cross-Cultural Training (BPACANAL), Language & Cultural Training (HSAKAJAK)

Keywords

• Intercultural training
• Cross-cultural competence
• Expat relocation training
• E-learning courses
• Global team workshops

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Intercultural Training Programs: Customized intercultural training programs for expatriates, global teams, and organizations. Programs include relocation training, team workshops, and leadership training. Pricing is quote-based based on program scope.
2. E-Learning Courses: Digital academy offering 60+ courses on culture, leadership, countries, virtual collaboration and global teamwork. Courses accessible anytime, anywhere for individuals, teams and organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

crossculture academy designs and delivers customized intercultural training programs for expatriates, global teams, and organizations. Core offerings include country-specific pre-departure and on-assignment Relocation Training (Entsendungstraining), team and leadership workshops under Building Cross-Cultural Competence, and a digital academy of 60+ e-learning courses on culture, leadership, and virtual collaboration. Programs are delivered in-person, online, or hybrid, and can be organized within 48 hours for urgent needs.

Product overview

crossculture academy offers a comprehensive suite of intercultural training and expat support services organized around three core pillars: Relocation Training, Building Cross-Cultural Competence, and E-Learning Courses. The Relocation Training program provides pre-departure preparation, family support, and repatriation training for assignees moving abroad. The Building Cross-Cultural Competence offering delivers team workshops and leadership development for global organizations. The E-Learning platform provides 60+ digital courses on culture, leadership, and virtual collaboration. Country-specific training modules for South Korea, USA, and China offer targeted preparation for assignments in these markets. Additional offerings include the Stay Curious Trainer Excellence Award and published Case Studies demonstrating client outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Relocation Training (Entsendungstraining) Pre-departure, on-assignment, and repatriation intercultural training programs for expatriate employees and their families preparing for international assignments. Includes country-specific preparation, family/partner support, and on-assignment coaching.
• Building Cross-Cultural Competence Intercultural team workshops and leadership training programs for organizations with distributed global teams, covering virtual/hybrid collaboration, leading across cultures, and working with global suppliers and clients.
• E-Learning Courses Subscription-based digital academy of 60+ online courses on culture, leadership, country-specific preparation, virtual collaboration, and global teamwork, accessible on-demand by individuals, teams, and organizations.
• Training China Country-specific intercultural training program for assignments in China, covering Chinese business culture, harmony values, decision-making processes, generational differences, and everyday life guidance.
• Training South Korea Country-specific intercultural training program for assignments in South Korea, covering Korean business culture, communication strategies, Confucian values, negotiation tactics, and everyday life guidance.
• Training USA Country-specific intercultural training program for assignments in the United States, covering US business culture, individualism, direct communication styles, negotiation approaches, and everyday life guidance.

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Globiana Inc.minorOthersPartnership arrangement for crossculture academy USA operations. Located at 35016 David Powell Rd., Fall City WA 98024, USA. Allows the company to serve US-based clients through a local presence.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cultural Awareness International: US-based provider of intercultural training, expat preparation, and global team coaching for corporate and government clients. Directly comparable in service scope, delivery model, and target buyer.
• RW3 CultureWizard: US-based provider of intercultural training, global mobility content, and e-learning courses for international assignees and global teams. Closely comparable in product offering (e-learning library, country-specific training, custom programs) and customer use cases.
• Hofstede Insights: Organization built on Hofstede's cultural dimensions research, offering cross-cultural training, country comparison tools, and consulting. Comparable as a methodology-led specialist selling intercultural competence content to multinational buyers.
• KOMPAS intercultural consulting: Netherlands-based intercultural training and consulting firm offering country preparation, team workshops, and global leadership development for European enterprises. Comparable as a European-headquartered specialist competitor in the same niche.
• ICUnet Group: Germany-headquartered provider of intercultural training, relocation services, and global mobility consulting serving DACH multinationals. Directly comparable to crossculture academy on geography, customer profile (German industrial firms), and service mix (relocation training, country preparation, e-learning).
• Global LT: Provider of language, intercultural, and corporate training programs for global businesses, with country-specific preparation and e-learning. Comparable in product mix (language + cross-cultural + e-learning) and enterprise GTM.
• Global Integration: UK-based intercultural training and consultancy specializing in global team effectiveness and cross-cultural leadership for European multinationals. Directly comparable on consulting-led model, target buyer, and service scope.

Broad incumbents

• Berlitz Corporation: Global leader in language training and cross-cultural communication with a much broader portfolio (language instruction, executive coaching, e-learning). Overlaps with crossculture academy on cross-cultural training but operates at far greater scale and as a multi-product incumbent.
• SIRVA: Global relocation and moving services provider offering intercultural training as part of integrated mobility solutions for multinational employers. Comparable on customer profile and as an adjacent incumbent that bundles cultural training into wider services.
• Cartus: Major global relocation management company that bundles intercultural training, destination services, and expat support as part of a broader mobility platform. Comparable customer base (corporate mobility managers) and overlap with the Relocation Training pillar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crosscultureacademy
• LinkedInlinkedin.com/company/crossculture-academy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crossculture academy