Municipalité régionale de comté de Memphrémagog

What Municipalité régionale de comté de Memphrémagog does

MRC de Memphrémagog is a public regional county municipality (Régionale de comté) operating under Quebec's provincial governmental framework, headquartered at 455 rue MacDonald in Magog. It coordinates regional affairs for 17 municipalities spanning 1,317 km² in the Estrie administrative region, with Ville de Magog representing 50.9% of the territory's permanent population at 28,790 residents. The MRC delivers a portfolio of mandated public services organized around several pillars: regional land use planning (Schéma d'aménagement et de développement durable), transportation (Transport MRC de Memphrémagog, bicycle network, road safety campaigns), environmental management (residual materials management, tributary water-quality sampling, composting initiatives, climate change projects), economic and territorial development (business advisory, financing programs, Fonds régions et ruralité), cultural programming (Memphrémagog Vraiment calendar, intercultural encounters week), agricultural land preservation (Plan de développement de la zone agricole, FUSA Paysagère market study), and newcomer integration (Accueil et inclusion).

The organization is governed by a Prefect and council composed of the 17 member municipality mayors; Jacques Demers was re-elected for an eighth term in January 2026. The executive team is led by Director General and Secretary-Treasurer Dominick Faucher, with directors overseeing economic development, professional services, communications, finance, and tourism. Core operational technology rests on the Cartographie et géomatique sector providing GIS and mapping services for the territory, complemented by standard digital tools for citizen engagement (newsletter, social media, event registration, document center).

As a public territorial corporation, MRC de Memphrémagog generates no commercial revenue. Its funding derives from municipal contributions, property taxes collected by member municipalities, and provincial/federal government transfers including the Fonds régions et ruralité program (over CAD 430,000 deployed) and grants from Employment and Social Development Canada and RECYC-QUÉBEC. Services are delivered free at point of use as public functions. Recent strategic activity includes a 2023 international partnership with Belgium's Wallonia Region, the 2024 launch of the 'Engagée à composter' composting initiative (diverting 300 tonnes of organic waste with 10 enterprises), the November 2024 launch of the territory's first Social Development Policy ('La force d'agir ensemble'), and a 2025 unified tourism governance structure. In June 2026, the MRC announced a transition of its transport activities to Acti-Bus, marking a significant operational divestiture.

Name

Municipalité régionale de comté de Memphrémagog

Legal name

Municipalité régionale de comté de Memphrémagog

Website

https://mrcmemphremagog.com

Company type

Public

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

A public regional county municipality in Quebec's Estrie region coordinating regional planning, transportation, waste management, economic development, cultural programming, and environmental services across 17 municipalities spanning 1,317 km².

Ownership category

akta.pro rank

Headquarters

HQ city

Magog

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Property Taxes and Government Transfers: As a regional county municipality (MRC) in Quebec, the organization is funded primarily through property taxes collected by member municipalities and transfers from the provincial government. MRCs have regulatory, administrative, and developmental responsibilities delegated by the Quebec government.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MRC de Memphrémagog is a Regional County Municipality (public governmental organization) in the Estrie region of Quebec that coordinates and delivers public services across 17 member municipalities covering 1,317 km². Its core offerings include regional land use planning, public and adapted transportation, residual materials and waste management, economic and territorial development support, environmental programs, agricultural zone planning, cultural programming, and newcomer integration services. The MRC also administers financial support programs such as the Fonds régions et ruralité to fund rural and community development initiatives.

Product overview

MRC de Memphrémagog is a regional county municipality serving 17 municipalities in Quebec, Canada. It provides a comprehensive suite of public services organized around several key pillars: transportation services (including adapted transport and bicycle infrastructure), environmental services (waste management, water quality monitoring, sustainable development support), territorial development (economic development, agricultural planning, land use planning), community services (immigration integration, social development policy, cultural programming), and financial support programs. The organization operates digital platforms for citizen engagement including event registration, newsletter subscription, and online document access. Key programs include the Transport MRC de Memphrémagog for mobility, the annual cultural calendar Memphrémagog Vraiment, the Engagée à composter composting initiative, and the newly launched social development policy 'La force d'agir ensemble.'

Differentiator

Problem solved

Functional benefit

Products and services

• Transport MRC de Memphrémagog Regional public transportation service providing adapted transport for persons with disabilities and collective transport for the general population across the 17 municipalities of the Memphrémagog territory.
• Évaluation foncière (Property Assessment) Property assessment services managing the evaluation of real estate properties across all 17 municipalities within the MRC territory.
• Programmes de financement Financial support programs providing funding assistance to citizens, businesses, and organizations for various community development initiatives.
• Services vélo Bicycle services including the cycling network, cycling safety programs, and bicycle infrastructure support across the Memphrémagog territory.
• Cartographie et géomatique Cartography and geomatics services providing mapping, geographic information, and spatial data for the regional territory via GIS tools and interactive maps.
• Soutien en développement durable Sustainable development support services helping local businesses and organizations implement environmentally responsible practices.
• Gestion des matières résiduelles Residual materials and waste management services overseeing recycling, composting, and garbage collection across the Memphrémagog territory.
• Accueil et inclusion (Welcome and Integration) Welcome and integration services facilitating the arrival, settlement, and inclusion of newcomers and immigrants in the Memphrémagog territory.
• Fonds régions et ruralité Regional and rural fund providing financial support for rural development projects and community initiatives across the MRC territory; over $430,000 invested through this program.
• Développement économique et territorial Economic and territorial development services supporting business growth, investment attraction, and regional economic planning, including advisory support to local businesses and entrepreneurs.
• Plan de développement de la zone agricole Agricultural zone development plan supporting farming activities and agricultural land use within the Memphrémagog territory, including the FUSA paysagère market study.
• Programme d'échantillonnage des tributaires Tributary sampling program monitoring water quality in streams and waterways across the Memphrémagog region.
• Schéma d'aménagement et de développement durable Sustainable development and land use planning scheme establishing guidelines for territorial development, environmental protection, and resource management across the MRC.
• Memphrémagog Vraiment Calendar Cultural events calendar program showcasing cultural activities across the 17 municipalities of the MRC territory.
• Engagée à composter Initiative Organic waste management initiative launched in December 2024 helping businesses implement composting and organic matter collection, with support from ADDERE Service-conseil and RECYC-QUÉBEC; diverted 300 tonnes of organic materials from landfill.
• La force d'agir ensemble (Social Development Policy) First social development policy for Memphrémagog territory developed jointly by CDC Memphrémagog, TDSM, and MRC with support from all 17 municipalities; includes a 5-year action plan (2024-2029).
• Bicycle Patrol Service First bicycle patrol service in the MRC providing cycling safety support and education across the territory during cycling season.

Quantifiable outcome

• 300 tonnes of organic materials diverted from landfill through composting initiative with 10 businesses
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ADDERE Service-conseilcoreImplementation/ SI/ Consulting Partner · 6 December 2024ADDERE Service-conseil provides accompaniment services for the composting initiative including needs assessment and employee training. They delivered support to 10 large businesses in the restaurant and tourism sector for implementing organic waste collection containers, contributing to 300 tonnes of materials diverted from landfill.
• Belgium (Wallonia Region)minorStrategic or Co-development Partner · 1 June 2023Partnership formalized during a mission to Belgium in 2023. The collaboration aims to create economic opportunities for Memphrémagog businesses and foster international exchanges. The partnership has already yielded results for local businesses.
• RECYC-QUÉBECcoreStrategic or Co-development PartnerRECYC-QUÉBEC provides the PMOICI program (Programme de soutien à la gestion des matières organiques dans le secteur des industries, commerces et institutions) which funds the composting initiative in Memphrémagog. The program supports organic waste management in the business sector.
• Sûreté du QuébeccoreStrategic or Co-development PartnerCollaboration on the 'Ensemble sur la route' (Sharing the Road) awareness campaign and 'Opérations Bonne conduite' (Good Conduct Operations) to promote road safety and positive driving behaviors across the MRC territory.
• Régie de police de MemphrémagogcoreStrategic or Co-development PartnerCollaboration on the 'Ensemble sur la route' road safety campaign and enforcement operations targeting positive road-sharing behaviors among motorists, cyclists, pedestrians, and motorcyclists.
• Bureau Estrien de l'Audiovisuel et du Multimédia (Le BEAM)minorImplementation/ SI/ Consulting PartnerBEAM produced the '17 Cultural Identities' video capsules project showcasing the cultural and historical heritage of each of the 17 municipalities in the MRC. The local team creates content highlighting Estrie landscapes.
• Chambre de commerce, d'industrie et de tourisme MemphrémagogcoreGTM or Marketing PartnerCo-organizer of the 'Memphrémagog, territoire en affaires' networking event series, bringing together entrepreneurs, local businesses, and economic development partners for business networking and territory promotion.
• CAE MemphrémagogcoreGTM or Marketing PartnerCo-organizer of the 'Memphrémagog, territoire en affaires' networking event series supporting local business development and entrepreneurship in the region.
• Corporation de développement communautaire Memphrémagog (CDC)coreStrategic or Co-development PartnerCDC collaborated on developing the first Social Development Policy for Memphrémagog ('La force d'agir ensemble') with a 5-year action plan 2024-2029, involving all 17 municipalities.
• Table de développement social de Memphrémagog (TDSM)coreStrategic or Co-development PartnerTDSM partnered with CDC and MRC to develop the first Social Development Policy for the territory, establishing three orientations: occupying territory while preserving nature, promoting social networking, and committing to citizen mental and physical health.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• MRC du Val-Saint-François: Quebec MRC in Estrie coordinating similar regional functions including agricultural land use, residual materials management, and economic development across a multi-municipality territory.
• MRC du Granit: Quebec MRC in the Estrie administrative region with comparable rural-territorial governance profile. Operates parallel service mandates including land use planning, agricultural zone development, and regional economic development.
• MRC Brome-Missisquoi: Neighboring Quebec Regional County Municipality in the Estrie/Montérégie border region. Directly comparable as a regional county municipality coordinating similar municipal service portfolios including land use planning, waste management, and economic development.
• MRC de La Haute-Yamaska: Quebec MRC with comparable regional coordination responsibilities including waste management, land use planning, and economic development services for its constituent municipalities.
• MRC du Haut-Saint-François: Quebec MRC adjacent to Memphrémagog in Estrie. Comparable as a regional governance body delivering coordinated planning, environmental, transportation, and economic development services across multiple member municipalities.
• MRC de Coaticook: Quebec MRC in the Estrie region with overlapping mandates in territorial planning, environmental management, economic development, and cultural programming. Comparable scale and service portfolio.
• MRC des Maskoutains: Quebec MRC serving as a regional coordinator with substantial agricultural and economic development mandates. Comparable in delivering planning, environmental, and business support services across multiple member municipalities.
• MRC de Rouville: Quebec MRC delivering parallel regional functions including territorial planning, residual materials management, public security, and economic development support.

Regional players

• Ville de Sherbrooke: Major urban center in the Estrie administrative region. While a city rather than an MRC, Sherbrooke operates adjacent regional functions including planning, transit, and economic development in the same geographic and policy context.

Broad incumbents

• Fédération québécoise des municipalités (FQM): Quebec municipal federation representing MRCs and municipalities. Comparable as a broader umbrella governance/advisory organization interacting with the same provincial regulatory and funding frameworks that govern MRC de Memphrémagog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mrcmemphremagog
• Facebookfacebook.com/MRCdeMemphremagog
• Xx.com/mrcmemphre
• LinkedInlinkedin.com/company/mrc-de-memphremagog

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Municipalité régionale de comté de Memphrémagog