mindpark advertising

What mindpark advertising does

mindpark advertising GmbH is a privately held, full-service creative and digital marketing agency headquartered in Imst, Tirol, Austria, founded in 2010 and operating for more than 15 years. The agency delivers a cross-media service stack spanning marketing strategy and positioning, corporate design and branding, graphic and editorial design, web design and UI/UX, web programming and ongoing technical website maintenance, social media concepts and paid social, and Google Ads (SEA) plus SEO/GEO. Its production model is built around an interdisciplinary in-house team supplemented by a curated network of specialist freelancers (photographers, stylists, cinematographers) and a printing partner for high-quality print collateral.

The agency focuses primarily on the hotels and hospitality vertical, with most named engagements being premium and luxury Alpine properties (e.g., Preidlhof since 2010, Habicher Hof since 2012, Biohotel Sturm since 2019, Castel Fragsburg since 2019, la couronne in Zermatt since 2021, Hotel Hochschober since 2023, Grand Hotel Zell am See 2024/2025). It also serves adjacent segments such as gastronomy and regional service providers. Operations are concentrated in the DACH region (Austria, Germany, Switzerland) with additional delivery into Italy (South Tyrol).

Commercially, mindpark runs a professional-services revenue model combining project-based engagements and multi-year retainer arrangements, with pricing quoted per project rather than published as standard tiers. Lead generation relies on its own website (German and English), the Google Partner certification, and referral/portfolio-driven demand. The company is independently owned with no disclosed parent, external investors, or institutional shareholders, and employs between 11 and 50 people.

Name

mindpark advertising

Legal name

mindpark advertising GmbH

Website

https://mindpark.at

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

mindpark advertising is a full-service creative and digital agency in Imst, Austria, delivering branding, web design, web programming, social media, Google Ads, and SEO/GEO primarily to premium hotels and hospitality businesses across the DACH region and Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Imst

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services Revenue: Project-based professional services including branding, web design, web programming, social media campaigns, and marketing consulting. Also offers ongoing marketing support with regular meetings and technical website maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

mindpark advertising is a full-service creative and digital agency that develops brand strategies, corporate design and branding, graphic and editorial design, web design/UI/UX, web programming and maintenance, social media campaigns, Google Ads/SEA, and SEO/GEO for clients. It is Google Partner certified and primarily serves hotels, gastronomy businesses, and tourism organizations across the DACH region and Italy with cross-medial campaigns from strategy through execution.

Product overview

mindpark advertising is a full-service advertising and marketing agency based in Imst, Tirol, Austria, specializing primarily in tourism and hospitality marketing. The agency offers a comprehensive suite of services including marketing strategy and positioning, corporate design and branding, graphic and editorial design, web design and UI/UX, web programming and development, social media concepts and advertising, Google Ads/SEA and SEO/GEO optimization, ongoing marketing consulting, and technical website implementation and maintenance. With over 15 years of experience, the agency serves clients primarily in the DACH region (Germany, Austria, Switzerland) and Italy, with a strong focus on the hotel and tourism sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketingstrategie / Positionierung Strategic marketing consulting and brand positioning services that establish market presence and competitive differentiation for client businesses.
• CD / Branding Corporate design and branding services including logo development, visual identity systems, and brand guidelines creation for client companies.
• Grafikdesign / Editorial Design Graphic design and editorial design services for print materials including catalogs, brochures, and marketing collateral.
• Webdesign & UI/UX Website design and user interface/user experience design services that create visually appealing and user-friendly digital presences for client businesses.
• Webprogrammierung Web development and programming services including website implementation, technical development, and ongoing website maintenance.
• Social Media Konzepte & Ads Social media strategy development and advertising campaign management across platforms including Meta and other social networks.
• Google Ads / SEA & SEO / GEO Search engine advertising (SEA) via Google Ads and search engine optimization (SEO) including geographic SEO (GEO) services to improve online visibility.
• Laufende Marketingberatung Ongoing marketing consulting and advisory services providing continuous strategic guidance and campaign optimization for client businesses.
• Technische Umsetzung & Betreuung der Website Technical website implementation and ongoing maintenance services ensuring optimal performance and functionality for client websites.

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationOfficial Google Partner, certified for managing Google Ads campaigns and advertising services.
• Daniel Zangerl (Photographer)coreStrategic or Co-development PartnerPhotographer specializing in advertising, tourism, hospitality, and portrait photography. Warm, natural, and emotional visual style. Long-standing professional collaboration with mindpark, especially in the hotel sector.
• Michaela Willeit (Stylist)coreStrategic or Co-development PartnerStylist specializing in outfits, makeup, hair, and room/set arrangements for photo shoots. Works with mindpark creating authentic and aesthetic visual worlds for hotels.
• Julian Raggl (Photographer)coreStrategic or Co-development PartnerCommercial photographer based in Tyrol focusing on industrial, food, and architectural photography as well as corporate portraits. Emotional storytelling with clear aesthetics.
• Alex Filz (Photographer)coreStrategic or Co-development PartnerPhotographer focused on capturing real moments, specializing in people, products, and architecture photography.
• Daniel Pienz (Photographer & Videographer)minorStrategic or Co-development PartnerPhotographer, videographer, and certified drone pilot who also works as photo assistant on large productions. Provides aerial footage and editing support.
• Julian Pintarelli (Cinematographer)coreStrategic or Co-development PartnerCinematographer specializing in extreme sports, hotel films, and documentary work with nearly two decades of film industry experience.
• Druckerei Pircher (Printing)coreStrategic or Co-development PartnerPrinting company providing high-quality, sustainable printing solutions. Advises on cost-efficient paper types and sophisticated print finishing techniques.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• kempertrautmann: Hamburg-based independent creative agency of comparable size offering branding, design, and digital services across multiple verticals. Closely comparable in scale, ownership structure (independent), and full-service creative-to-digital delivery model.
• Saint Elmo's: Germany-based independent creative agency with a strong travel, tourism, and hospitality vertical focus. Most directly comparable to mindpark given the shared full-service creative offering, hospitality specialization, and mid-sized boutique structure.
• Kolle Rebbe: Independent Hamburg-based creative agency offering strategy, branding, and digital execution at boutique scale. Directly comparable to mindpark as a mid-sized, independent, full-service DACH creative competitor targeting similar enterprise clients.
• Hannes Taborsky Tourismusmarketing: Austrian tourism marketing agency based in the same DACH region, focused on travel and hospitality clients. Highly comparable given shared geography, shared customer vertical, and similar agency model targeting hotel and tourism marketing budgets.

Broad incumbents

• Ogilvy Germany: German operation of the global Ogilvy network providing advertising, branding, and digital services across verticals. A broad incumbent competitor pursuing the same premium DACH enterprise clients, with the backing of a global holding company.
• Scholz & Friends: Hamburg-headquartered creative agency group with full-service brand, digital, and advertising capabilities across the DACH market. Broad incumbent competitor that targets the same premium German-speaking enterprise client base as mindpark.
• DDB Germany: Berlin-based branch of the global DDB network offering full-service creative and digital advertising in the DACH market. Competes for the same premium enterprise clients as mindpark, but as part of an international network with substantially greater resources.
• Jung von Matt: One of the largest independent creative agency networks in the DACH region with full-service capabilities including branding, digital, and advertising. Comparable in offering breadth but operates at substantially greater scale and competes for the same premium DACH enterprise clients.
• Leo Burnett Germany: Frankfurt-headquartered branch of the Leo Burnett global network providing brand strategy, creative, and digital services in DACH. Comparable full-service creative offering but operates at significantly larger scale within an international holding company structure.
• Serviceplan Group: Munich-based, Europe's largest independent agency group providing strategy, creative, digital, and media services across multiple verticals. Comparable offering portfolio but competes for hospitality and premium accounts at a scale mindpark cannot match.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mindparkadvert
• Facebookfacebook.com/mindpark.advertising
• LinkedInlinkedin.com/company/mindpark-advertising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mindpark advertising