What MediaSniper does

MediaSniper is a Russian programmatic advertising platform founded in 2013 and headquartered in Moscow. The company operates an integrated adtech stack combining a Demand-Side Platform (DSP) processing 9+ billion ad placement requests daily, a proprietary Data Management Platform (DMP) containing 250+ million user profiles, and a Supply-Side Platform (SSP) aggregating 1+ billion daily ad impression requests from 3,000+ connected platforms. Product capabilities include dynamic creatives, contextual targeting, brand safety, retargeting, look-alike modeling, real-time statistics, CPM/CPC/CPA/CPS optimization, brand lift measurement, and an Intention Targeting product that uses telecom operator data refreshed every minute via ML algorithms. The company is recognized by the Russian Digital Awards across multiple categories spanning 2018–2026, including Best Programmatic Marketing Platform (2026) and Best Personalization Platform (2026).

MediaSniper serves Russian enterprise advertisers and advertising agencies with a dual go-to-market motion. The full-service offering is managed by MediaSniper specialists and covers the full DSP/DMP/SSP stack for agencies and direct advertisers who require hands-on campaign support. The Self-Service portal at selfservice.mediasniper.ru enables agencies to independently launch campaigns in five minutes with manual and auto optimization, real-time statistics, bot filtering, and blacklist/whitelist controls, supplemented by free training and 24/7 technical support. The Intention Targeting product is positioned as a conversion incentive tool for high-intent audiences. The customer roster spans telecom (Beeline, Megafon), e-commerce/marketplace (Yandex, Ozon, Wildberries, Avito), banking (T-Bank, VTB, Otpbank), automotive (Lada, Chery, Haval, Exeed, Changan, Rolf), retail (Magnit, Dixy, Perekrestok, Citilink), pharmaceutical (Bayer Russia, Akrikhin, Neopharm), technology (Kaspersky, VK), and other verticals. Network partnerships include Platforma (DMP data integration), Shkulev Holding, and Gazprom Media (SSP inventory).

The revenue model is transaction-fee based, derived from programmatic media buying on the DSP supporting CPM, CPC, CPA, and CPS pricing models with real-time KPI optimization. Pricing is not publicly disclosed and is quote-based for the full-service offering, with Self-Service accessible via demo request. MediaSniper operates as an independent private company with no disclosed institutional investors, funding rounds, parent company, or international expansion; the business is concentrated in the Russian domestic market.

Name

MediaSniper

Legal name

Mediasniper

Website

https://mediasniper.ru

Company type

Private

Founded year

2013

Operating status

Operating

Short description

MediaSniper is a Russian programmatic advertising platform operating an integrated DSP, DMP, and SSP stack, serving enterprise advertisers and agencies across multiple verticals in the Russian market since 2013.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Platform

NAICS

Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Programmatic advertising
• Demand-side platform
• Supply-side platform
• Data management platform
• Ad targeting

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. DSP (Demand-Side Platform) Services: Media buying fees charged to advertisers for programmatic ad placement through the DSP platform. Supports CPM, CPC, CPA, CPS pricing models with real-time optimization toward advertiser-specified KPIs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MediaSniper operates a unified programmatic advertising platform combining a self-developed DSP (Demand-Side Platform) for automated media buying, a proprietary DMP (Data Management Platform) with 250+ million user profiles, and an SSP (Supply-Side Platform) for traffic monetization across 3,000+ connected platforms. The company additionally offers a Self-Service cabinet for advertising agencies and an Intention Targeting product powered by telecom operator data and ML algorithms, optimized for CPM, CPC, CPA, and CPS campaigns across desktop, mobile, native, and video formats.

Product overview

MediaSniper is a unified format management platform for programmatic advertising, operating since 2013. The core platform consists of DSP (Demand-Side Platform) for automated media buying handling 9+ billion daily ad requests, DMP (Data Management Platform) with 250+ million user profiles, and SSP (Supply-Side Platform) for traffic monetization with 1+ billion daily requests across 3,000+ platforms. The product suite includes Self-Service for agencies, Intention Targeting for conversion optimization using telecom data and ML, and specialized targeting tools (Dynamic Creatives, Custom Segments, Contextual Targeting, Brand Safety, Retargeting, Look-alike). The platform supports HTML banners, rich media, native, and video formats (instream/outstream) across desktop and mobile.

Differentiator

Problem solved

Functional benefit

Brands

• Self-Service: Self-service interface for advertising agencies to independently set up and manage advertising campaigns using MediaSniper technologies and infrastructure.
• Intention Targeting
• DSP
• DMP
• SSP

Products and services

• DSP (Demand-Side Platform) Self-developed demand-side platform for automated programmatic media buying, processing over 9 billion ad placement requests daily with real-time KPI optimization across CPM, CPC, CPA, and CPS pricing models. Designed for advertising agencies and direct advertisers running desktop, mobile, native, and video campaigns.
• DMP (Data Management Platform) Proprietary data management platform providing access to over 250 million user profiles for audience segmentation, custom segments, look-alike modeling, and retargeting. Powers targeting across MediaSniper's DSP and SSP for advertisers and agencies.
• SSP (Supply-Side Platform) Supply-side platform for traffic monetization aggregating high-quality inventory with 1+ billion ad impression requests per day from 3,000+ connected platforms, including network partners Shkulev Holding and Gazprom Media. Designed for publishers and digital platforms seeking to monetize ad inventory programmatically.
• Self-Service User-friendly self-service cabinet for advertising agencies enabling independent programmatic campaign setup with manual and auto ad placement optimization, real-time statistics, bot filtering, blacklist/whitelist controls, and 24/7 technical support. Campaigns can be launched in 5 minutes with free training included.
• Intention Targeting Conversion-focused targeting product based on anonymized telecom operator data enabling real-time identification of high-intent users across top advertising verticals. Segments are updated every minute via ML algorithms and manual validation, and the tool is accessible via a dedicated portal for direct advertisers.

Quantifiable outcome

• Over 9 billion ad placement requests processed daily (DSP)
• +3 more outcomes

Named customers39 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature14 records

Partnerships

Three partnerships are on record, tiered core.

• PlatformacoreTechnology or IntegrationPlatforma provides DMP data integration with MediaSniper's Self-Service platform, enabling extensive audience targeting capabilities through Platforma's data and MediaSniper's own DMP data. This partnership was noted in the integrated rating award in 2026.
• Shkulev HoldingcoreTechnology or IntegrationShkulev Holding is a network partner of MediaSniper's SSP platform, contributing high-quality publisher inventory to the MediaSniper SSP network. Shkulev Holding is one of the leading media holdings in Russia.
• Gazprom MediacoreTechnology or IntegrationGazprom Media is a network partner of MediaSniper's SSP platform, providing high-quality inventory from one of Russia's largest media companies to the MediaSniper SSP network.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The Trade Desk: The Trade Desk is a global independent DSP offering programmatic media buying across display, video, CTV, and audio, with deep data integrations. Although it does not focus exclusively on Russia, it competes with MediaSniper for multinational and large Russian advertiser budgets where global reach is required, and represents the programmatic DSP model MediaSniper emulates.
• Google Display & Video 360 (DV360): Google's DV360 is a global enterprise DSP that competes with MediaSniper for programmatic media-buying budgets across display, video, and increasingly CTV/audio. While access to Russian inventory is constrained for global buyers, DV360 is the structural incumbent whose product roadmap (audience integration, optimization) MediaSniper must match.

Direct peers

• Between Digital (formerly between.ru): Between Digital is an established Russian programmatic platform offering DSP, DMP, and optimization tools for advertisers and agencies. It is one of the closest independent peers to MediaSniper given overlapping DSP/DMP architecture and the same primary customer segment of Russian agencies and direct advertisers.
• Soloway / Segmento (Solta): Soloway (formerly associated with the Segmento platform) is a Russian programmatic ad technology provider offering DSP capabilities for advertisers and agencies. It is a same-market, same-segment competitor comparable to MediaSniper on product overlap.
• Criteo: Criteo is a global commerce-media platform operating a retargeting-focused DSP and SSP at very large scale. MediaSniper's retargeting, look-alike, and SSP functions overlap directly with Criteo's core offering, and Criteo serves as a benchmark for the model MediaSniper's DSP/SSP product line follows.
• Hybrid Russia (Hybrid Adtech): Hybrid is a Russia-focused programmatic advertising company providing DSP and SSP services with a similar full-service+self-service structure for advertisers and publishers. It competes head-to-head for Russian agency and direct-advertiser budgets.
• Yandex Direct: Yandex Direct is Russia's largest digital advertising platform, offering demand-side buying, audience targeting, and an SSP-like role across Yandex's owned properties. It directly competes with MediaSniper on programmatic media buying in Russia, and currently appears as both a competitor and a MediaSniper customer.
• Sberbank Advertising (SberAds / SberMarketing): SberAds / SberMarketing is the advertising technology and data platform operated by Sber, leveraging the Sberbank customer data graph to offer programmatic targeting. It is comparable as a Russia-based, data-rich programmatic buying platform with vertical integration via first-party data — closely paralleling MediaSniper's telecom-data-driven targeting model.
• VK Ads (VKontakte Advertising): VK Ads is the advertising arm of VK, Russia's largest social network, offering programmatic and direct-buy ad products across social inventory. It is a direct competitor on the demand side and a similarly competitive inventory source for MediaSniper's SSP, and is also listed as a MediaSniper client.

Others

• Platforma (Platforma.ru DMP): Platforma is Russia's largest audience data cooperative/DMP, and is explicitly integrated with MediaSniper's Self-Service product and jointly awarded with MediaSniper in AdIndex 2026. It is not a head-to-head competitor but a tightly coupled data partner that expands the addressable targeting universe behind MediaSniper's DSP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mediasniperatd
• Facebookfacebook.com/mediasniper-438142943017960

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaSniper