Synot Holding

What Synot Holding does

SYNOT Group is a privately held Czech gaming conglomerate founded in 1991 in Uherské Hradiště by Ivo Valenta. Operating across more than 50 countries with approximately 4,000 employees, SYNOT is structured as a holding company over multiple wholly-owned subsidiaries including SYNOT W (hardware and land-based gaming), SYNOT Games (online slot development), SYNOT Interactive (iGaming platform and aggregation), SYNOT TIP (betting and gaming operations), SYNOT Production (gaming equipment manufacturing), and SYNOT ICT Services (shared IT infrastructure), plus adjacent automotive (Synot Auto, GAN), real estate, and tourism businesses. The SYNOT Foundation, wholly owned, has contributed more than one billion Czech crowns to non-profit projects. The company is family-controlled under founder-owner Ivo Valenta, with a newly established group CEO role filled in May 2026.

The company operates a vertically integrated dual-segment gaming platform. The land-based segment supplies AWP/VLT slot cabinets (ST2-32, ST3-27, UP2-32, UP1-27, UP1-24, Eclipse FL-32) built on the Innocore DPX-S450 gaming platform and SAS Protocol 6.02/6.03, supported by more than 100 proprietary game titles across systems (Gamifire Prime, Firebird Platinum, Firebird Gold, Exclusive Games, Explosive Games Premium+), three jackpot architectures (Magic Ball Link, SUPER LINK, Mystery), and the SYNNET casino management system. The online segment, via SYNOT Games and SYNOT Interactive, provides HTML5 slot games, an omnichannel platform bridging land-based and online, games aggregation, scratch cards, lotteries, sports betting, poker, live casino, and the newly launched SYNOT LIVE live-dealer product. Revenue is generated through four streams: hardware sales and lease/rental of cabinets, revenue-share on more than 10,000 deployed gaming machines (predominantly in Balkan markets), licensing of game content and jackpot systems, and iGaming platform/software licensing to operators.

Go-to-market is regional-direct, with country-dedicated sales managers covering LATAM, Africa, Greece, Poland, Vietnam, Romania, Hungary, the Western Balkans, DACH, and Mexico, supplemented by event-driven marketing at gaming exhibitions (Belgrade Future Gaming) and a regulated multi-jurisdiction licensing footprint spanning MGA, UKGC, HGC, Belgium, Sweden, Peru, and Romania. SYNOT serves both commercial operators (OPAP, Novomatic, Playtech, IGT, PokerStars, Superbet, Tipsport, Sazka) and state lotteries (Tipos, Lutrija BiH, Totalizator Sportowy), with low double-digit market shares in Greece, Serbia, and Bosnia and Herzegovina. Certifications include GLI-11, ISO 27001, ISO 9001, ISO 20000-1, and GDPR.

Name

Synot Holding

Legal name

SYNOT W, a.s.

Website

https://synotgroup.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Privately held Czech gaming conglomerate (founded 1991) supplying land-based slot machines, VLT systems, casino management software, and iGaming platforms to commercial operators and state lotteries across 50+ countries, with approximately 4,000 employees.

Ownership category

akta.pro rank

Product category

Casino Gaming Equipment and Software

NAICS

Other Gambling Industries (713290), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

akta.pro primary industry

Electronic Table Games (ETGs) & Stadium Gaming Terminals (MPAEANAC)

akta.pro secondary industries

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ), iGaming/Online Slot Content & Remote Game Servers (RGS) (MPAEAJAI), Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

Keywords

• Land-based gaming equipment
• Online casino software
• Casino management systems
• Video lottery terminals
• Gaming content licensing

Headquarters

HQ city

Uherske Hradiste

HQ country

Czechia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Gaming Equipment Sales: Sale of gaming cabinets (slot machines, VLTs) and gaming systems to casino operators and gaming venues. The company offers both sale and lease arrangements for gaming equipment.
2. Gaming Content Licensing: Licensing of proprietary game content including slot machine games, jackpot systems, and gaming software to operators.
3. Equipment Lease and Revenue Share: SYNOT operates more than 10,000 gaming machines across Balkan markets under lease or revenue-share business models with partners.
4. iGaming Platform and Software Solutions: Development and supply of online gaming platforms, online slots, casino software, and comprehensive iGaming solutions to operators.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

SYNOT Group manufactures and supplies land-based gaming equipment (gaming cabinets, slot machines, VLTs, jackpot systems) and develops proprietary gaming content and software (HTML5 online slots, casino platforms, the SYNNET Casino Management System, and omni-channel solutions). The company sells and leases these products to commercial casino operators, iGaming operators, and state lotteries across more than 45 countries. Beyond its own products, SYNOT also operates more than 10,000 gaming machines globally under lease and revenue-share agreements with its partners.

Product overview

SYNOT Group operates a comprehensive dual-segment gaming portfolio spanning land-based and online (iGaming) markets. Land-based solutions include SYNNET (Casino Management System), a range of gaming cabinets (ST2-32, ST3-27, UP2-32, UP1-27, UP1-24, Eclipse FL-32), and multiple gaming systems organized into AWP slot machine systems (Gamifire Prime, Exclusive Games, Magic Ball Link, SUPER LINK, Firebird Platinum, Firebird Gold, Firebird Red, Firebird Blue, Explosive Games Premium+) and VLT systems (Super Link Premium 1, Blue Line, Red Line, Green Line, Golden Line, Black & White Line, SYNOT VLT Premium 1 & 2). Jackpot offerings include Mystery Jackpot, Super Link Jackpot, and Magic Ball Link Jackpot. The iGaming segment (via SYNOT Games and SYNOT Interactive) encompasses Online Slots (HTML5), an Online Casino Platform, Games Aggregation, an Omni-Channel Platform bridging land-based and online, Scratch Cards, Lotteries, Sports Betting, Poker, and Live Casino. SYNOT LIVE extends the portfolio into live dealer online entertainment. The company also holds ISO 27001 certification and operates under licenses from Malta (MGA), UK Gambling Commission (UKGC), Hellenic Gaming Commission (HGC), Belgium, Sweden, and Peru.

Differentiator

Problem solved

Functional benefit

Brands

• Gamifire Prime: Gaming system featuring 36 captivating slot game titles with cutting-edge graphics and bonus features
• SYNNET
• Magic Ball Link
• SYNOT LIVE

Products and services

• SYNNET Casino Management System SYNNET is SYNOT's proprietary casino management system providing tools for casino operations management, advanced analytics, and customizable reporting for gaming operators.
• Land-based Gaming Equipment & Slot Machines SYNOT supplies state-of-the-art gaming equipment including video lottery terminals (VLTs) and slot machines, featuring modern design, hardware components, and player comfort for casino and gaming venue operators.
• Gaming Cabinets (ST2-32, ST3-27, UP2-32, UP1-27, UP1-24, ECLIPSE FL-32) SYNOT's portfolio of gaming cabinets including the ST2-32 (two 32-inch Full HD LCD monitors, Innocore DPX-S450 gaming platform, PCAP touch screen), ST3-27, UP2-32, UP1-27, UP1-24, and ECLIPSE FL-32 models, designed for land-based casino and gaming venue operations.
• Gamifire Prime Game Set Brand-new game set featuring 36 captivating titles including classic games and Hold&Win titles. Supports multi-level jackpot, multi-denomination, multiple RTP, multi-language, card gamble, integrated SYNOT jackpot server, game filters, and game order feature. Powered by Innocore DPX-S450 platform with SAS Protocol v6.02.
• Exclusive Games System Premium game system with 30 titles including fruit classics, themed adventures, and Hold & Win titles. Features multi-denomination, autostart, risk, quickstop, multiple RTP, multi-language. Supports SAS Protocol v6.03 with 2 fully operational SAS ports.
• Firebird Platinum Game Set Firebird Platinum offers 36 engaging titles blending classic player favourites with 8 thrilling linked games. Features multi-level jackpot and multi-level linked jackpot. Fully compatible with all latest SYNOT cabinets.
• Firebird Gold Game Set Firebird Gold offers 42 thrilling classic and Hold&Win titles. Features multi-denomination, multiple RTP, multi-language, card gamble, game filters, and game order feature. Fully compatible with all latest SYNOT cabinets.
• Firebird Red Game Set Firebird gaming system offering a wide range of proven gaming concepts from fruit classics to best sellers, with sophisticated graphics and attractive features. Supports SAS Protocol 6.02, multilingual menu, customizable machine settings, and jackpot system.
• Firebird Blue VLT Game Set Firebird Blue is a VLT gaming system within the Firebird product line, supporting SAS Protocol.
• Explosive Games Premium+ Game Set Explosive Games Premium+ is an established popular game set available in Blue, Green, and Yellow variants, forming a foundation of SYNOT's gaming content in the Balkan region.
• VLT Systems Family (Super Link Premium 1, Blue Line, Red Line, Green Line, Golden Line, Black & White Line, SYNOT VLT Premium 1 & 2) SYNOT's VLT gaming systems portfolio including Super Link Premium 1, Blue Line, Red Line, Green Line, Golden Line, Black & White Line, and SYNOT VLT Premium 1 & 2, offering line-based gaming concepts and linked jackpot features for video lottery terminals.
• Mystery Jackpot System SYNOT's mystery multilevel jackpot system providing sophisticated mystery jackpot functionality across gaming operations.
• SUPER LINK Jackpot System Premium gaming system for slot machines with 8 linked jackpot titles each featuring Linked bonus, instant prizes, and progressive Mega and Super jackpots. Includes Pay to Win feature allowing players to purchase the Linked bonus directly. Powered by Innocore DPX-S450 with FULL HD graphics.
• Magic Ball Link Jackpot System Multi-level linked jackpot system with linked games featuring sophisticated graphics and attractive bonus features. Offers multilingual support, SAS Protocol 6.02 compatibility, customizable machine settings, and elegant menu interface.
• Online Slots (HTML5) SYNOT develops and supplies pure HTML5 casino slot games for the online gaming world through SYNOT Games, available to iGaming operators.
• Online Casino Platform SYNOT Interactive provides fully flexible and customized software solutions and platforms for online casino operators, supporting casino operations end-to-end.
• Games Aggregation Platform SYNOT's games aggregation service allowing operators to access a combined portfolio of gaming content from multiple providers through a single integration.
• Omni-Channel Platform SYNOT provides true omnichannel solutions bridging land-based and online gaming segments, allowing operators to offer a unified player experience across both channels.
• Scratch Cards Online scratch card games developed by SYNOT for the iGaming segment.
• Lotteries / SYNOT Lotto Lottery products and solutions from SYNOT, including SYNOT Lotto, for online gaming operators.
• Sports Betting Sports betting solutions as part of SYNOT's iGaming portfolio for online operators.
• Online Poker Online poker product launched in 2013 as part of SYNOT's online gaming offerings for operators.
• Live Casino Live dealer casino solutions for the iGaming segment, including the SYNOT LIVE live online casino project in the Czech Republic.

Quantifiable outcome

• More than 10,000 gaming machines in operation across Balkan markets
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered major, moderate and minor.

• Lutrija Bosne i HercegovinemajorStrategic or Co-development Partner · 5 May 2026SYNOT announced strategic partnership with Lutrija Bosne i Hercegovine (Bosnia and Herzegovina Lottery) following successful completion of public call stages. Agreement includes delivery of up to 500 gaming slots. This exemplifies SYNOT's ability to work with state lotteries, a key differentiator.
• BETVAMmoderateStrategic or Co-development Partner · 15 April 2026SYNOT Games partnered with Bulgarian operator BETVAM to strengthen its presence in the regulated Bulgarian market, expanding its footprint across regulated markets in the region.
• IGTminorStrategic or Co-development PartnerIGT is listed as a partner on SYNOT's website, indicating a business relationship in the gaming industry. IGT is a major global gaming technology company.
• OPAPmajorStrategic or Co-development PartnerGreek gaming operator OPAP is listed as a key partner. SYNOT operates VLTs in Greece with over 6,700 machines in the market.
• NovomaticminorStrategic or Co-development PartnerNovomatic AG is listed as a partner. Novomatic is one of the largest gaming technology companies globally.
• GreentubeminorStrategic or Co-development PartnerGreentube (Novomatic subsidiary) is listed as a partner, indicating collaboration in online gaming solutions.
• PlaytechminorStrategic or Co-development PartnerPlaytech is listed as a partner. Playtech is a major B2B gaming software and content provider.

Scale indicators11 records

Recent moves21 records

Expansion highlights7 records

Broad incumbents

• Light & Wonder: US-listed gaming technology company (formerly Scientific Games) producing slot machines, table products, iGaming platform, and sports betting technology. A larger incumbent with broader portfolio across the same categories as SYNOT (slots, iGaming platform, content).
• Aristocrat Leisure: Australia-based global gaming leader operating across slot machines, mobile games (Pixel United), and digital casino (Anaxi/Plarium). A much larger incumbent spanning the same land-based slot and iGaming categories as SYNOT, but with a globally dominant scale SYNOT does not match.

Emerging players

• Inspired Entertainment: US-listed gaming technology provider producing server-based gaming terminals, VLTs, virtual sports, and iGaming content. Comparable to SYNOT's land-based terminal and online content portfolio, though with a different geographic footprint (UK/US-focused).

Regional players

• Kajot: Czech/Slovak gaming manufacturer producing slot machines, VLTs, and online casino content primarily for Central European and Balkan markets. A smaller regional competitor with similar geographic anchoring to SYNOT and overlapping product offering in land-based slots and VLTs.

Direct peers

• Novomatic: Austrian gaming equipment manufacturer and operator producing slot machines, VLTs, casino management systems, and online gaming content via its Greentube subsidiary. Direct competitor to SYNOT across both land-based cabinets and iGaming content; SYNOT lists Novomatic and Greentube as partners, underscoring product comparability.
• IGT: Global gaming technology, lottery, and digital business supplying slot machines, VLTs, casino systems, and iLottery/iGaming software. Direct competitor to SYNOT in slot hardware, VLTs, and lottery software; SYNOT lists IGT as a partner, indicating product and customer overlap.
• Amusnet: Bulgarian iGaming content provider producing online slot games, live casino, and aggregation for regulated markets. Closely comparable to SYNOT Games' online slot publishing and aggregation business; listed as a SYNOT partner.
• EGT (Euro Games Technology): Bulgarian gaming equipment manufacturer producing slot cabinets, VLTs, and jackpot systems with strong Balkan and Eastern European distribution. Direct competitor to SYNOT in its core Balkan VLT and slot machine markets; listed as a SYNOT partner/customer.
• Playtech: UK-listed B2B gambling software and services provider offering an iGaming platform, casino content, sports betting, and live dealer products. Closely comparable to SYNOT's iGaming platform, aggregation, and content businesses via SYNOT Interactive and SYNOT Games; SYNOT lists Playtech as a partner.
• Merkur Gaming: German-based subsidiary of the Gauselmann Group producing slot machines, VLTs, casino systems, and online gaming content. Direct competitor to SYNOT in land-based cabinet hardware and online content; listed as a SYNOT partner.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synot Holding