Amusnet
Amusnet is a Bulgaria-based B2B iGaming supplier developing online slots, live-dealer casino games, and land-based slot cabinets, licensing its 260+ title portfolio and platform tools to 800+ casino operators across 31+ regulated markets in Europe and Latin America.
- Company typePrivate
- Founded2016
- HeadquartersSofia, Bulgaria
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Amusnet does
Amusnet (legal entity Amusnet Interactive Ltd., UIC 203773449) is a Bulgaria-headquartered B2B iGaming content and platform supplier founded in 2016 as EGT Interactive and rebranded to Amusnet in 2021. Operating from a Sofia global headquarters with roughly a dozen regional offices across Europe and Latin America (Malta, Italy, Georgia, Spain, Greece, Netherlands/Belgium, Romania, Croatia, Serbia, Brazil, Mexico, and Gibraltar), the company serves casino operators rather than end players. As of November 2023 it employed 650+ professionals and reported reaching 800+ operators and 1,500+ websites across 31+ regulated markets.
The company's portfolio spans three verticals: Online Casino (260+ slot titles with proprietary jackpot systems such as Jackpot Cards, Golden Coins Link, Cash Bomb, and Egypt Quest, plus RNG-based engines and RTP strategies), Live Casino (24/7 live-dealer roulette and game-show formats produced in dedicated studios, with high-multiplier products such as Eye of Ra Roulette 2000x and Vegas Roulette 500x), and Land-Based Casino Solutions (slot cabinets including the Type S VIP model and the AMUSEBOX online-to-land integration). Operators access this content through an integrated ecosystem including a Bonus Platform, Tournaments Tool, Golden Chips for live tables, and Back Office administration/analytics tools.
Amusnet monetizes primarily through licensing and revenue-share of its gaming content to operators, complemented by platform/back-office solutions, land-based equipment sales, and live casino managed services. Go-to-market is sales-led through direct operator relationships and a regional office network, reinforced by heavy industry-event presence (ICE, iGB Live, SiGMA) and channel/marketing partnerships. Pricing is negotiated and not publicly disclosed. The company is privately held and founder/management-led, with CEO Ivo Georgiev, and reports no disclosed external funding rounds.
Amusnet firmographics
Firmographics- Name
- Amusnet
- Legal name
- Amusnet Interactive Ltd.
- Website
- https://amusnet.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Amusnet is a Bulgaria-based B2B iGaming supplier developing online slots, live-dealer casino games, and land-based slot cabinets, licensing its 260+ title portfolio and platform tools to 800+ casino operators across 31+ regulated markets in Europe and Latin America.
- Ownership category
- akta.pro rank
Amusnet industry classification
Industry- Product category
- iGaming Software Solutions
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro primary industry
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
- akta.pro secondary industries
- iGaming/Online Slot Content & Remote Game Servers (RGS) (MPAEAJAI), Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)
Keywords
Where Amusnet is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices13 records
Markets served
Amusnet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Gaming Content Licensing: Amusnet licenses its gaming portfolio including slots, table games, and live casino content to operators globally. Operators integrate Amusnet's games onto their platforms, generating revenue through player activity on Amusnet's titles.
- Platform Solutions: Provides integrated platform solutions including Back Office, Bonus Platform, Tournament Tools, and Jackpot Systems that operators use to manage and optimize their gaming operations.
- Land-Based Gaming Equipment: Sale of slot cabinets and related gaming equipment to land-based casino operators, along with ongoing jackpot system support and integration services.
- Live Casino Services: Live dealer casino services powered by cutting-edge technology and state-of-the-art studios, delivering 24/7 live gaming experiences to operator partners.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Amusnet product offering
Product offeringCore offering
Amusnet develops and licenses a multi-vertical portfolio of iGaming products to licensed casino operators worldwide, including online slots, table games, live dealer casino content, and land-based slot cabinets. Its offering is complemented by proprietary promotional tools (Jackpot Cards, Golden Coins Link, Bonus Platform, Tournaments Tool) and integrated Back Office management solutions. The portfolio is delivered to 800+ operators across 1,500+ websites in 31+ regulated markets.
Product overview
Amusnet is a leading international provider of iGaming solutions offering a comprehensive multi-vertical portfolio spanning Online Casino (slots with jackpots and tournaments), Live Casino (roulette, game shows, and live dealer experiences), and Land-Based Casino Solutions (slot cabinets and AMUSEBOX). The company provides an integrated ecosystem of products including the Bonus Platform, Tournaments Tool, Golden Chips for live games, and multiple jackpot systems (Jackpot Cards, Golden Coins Link VIP, Golden Coins Link, Cash Bomb, Egypt Quest) that work across all verticals. The platform is complemented by Back Office administrative tools, delivering best-performing gaming products across 800+ operators and 1500+ websites in over 31 markets.
Differentiator
Problem solved
Functional benefit
Brands
- Jackpot Cards: Amusnet's signature jackpot feature system that offers players additional chances for rewarding surprises and jackpot wins across multiple games.
- Golden Coins Link
- Vegas Gobbler LIVE
- Bonus Platform
- Tournaments Tool
Products and services
- Online Casino Comprehensive digital casino platform offering diverse slot titles with engaging bonus features, attractive RTP strategies, and seamless multi-device accessibility. Portfolio includes top-performing online slots with quality graphics, proven game engines, and Jackpot features for iGaming operators.
- Live Casino 24/7 live gaming experience powered by cutting-edge technology and state-of-the-art studios. Features skilled live dealers and entertainers delivering classic roulette with innovative twists, smooth animations, and high-quality customer service across multiple devices.
- Land-Based Casino Solutions Innovative slot cabinets with state-of-the-art technology, premium design, and exceptional player engagement. Includes the AMUSEBOX solution and Type S VIP cabinet for initial land-based installations with major operators.
- Jackpot Cards Amusnet's signature progressive jackpot feature that offers players additional chances for rewarding surprises. Triggered at random during gameplay to win impressive jackpots across multiple game titles, working across online, live, and land-based verticals.
- Golden Coins Link Interactive jackpot series featuring Triple Boost games with progressive bonus features and multi-level jackpot mechanics, designed for cross-vertical deployment across Amusnet's slot portfolio.
- Golden Coins Link VIP Premium version of the Golden Coins Link jackpot system with enhanced features targeting VIP player segments.
- Cash Bomb Jackpot feature delivering instant cash surprises during gameplay, designed to enhance player excitement and engagement across slot titles.
- Egypt Quest Themed jackpot progression system inspired by Egyptian mythology, offering quest-based jackpot rewards to operators.
- Bonus Platform Promotional ecosystem enabling real-time distribution of manual or automated incentives including Free Spins, Countdown Free Spins, and Free Buy Bonus options for enhanced player engagement across the online casino vertical.
- Tournaments Tool Competitive event creation system with flexible rule configurations and real-time leaderboards, allowing operators to foster community-focused player journeys and run promotional tournaments.
- Golden Chips Targeted bonus capabilities for live table games that expand marketing strategies and drive player engagement in live casino environments.
Quantifiable outcome
- 230+ meetings at SiGMA Europe 2023 demonstrating strong partnership interest
- +4 more outcomes
Companies that use Amusnet
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Amusnet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature13 records
Amusnet partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core, strategic, regional and minor.
- BetPlayflagshipPioneering partnership with BetPlay to launch what is believed to be the first fully AI-generated television commercial in Latin America's igaming sector. Campaign features Colombian influencer Melissa Martínez promoting three Amusnet titles (Caramelo Sortudo, Cocktail Rush, and Virtual 500x Vegas Roulette), achieving strong national TV exposure in Colombia alongside targeted digital advertising. Milestone demonstrating how AI can transform brand communication and advertising scalability.
- NovibetcoreLong-term strategic partnership with Novibet for Live Casino products in the Greek market. Extensive marketing campaign scheduled for March-April 2025 utilizing multiple channels including social media, YouTube, digital platforms, and affiliate/influencer partnerships. Showcases signature games such as Vegas Roulette 500x and Dynamic Roulette 120x to strengthen presence in Greece's competitive iGaming sector.
- 888 HoldingscoreMajor global online gaming operator partner offering casino, poker, and sports betting; Amusnet provides gaming content and solutions.
- Flutter EntertainmentcoreGlobal gaming operator partner; Amusnet provides gaming content and solutions across Flutter's international portfolio.
- Kindred GroupcoreInternational online gambling operator partner; Amusnet provides gaming content and solutions.
- EntaincoreMajor gaming operator partner; Amusnet provides gaming content and solutions.
- GreentubecoreGaming technology partner and operator; Amusnet provides content and platform solutions.
- BetConstructcoreTechnology partner with collaboration on game development. Mr. First's Crown game developed in collaboration with BetConstruct won Best FTN Game 2023 at SiGMA Europe Awards.
- BetanocoreMajor online casino and sports betting operator across European markets; strategic partner for Amusnet content.
- AskGamblersstrategicKey partnership with AskGamblers (premier affiliate platform with 1M+ active players) since beginning of 2026. Recognition at AskGamblers Awards 2026 validates Amusnet's strong market resonance and deepening industry ties.
- SnaitechregionalItalian operator partner via Amusnet Italy; portfolio includes classic slots and games like Candy Palace, 20 Golden Coins, and Hot Deco.
- LottomaticaregionalItalian operator partner via Amusnet Italy.
- GoldbetregionalItalian operator partner via Amusnet Italy.
- Kaizen GamingregionalGaming operator partner; Amusnet provides content solutions.
- WinbetregionalOnline casino operator partner in Bulgaria.
- Technical University of SofiaminorEducational partnership with Technical University of Sofia; investment of nearly BGN 400,000 in modernized lecture hall; signed Memorandum of Cooperation for hackathons, open lectures, and career days; donated servers in 2024 to modernize infrastructure.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Amusnet competitors and assessment
Company assessmentDirect peers
- Pragmatic Play: Pragmatic Play is a leading multi-vertical iGaming content provider offering online slots, live casino, bingo, and virtual sports to operators globally. Directly comparable to Amusnet in offering breadth, B2B distribution model, and operator base.
- Relax Gaming: Relax Gaming offers slots, table games, and an aggregation platform (Relax Roulette, proprietary slots). Comparable to Amusnet in product breadth, B2B model, and multi-jurisdictional licensing approach.
- Yggdrasil Gaming: Yggdrasil is a mid-sized iGaming content provider offering online slots, table games, and platform solutions. Directly comparable to Amusnet in portfolio size, operator base, and European/LATAM market focus.
- Greentube (Novomatic Interactive): Greentube is the interactive division of Novomatic, offering online slots, table games, and casino content. Directly comparable to Amusnet in B2B content offering and is also a listed partner/customer of Amusnet.
- Play'n GO: Play'n GO is a Swedish iGaming content provider specializing in online slots and casino games with a strong operator distribution footprint. Closely comparable in slot-focused product portfolio and B2B operator sales model.
- Evolution Gaming: Evolution is the global leader in live casino content and has expanded into slots (NetEnt, Red Tiger, Big Time Gaming). Directly comparable to Amusnet's Live Casino vertical and competing slot offering, serving the same operator base.
Emerging players
- Hacksaw Gaming: Hacksaw Gaming is a fast-growing iGaming content provider offering slots, scratch cards, and instant win games. Comparable to Amusnet in slot vertical focus and B2B operator distribution model.
- Push Gaming: Push Gaming is a slot-focused iGaming studio with a smaller content library but strong operator relationships in European markets. Comparable to Amusnet in slot vertical specialization and European distribution focus.
- Nolimit City: Nolimit City is a slot-focused iGaming studio known for high-volatility game mechanics. Now part of Evolution, comparable to Amusnet in slot vertical focus and certified multi-jurisdictional distribution.
Regional players
- EGT (Euro Games Technology): EGT is a Bulgarian-based gaming equipment manufacturer and parent of the original EGT Interactive (now Amusnet). Highly comparable to Amusnet in land-based slot cabinet vertical and Bulgarian/European market heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Amusnet social profiles
Digital presenceAmusnet compliance and trust
Trust signalCompliance3 records
Amusnet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amusnet leadership team
Management profileNumber of profiles
Profiles6 records
Amusnet subsidiaries and ownership
Company hierarchySubsidiaries12 records
Amusnet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amusnet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amusnet
What does Amusnet do?
Amusnet develops and licenses a multi-vertical portfolio of iGaming products to licensed casino operators worldwide, including online slots, table games, live dealer casino content, and land-based slot cabinets. Its offering is complemented by proprietary promotional tools (Jackpot Cards, Golden Coins Link, Bonus Platform, Tournaments Tool) and integrated Back Office management solutions. The portfolio is delivered to 800+ operators across 1,500+ websites in 31+ regulated markets.
Is Amusnet a public or private company?
Amusnet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amusnet founded?
Amusnet was founded in 2016. It employs 1 to 10 people.
Where is Amusnet based?
Amusnet is headquartered in Sofia, Bulgaria, in the Europe region.
How does Amusnet make money?
Four revenue lines are on record. Gaming Content Licensing is the primary driver. The others are platform Solutions, land-Based Gaming Equipment and live Casino Services.
Who are Amusnet's main competitors?
Direct peers on record are Pragmatic Play, Relax Gaming, Yggdrasil Gaming, Greentube (Novomatic Interactive), Play'n GO and Evolution Gaming. Emerging players are Hacksaw Gaming, Push Gaming and Nolimit City. EGT (Euro Games Technology) is listed as a regional player.
Does Amusnet have an API?
No public API is recorded for Amusnet.
What industry is Amusnet in?
Amusnet's product category is iGaming Software Solutions. Its primary akta.pro industry code is MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer), with a secondary code of MPAEAJAI, iGaming/Online Slot Content & Remote Game Servers (RGS). Its NAICS code is 7132.