Sussex Audiology Centre

What Sussex Audiology Centre does

Sussex Audiology Centre is an independent, family-founded and family-run audiology practice headquartered in Hove, United Kingdom, operating since 1996 (per firmographic records; the company also references 1999 in its corporate history). The practice operates seven physical clinic locations across East and West Sussex (Hove, Haywards Heath, Goring-by-Sea, Lewes, Ferring, Eastbourne, and Storrington) and supplements its clinic-based services with home visits and nursing home visits for immobile and care-home patients. The business is led by Director Ben Tranter and supported by a multi-disciplinary clinical team including Dr Rob Low (Audiological Scientist, DPhil) for vestibular assessment, Saskia Harden (Hearing Therapist, MSc Audiology, UCL) for tinnitus therapy, and additional audiologists and hearing care assistants.

The company's core offering is hearing aid dispensing across six major manufacturers (Phonak, Oticon, Signia, ReSound GN, Widex, Starkey), structured into tiered service packages (Bronze, Silver, Gold, Platinum, Diamond) with warranty durations ranging from 2 to 5 years, bundled aftercare, and optional hearing therapy sessions. Diagnostic technology includes pure tone audiometry, tympanometry, speech audiometry, video otoscopy, microsuction ear wax removal, and Synapsys videonystagmography (VNG) for balance assessment. Adjacent service lines comprise tinnitus therapy (using Acceptance and Commitment Therapy), auditory processing disorder (APD) assessment via partnership with Sound Horizons, vestibular rehabilitation, and custom-moulded hearing protection (Serenity Choice range) priced £90-£150.

Sussex Audiology Centre generates revenue through a mix of one-time hearing aid package sales (typically £2,000-£4,000+ per fitting), per-procedure ear wax removal (£40-£175 with home visit premium), professional hearing assessment fees, insurance commissions (Assetsure referral), and finance-derived revenue share (Tabeo 12-month interest-free plans). The go-to-market motion is direct-to-consumer via clinic appointments, online booking, phone inquiries, and field-based home visit services, with emphasis on producer independence (no manufacturer exclusivity) and personalized clinical recommendation. The practice is privately held with no disclosed institutional capital, funding rounds, or M&A activity.

Name

Sussex Audiology Centre

Legal name

Sussex Audiology Centre

Website

https://sussexaudiologycentre.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Sussex Audiology Centre is an independent, family-run audiology practice operating 7 clinics across Sussex, UK, providing hearing assessments, hearing aids from six major manufacturers, ear wax removal, tinnitus therapy, balance testing, and home visit services to individual consumers.

Ownership category

akta.pro rank

Product category

Audiology Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing aid services
• Audiology diagnostics
• Ear wax removal
• Vestibular rehabilitation
• Hearing assessments

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Hearing Aid Sales: Sale of hearing aids from multiple manufacturers including Phonak, Oticon, Signia, ReSound GN, Widex, and Starkey. Hearing aids sold in tiered service packages (Bronze, Silver, Gold, Platinum, Diamond) with varying warranty and support levels. Revenue generated from device sales as primary revenue stream.
2. Ear Wax Removal Services: Microsuction and irrigation ear wax removal services. Pricing: £40 ear examination, £70 one ear, £90 two ears. Home visit microsuction: £175. Revenue generated per procedure.
3. Hearing Assessments: Comprehensive hearing assessments using pure tone audiometry and tympanometry. Free hearing aid assessment available; paid medical hearing test with in-depth report also offered. Home visit hearing aid assessment: £90.
4. Hearing Therapy Services: Hearing therapy appointments offered with Diamond and Platinum package holders, including sessions with Hearing Therapist Saskia Harden for acclimatization support and tinnitus management.
5. Custom Hearing Protection: Sale of custom-moulded hearing protection products including Serenity Choice range for sleep, music, swim, work, motorsport, fly, comfort, and hunting/shooting. Prices range from £90-£150 including consultation and fitting.
6. Balance Testing and Rehabilitation: Vestibular balance assessment and rehabilitation services including VNG, calorics, Dix-Hallpike test, VEMPs, and Epley Manoeuvre. Requires consultant referral. Follow-up rehabilitation appointments available.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sussex Audiology Centre is an independent, family-run audiology practice offering comprehensive hearing healthcare services across Sussex. The company sells hearing aids from six major manufacturers (Phonak, Oticon, Signia, ReSound GN, Widex, Starkey) bundled with aftercare packages, alongside diagnostic audiology services including hearing assessments, microsuction ear wax removal, tinnitus therapy, vestibular/balance testing and rehabilitation, custom hearing protection, and auditory processing disorder assessment, delivered via seven physical clinics and home/nursing home visits.

Product overview

Sussex Audiology Centre is an independent, family-run audiology practice serving Sussex for over 25 years, offering hearing aids from six major brands (Phonak, Oticon, Signia, GN ReSound, Widex, and Starkey) alongside comprehensive audiology services. The core product portfolio comprises hearing aids with various technology platforms (including Bluetooth connectivity, rechargeable batteries, and AI-powered sound processing) across multiple wearing styles (IIC, CIC, ITE, RIC, BTE). Technology add-on modules include Bluetooth wireless connectivity for streaming from phones/TVs, rechargeable lithium-ion battery systems, and waterproof Audéo Life technology. Services include ear wax removal (microsuction and irrigation), hearing assessments (tympanometry, pure tone audiometry, speech audiogram), tinnitus therapy using ACT-based cognitive behavioural therapy, balance testing and vestibular rehabilitation, APD assessment, custom hearing protection (Serenity Choice range), home and nursing home visits, hearing aid insurance, and flexible finance plans. The company structures its offerings through tiered service packages (Bronze, Silver, Gold, Platinum, Diamond) providing different warranty lengths, aftercare levels, and included benefits. Accessories include personal microphones, TV connectors, remote controls, and Phonak Roger wireless microphone systems for enhanced speech clarity in challenging listening environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Phonak Hearing Aids Hearing aids from Phonak across multiple platforms (Paradise, Lumity, Infinio) featuring Bluetooth connectivity, rechargeable options, and AI-powered sound processing. Models include Audéo, Virto, Lyric, and Naída.
• Oticon Hearing Aids Oticon hearing aids featuring BrainHearing technology designed to help users understand speech more naturally in noisy environments. Models include Intent, Real, Own, and Zeal.
• Signia Hearing Aids Signia hearing aids incorporating Own Voice Processing, Bluetooth streaming, and Integrated Xperience platform. Models include Insio IX, Silk Charge&Go, Pure Charge&Go IX, and Motion X.
• GN ReSound Hearing Aids ReSound hearing aids combining natural sound quality with wireless connectivity for streaming from Android and iPhone devices. Models include Vivia, Nexia, OMNIA, and Enzo.
• Widex Hearing Aids Widex hearing aids delivering pure, natural sound using PureSound technology with AI-powered personalisation. Models include Moment Sheer, SmartRIC, and CROS.
• Starkey Hearing Aids Starkey hearing aids featuring Edge AI and Genesis AI platforms with built-in health tracking, fall detection, and AI-driven sound processing. Models include Edge AI, Genesis AI, and Signature Series.
• Ear Wax Removal Professional ear wax removal services using microsuction (low-pressure suction) and irrigation (syringing) techniques, performed by qualified audiologists. Pricing: £40 ear examination, £70 one ear, £90 two ears; home visit microsuction £175.
• Hearing Assessments Comprehensive hearing tests using tympanometry, pure tone audiometry (PTA), and speech audiogram to evaluate hearing ability and detect conditions. Free hearing aid assessment available; paid medical hearing test with in-depth report also offered.
• Tinnitus Therapy Tinnitus assessment and therapy using cognitive behavioural model based on Acceptance and Commitment Therapy (ACT) recommended by NICE, provided by Hearing Therapist Saskia Harden.
• Balance Testing and Rehabilitation Vestibular balance assessment and rehabilitation including videonystagmography (VNG), calorics, Dix-Hallpike test, VEMPs, Epley Manoeuvre, and balance rehabilitation exercises conducted by Dr Rob Low.
• Vestibular Rehabilitation Exercise-based therapy for vestibular or inner ear balance disorders, using compensation learning to help the brain recalibrate balance signals. Follow-up rehabilitation appointments available.
• Auditory Processing Disorder (APD) Services APD assessment, diagnosis, and hearing therapy provided in conjunction with Nadia Abbott at Sound Horizons APD & Hearing Therapy. Includes initial audiogram (£150), referral to APD specialist, and online consultation.
• Custom Hearing Protection Custom-moulded hearing protection products including the Serenity Choice range for sleep, music, swimming, work, motorsport, flying, comfort, and hunting/shooting. Prices range from £90-£150 including consultation and fitting.
• Home Visits At-home hearing aid assessments, microsuction ear wax removal, and hearing aid fitting delivered by audiologists for patients unable to travel to clinics. Home visit microsuction £175; home visit hearing aid assessment £90.
• Nursing Home Visits On-site audiology services for nursing and care home residents including hearing assessments, microsuction wax removal, and hearing aid provision across Sussex care facilities.
• Hearing Aid Service Packages (Bronze, Silver, Gold, Platinum, Diamond) Tiered service packages offering different warranty lengths (2-5 years), aftercare levels, and included services. Diamond package includes dedicated AI chip hearing aids, 5-year warranty, discounted wax removal, free batteries for 2 years, and hearing therapy appointment.

Quantifiable outcome

• BPPV can be successfully diagnosed and treated in over 90% of cases
• +2 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sound Horizons APD & Hearing TherapycoreStrategic or Co-development PartnerSpecialist partnership for Auditory Processing Disorder (APD) assessment and treatment. Nadia Abbott, qualified Audiologist with specialist APD training, works remotely with Sussex Audiology Centre patients. Pathway includes initial audiogram at Sussex Audiology (£150), results sent to Sound Horizons within 48 hours, followed by online consultation with Nadia.
• Dr Rob Low (Audiological Scientist)coreOthersLeading Audiological Scientist specializing in balance disorders with DPhil qualification. Conducts comprehensive balance assessments at Sussex Audiology Centre using state-of-the-art equipment. Specialist in VEMPs and has published research on diagnostic use of VEMPs. Patients require consultant referral.
• Zova Sound SolutionsminorChannel Partner/ Reseller/ DistributorAccessories partner for hearing aid accessories. Sussex Audiology Centre directs patients to Zova Sound Solutions for purchasing accessories, with the ethos that 'better hearing is about more than just volume – it's about confidence, connection, and quality of life.'
• Clarity Sound Solutions (The Sound Store)minorChannel Partner/ Reseller/ DistributorOnline retailer for Phonak accessories including Roger On V3, Roger Select, Roger Table Mic II, and other hearing aid accessories. Sussex Audiology Centre links to this retailer for accessory purchases.

Scale indicators3 records

Recent moves6 records

Expansion highlights13 records

Others

• WS Audiology (Widex/Signia): Manufacturer of Widex and Signia brands carried by Sussex Audiology. Wholesaler partner and potential competitive threat via direct retail channels.
• Sonova (Phonak): Parent of Phonak, one of the six manufacturers whose products Sussex Audiology retails. Connected as a wholesale supplier and as a competitive threat through direct-to-consumer channel ambitions.
• Demant (Oticon): Parent company of Oticon, a key supplier to Sussex Audiology. Relevant as a manufacturer ecosystem participant whose product roadmap influences retailer differentiation.

Broad incumbents

• Amplifon: Global hearing care retail leader with significant UK presence through multiple brands. Broad incumbent offering full-service audiology at scale that competes across Sussex catchment area.

Direct peers

• Boots Hearingcare: National UK audiology chain operating from Boots pharmacy locations, offering hearing assessments, hearing aids from major manufacturers, and aftercare. Comparable multi-channel audiology retailer with similar product and service portfolio.
• Specsavers Hearcare: UK's largest high-street hearing care provider, operating audiology services within optical retail stores. Direct competitor for hearing aids, assessments, and wax removal with similar multi-brand manufacturer offerings and consumer-direct GTM.
• Bloom Hearing: UK independent hearing care provider with home visit services and clinical audiology offerings. Directly comparable for domiciliary audiology and mobile service delivery model.
• Hidden Hearing: One of the UK's largest private hearing care specialists with multiple clinics, home visit services, and manufacturer partnerships. Closest direct competitor in independent audiology service model and target demographic.
• Scrivens Opticians & Hearing Care: UK family-run optical and hearing care chain offering hearing tests, hearing aids, and aftercare across multiple branches. Comparable independent positioning with multi-brand manufacturer relationships.

Regional players

• The Hearing Care Centre: UK independent audiology practice with comparable multi-brand, multi-clinic service model including wax removal, tinnitus, and balance services. Illustrative of similar independent regional audiology practices that could be roll-up candidates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sussexaudio
• Facebookfacebook.com/sussexaudiology

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sussex Audiology Centre