Club Atwater

What Club Atwater does

Club Atwater is a private members club founded in 1926 and headquartered in a historic Tudor mansion at 3505 Atwater Avenue in the Westmount/downtown Montreal corridor. The club occupies over 35,000 square feet of facility space and serves a stated community of more than 1,000 like-minded members with a bundled lifestyle offering spanning athletics, wellness, food and beverage, and private events. The athletics portfolio includes seven world-class squash courts, four badminton courts, four pickleball courts, a state-of-the-art fitness center, personal training, group fitness (Pilates, yoga, barre, HIIT, boxing), reformer Pilates (L'Atelier), ELDOA postural training, small group training, a golf simulator powered by E6 CONNECT and FlightScope, and a Rise & Run Club. Wellness services include massage therapy, acupuncture, athletic therapy and sports medicine (operated via a partnership with DNA Sports Therapy & Wellness), and nutrition and lifestyle coaching. Food and beverage operations comprise the Hanford Cocktail Lounge & Bar, a dining room, Café @Water, and The Cellar private dining space. The club also operates a pro shop, multiple private event spaces, and concierge services via a partnership with Anna Concierge.

The business is membership-driven, with annual or recurring membership dues as the foundational revenue stream, supplemented by transaction-based and usage-based revenue from F&B, wellness services, sports programs (squash leagues, pickleball clinics, golf simulator hourly rentals), athletic therapy, retail, and private events and corporate bookings. Membership pricing is quote-based and not publicly disclosed; individual service pricing is published for à la carte offerings (e.g., $50/hour golf simulator, $30 pickleball clinic, $450 ELDOA 3-session package, $22 reformer Pilates trial). Distribution is exclusively direct and on-site, with personalized membership outreach, a dedicated events team, and an enquiry-driven website funnel supported by Instagram, Facebook, and LinkedIn presence. The club markets to affluent professionals and executives in the greater Montreal area, with secondary appeal to racket-sports enthusiasts and corporate clients seeking distinctive event venues. Operational data is limited — the company is privately held, does not disclose revenue, and lists 11–50 employees.

Name

Club Atwater

Legal name

Club Atwater

Website

https://clubatwater.ca

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Club Atwater is a private members club founded in 1926 in a Westmount/downtown Montreal Tudor mansion, serving 1,000+ members with bundled athletics, wellness, dining, and private event services across 35,000+ square feet.

Ownership category

akta.pro rank

Product category

Private Members Club

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYCRAEADAI

Specialty Membership Clubs (Category-Focused)

Consumer Products & Retail/Discount, Club & Value Retail/Warehouse Clubs & Membership-Based Retail

Keywords

• Private members club
• Racket sports facilities
• Fitness and wellness services
• Private event venue
• Athletic training programs

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Club Membership Dues: Annual or monthly membership fees providing exclusive access to all club facilities including athletics, dining, wellness, and social amenities. Members receive priority booking, special pricing on services, and access to curated events.
2. Food & Beverage: Revenue from Hanford Cocktail Lounge & Bar, Dining Room, Café Atwater, and The Cellar. Includes handcrafted cocktails, seasonal menus, and private dining experiences.
3. Wellness Services: Fee-for-service offerings including massage therapy, acupuncture, athletic therapy, and ELDOA sessions. Massage therapy includes deep tissue, Swedish, and therapeutic options.
4. Golf Simulator Booking: $50.00 + tax per hour booking fee for private golf simulator room. Additional revenue from golf coaching packages.
5. Small Group Training: Small group training sessions with limited to 10 participants per session, offering focused coaching and individualized feedback.
6. Sports Medicine Services: Injury rehabilitation, pre & post surgery rehabilitation, and athletic therapy services provided by certified athletic therapists from DNA Sports Therapy & Wellness.
7. Private Events & Catering: Event venue rental and in-house catering services for corporate events, weddings, private parties, and social gatherings across multiple distinctive spaces.
8. Corporate Event Packages: All-inclusive corporate packages including pickleball tournaments and team building activities, with planning, marketing materials, and catering.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Club Atwater is a private members club operating from a historic Tudor mansion in downtown Montreal, providing members with access to over 35,000 square feet of facilities including squash, badminton and pickleball courts, a fitness center, group classes, personal training, massage and acupuncture therapy, a bar/lounge, dining room, café, and private event spaces. The club sells annual/monthly memberships granting access to athletics, wellness, dining, and curated social programming, and also books corporate and private events on a transaction basis.

Product overview

Club Atwater is a premier private members club operating from a historic Tudor mansion in downtown Montreal, offering a unified lifestyle experience that combines athletics, wellness, dining, and entertainment services. The club's portfolio spans multiple interconnected offerings: athletics facilities including squash, badminton, pickleball, golf simulator, and a state-of-the-art fitness center with personal training, group fitness classes (HIIT, yoga, barre, boxing, pilates), and ELDOA postural training; food and beverage services comprising the Hanford Cocktail Lounge & Bar, dining room, Café @Water, and The Cellar; wellness services including massage therapy, acupuncture, athletic therapy/sports medicine, and nutrition coaching; and private event hosting across multiple distinctive spaces with full catering and concierge services. Members also have access to a pro shop, spa amenities, and a curated social calendar. The club positions itself as a luxury lifestyle destination combining old-world elegance with modern amenities across over 35,000 square feet of space.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Membership Recurring membership granting individuals access to Club Atwater's athletics, wellness, dining, and social facilities. Pricing is quote-based and not publicly disclosed.
• Golf Simulator Hourly private golf simulator rental powered by E6 CONNECT and FlightScope technology, supporting up to six players per session. Available to members and guests.
• Squash Squash programming including court access, professional coaching, leagues, and tournaments for members at all skill levels.
• Badminton Badminton programming across four singles courts, with coaching, structured programs, and corporate event hosting.
• Pickleball Indoor pickleball across four courts with weekly clinics, tournaments, and corporate event packages for members and outside groups.
• Fitness Center Two-floor fitness facility with advanced equipment, personal training, group classes, steam room, and sauna access for members.
• Group Fitness Group exercise classes including Pilates, Yoga, Barre, HIIT, Boxing, and Stretching led by professional instructors.
• Personal Training One-on-one personal training with customized fitness assessments, goal-based program design, and progress tracking.
• Reformer Pilates (L'Atelier) Reformer Pilates studio offering group, private, and semi-private sessions focused on strength, flexibility, and well-being.
• ELDOA ELDOA postural and spinal health program delivered via group classes and one-on-one sessions focused on spinal decompression.
• Small Group Training Coached small-group training capped at ten participants per session, providing individualized feedback in a community setting.
• Bar & Lounge (Hanford) Members-only cocktail lounge serving handcrafted cocktails and fresh bites in a 1920s-inspired luxe setting.
• Dining Room On-site restaurant serving seasonal menus for breakfast, business lunches, and intimate evening meals to members and their guests.
• Café @Water Café and smoothie bar serving coffee, pastries, fresh-pressed juices, and smoothies.
• The Cellar Intimate private dining space with a curated wine list used for member dining and private events.
• Massage Therapy & Spa Wellness services including deep tissue, Swedish, therapeutic, sports, and relaxation massage therapy plus steam and sauna access.
• Acupuncture Licensed acupuncture treatments tailored to individuals for energy balancing, body function improvement, and condition relief.
• Athletic Therapy & Sports Medicine Sports medicine clinic offering injury rehabilitation, pre- and post-surgery rehab, injury prevention, and osteopathic treatment by certified athletic therapists.
• Nutrition & Lifestyle Coaching Nutrition and lifestyle coaching delivered to members to support health and fitness goals.
• Private Event Spaces Rental of multiple on-site event spaces (Penfield Hall, The Gallery, The Library, The Studio, The Courtyard, etc.) for private and corporate functions.
• Event Services End-to-end event services including concierge planning, in-house catering with custom menus, and valet parking for events held at the club.
• Pro Shop On-site retail shop selling sports gear, apparel, rackets, and equipment for racket sports and other athletic activities.

Named customers3 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• DNA Sports Therapy & WellnesscoreStrategic or Co-development PartnerDNA Sports Therapy & Wellness powers the Club Atwater Sports Medicine Clinic, providing certified athletic therapists and osteopaths. The partnership delivers injury rehabilitation, pre & post surgery rehabilitation, injury prevention programs, and sports therapy services to club members. Key staff including Nicolas Nault, Dillon Warren, and Karim Mehdi are embedded at the club.
• Anna ConciergeminorStrategic or Co-development PartnerAnna Concierge provides personal planning services to club members, handling all Club services and amenities. The partnership offers free consultations to help members navigate club services and tailor experiences to individual preferences.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toronto Athletic Club: Historic downtown Toronto private athletic and social club. Comparable premium downtown-members-club model with similar athletic, dining, and event programming.
• Montreal Athletic Club (Club Athlétique de Montréal): Long-standing Montreal private members club offering fitness, squash, F&B, and social amenities. Directly comparable in geography, membership model, and athletic-club positioning to Club Atwater.
• The Albany Club: Toronto private members club focused on business, dining, and social events. Comparable Canadian heritage members-club model targeting professional and executive members.
• The Rideau Club: Long-established Ottawa private members club with athletic, dining, and accommodation amenities. Comparable in heritage, integrated lifestyle offering, and Canadian capital-city membership profile.
• Club Sportif MAA: Premium Montreal fitness and wellness club with multiple locations, offering training, group classes, spa, and squash. Closest direct competitor in the upscale Montreal fitness-club category.
• The Granite Club: Toronto-based private members club with extensive athletics, aquatics, dining, and social programming. Highly comparable integrated lifestyle-club model and Canadian premium positioning.
• The Boulevard Club: Toronto private members club with squash, tennis, fitness, dining, and event facilities. Comparable in offering breadth, membership model, and Canadian HNW target market.
• The National Club (Toronto): Historic Toronto private members club combining athletic, dining, and business networking. Comparable Canadian private-club heritage positioning and HNW professional member base.

Broad incumbents

• Soho House: Global members-only hospitality and lifestyle club with restaurants, wellness, workspaces, and event programming. Comparable as a premium membership lifestyle concept for HNW professionals, but operating at a much larger scale and with a hospitality-first rather than athletics-first offering.

Regional players

• The Vancouver Club: Vancouver private members club with fitness, dining, and event programming. Same broad Canadian private-club model, but serving a different metro, so not a direct head-to-head competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MontrealCountryClub
• LinkedInlinkedin.com/company/club-atwater
• Instagraminstagram.com/club_atwater
• Xx.com/atwaterclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Atwater