Glue

Name

Glue

Legal name

Glue Inc.

Website

https://glue-to.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Corporate Communications and Event Management Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Event Signage, Props & Custom Installations (HSACAOAG)

akta.pro secondary industry

Human Resources & Talent Development (EDAGANAB)

Keywords

• Corporate communications consulting
• Event management services
• Content development
• Marketing communications planning
• Internal employee communications

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services: Professional services engagement delivering intelligent communications and event solutions to client organizations. Work includes strategic communications, event management, content development, and marketing-communications planning.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Glue Inc. provides intelligent communications and event solutions to client organizations, working with internal teams such as marketing, sales, HR, corporate affairs, operations, training, fundraising, and senior leadership. Deliverables include content development, business writing, speech writing, employee and dealer events, partner communications, training programs, video production, and marketing-communications planning, delivered through four service pillars: Explain, Empower, Engage, and Envision.

Product overview

Glue Inc. is a communications and event solutions company offering four integrated service pillars: Explain (content development and presentation writing), Empower (employee communications and events), Engage (partner/channel communications), and Envision (marketing communications planning). The company also publishes the book 'Art Deco Architecture Across Canada.' Glue works with client teams to develop intelligent communications and event solutions that enhance organizational performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Explain Communications service that organizes client content and transforms it into clear, concise, and compelling messages delivered through live presentations, print, and digital formats. Designed for organizations that need to articulate their story effectively.
• Empower Internal communications and event planning service that unites employees and enables organizations to propel forward through employee conferences and special events that bring the brand to life.
• Engage Partner engagement service that informs and aligns dealers, suppliers, supporters, and media with client goals through various media channels to deliver mutually beneficial solutions.
• Envision Marketing communications planning service that helps clients build brands, define service offerings, and attract supporters through strategic planning programs.
• Art Deco Architecture Across Canada A 320-page hardcover book authored by Tim Morawetz featuring approximately 150 Art Deco-style buildings across Canada with color photographs and detailed stories of buildings from the interwar period.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Edelman: Global communications marketing firm with Canadian operations in Toronto. Comparable as an established incumbent offering similar content, PR, and event services but at significantly greater scale.
• DDB Canada: Canadian arm of the global DDB creative network. Comparable as a Toronto-based incumbent offering advertising, content, and brand communications services with overlap in target client profile.
• FleishmanHillard: Global public relations and communications agency with a Toronto office. Comparable as a much larger incumbent offering overlapping communications, content, and event services but as part of a broader portfolio of capabilities.
• MacLaren McCann: Canadian advertising agency within the McCann Worldgroup network. Comparable as a Toronto-rooted agency offering brand communications and content services to enterprise clients.

Direct peers

• NATIONAL Public Relations: Canada's largest homegrown PR firm with offices across the country. Comparable as a Canadian communications services firm providing strategy, content, and event support to corporate and public-sector clients.
• Cossette Communications: Canadian full-service marketing and communications agency headquartered in Quebec with Toronto operations. Comparable as a domestic agency offering brand, content, and event-adjacent services to corporate and not-for-profit clients across Canada.
• Strategic Objectives: Toronto-based independent PR and communications agency. Comparable as a boutique Canadian firm offering content, event, and stakeholder engagement services to similar mid-market and enterprise clients.
• Taxi (TAXI Creative): Canadian independent advertising and brand agency founded in Toronto. Comparable as a homegrown Canadian creative shop offering content, brand, and campaign services to enterprise clients.
• Argyle Communications: Toronto-based independent PR and public affairs firm. Comparable as a Canadian boutique offering communications strategy, content, and event execution for corporate and association clients.
• Juniper Park\TBWA: Toronto-based creative agency under the TBWA global network. Comparable as a mid-sized Canadian creative and brand communications firm serving similar corporate client profiles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/artdecoincanada
• Xx.com/gluetim
• LinkedInlinkedin.com/company/glue-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glue