Argyle Communications
ChangeMakers (formerly Argyle Communications) is a North American communications and consulting firm offering PR, reputation management, social impact, marketing, organizational change, and agribusiness services to enterprise, government, and nonprofit clients across nine offices.
- Company typePrivate
- Founded1979
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Argyle Communications does
ChangeMakers (formerly Argyle Communications) is a Canadian-headquartered communications and consulting firm operating across nine North American cities — five in Canada (Toronto, Calgary, Vancouver, Winnipeg, Halifax) and four in the United States (Washington D.C., Philadelphia, Miami, Grand Rapids). Founded in 1979 and rebranded under its current name on October 29, 2024 following unification with other Believeco:Partners brands, the firm delivers five core service lines: PR and reputation management, social impact consulting, marketing and advertising, organizational change management, and agribusiness and international trade.
The firm's core technology stack centers on a proprietary Data Intelligence function that powers RepScore™ (a reputation scoring tool) and the annual Reputation Index benchmark report, complemented by a Training Academy offering professional development programs. Revenue is generated through bespoke, quote-based consulting engagements with enterprise, government, and nonprofit clients across healthcare, financial services, technology, agribusiness, and Indigenous engagement verticals. Named clients include Meta, Johnson & Johnson Innovative Medicine, RBC, Deloitte, Dyson, Canon Canada, the Canadian Olympic Committee, and the Government of Nunavut, supported by a 24/7 crisis communications hotline. The firm is a brand of Believeco:Partners Ltd., a privately held diversified communications group.
Argyle Communications firmographics
Firmographics- Name
- Argyle Communications
- Legal name
- Believeco:Partners Ltd.
- Website
- https://argylepr.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ChangeMakers (formerly Argyle Communications) is a North American communications and consulting firm offering PR, reputation management, social impact, marketing, organizational change, and agribusiness services to enterprise, government, and nonprofit clients across nine offices.
- Ownership category
- akta.pro rank
Argyle Communications industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182), Management Consulting Services (54161), Advertising Agencies (541810)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising (7310)
- akta.pro primary industry
- Change Management & Transformation Consulting (BPAHAGAC)
- akta.pro secondary industries
- Change Management & Transformation (Org/HR) (BPACAJAD), Turnaround, Restructuring & Crisis Management Consulting (BPAHACAO)
Keywords
Where Argyle Communications is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices9 records
Markets served
Argyle Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Distribution channels1 record
Marketing channels6 records
Argyle Communications product offering
Product offeringCore offering
Argyle Communications, now operating as ChangeMakers, is a Canadian communications and consulting firm that delivers integrated public relations, reputation management, social impact consulting, marketing and advertising, organizational change management, and agribusiness and international trade services to enterprise, government, healthcare, and non-profit clients across North America. The firm packages these services with proprietary data-driven tools (RepScore™ and the annual Reputation Index), a Data Intelligence team, a Training Academy for professional development, and a 24/7 crisis communications support line.
Product overview
ChangeMakers (formerly Argyle Communications) is a unified platform of communications and consulting services organized around five core expertise areas: PR & reputation management, social impact consulting, marketing & advertising, organizational change management, and agribusiness & international trade. The firm offers specialized products including RepScore™ (a proprietary reputation scoring tool) and the annual Reputation Index research. Data Intelligence services and a Training Academy complement the core consulting offerings. The company operates across nine North American locations (Calgary, Halifax, Toronto, Vancouver, Winnipeg, Grand Rapids, Miami, Philadelphia, Washington D.C.) and serves clients across diverse sectors including healthcare, finance, government, and agribusiness.
Differentiator
Problem solved
Functional benefit
Products and services
- PR & Reputation Management Integrated public relations services designed to help clients create stronger brands and businesses through stakeholder communications, brand-building campaigns, and crisis support, especially when stakes are high.
- Social Impact Consulting Strategy and implementation support for community development, public health and well-being, social justice, and Indigenous engagement initiatives, delivered by a team of dedicated professionals.
- Marketing & Advertising End-to-end marketing support spanning research, strategy, creative development, and media planning, delivered in close collaboration with client marketing teams to grow brand affinity and achieve business objectives.
- Organizational Change Management Communications-led change management combining communications, leadership alignment, and reputation intelligence to help clients navigate high-pressure transitions and turn high-pressure moments into an advantage.
- Agribusiness & International Trade Trade marketing, buyer engagement, and in-market execution services that help agrifood and agribusiness companies grow in the Canadian market, connecting international and Canadian brands with the right partners and opportunities.
- RepScore™ Proprietary reputation scoring tool that uses data-driven insights to help organizations measure and track their reputation standing over time.
- Reputation Index 2024 Annual reputation benchmarking report providing industry insights, rankings, and comparative data on organizational reputation across sectors.
- Data Intelligence Analytics and intelligence services, supported by the firm's Data Intelligence team and tools, that help clients create impactful strategies, engage audiences, and protect reputations using data.
- Training Academy Educational and training programs for professional development in communications, reputation management, and social impact skills.
- Crisis Support Immediate crisis communications support delivered through a dedicated 24/7 phone line (1-833-262-8689) for clients facing high-stakes situations.
Quantifiable outcome
- Crisis support hotline available 24/7 at 1-833-262-8689
Companies that use Argyle Communications
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles5 records
Argyle Communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Argyle Communications partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- British Columbia Assembly of First NationscoreCollaborations partner. Partnership enables unique perspectives on challenges involving Indigenous engagement and reconciliation.
- Canadian Olympic CommitteecoreCollaborations partner providing communications expertise for sports organization's reputation and stakeholder engagement.
- Canon CanadaminorCollaborations partner for technology company's communications and marketing needs.
- Cavendish FarmscoreCollaborations partner in agribusiness sector for trade marketing and market expansion initiatives.
- Dairy Farmers of OntariocoreCollaborations partner in agriculture sector for industry communications and stakeholder engagement.
- DeloittecoreCollaborations partner for professional services firm's client communications and consulting needs.
- DesjardinscoreCollaborations partner for financial services organization's communications and reputation management.
- DysonminorCollaborations partner for consumer products company's marketing and communications initiatives.
- Johnson & Johnson Innovative MedicinecoreCollaborations partner in healthcare sector for pharmaceutical communications and patient advocacy.
- MetacoreCollaborations partner for technology platform's communications and reputation management needs.
- Government of NunavutcoreCollaborations partner for government communications, Indigenous engagement, and public policy initiatives.
- RBCcoreCollaborations partner for financial services organization's brand communications and stakeholder engagement.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Argyle Communications competitors and assessment
Company assessmentDirect peers
- NATIONAL Public Relations: One of Canada's largest independent PR firms with a comparable mix of public affairs, corporate communications, and healthcare practice, directly competing for Canadian enterprise and government clients.
- Navigator: Canadian strategic communications and public affairs firm focused on enterprise reputation, crisis, and stakeholder engagement — a closely comparable Canadian mid-sized peer.
- Strategic Objectives: Toronto-based independent PR and integrated communications agency with a similar mix of corporate, consumer, and healthcare work for Canadian and North American clients.
- Citizen Relations: North American PR and integrated communications agency with comparable brand, corporate, and influencer practices; competes for similar mid-to-large enterprise briefs.
Broad incumbents
- Edelman: Global PR leader with a large Canadian operation; competes for the same enterprise reputation and change-communications mandates but at significantly greater scale and geographic reach.
- Weber Shandwick: Interpublic-owned global PR network with strong healthcare, public affairs, and corporate practices; competes head-to-head for multi-region enterprise reputation work.
- FleishmanHillard: Omnicom-owned global PR firm with deep healthcare, technology, and public affairs practices that overlap directly with ChangeMakers' enterprise client roster.
- Hill & Knowlton: WPP-owned global communications consultancy with strong public affairs and crisis capabilities, a direct competitor for high-stakes reputation and public-policy work.
- Burson (BCW): WPP-owned global communications agency formed by merging Burson-Marsteller and Cohn & Wolfe, with comparable healthcare, corporate, and crisis practices.
Emerging players
- Zeno Group: Daniel J. Edelman-owned global communications agency with strong consumer and corporate reputation practices; a meaningful competitor for tech and consumer enterprise work like Meta and Dyson.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Argyle Communications social profiles
Digital presenceArgyle Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
Argyle Communications leadership team
Management profileNumber of profiles
Profiles1 record
Argyle Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Argyle Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Argyle Communications
What does Argyle Communications do?
Argyle Communications, now operating as ChangeMakers, is a Canadian communications and consulting firm that delivers integrated public relations, reputation management, social impact consulting, marketing and advertising, organizational change management, and agribusiness and international trade services to enterprise, government, healthcare, and non-profit clients across North America. The firm packages these services with proprietary data-driven tools (RepScore™ and the annual Reputation Index), a Data Intelligence team, a Training Academy for professional development, and a 24/7 crisis communications support line.
Is Argyle Communications a public or private company?
Argyle Communications is a private company. It is classified as corporate owned and is currently operating.
When was Argyle Communications founded?
Argyle Communications was founded in 1979. It employs 51 to 100 people.
Where is Argyle Communications based?
Argyle Communications is headquartered in Toronto, Canada, in the North America region.
Who are Argyle Communications's main competitors?
Direct peers on record are NATIONAL Public Relations, Navigator, Strategic Objectives and Citizen Relations. Broad incumbents are Edelman, Weber Shandwick, FleishmanHillard, Hill & Knowlton and Burson (BCW). Zeno Group is listed as an emerging player.
Does Argyle Communications have an API?
No public API is recorded for Argyle Communications.
What industry is Argyle Communications in?
Argyle Communications's product category is Public Relations Services. Its primary akta.pro industry code is BPAHAGAC, Change Management & Transformation Consulting, with a secondary code of BPACAJAD, Change Management & Transformation (Org/HR). Its NAICS code is 54182 and its SIC code is 8742.