Name

The Art Group

Legal name

Pyramid Posters Limited

Website

https://artgroup.com

Company type

Private

Founded year

1987

Operating status

Operating

Ownership category

akta.pro rank

Product category

Wall Art & Home Decor

NAICS

Art Dealers (459920), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)

akta.pro secondary industries

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB), Entertainment Memorabilia Retail (Film/TV/Music) (CRALAGAJ)

Keywords

• Wall art publishing
• Framed art prints
• Canvas prints
• Contemporary art
• Home decor

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Consumer Sales: Retail sales of art prints, framed wall art, canvas prints, and home decor products through the company's e-commerce website artgroup.com. Products sold directly to consumers with various framing and format options.
2. Trade/B2B Sales: Business-to-business sales through trade accounts for retailers, interior designers, and other commercial customers requiring bulk purchasing options.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

The Art Group publishes and sells contemporary wall art and home decor, including art prints, framed prints, canvas prints, cushions, tableware, stationery, giftware, wooden wall art, and calendars. It runs a direct-to-consumer e-commerce platform at artgroup.com alongside dedicated trade accounts that serve retailers, interior designers, and other business customers with bulk purchasing and trade pricing. The offering spans everyday price-point prints through to premium-edition and licensed collections.

Product overview

The Art Group is a contemporary art publishing company operating as a B2B and B2C e-commerce platform. The company offers a diverse portfolio of wall art products organized across multiple categories: core art print products (Art Prints, Art Posters, Canvas Prints, Framed Canvas Prints, Pre-Framed Prints, Mounted Prints), framing solutions (Frames, Pre-Framed Art Posters), premium offerings (Premium Edit featuring premium framed canvas prints, premium framed prints, and premium framed wood plaques), and lifestyle extensions (Soft Furnishings/Cushions, Tableware, Stationery, Giftware, Wooden Wall Art, Memorabilia, Calendars). The products are distributed globally through the artgroup.com online store and a trade account program for business customers. The company maintains licensing partnerships with major entertainment properties (Disney, Harry Potter, Star Wars, DC Comics), museum archives (Magnum Photos, National Railway Museum), and represents thousands of artists across various styles and subjects.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Prints
• Framed Wall Art
• Canvas Prints
• Pre-Framed Art Posters Ready-to-hang pre-framed art poster formats sold by The Art Group, extending the wall art range for consumers and trade customers.
• Premium Edit Collection A premium-edition range of contemporary wall art curated by The Art Group, positioned at the higher end of the price spectrum for design-conscious consumers and trade buyers.
• Cushions Decorative cushions coordinated with the wall art catalogue, sold by The Art Group as part of its broader home decor offering to consumers and trade customers.
• Tableware Art-led tableware products sold by The Art Group, extending the contemporary artwork catalogue into dining and entertaining categories for consumers and trade buyers.
• Stationery and Giftware Art-themed stationery and giftware ranges produced by The Art Group, leveraging its contemporary artwork catalogue for gifting and lifestyle categories.
• Wooden Wall Art Wood-based wall art formats sold by The Art Group, offering an alternative substrate to framed prints and canvas for consumers and trade customers.
• Memorabilia and Calendars Licensed and themed memorabilia and calendar ranges published by The Art Group, targeted at consumer gift and seasonal purchase occasions.
• Mounted Prints and Frames Mounted prints and standalone frame options sold by The Art Group, supporting both finished wall art purchases and custom framing needs for consumers and trade customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Society6: Global online marketplace where artists sell art prints, framed prints, canvas, and home décor. Comparable asset-light product model and broad subject coverage, though marketplace rather than publisher-owned catalog.
• Redbubble: Global artist marketplace for art prints, framed prints, and home décor including cushions, mugs, and stationery. Directly comparable lifestyle extension play (cushions, tableware, giftware) and similar D2C e-commerce model.
• Fy!: UK-based online marketplace and art print retailer offering wall art, prints, and home décor. Comparable product range and target customer; competes on price and breadth across subjects and styles.
• Desenio: Swedish-founded D2C art print and wall décor retailer offering a similar catalog of art prints, framed prints, and canvas across multiple subjects and styles. Direct competitor to The Art Group's core e-commerce wall art offering and target customer (style-conscious home decorators).
• East End Prints: London-based independent art print publisher and retailer selling curated contemporary art prints, framed prints, and wall décor. Direct UK peer overlapping with The Art Group's contemporary art publishing positioning.
• Poster Store: Nordic D2C art print retailer focused on posters, frames, and Scandinavian-style wall décor. Highly comparable to The Art Group in product mix (art prints, framed prints, canvas) and price-driven D2C go-to-market model.
• King & McGaw: UK-based art publisher and retailer with a similar 20+ year heritage, supplying art prints, framed prints, and wall décor to consumers and trade (interior designers, hospitality). Direct competitor with overlapping artist licensing model and B2B/B2C channel structure.
• Art Republic: UK contemporary art print retailer offering limited edition prints, posters, and framed wall art from established and emerging artists. Comparable curated catalog model and B2C customer base.

Broad incumbents

• IKEA (Hemsäker / Art Events collection): Mass-market home furnishings retailer with a curated art print and framed wall décor assortment. Indirect competitor on the entry-level art print segment and an adjacency for home décor customers.
• AllPosters / Art.com: Large-scale art print, poster, and framed wall décor retailer with a much broader catalog spanning entertainment, fine art, and photography. Comparable product categories but operates at significantly larger scale as a broad incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/the_art_group
• LinkedInlinkedin.com/company/the-art-group-greeting-cards-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Art Group