cmlabs
- Company typePrivate
- Founded2019
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What cmlabs does
cmlabs (legal entity PT CMLABS INDONESIA DIGITAL) is an Indonesia-headquartered digital marketing agency founded in 2019 that delivers SEO services, content writing, digital media buying, and integrated 360 Digital Marketing packages to business clients. The company is based in North Jakarta (Pluit, Penjaringan) with 51-100 employees and explicitly markets its core services to clients in Southeast Asia, Australia, the United States, the United Kingdom, and Kazakhstan; media buying and SEO for political campaigns are restricted to the Indonesian market. Its customer base spans enterprise accounts (OCBC Bank, AQUA, Siloam Hospitals, Enesis Group, Mitra10, Sahabat Pegadaian) and mid-market/startup/SMB clients (Prospeku, Damessa, Populix, Crewdible, Asani), with 40+ case studies cited as of 2025.
The company's product surface combines a free SEO tools suite (over 30 browser-based utilities including Page Speed Test, Mobile Friendly Test, sitemap and robots.txt generators, JSON-LD schema generators for 12 entity types, Plagiarism Checker, SERP Simulator, Redirect Chain Checker, and Hreflang Checker, accessible without registration at tools.cmlabs.co) with paid professional services delivered through OKR-based engagements. Paid offerings include SEO Services (on-page, technical, off-page), SEO Content Writing (750-3000+ word articles), Expert Writing (subject-matter-authenticated content), Digital Media Buying (backlinks to Indonesian national media and bloggers, plus PR/Branding), SEO for Political Campaigns, and the 360 Digital Marketing bundle that adds Creative Services and Web/App Development. The company also operates the cmlabsclass educational event series.
cmlabs is privately held with no disclosed institutional investors, funding rounds, or revenue figures. Its revenue model is professional services based on monthly subscription-style engagements (a sample simulation shows IDR 30M/month for SEO + Content Writing), supplemented by partnership and affiliate commissions (up to 5%) and a freemium lead-generation layer. Distribution is sales-led via direct website inquiry ("Get My Free Quote," "Talk to Our Team"), supplemented by partnership channels, self-serve SEO tools, content marketing through a 352-post SEO blog, and the cmlabsclass events. The company has won the BRICS Industrial Innovation Contest 2025 bronze medal for AI-driven marketing and announced a management restructure in September 2025.
cmlabs firmographics
Firmographics- Name
- cmlabs
- Legal name
- PT CMLABS INDONESIA DIGITAL
- Website
- https://cmlabs.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
cmlabs industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Blogging & CMS Content Platforms (BPAMAJAG)
- akta.pro secondary industry
- Digital Newsroom/CMS Platforms for Publishers (MPACAIAH)
Keywords
Where cmlabs is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
cmlabs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- SEO Services: Professional SEO consultation and optimization services covering on-page, technical, and off-page SEO. Includes website audits, keyword research, editorial plans, traffic projections, and regular reporting. Pricing based on project scope and duration.
- SEO Content Writing Services: Quality article production meeting SEO standards tailored to client business niche and branding. Word counts range from 750 to 3000+ words per article. Part of comprehensive SEO service packages with specific OKR targets.
- Expert Writing Services:
- Digital Media Buying: Subdivided into Backlink services (national media placements and blogger outreach) and PR/Branding services. Backlinks to Indonesian national media (Detik.com, Liputan6, CNN, CNBC, Kompas, Tempo, etc.) with charges per keyword. Also includes blogger outreach with strict specifications.
- SEO for Political Campaigns: Combined SEO services, content writing, and media buying package designed for political campaign activities in Indonesia.
- Free SEO Tools: Over 30 SEO tools provided free of charge without registration, used for lead generation and brand building.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SEO Service & SEO Article Writing Package |
| Freemium | Pay-as-you-go | Free SEO Tools |
| Other | Annual | Partnership Fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
cmlabs product offering
Product offeringCore offering
cmlabs is a digital marketing agency that sells professional SEO services, SEO-aligned content writing, expert-authenticated writing, and digital media buying (backlink placements and PR/branding on Indonesian national media) to business clients. The firm supplements these paid services with a free suite of 30+ browser-based SEO utilities used for lead generation. Engagements are scoped per project or monthly retainer with OKR-based deliverables.
Product overview
cmlabs is a digital marketing agency headquartered in Jakarta, Indonesia, operating under PT CMLABS INDONESIA DIGITAL. Its offering is organized as a platform of free SEO Tools plus paid professional services. The free SEO Tools suite (tools.cmlabs.co) provides over 25 browser-based utilities — including Page Speed Test, Mobile Friendly Test, sitemap.xml Generator, robots.txt Generator, JSON-LD Generators for 12 schema types, Word Counter, Plagiarism Checker, SERP Simulator, and Redirect Chain Checker — available without registration. The paid services layer includes SEO Services (on-page, technical, and off-page optimization with OKR reporting), SEO Content Writing (750–3000+ word articles with editorial planning), Expert Writing (expert-authenticated content), Digital Media Buying (backlinks to national media and bloggers, plus PR/Branding placements), and SEO for Political Campaign (integrated SEO package). These services are also available as a bundled 360 Digital Marketing package. The company also organizes the cmlabsclass educational event series for the digital community.
Differentiator
Problem solved
Functional benefit
Products and services
- Free SEO Tools Suite
Quantifiable outcome
- 14867% improvement in SEO metrics for OCBC Bank
- +4 more outcomes
Companies that use cmlabs
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles4 records
cmlabs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
cmlabs partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Affiliate Marketing Program PartnersminorThird-party affiliate partners who promote cmlabs services and earn commission (up to 5%) on referred clients. All administrative processes and payments for SEO Services must be conducted through PT CMLABS INDONESIA DIGITAL accounts. Third-party affiliate marketing is only valid when payment is made through company accounts.
- Partnership Program - Franchise OrganizationsminorPartnership program targeting franchise businesses with cost-effective fees structure. Franchisors and franchisees can partner for standardized digital marketing services across multiple locations.
- Partnership Program - Educational InstitutionsminorPartnership program for schools, universities, and educational organizations with special pricing for institutional digital marketing needs.
- Partnership Program - Professional Services FirmsminorPartnership opportunities for professional services firms including consultancies, law firms, and other B2B service providers.
- Partnership Program - Startup Incubators/AcceleratorsminorPartnership program for startup ecosystems including incubators and accelerators with their portfolio companies, offering cost-effective digital marketing solutions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
cmlabs competitors and assessment
Company assessmentDirect peers
- WebFX: WebFX is a US-based full-service digital marketing agency specializing in SEO, content marketing, and PPC for mid-market and enterprise clients. It is directly comparable to cmlabs in service mix, sales-led GTM, and SEO-led organic growth motion.
- Hashmeta Group: Hashmeta is a Singapore- and Indonesia-headquartered digital marketing agency offering SEO, content, and media-buying services across Southeast Asia. Its regional focus, service mix, and Indonesia presence make it the closest geographic direct peer to cmlabs.
- SEO.com: SEO.com is a US SEO-focused agency with retainer-based SEO and content services. Direct overlap with cmlabs's core SEO Services offering and outcome-driven packaging.
- Straight North: Straight North is a US performance-focused digital marketing agency with SEO and content services as central offerings. Comparable to cmlabs in its consultative sales motion and outcome-oriented service packaging.
- Coalition Technologies: Coalition Technologies is a US digital agency providing SEO, content writing, and web development services. Its bundled SEO + content writing + web model maps closely to cmlabs's 360 Digital Marketing offering.
- Ignite Visibility: Ignite Visibility is a US performance marketing agency whose core practice is SEO services and content marketing for enterprise clients. Direct overlap with cmlabs on SEO retainers, content production, and enterprise client focus.
Broad incumbents
- iProspect: iProspect is the global performance and digital marketing agency within Dentsu, with a large SEO and media-buying practice. It overlaps with cmlabs on SEO and paid media but operates as part of a much broader global portfolio serving enterprise clients.
- Merkle: Merkle (Dentsu) is a large data-driven performance marketing agency offering SEO, content, and media activation. Competes with cmlabs for enterprise SEO budgets but as part of a much wider CRM/loyalty/data stack rather than as an SEO specialist.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
cmlabs social profiles
Digital presencecmlabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
cmlabs leadership team
Management profileNumber of profiles
Profiles2 records
cmlabs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cmlabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cmlabs
What does cmlabs do?
cmlabs is a digital marketing agency that sells professional SEO services, SEO-aligned content writing, expert-authenticated writing, and digital media buying (backlink placements and PR/branding on Indonesian national media) to business clients. The firm supplements these paid services with a free suite of 30+ browser-based SEO utilities used for lead generation. Engagements are scoped per project or monthly retainer with OKR-based deliverables.
Is cmlabs a public or private company?
cmlabs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was cmlabs founded?
cmlabs was founded in 2019. It employs 51 to 100 people.
Where is cmlabs based?
cmlabs is headquartered in Jakarta, Indonesia, in the Asia region.
How does cmlabs make money?
Six revenue lines are on record. SEO Services are the primary driver. The others are SEO Content Writing Services, expert Writing Services, digital Media Buying, SEO for Political Campaigns and free SEO Tools.
Who are cmlabs's main competitors?
Direct peers on record are WebFX, Hashmeta Group, SEO.com, Straight North, Coalition Technologies and Ignite Visibility. Broad incumbents are iProspect and Merkle.
Does cmlabs have an API?
No public API is recorded for cmlabs.
What industry is cmlabs in?
cmlabs's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAMAJAG, Blogging & CMS Content Platforms, with a secondary code of MPACAIAH, Digital Newsroom/CMS Platforms for Publishers. Its NAICS code is 54183 and its SIC code is 7311.