Supply Services

What Supply Services does

Supply Services Limited (SSL) is a New Zealand-based industrial distributor and engineering services provider founded in 1980, headquartered in Mount Maunganui with additional branches in Auckland and Christchurch. The company distributes and custom-fabricates conveyor chains, roller chains, sprockets, and engineering plastics (including high-performance polymers such as UHMW-PE, PEEK, PTFE, and nylon) for industrial customers across New Zealand. It holds the self-described position as the largest stockist of conveyor chains in New Zealand and operates over 50 specialist machines across its three branches for CAD design, CNC machining, conventional machining, reverse engineering, welding, and custom fabrication.

The company operates a portfolio of proprietary brands targeted at specific industrial verticals: SLIPPERY-DECK truck liners (since 1995), ADCOMP bushings and ARMOUR-X wear plates for the timber and sawmilling sector, and POLYJEX functional polymer products. It also distributes partner brands including Can-Am Chains, Ensinger Plastics, IMT industrial magnets, and HEKO Ketten. Its Change Parts service uses FARO Edge Scan Arm 3D scanning technology to digitize bottling line geometry and produce machine-matched replacement parts, with customers including Coca-Cola Amital NZ, Lion Breweries, Goodman Fielder, and multiple NZ wineries. Custom Norzorb anti-rebound urethane material addresses high-impact applications in sawmills and timber processing.

Supply Services generates revenue through one-time product sales (chains, sprockets, plastics, proprietary brands) and fee-based engineering services, with quote-based pricing for all offerings. Go-to-market is primarily direct sales with field sales engineers conducting site visits, supplemented by walk-in traffic at three branches and an online enquiry system accepting CAD files (SolidWorks, STEP, IGES, DXF, DWG). The customer base spans food and beverage, construction, transport and logistics, wood processing, energy, and general manufacturing, with a notable concentration of large NZ enterprise customers. The company is privately held and founder-owned, with Baden Prentice (son of founder Tim Prentice) serving as Managing Director since 2016.

Name

Supply Services

Legal name

Supply Services Limited

Website

https://supplyservices.co.nz

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Supply Services Limited is a privately held New Zealand industrial distributor and engineering services firm, founded 1980, supplying conveyor chains, sprockets, engineering plastics, and custom-fabricated parts to enterprise and mid-market manufacturers across food and beverage, construction, timber, and energy sectors from three branches nationwide.

Ownership category

akta.pro rank

Product category

Industrial Engineering Supplies

NAICS

Other Plastics Product Manufacturing (32619), Plastics Materials and Basic Forms and Shapes Merchant Wholesalers (42461)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Industrial & Protective Thermoformed Packaging (Dunnage, Trays, Clamshells) (IMANAHAC)

akta.pro secondary industry

Conveying, Feeding & Material Handling for Packaging Lines (IMALAOAG)

Keywords

• Industrial chains and sprockets
• Engineering plastics supply
• Conveyor chain distribution
• CNC machining services
• Truck liner manufacturing

Headquarters

HQ city

Mount Maunganui

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Products Distribution: Supply Services generates revenue through distribution and sale of performance engineering products including chains, sprockets, and engineering plastics. Products are available off-the-shelf or made-to-order. The company also provides custom manufacturing and engineering services.
2. Engineering Services: Provides fee-based engineering services including CAD design, CNC machining, conventional machining, reverse engineering, welding, assembly and fabrication, and cut-to-size plastic services across all three branches.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Supply Services distributes, stocks, and supplies performance engineering products—industrial chains (roller, conveyor, wood processing, bottling and packaging), sprockets, and engineering plastics (UHMW-PE, PEEK, PTFE, nylon, acetal)—to New Zealand industrial producers. The company also offers in-house CAD design, CNC machining, reverse engineering, welding, fabrication, and cut-to-size plastic services across its three nationwide branches, manufacturing proprietary branded lines including Slippery-Deck truck liners, ADCOMP bushings, ARMOUR-X wear plates, and POLYJEX polymers. Customers can purchase off-the-shelf items or commission made-to-order and custom-fabricated components.

Product overview

Supply Services is a performance engineering products provider with three core product lines: Chains & Sprockets (including roller chains, conveyor chains, wood processing chains, bottling/packaging chains, and engineered plastic parts), Engineering Plastics (high-performance materials like PEEK/PTFE, engineering materials like nylon/acetal, standard plastics like UHMWPE, and industrial composites/laminates), and Engineering Services (CAD design, CNC machining, reverse engineering, and custom fabrication). They also offer proprietary brands including Slippery-Deck truck liners, ADCOMP bushings, ARMOUR-X wear plates, and POLYJEX polymer products. Their Change Parts service uses FARO scanning technology for bottling line components. They distribute partner brands including Can-Am Chains, Ensinger Plastics, ACM Composites, IMT industrial magnets, and others.

Differentiator

Problem solved

Functional benefit

Brands

• SLIPPERY-DECK®: The original truck liner and lining materials for the New Zealand market. Liners are in operation country-wide and designed for extra durability.
• ADCOMP®
• ARMOUR-X®
• POLYJEX®
• WHALE®

Products and services

• Roller Chains Extensive line-up of roller chains for various industries and applications including agriculture, sawmills, clean room, and salt water environments. Available in simplex, duplex, and triplex configurations with ANSI, BS, and specialty variants, complemented by attachments and accessories for industrial producers in New Zealand.
• Conveyor Chains Comprehensive range of standard and industry-specific conveyor chains in New Zealand, complemented by attachments, sprockets, and accessories for industrial conveyor and bulk material handling applications.
• Sprockets and Chain Wheels Large range of sprockets and chain wheels from 3/8 to over 8.0 inches in pitch, including precision roller chain sprockets, conveyor, drag, and polymer sprockets for industrial applications across New Zealand.
• Engineering Plastics Premium engineering plastics and industrial composites including high-performance plastics (PEEK, PTFE, PVDF), engineering materials (nylon, acetal, PET), standard plastics (UHMWPE, HDPE, PVC), and industrial composites and laminates for demanding industrial applications.
• Truck Liners (Slippery-Deck) High-performance truck and trailer deck lining products manufactured in Germany and USA from premium UHMW-PE polymer. Eliminates sticking, reduces carryback, improves productivity, and lasts 2-3 times longer than aluminium for transport, aggregate, and construction fleet operators.
• Change Parts Accurate, machine-matched bottle filling change parts using FARO Edge Scan Arm technology for 3D digitization, CAD design, CNC machining, and onsite installation for beverage, wine, water, and food bottling lines.
• Industrial Magnets (IMT) Magnetic separators and industrial strength magnets from Innovative Magnetic Technologies including suspended plate magnets, magnetic head pulleys, cross belt separators, and grate magnets for tramp metal removal and process protection.
• Engineering Services CAD design, manual and CNC machining, reverse engineering, welding, assembly and fabrication, and cut-to-size plastic services delivered across all three New Zealand branches.
• Norzorb Anti-Rebound Material High-performance anti-rebound material crafted from a specially engineered urethane formulation that absorbs up to 75% more energy than standard polyurethane for high-impact timber processing and industrial applications.
• Wood Processing Chains Expert-level wood processing chains for sawmills, pulp and paper, OSB and dry board manufacturers including welded steel drag chains, mill chains, and attachments for demanding environments.
• Bottling and Packaging Chains Bottling and packaging chains in stainless steel and injection moulded plastics, including flat top chains, multi-flex chains, modular belts, and plastic sprockets for beverage, food, and packaging production lines.

Quantifiable outcome

• Slippery-Deck truck liners last 2-3 times longer than aluminium
• +3 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core.

• Can-Am ChainscoreTechnology or IntegrationCAN-AM CHAINS is a premier manufacturer of welded steel, specialty chains and attachments, sleeve bearings, sprockets and engineered plastics for forest products and waste water treatment industries.
• Ensinger PlasticscoreTechnology or IntegrationThe Ensinger Group is engaged in development and manufacture of compounds, semi-finished materials, composites, technical parts and profiles made of engineering and high-performance plastics.
• Okulen Engineering PlasticscoreTechnology or IntegrationTechnical partners for development, production and processing of tailor-made high-tech polymers for clients worldwide for over 40 years. Over 8,500 tons of plastic processed on 19 presses annually.
• ACM CompositescoreTechnology or IntegrationACM Composite Bearings develops and manufactures highly engineered synthetic composite materials for marine and industrial engineering markets worldwide for over 25 years.
• Norplex-MicartacoreTechnology or IntegrationUtilising epoxy, phenolic, melamine, and silicone resin systems on various reinforcements, offering composite material solutions to designers worldwide.
• CHJC Roller Chain (Hengjiu Group)coreTechnology or IntegrationEstablished in 1953 with more than 2,000 employees and covering area of over 600,000 sqm. Hengjiu Group is China's largest roller chain manufacturer with five R&D production bases in Zhuji.
• FB ChaincoreChannel Partner/ Reseller/ DistributorFB Ketju is part of FB Group owned by Swedish listed company Addtech AB and is the Scandinavian leading manufacturer and supplier of conveyor chain.
• Innovative Magnetic Technologies (IMT)coreTechnology or IntegrationLeading designer, manufacturer and supplier of magnetic separators and industrial strength magnets for various industries worldwide.
• TriStar PlasticscoreTechnology or IntegrationProvides engineering, custom fabrication and manufacturing of high-performance plastics and self-lubricating bearings materials. Capabilities include component design, material selection, prototype, production, manufacturing and surface modification.
• HEKO KettencoreTechnology or IntegrationProduces round steel chains and accessories for bulk material conveyors in Wickede since 1917. One of leading worldwide manufacturers of hardened chains for bucket elevators and chain conveyors, and market leader for heat resistant kiln chains.
• Northern PlasticscoreTechnology or IntegrationSince 1980, leader in design, manufacture and distribution of wide range of specialty industrial plastic products. Specialising in UHMW extrusions, custom cast polyurethane parts as well as machining and fabrication of engineering plastics.
• Polymer IndustriescoreTechnology or IntegrationWorld leader in manufacturing of polyolefins, engineering plastics, and high performance plastics. Offers one of broadest product portfolios in performance plastics industry.
• Manifattura Catene ViganócoreTechnology or IntegrationFounded in 1962. Production includes forged link scraper chains, mechanical chains for transmission and conveying, traction chains and accessories. Chains entirely manufactured in Italy at production sites in Viganó and Missaglia.
• Tree Island SteelcoreTechnology or IntegrationSince 1964, produces wire products from manufacturing facility in Richmond, BC, Canada. Mission is to consistently deliver high-quality wire products meeting or exceeding customers' needs as well as industry standards.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Applied Industrial Technologies: North American industrial distributor specializing in bearings, power transmission products, fluid power, and engineered rubber/polymer products with value-added services. Direct comparable to Supply Services in product mix (chains, engineered plastics) and enterprise field-sales motion.
• Eriks: European industrial distributor of engineered polymer and rubber products, seals, gaskets, and power transmission components. Closely mirrors Supply Services' combination of technical plastics, chain/sprocket distribution, and custom fabrication for industrial OEMs.
• Brammer (Traxion / IPH Group): European industrial MRO distributor of bearings, power transmission, tools, and engineered polymer products within IPH Group. Closely analogous to Supply Services in product mix and technical distribution model.

Regional players

• Steel & Tube Holdings: NZX-listed New Zealand distributor of steel, fasteners, reinforcing, and related construction/industrial products. Comparable NZ industrial distribution model with multiple branches, though focused on metals rather than plastics and chains.
• Cromwell Tools: New Zealand/Australia industrial tools and MRO supplies distributor with local branches. Comparable regional industrial distribution peer, though product mix skews more toward hand tools and consumables than engineered plastics.
• Action Steel NZ: New Zealand industrial steel, fasteners, and engineering supplies distributor. Similar NZ industrial distribution footprint and customer base, serving construction and manufacturing.
• Skellerup Holdings: NZX-listed New Zealand industrial manufacturer of engineered polymer products, footwear, and dairy rubberware. Closest NZ-listed peer to Supply Services' engineered plastics and industrial rubber work, serving similar NZ industrial customers.

Broad incumbents

• W.W. Grainger: Largest US industrial MRO distributor with extensive catalog of power transmission, material handling, and engineered components. Comparable in serving industrial maintenance buyers, though vastly larger scale and broader product breadth than Supply Services.
• MSC Industrial Direct: Large US industrial MRO distributor with extensive metalworking, fasteners, and power transmission product lines. Comparable to Supply Services in serving industrial maintenance/operations buyers but at much broader scale.
• Motion Industries: US-based industrial MRO distributor (a subsidiary of Genuine Parts Company) carrying bearings, power transmission, chains, pneumatics, and engineered plastics. Highly comparable business model to Supply Services: distribution of performance industrial components plus value-added fabrication and service to enterprise manufacturers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdtwIqnI4XLFNBXsPxXO87A
• LinkedInlinkedin.com/company/supply-services-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supply Services