Tokyu Re design Corporation

What Tokyu Re design Corporation does

Tokyu Re design Corporation is a Tokyo-based renovation and remodeling services provider operating as a wholly-owned subsidiary of Tokyu Community Co., Ltd. within the Tokyu Fudosan Holdings Group. Founded on April 3, 2017 with operations commencing October 1, 2017, the company was established through the integration of renovation businesses from Tokyu Community and Tokyu Home Operations. The company operates two principal business divisions: Mansion Renovation (apartment and condominium renovation for individual homeowners, including full renovation, partial room renovation, and single-building renovation) and Space Partners (commercial renovation covering offices, hotels, commercial complexes, medical/care facilities, sports facilities, and institutional residences). The company executes approximately 5,000 renovation projects annually, primarily across the Greater Tokyo metropolitan area and the Kansai region (Osaka, Hyogo, Kyoto, Nara).

Revenue is generated through project-based construction contracts (fixed-price and cost-plus) for both residential and commercial work, supplemented by recurring after-maintenance services. Pricing is unit-based for mansion renovations determined by property size and floor plan, and scope-based for full house renovations (claimed at approximately half the cost of rebuilding). The company has developed proprietary construction technologies including the STRONG WALL seismic-resistant wall system and the industry-first narrow-width earthquake-resistant wall enabling openings in seismic walls. Following April 2024 and April 2025 divestitures of its detached house and new user renovation businesses to Daiwa House affiliates, the company has narrowed strategic focus to mansion renovation and commercial Space Partners work.

Customer acquisition is hybrid: direct sales through dedicated phone lines and websites for residential customers, a dedicated Space Partners portal for corporate clients, physical showrooms (Renovation Studio and WORK ARENA YŌGA), and event-based demand generation through Reform Festa exhibitions. Embedded referral channels through Tokyu Group affiliates — particularly Tokyu Community's managed property portfolio and Tokyu Livable's resale brokerage — provide a structural customer pipeline. The company's competitive positioning relies on Tokyu Group brand credibility, scale efficiencies from high project volume, proprietary seismic technologies, and integrated after-service programs including the House Baton Project warranty-transfer service.

Name

Tokyu Re design Corporation

Legal name

株式会社東急Ｒｅ・デザイン

Website

https://tokyu-re-design.co.jp

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Tokyu Re design Corporation is a Tokyo-based renovation and remodeling services provider, wholly owned by Tokyu Community within the Tokyu Fudosan Holdings Group, serving individual condo owners, homeowners, and commercial property clients across Greater Tokyo and Kansai with approximately 5,000 projects annually.

Ownership category

akta.pro rank

Product category

Residential and Commercial Renovation Services

NAICS

Residential Remodelers (236118), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Architectural Reconfiguration & Structural Alterations (HSAPAEAB), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Interior Layout Changes & Space Replanning (Non-Structural) (HSAPAFAJ), Kitchen Permitting, Design & Project Management (HSAPAAAK)

Keywords

• Residential renovation services
• Mansion condominium remodeling
• Commercial space renovation
• Seismic reinforcement construction
• Interior design planning

Headquarters

HQ city

Setagaya

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Construction Contract Revenue — Residential Renovation: Revenue is generated through fixed-price and cost-plus construction contracts for residential renovation and remodeling projects. Individual homeowners contract the company for full renovations, partial renovations, and after-maintenance services. The company handles design, planning, construction management, and completion. Revenue is project-based and one-time per contract.
2. Construction Contract Revenue — Commercial / Space Partners: Revenue is generated through design-build and construction contracts for commercial, office, hotel, and institutional facility renovations under the Space Partners brand. Projects range from office building value-up renovations to entire building adaptive reuse. Revenue is project-based and typically higher-value than residential contracts.
3. Apartment Building Renovation (一棟リノベーション): Revenue from whole-building renovation projects where an entire residential building is renovated, often in partnership with real estate developers or property owners, to convert or upgrade multi-unit buildings.
4. After-Maintenance Services: Ongoing after-maintenance and support services for completed renovation projects, including scheduled inspections, maintenance consultations, and repair services, providing recurring engagement with existing customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Tokyu Re Design Corporation provides comprehensive renovation and remodeling services for residential and commercial properties. The Mansion Renovation division offers full and partial condominium/apartment renovations, building-wide renovation, and interior design-build services for individual homeowners. The Space Partners division delivers renovation, value-up, and adaptive reuse services for offices, hotels, commercial facilities, medical/care facilities, sports facilities, and residences owned by corporate clients. Services span design, planning, construction management, seismic reinforcement, and after-maintenance support, delivered on a fixed-price or scope-based project contract basis.

Product overview

Tokyu Re·design Corporation is a comprehensive renovation and redesign company operating two primary business divisions: SPACE PARTNERS (space partner services for hotels, offices, commercial facilities, medical/care facilities, sports facilities, and residences) and Mansion Renovation (apartment/condominium renovation). The company operates on a platform-plus-modules model where the core renovation platform is supplemented by specialized products including: Order Renovation (bespoke full renovations), Re_edit (packaged mansion renovation with curated design editions), Building Renovation/SS.FLAT (single-building whole-property renovation), Reform Menu (theme-specific modules covering Second Life, Barrier-Free, Child-Friendly, Storage, Sanitary, and Used-Property renovation), and a Renovation Studio (3D model rooms and physical viewing facilities). Supporting services include the House Baton Project (warranty transfer on sale), Customer Introduction referral program, and 24/7 After Maintenance support. The company also develops proprietary construction technologies including the STRONG WALL earthquake-resistant wall system and narrow-width earthquake-resistant wall enabling openings in seismic walls. T-MAISON is a related new-build rental housing brand.

Differentiator

Problem solved

Functional benefit

Brands

• スペースパートナー事業 (SPACE PARTNERS): オフィス、酒店、商业施設、ウェルネス施設等多种施設のリノベーション·sancellation請負事業。
• マンションリフォム事業
• 世田谷オフィス（首都圏エリア）
• 関西オフィス

Products and services

• SPACE PARTNERS (スペースパートナー事業) Renovation and value-up services for commercial and institutional facilities (offices, hotels, commercial complexes, medical/care facilities, sports facilities, residences) for corporate property owners and operators.
• Mansion Renovation (マンションリフォーム事業) Tailored renovation and full-replacement solutions for condominiums and apartment buildings, supporting customers' individual visions to create more comfortable living environments.
• Re_edit (リエディット) A packaged mansion renovation product enabling customers to 'edit' their lifestyle through curated material and design selections across three distinct editions.
• Order Renovation (オーダーリノベーション) A bespoke full renovation service where Tokyu Re Design collaborates with customers one-on-one to create unique living spaces using extensive industry experience.
• Building Renovation (一棟リノベーション) A single-building renovation service transforming entire apartment buildings into next-generation rental residences, including the flagship SS.FLAT 高円寺 project.
• STRONG WALL (オリジナル耐力壁) An original earthquake-resistant structural wall system with approximately twice the strength of standard walls, designed to enable homes to remain livable after major earthquakes.
• Narrow-Width Earthquake-Resistant Wall (開口がとれる幅狭耐力壁) An industry-first narrow-width earthquake-resistant wall allowing openings (windows/doors) to be created in earthquake-resistant configurations, providing earthquake safety and openness for narrow-frontage houses.
• Renovation Studio (リノベーション・スタジオ) A model room and showroom facility enabling customers to experience both real and virtual (3D) renovation processes, including completed model rooms open for viewing by reservation.
• House Baton Project (ハウスバトンプロジェクト) A service enabling homeowners to transfer home warranties, after-sales service, and equipment extended guarantees to the new buyer when selling their property.
• After Maintenance (アフターメンテナンス) Comprehensive after-maintenance support including 24/7 helpline, maintenance scheduling guides, self-maintenance guidance, and video tutorials for homeowners of Tokyu Re Design-renovated properties.
• Customer Introduction System (お客様紹介制度) A referral program offering QUO cards (3,000 yen) and purchase discounts (3%) to customers who refer new clients for renovation projects, with additional gift certificates (10,000-100,000 yen) upon deal closure.
• Reform Menu (テーマ別リフォームメニュー) Theme-based renovation menu covering: Second Life (for retirement), Barrier-Free, Child-Friendly, Storage Enhancement, Sanitary/Water Area Replacement, and Buy-Used-Property Renovation.

Quantifiable outcome

• Approximately 5,000 renovation projects completed annually
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered major, core and minor.

• Daiwa House Wood Reform Co., Ltd. (大和ハウスウッドリフォーム株式会社)majorChannel Partner/ Reseller/ Distributor · 1 April 2024Tokyu Re Design transferred its Tokyo-area detached house renovation and new construction business to Daiwa House Wood Reform in April 2024. Daiwa House Wood Reform now handles all detached house renovation inquiries and services in the Tokyo metropolitan area under the Tokyu Re Design partnership framework. After the transfer, Tokyu Re Design continues to operate mansion renovation and Space Partners (commercial) businesses.
• Tokyu Fudosan Holdings Co., Ltd. (東急不動産ホールディングス株式会社)coreOthersParent company of Tokyu Re Design. Provides group-wide strategic direction, shared services, sustainability framework, and cross-selling opportunities across the Tokyu Fudosan Holdings group of real estate companies.
• Tokyu Community Co., Ltd. (株式会社東急コミュニティー)coreOthers100% shareholder of Tokyu Re Design and largest property management company in Japan. Provides an embedded customer referral channel through its managed property portfolio. Refers residents seeking renovations to Tokyu Re Design and manages small-scale maintenance and equipment replacement separately.
• Tokyu Livable Inc. (株式会社東急リバブル)coreOthersTokyu Fudosan Holdings real estate brokerage subsidiary. Cross-refers customers who purchase resale properties through Tokyu Livable and subsequently seek renovation services from Tokyu Re Design. Also partners in the 'House Baton Project' for home sales.
• Tokyu Housing Lease Co., Ltd. (東急住宅リース株式会社)minorOthersTokyu Fudosan Holdings subsidiary specializing in residential property leasing and management. May cross-refer property renovation needs between companies.
• Tokyu Resorts & Stay Co., Ltd. (東急リゾーツ＆ステイ株式会社)minorOthersTokyu Fudosan Holdings subsidiary operating hotels and resorts. Space Partners division may provide renovation services for Tokyu Resorts & Stay properties.
• Adastria Inc. (アダストリア)minorStrategic or Co-development PartnerAdastria, a major Japanese fashion and lifestyle brand operator, collaborated on design for the 'SS.FLAT 高円寺' building renovation project — a next-generation rental apartment building where Adastria provided design direction for interior common areas and unit finishes.
• WTW (Double T)minorStrategic or Co-development PartnerLifestyle brand WTW collaborated with Tokyu Re Design to launch 'WTW RENOVATION' — a renovation package bringing a coastal/surf lifestyle aesthetic to urban apartments, targeting younger demographics seeking lifestyle-driven living spaces.
• Modern Living (モダンリビング)minorStrategic or Co-development PartnerTokyu Re Design's mansion renovation business and Modern Living magazine launched a joint project combining renovation services with interior design editorial content, providing renovation case study coverage and design inspiration for prospective customers.
• HAGS Inc.minorStrategic or Co-development PartnerHAGS produced the 'Reklass' (リクラス) renovation information website — a lifestyle-focused content platform providing renovation tips, inspiration, and practical guides for homeowners, positioning Tokyu Re Design as a trusted renovation authority.
• Good Room Inc. (ベージュルーム / Good Room)minorStrategic or Co-development PartnerGood Room collaborated on the 'T-MAISON TOMOS' joint proposal — a lifestyle-targeted rental housing product combining Tokyu Re Design's new construction expertise with Good Room's design-driven approach to rental housing, targeting both individual investors and renters seeking curated living spaces.
• TBS Television (TBSテレビ)minorGTM or Marketing PartnerTBS Television's '王様のブランチ' program featured a Tokyu Re Design renovation project in its 'Property Research' segment in November 2024, generating brand awareness and leads among Tokyo-area viewers.
• iTSCOM (イッツコール)minorGTM or Marketing PartneriTSCOM Channel 10 (local Tokyo cable/broadcast network) aired a two-part series on Tokyu Re Design's businesses — Part 1 covering mansion renovation and Part 2 covering Space Partners commercial renovation — on the 'WEEKLY TOQ' program in December 2024.
• Tokyu Corporation (東急株式会社)minorStrategic or Co-development PartnerCo-hosted the 'Zero Carbon x Housing Seminar' with Tokyu Corporation in February 2023 as part of the 'Den-en-toshi Zero Carbon Festival' in Yokohama — a community sustainability initiative targeting suburban homeowners.

Scale indicators3 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Daiwa House Industry: Parent of Daiwa House Wood Reform and Japan's largest homebuilder. Operates broadly across residential construction, commercial real estate, and renovation as part of an integrated real estate conglomerate, of which only the renovation arm directly competes with Tokyu Re Design.

Direct peers

• YKK AP Renovation: Japan's largest window/door manufacturer operating a residential renovation business focused on window replacement, insulation, and barrier-free modification. Overlaps with Tokyu Re Design on partial renovation and seismic reinforcement work.
• TOTO (Kitchen/Bath Renovation): Major Japanese sanitary equipment manufacturer (bathrooms, kitchens) that operates partial renovation services and a network of authorized renovation contractors. Competitor particularly in kitchen and bathroom unit renovation work.
• Asahi Kasei Reform: Renovation business of Asahi Kasei Group covering condominium and detached house renovation, leveraging group building material capabilities. Direct competitor in mid-to-large scale residential renovation projects.
• LIXIL Renovera: LIXIL's residential renovation brand serving mansion/condo renovation, partial remodel, and full home renovation across Japan. Comparable as a major national renovation platform backed by a building materials manufacturer with deep supplier integration.
• Misawa Homes Reform (Misawa Reform): Renovation subsidiary of Misawa Homes, one of Japan's largest homebuilders. Directly competes in mansion and detached house renovation with similar full-service design-to-construction capabilities.
• Daiwa House Wood Reform: Daiwa House's dedicated residential renovation subsidiary that absorbed Tokyu Re Design's Tokyo detached house renovation business in 2024. Directly competes in the same apartment/condo and house renovation market with similar fixed-price offerings and national coverage.
• Sumitomo Forestry Home Tech: Renovation arm of Sumitomo Forestry Group providing mansion renovation, house renovation, and commercial facility remodeling. Comparable business mix and customer segments, with similar backing from a major Japanese real estate conglomerate.
• Sekisui House Reform (Sha Maison): Renovation arm of Sekisui House, Japan's largest homebuilder. Provides comprehensive residential renovation services for both houses and condominiums with national reach. Comparable service model and target customer segments.

Others

• Tokyu Community Co., Ltd. 100% shareholder of Tokyu Re Design and Japan's largest condominium management company. Functions as the parent, customer referral source, and property management counterparty rather than a direct competitor; provides embedded pipeline to Tokyu Re Design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCN2iIIYwEpDKLKlu0DsEIuA

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tokyu Re design Corporation